The Wordtracker Academy

Perhaps you've just discovered SEO? Or maybe you've been meaning to start learning about it for a while? If so, you've come to the right place.

Wordtracker is the best place on the web to learn the basics of search engine optimization (SEO). Here are some articles to get you started ...

Latest articles

How to create a site structure Google will love

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A well planned site structure improves your chances of ranking well in Google's results. So, today, we’re going to look at how to set up your site’s structure - so that the search engines find our best and most profitable content and your site's visitors have a great experience.

How to set up Google Analytics

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Whether you’re running the simplest blog or an enormous international ecommerce site, you should be measuring how visitors interact with your website.

There are lots of analytics packages you can use. The most common - perhaps because it's free - is Google Analytics If you're new to analytics, this article will get you kick started. We'll help you install the software on your site. We’ll recommend some important business metrics you should be tracking. And we'll help you set up a keyword dashboard so you can track your traffic.

How to set up a WordPress website

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If you’re looking to set up a new business in 2013, it’s essential that you choose an effective content management system, one that makes publishing simple. There are many online publishing platforms to choose from. But, if you’re intending to run a successful business, or create a blog that makes money, then WordPress is almost certainly your best solution.

Why keywords matter

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Why do some sites get a lot of traffic and others zero? The following article helps to show why this happens.

[Video] Why is SEO crucial to your online success?

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Don't underestimate the importance of SEO. Even in the era of disruptive Google algorithm updates it's still invaluable for getting traffic to your website. This ten minute video outlines six ways that SEO can boost your marketing. Just click to watch.

220 SEO tips and tactics from SearchLove 2012

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It's been a bumper year for actionable tips at Distilled's SearchLove London Conference 2012. We've gathered 220 takeaways and tactics on SEO, conversion rate optimization, content and much else besides. And there's a bonus pic at the end.

How to create a sitemap and let Google know where you're at

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A sitemap is like a road map, except, y’know, for sites not roads. It tells Google where it should go, so it can crawl your site more quickly and get more of your great content into the search results. Having a sitemap is great for SEO, and it’s often great for users. But how to go about creating one? Luckily, it’s quite easy.

Get Google to fall in love with you - in 9 steps

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The more often your site gets crawled, the sooner your new content can start appearing in the search results, and bringing in traffic and sales. So here's how, in just nine steps, you can keep Google coming back for more.

SEO 911: How to spot a server side emergency

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When a search engine, or indeed a user, clicks a link or types a URL into the browser, a message is sent to the server, where your site lives. How the server responds is crucial to how well your site is received by search engines.