The Wordtracker Academy

A well planned site structure improves your chances of ranking well in Google's results. So, today, we’re going to look at how to set up your site’s structure - so that the search engines find our best and most profitable content and your site's visitors have a great experience.

Whether you’re running the simplest blog or an enormous international ecommerce site, you should be measuring how visitors interact with your website.

There are lots of analytics packages you can use. The most common - perhaps because it's free - is Google Analytics If you're new to analytics, this article will get you kick started. We'll help you install the software on your site. We’ll recommend some important business metrics you should be tracking. And we'll help you set up a keyword dashboard so you can track your traffic.

If you’re looking to set up a new business in 2013, it’s essential that you choose an effective content management system, one that makes publishing simple. There are many online publishing platforms to choose from. But, if you’re intending to run a successful business, or create a blog that makes money, then WordPress is almost certainly your best solution.

If you’re thinking of starting up online, or creating a new blog, finding a memorable name can be a great way of boosting your chances of success.

Why do some sites get a lot of traffic and others zero? The following article helps to show why this happens.

Don't underestimate the importance of SEO. Even in the era of disruptive Google algorithm updates it's still invaluable for getting traffic to your website. This ten minute video outlines six ways that SEO can boost your marketing. Just click to watch.

A decent position in the search results is a sure fire way of making more money online. But to do that, you need to make sure your site gets crawled. Here, I'll take you through the basics of how Google crawls the web and what you can do to help it. You might be surprised how easy it is.

It's been a bumper year for actionable tips at Distilled's SearchLove London Conference 2012. We've gathered 220 takeaways and tactics on SEO, conversion rate optimization, content and much else besides. And there's a bonus pic at the end.

A sitemap is like a road map, except, y’know, for sites not roads. It tells Google where it should go, so it can crawl your site more quickly and get more of your great content into the search results. Having a sitemap is great for SEO, and it’s often great for users. But how to go about creating one? Luckily, it’s quite easy.

The more often your site gets crawled, the sooner your new content can start appearing in the search results, and bringing in traffic and sales. So here's how, in just nine steps, you can keep Google coming back for more.

When a search engine, or indeed a user, clicks a link or types a URL into the browser, a message is sent to the server, where your site lives. How the server responds is crucial to how well your site is received by search engines.