Web content
Most serious commercial web sites will need hundreds, even thousands, of pages of website content if they are to make a profit.
That’s a lot of pages for your average mom and pop website and even for some medium-sized companies. So how can you do it?
To create so much content you first need to know what is going to be written about and then you need to find ways to get it written. You’ll be able to find the answers to both those questions here in the Wordtracker Academy.
We’ll be giving you web content ideas about articles (reviews, case studies, top-10s, how-tos), blogs, news, press releases, widgets, tools, UGC, web 2.0, linkbait, viral, SMM, podcasts, videos, photos.
Because you probably can’t wait, here are some ideas to keep you going…
Ideas for content:
Enter a target keyword into Wordtracker’s keyword researcher tool and the resulting list of up to 1,000 keywords usually gives you hundreds of ideas to write about.
On any subject, ask and answer What? Why? How? Who? Where? When?
Of any thing, ask and answer the questions How big is it? How many are there? What does it look like? How do people feel about it? What does it feel? When did it exist? Are there any moral issues raised? Is anyone’s virtue questioned?
On any subject, consider creating pages for articles (reviews, case studies, top-10s, how-tos), blogs, news, press releases, widgets and tools, User Generated Content (UGC) like comments, forums, articles, blogs, podcasts, videos and photos.
Categorize your content and create lots of useful category pages with short introductions and lists of links to useful relevant content on your site.
Ideas for getting things written:
Write a page a day.
Get fellow team members to write a page a week.
Recruit enthusiasts to write.
Ask companies and people who want publicity to write.
Commission students, wannabe writers and real writers (if you can afford them – although you might actually find that their speed and quality makes them cheaper than the usual list of 'cheap' writers).
Don’t be afraid of ‘short’ pages with just a few paragraphs.
Ask readers to write reviews, articles, comments, blogs, forum contributions, questions and answers.
Some of our web content follows:
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Why content is crucial to your website and what to write by Ken McGaffin, 17 November 2009
Web content is crucial for any business that wants to succeed online. Good content will engage your customers, attract search traffic and help build your business.
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Carving up Mark Nunney by Rachelle Money, 7 August 2008
Regular readers will know that in the past few newsletters we have published three different articles on our SEO expert Mark Nunney. Believe it or not, all of these articles came from one interview. In this article, I want to show you how you can get as much content for your site from one interview.
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Web content recipe: Observation by Rachelle Money, 22 July 2008
Every day we make observations, basing important decisions and forming judgments as a result of them. The power of observation is another one of those off the page processes we go through which can determine the content we choose to put online. In the latest chapter of our Web Content Recipe Book we look at how active observational skills can enhance the direction and quality of your website's content. This is taken from Wordtracker's "Web Content Recipe Book"
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Web content recipe: Inspirational quotes by Rachelle Money, 26 June 2008
Inspirational quotes can come from just about anywhere – a book, a song, something your grandma used to say. As long as it gets the cogs in your brain turning, it probably has the potential to inspire an article. This is taken from Wordtracker's "Web Content Recipe Book"
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Web content recipe: How to get ideas by Rachelle Money, 11 June 2008
Wordtracker has been busy cooking up a new Web Content Recipe book for our readers to glean ideas for content for their website. The second in our series is an article about where ideas come from and how to act on them. This is an extract from Wordtracker's "Web Content Recipe Book"
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Web content recipe: How to write a book review by Rachelle Money, 20 May 2008
Generating good content for your website is key to search engine optimization. And writing a review of a book that your audience will find useful is a great strategy. In this article, our own journalist Rachelle Money explains her approach to writing the Microtrends review and gives you a step-by-step guide with some handy tips on how to write your own. This is an extract from Wordtracker's "Web Content Recipe Book"
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Using Keywords - A Primer. Part 1: Optimizing your current web content by Ken McGaffin, 22 July 2007
The first quick win of doing keyword research is to get maximum value from the work you've already done - the web copy that you've published on your site. You need to make sure this is optimized and bringing you traffic before you even think about creating new content.
Read: Using Keywords - A Primer. Part 1: Optimizing your current web content
