Frequently Asked Questions

Wordtracker Competition metrics, Volumes, IAAT and KEI figures and our subscription plans explained

What does Wordtracker do?

Wordtracker provides web-based tools to help Internet Marketers, SEOs, Link Builders and many others find high performing keywords, build quality links and uncover the language of their market. We currently have two subscription tools and a free Chrome extension:

Keywords Tool

Find the best keywords for your business.

Where can I learn more about using the tools?

We have lots of information in the Wordtracker Academy that will help you with the tools and with wider SEO issues. The Keyword Basics articles should be particularly helpful in getting you started with keyword research.

You can also email any questions to

What do all the Keywords Tool numbers mean?

It can be a little daunting to see a page of numbers on your screen so we've outlined in detail what all the Keywords Tool metrics mean.  However, here's a quick guide:

Volume: the number of times a search for each keyword appears in our database

Competition: Wordtracker's Competition metric gives us a guide to how many pages are already optimized on the web for each keyword

IAAT: The raw number of pages that have the keyword both in the title tag and also in anchor text in a backlink from an external domain

KEI: indicates those keywords with higher search volume and lower competition.

Wordtracker's Money-Back Guarantee

Try Wordtracker's tools risk free with our 100% Money-Back Guarantee. If within 30 days you don't feel that the tool has brought you real value, we'll return every cent that you paid – no questions asked!

I've forgotten my username / password

No problem! Just use the ‘Forgotten Password’ link on the login page for the Keywords tool. Enter your email address and you’ll be sent a message containing your username and a link to reset your password – it’s a quick and easy process.

How does the trial work?

We're confident that once you use Wordtracker, you'll find it to be an invaluable tool in growing your business online. So we’re giving you the chance to try – it's absolutely free. When you sign up for the 7-day trial, you have access to the tool under the plan to which you’ve subscribed.

If you'd like to change plans during the trial period just drop us a line to

A $1 verification charge is made to your card, just to check it’s valid, and this is reversed within a few minutes. You should receive an email from us notifying you of your trial, and you’ll get some helpful messages containing links to resources to help you use the tools and learn more about the tools and the processes involved.

If you like the product, we’ll automatically migrate you on to our monthly rate at the end of the 7 days. If you decide it‘s not for you, then cancel within the 7-day period and you won’t be charged anything.

What happens at the end of the trial?

Once your free trial has ended, your subscription will automatically be renewed at our monthly rate so that you can continue to use the Wordtracker service without interruption. If you prefer to move to an annual subscription, which represents better value, please email for details.

How can I cancel?

You can cancel your subscription at any time via the My Account dropdown link on the top right in the tool.

Click on Subscription in the dropdown and you'll see a link in red to cancel. Once you do this you will not be charged again for the tool but your account will remain active for the remainder of the subscription.

If you cancel during the free trial, you won’t be charged anything. You can also email us to request cancellation.

I forgot to cancel my trial

Don’t worry – these things happen. Just write to us at explaining the situation and we’ll be able to take care of things for you promptly.

How can I change my card details?

It's easy to change or update your credit card details, just log in and go to My Account, scroll down to the 'Billing Information' section where you'll be able to enter new card details.

Do you offer group discounts?

Each account is attached to one username/password. For a group to use Wordtracker, you would need to purchase multiple usernames so the accounts won't get corrupted. We can offer group discounts. Please email for details.

What are the differences between the Bronze, Silver and Gold plans?


Bronze: Global, US, UK, Australia, Canada, France, Germany, Spain
Silver: Global, US, UK, Australia, Brazil, Canada, France, Germany, Brazil, Italy, India, Mexico, Netherlands, South Africa and Spain
Gold: all available territories


Paid plans: 1,000 a month

Our search limits are very generous and you're very unlikely to exceed these with natural searching.

Users on a trial account can run 50 searches a day.

Results delivered per search

Bronze: top 1,000
Silver: top 5,000
Gold: top 10,000

Bulk search

You can search on a list of terms via the Import tab on the right of the search bar.

Either manually enter your terms one per line, or upload a .csv file.

You can search on up to 500 terms at a time across all plans for Exact Search results.


Trial accounts

Exporting data and uploading lists of keywords to run a bulk search are only possible in paid accounts.

The same data is returned for trial accounts and paid accounts on the same plan.

Contact support

We are based in the UK and aim to respond to support requests promptly during UK working hours.

If you're unable to find the answer to your question here, please contact our support team on

For a live chat with one of our support team, go to

If you'd prefer to speak to us you can call us.

From the USA and Canada: 011 44 333 200 4555 From the UK: 0333 200 4555 From any other country: +44 333 200 4555

Our phone support is generally open between 0900 and 1800 UK time (0400 - 1300 EST). Our support team isn't large, so there will be times we can't answer straight away, so please leave us a message or email us and we'll get back to you as soon as we can (usually within a couple of hours).