The Wordtracker Academy

Gareth Davies was at SES London earlier in the year and got to speak to some of the best internet marketing experts while he was there. Here he reports on what Lee Odden had to say about creative content marketing.

Keeping on top of the 'new' has never been as important as it is now. Thankfully, there are tools out there to help you to identify key trends and here are 20 of the best of them.

Gareth Davies runs through the different types of video you can use to attract more people to your website - and make more sales.

Copywriting professional Nick Usborne says that writing social media content needs to be tackled in a particular way if it's to get noticed. Here he gives four tips on how to go about it.

In all the years since Google became a player in the search engine optimization arena, we have seen countless changes. Some have been minor algorithm tweaks while others caused a major upheaval. Still, one thing remained constant: we controlled our title tags. But no longer. Karon Thackston explains ...

With every search you make on Google, you are given suggestions for alternative related searches. Nick Usborne recommends using these related searches as ideas for new content on your site.

For both planning the structure of the content of a new website and finding ideas for specific articles and posts, Nick Usborne recommends you buy some books, read and study.

The calendar is packed full of special days from Martin Luther King Day to, er, Talk Like A Pirate Day and Superman's birthday. Nick Usborne shows you how to use special days to make special content your readers will like and share.

Ever feel like you're in a rut when it comes to writing articles? No matter what you do, most of your material comes out in the same format with the same tone and the same style. How boring is that?! Karon Thackston (author of Wordtracker Masterclass book, Article Marketing: The Write Way to Build More Links) has 13 different answers to your problem.

With Google's Panda update, the rules of creating web content have changed. Karon Thackston, author of "Wordtracker Masterclass: Ecommerce Copywriting - Proven Strategies for Boosting Sales & Search Rankings" gives three tips on how to fight the Panda.

In part one of SEO for editorial teams, journalists and writers, we looked at how quality editorial is at the heart of building the links SEO requires. In part two, Mark Nunney looks at how they can help promote their quality content to make sure it gets the precious links it deserves and needs for search engines success.

Video is SEO friendly, Google-Panda friendly and on Google’s results pages to stay. Google is placing more value on long stays and visitors watching videos stay longer than others. So it's time to start taking video seriously and Gareth Davies details five ways video can seriously help your SEO.

By adding irresistible offers to unmissable positions on (almost) every page, ThinkingManagers.com more than doubled its response rate. Following his previous article Does your marketing stop when your content starts?, Mark Nunney here shows us how to make every page a marketing page.

This article is an edited version of a chapter of Wordtracker’s The Website Content Recipe Book – 21 irresistible content ideas to wow visitors and boost your search engine optimization.

Your website’s content will get noticed, get read and get customers if you use your headline and first paragraph to let readers know what is in it for them. Here I’ll introduce you to some techniques you can use to make that happen.

This article is an edited version of a chapter of Wordtracker’s The Website Content Recipe Book – 21 irresistible content ideas to wow visitors and boost your search engine optimization.

And that brings us to the end of the Sean d'Souza's nine-part headline writing course. So let’s summarize: What did he cover?

Headlines don’t always sit at the top of your pages. Sometimes headlines sit right at the bottom of your emails. Email signatures are powerful attractors but what do you put in your signature? And where else can your signature appear? Find out why your signature isn’t quite working as hard as it should in part 8 of Sean D'Souza's headline writing course.

In part seven of his nine-part headline writing course, Sean D'Souza shows how using headlines in testimonials can make all the difference when it comes to making them stand out from all the rest.

And he doesn't just put testimonials into headlines. He gives them a twist that might transform the performance of your sales pages. Find the secret in part seven of Sean's nine-part headline writing course

Your headlines are the doorways to your site. But if you look at headlines, you’ll find that most websites have headlines that are weak, wimpy and uninviting - they are barriers to entry. In part six of his nine-part headline writing course, Sean D'Souza shows you how to make your headlines prominent, different and free from obstructions.

One headline may work 50 times better than the next. But how do you actually know which headline is really going to work? Shouldn’t you be testing? Oh golly, you should be testing, but what if you had just one shot at sending out a sales letter? How could you make that shot really count? Let’s find why most copywriters goof up, and goof up consistently.

Sean d’Souza explains how to use the power of ‘new’ and ‘knew’ to write intensely powerful headlines. Hint: ‘new’ is including something new and intriguing; ‘knew’ is using the familiar so you’ll be understood. Read on to learn how to weave them together. (This is part three of an 9-part series on writing perfect headlines by the author of "The Secret Life of Testimonials". Find out more about the book and order "The Secret Life of Testimonials" now. Further 'lessons' will be published over the next seven weeks.)

So how do you confuse a reader? Hey, it’s really easy. You remember what we did in part 1? We put in a clear target, and then we added a specific, right? Well, two’s company. Three’s just chaos. You’re about to find out how to systematically create chaos. So that when you do you can chop, change and get yourself the headline that you really want.

To help you perfect your headline writing, we’re starting an 9-part headline writing course by Sean D’Souza - the legend behind psychotactics.com and The Brain Audit – a system that can increase sales from your website by helping you understand why your customers buy and why they don’t. He also advises how to get excellent testimonials and how to attract a better client in "The Secret Life of Testimonials". Find out more about Sean's book and order "The Secret Life of Testimonials" now.

Sean D'Souza asks 'why customers buy?' and headline writing is a key part of his answer. Here, Sean tells you how to write specific, jargon-free headlines that will help you sell.

Web content is crucial for any business that wants to succeed online. Good content will engage your customers, attract search traffic and help build your business.

Every day we make observations, basing important decisions and forming judgments as a result of them. The power of observation is another one of those off the page processes we go through which can determine the content we choose to put online. In the latest chapter of our Web Content Recipe Book we look at how active observational skills can enhance the direction and quality of your website's content. This is taken from Wordtracker's "Web Content Recipe Book"

Inspirational quotes can come from just about anywhere – a book, a song, something your grandma used to say. As long as it gets the cogs in your brain turning, it probably has the potential to inspire an article. This is taken from Wordtracker's "Web Content Recipe Book"

Generating good content for your website is key to search engine optimization. And writing a review of a book that your audience will find useful is a great strategy. In this article, our own journalist Rachelle Money explains her approach to writing the Microtrends review and gives you a step-by-step guide with some handy tips on how to write your own. This is an extract from Wordtracker's "Web Content Recipe Book"

People expect accuracy in your web writing. Getting things wrong not only damages your credibility, it may get you into hot water with some company’s legal department. Journalists in busy newsrooms have to face this problem every day. How do they cope and what can you learn from them? Our resident journalist explains...

Keyword density is one of the worst things to happen to search engine copywriting. Without any regard to flow or customer experience, website owners around the world began shoving keywords into their copy like wild men. Web copywriting training expert, Karon Thackston, explains the folly and how to avoid it.

James Henderson, an award-winning writer and an expert on the Caribbean is also the author of the Cadogan Guide to the Caribbean and The Bahamas, now in its sixth edition. He was in the perfect position to create a content rich.

If you have ever studied search engine optimization, then you'll know that most educators place tremendous importance on performing good keyword research. But for many website owners, their source of traffic is an after-thought.