The Wordtracker Academy

Use the following videos to learn about keyword research & search engine optimization - and develop a strategy that's tailored to your business.

How to prepare for your online video shoot [VIDEO]

Web video's a wonderful way to get you noticed online.

Author of Videotastic!, Gareth Davies gives some tips on preparing to shoot your video.

The importance of video in SEO

Video is becoming a big part of SEO these days. You only have to look at the number of video thumbnails creeping into the Google search engine results to see that.

Ken McGaffin and ReelSEO discuss how important video is in building links and engaging your customers.

An introduction to basic SEO with Wordtracker's tools

The search engine optimization of your website is imperative if you want to get your site seen in the search engines' organic listings.

Mal Darwen introduces the basic concepts and advises how you can use Wordtracker's Keywords tool to help you out.

Why keywords matter

Ignore the importance of keywords and you'll be losing business to your competitors each and every day.

And do you know really know which keywords your customers are searching with?

Learn why keywords are vital for successful online marketing - and how to kick-start your online campaigns.

How to write killer headlines

Content writers lose many potential readers because they don’t give headlines the attention they deserve.

In Parts I and II of "How to write killer headlines," expert copywriter and author of Killer Headlines for Web Content Nick Usborne discusses some of the techniques content writers should be using to hook the reader in and get those web pages shared.

Link Builder help videos

Content writers lose many potential readers because they don’t give headlines the attention they deserve.

In Parts I and II of "How to write killer headlines," expert copywriter and author of Killer Headlines for Web Content Nick Usborne discusses some of the techniques content writers should be using to hook the reader in and get those web pages shared.

Does your link building use the secret of the 'magic middle'?

When you're link building, you want to find high quality link prospects. Yet, you also want to find prospects where there's a good chance of actually getting a link.

Ken McGaffin shows how such prospects can be found in the 'magic middle' ...

3 essential content tips for ecommerce sites

With Google's Panda update, the rules of creating web content have changed. Karon Thackston, author of "Wordtracker Masterclass: Ecommerce Copywriting - Proven Strategies for Boosting Sales & Search Rankings" gives three tips on how to fight the Panda.

Quality links need quality content

Content and links are intertwined but you can't use just any old content or any old links. To be successful, you have to get links from quality sites, and to attract those you simply must have quality content.

Copywriting guru Nick Usborne and Wordtracker's own link builder Ken McGaffin preview their "How to Build Quality Content and Links" webinar.

Link building hero: how Nick Russill gets links for snow-forecast.com without asking

To find out how a small company managed to become so successful, Ken McGaffin interviewed snow-forecast.com co-founder Nick Russill in this video. In the article on the same page he summarizes the main points you can use in your own link building campaigns.

SEO videos

Wordtracker founder Mike Mindel has put together three SEO videos - they'll help you find a gap in the market in which your product can be successful; build your site to attract the greatest amount of search engine traffic; and optimize your web content to do the same.

Discover a profitable niche for a new website

• Demand
• Profitability
• Competition

Mike Mindel shows how investigating these conditions with the aid of the Wordtracker Keywords tool can help you find a niche market in which your product can seriously compete.

Plan your site structure for maximum traffic

Structuring your website with category and content pages will attract the maximum search engine traffic. It will also make it easy for your readers to find all those great pieces of information or products. Using category and content pages is the way to do it.

In this video, Mike explains how this works and how to use Wordtracker's Keywords tool to help you plan your website structure.

SEO your web page for Google

The Mad Hatter Is Definitely Rather Loony - Mike explains how this mnemonic will help you optimize your website for maximum traffic and profit.

Title tags, header tags, meta, image and alt tags should all be paid attention and are covered in this video.

Mike also advises on where to place primary and secondary keywords, making sure your keywords are relevant and including keyword rich links.

Step by step keyword research

The 'Profit from keywords' video series takes you through the keyword research process step by step. It shows you how to plan keyword research for your site and use keywords effectively in your Adwords campaigns.

