10 powerful podcast statistics [infographic]

Posted by Wordtracker on 11 Nov, 2020
View comments Content
Podcasts have grown massively in popularity and reach. If you don't yet have one, here are some reasons why you should.

The stats around podcasting are compelling. The widespread use of smartphones has helped drive the rise in listeners and podcasts have now moved into the mainstream.  Google last month launched their Podcasts Manager, providing analytics for podcasters to help them be discovered in Search and analyse listening habits.

According to data from 2019, more than half of all US consumers above 12 listen to podcasts.

Nearly 3 out of 4 US listeners say they tune in to learn new things, but podcasts can also be entertaining, informative, useful - and all within easy reach via a phone or tablet.

For business owners a podcast can provide reach, education and know-how, and builds further on the relationship with their audience. It also provides advertising opportunities and brand awareness. Podcasting advertising revenues are set to top $1bn in 2021.

Is it time to add podcasts to your content mix?

Source: Oberlo

Recent articles

Google's March 2024 updates - the impact so far
Posted by Edith MacLeod on 19 March 2024
Google is rolling out the March 2024 core and spam updates
Posted by Edith MacLeod on 15 March 2024
Interaction to Next Paint comes to Core Web Vitals
Posted by Edith MacLeod on 12 March 2024
Google says AI-generated images in Merchant Center must be labeled as such
Posted by Edith MacLeod on 4 March 2024
Microsoft’s guide to using prompt engineering for your ad copywriting
Posted by Edith MacLeod on 2 March 2024