When you're writing copy for your web pages are you using words that doom you to failure right from the start?

Will your audience even be able to find them?

Getting to the top of Google's search page is critical. It brings loads of free traffic - pre-qualified customers who are already looking for the products you sell.

So how do you make sure your site is ranking well in the search engines? Wordtracker's video, Why keywords matter, explains ...

Read the video transcript

You can read the transcript of Why Keywords Matter here

About Justin Deaville

Justin Deaville is Managing Director at internet marketing consultancy Receptional.com. He was chief executive officer (CEO) at Wordtracker from January 2011-December 2012.

Justin has worked with a variety of clients - including both established businesses such as social media management firm, Sendible.com; wine retailer, WinesDirect.com; and the online gift specialists Presents for Men. You'll find a fuller profile on Google+ or LinkedIn

If you'd like to improve your online marketing, whether that's social media, SEO, PPC, or conversion optimization, just send me an email: jdeaville@receptional.com