Day 1: Search engine success starts with keywords

Learn:

• How search engines work
  
• How to prioritize those keywords and use them in your website copywriting
  
• How to use keywords in your inbound links

Day 2: Keyword Mapping and site structure

Learn:

• How to set up a keyword map
  
• How to use the map to structure your website
  
• How to find your keyword niches

Day 3: Titles and descriptions

Learn:

• Why your title is so important
  
• Why your description is so important
  
• How to create effective titles and descriptions

Day 4: Site audits - things you never knew about your site

Learn:

• How you should be checking your site for errors
  
• What those errors could be
  
• How Wordtracker carries out your site audit

Day 5: Keyword Rankings - monitor your progress

Learn:

• How to track the search engine rankings of up to 100 keywords
  
• How to edit your reports to suit yourself
  
• What your quick wins will be

Day 6: Using keywords in linking text

Learn:

• Where to use your keywords on your web page
  
• How to use your Wordtracker Projects and Lists to provide keyword rich text for your links
  
• How to improve your chances of getting useful external linking text
  

Day 7: Expand into new markets (and beat your competition)

Learn:

• The importance of periodically revisiting your keyword research
• How to dig deep into the long tail of keywords using Wordtracker
• How to keep up to date with your market and continue to make connections

Keywords tool help video series

In 10 short videos we show you how to get the most from Wordtracker.

These videos refer to the old keywords tool, please refer to the 7 day series above for information on the new keywords tool.

Keywords Tool help video number 1: Getting started with the Wordtracker Keywords tool

Learn:

• What's on the Keywords tool dashboard
• What you can learn about your Projects and Lists from the dashboard
• Where to find related keywords
• How you can create new Projects and Lists to organize your keyword campaigns

Keywords Tool help video number 2: Searching for keywords

Learn:

• How to start searching for your keywords
• What the available match types are
• How many searches we have in the Wordtracker database
• How to evaluate your competition

Keywords Tool help video number 3: Evaluate the competition and choose your keywords

Learn:

• How to find your best keywords to target
• What the 'in anchor and title' column means
• What KEI and KEI3 mean (more information on KEI)
• How to alternate between the two KEIs to come up with the most useful keyword

Keywords Tool help video number 4: Filtering & saving your search results

Learn:

• How to save your keywords to a List
• How to organize your keywords most effectively
• How to select, deselect and filter your keywords in your Lists
• How to compare saved Lists

Keywords Tool help video number 5: The Related keywords tool (the orange tool)

Learn:

• Where the Related keywords tool is
• How you can use the tool to come up with keywords you'd never have thought of
• How to save those related keywords
• Where to check out the competition on those keywords

Keywords Tool help video number 6: Quick ‘Search & Save’

Learn:

• How to drill down into your seed keyword
• How to 'search and save' your long tail keywords
• How to get an overview of all your lists
• How to find more and more seed keywords

Keywords Tool help video number 7: Quick Exporting your keywords

Learn:

Quite simply ...

• How to export your keywords
• That you can export in Excel-friendly CSV format
• That you should delete any unwanted keywords first!

Keywords Tool help video number 8: Managing Lists & Projects

Learn:

• How you can group existing Lists into a new or existing Project
• That you're able to group Lists for the same PPC campaign or website
• How to duplicate and rename Lists
• How to move keywords from one list to another

Keywords Tool help video number 9: Planning your SEO campaigns

Learn:

• That you should set up a new Project for each new campaign
• That you should set up a new List for each keyword niche (ie for each Category on your site)
• What you should do to prioritize your keywords
• That each keyword on your list can be a new page on your site

Keywords Tool help video number 10: Planning your Pay Per Click (PPC) campaigns

Learn:

• That each keyword niche could become a PPC campaign
• How to use Wordtracker to find negative keywords you don't want to bid on
• How to organize your Lists into master keywords, negative keywords and PPC campaigns
• That you should make a Project for each website's Adwords campaign you run

Wordtracker's Youtube channel

You'll find all these SEO videos and more on Wordtracker's Youtube channel