Social media marketing
Articles on social media marketing:
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How to win friends and influence people with social media networking by Lyndon Antcliff, 31 July 2009
To get results on social media sites you need great content with great headlines that will grab readers’ attention, make them want more and pass on a link to others. You will also need a significant network of friends and contacts or to be very nice to someone who has. Lyndon Antcliff is one such connector and here he gives 17 top tips to help you build your own social media network.
Read: How to win friends and influence people with social media networking
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What the hell does social media marketing think it is? by Lyndon Antcliff, 8 July 2009
Social media marketing (SMM) on sites like Facebook, Twitter, Stumbleupon and Digg has exploded in the past year. But what exactly is it? And what’s in it for you? Let social media marketing expert and the man behind Magnetic Web Content, Lyndon Antcliff, gently introduce you to the subject and perhaps change your marketing life.
Read: What the hell does social media marketing think it is?
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10 ways to use LinkedIn to find a job by Guy Kawasaki, 13 February 2009
LinkedIn, 'facebook for business', with over 35 million users, is a serious networking tool for businesses and professionals alike. Here, start up guru, online marketing legend, Twitter superstar, and New York SES keynote speaker, Guy Kawasaki, introduces us to the power of LinkedIn by showing how to use it to find a job.
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How to make blogging work for your business by Chris Garrett, 3 February 2009
Are you looking to grow a business? Do you want to break the demoralizing cycle of cold-call, pitch and knock-back, while attracting the custom, respect and recognition that you surely deserve?
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How to Twitter by Mark Nunney, 2 February 2009
Twitter is a powerful (micro)blogging site you can use to spread your message around the globe.
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iStylista combine blogging with keyword research to double sales in 4 months by Rachelle Money, 3 September 2008
Blogging is not just an important way to connect with your audience, it's also a great way of including keyword rich content on your site. Online personal stylist service iStylista.com found that their sales had doubled in just a matter of months, after they had launched their blog. Wordtracker spoke to its co-founder Hayden Allen-Vercoe to find out how he did it.
Read: iStylista combine blogging with keyword research to double sales in 4 months
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Viral marketing insights from WillItBlend.com by Rachelle Money, 11 June 2008
Creating great content means you have to look beyond the norms of written articles and blogs. Extending the possibilities to video can be a valuable and rewarding platform (and it doesn’t have to be expensive either), as the phenomenal success of Blendtec’s Will It Blend? has proven.
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Rand Fishkin interview: Social media marketing and viral marketing by Rachelle Money, 20 May 2008
Rand Fishkin is a popular speaker at search engine optimization conferences – not so much for his trademark yellow sneakers – but for his direct and uncompromising advocacy of social media marketing. His strategy is to focus on the ‘linkerati’, the new breed of bloggers whose approval is often the first stage in launching a successful campaign, and he insists the quickest way to kill a viral campaign is by giving it to your public relations department. Fishkin explains his approach and gives top tips on social media marketing.
Read: Rand Fishkin interview: Social media marketing and viral marketing
