The Wordtracker Academy

Although Facebook’s latest foray into the search game is still in beta and only available to around one million Facebook users, it's only a matter of time until it rolls out to the rest of Facebook’s one billion active monthly users. Marc Purtell explains what it's all about ...

A well planned site structure improves your chances of ranking well in Google's results. So, today, we’re going to look at how to set up your site’s structure - so that the search engines find our best and most profitable content and your site's visitors have a great experience.

For a long while very few businesses were making money from social media. Recently, though, that has started to change. Today, some online companies are really benefiting from their investment in social marketing. In this 5-minute video Justin Deaville looks at at why social media matters, and how to get a return on your investment.

If you run a large corporation - Dell, McDonald’s or Coca Cola - social media must seem pretty easy. You have a ton of fans and followers who lap up everything you throw at them (good and bad). You could be a terrible marketer on a large brand and still benefit from social media. But what about those of us running small businesses, or who work on our own? How do we benefit from social media such as Twitter?

It's been a bumper year for actionable tips at Distilled's SearchLove London Conference 2012. We've gathered 220 takeaways and tactics on SEO, conversion rate optimization, content and much else besides. And there's a bonus pic at the end.

Facebook, now a billion users strong, is a key marketing channels for many businesses. But beyond the fans, likes and posts, how does it actually work? How and why do your posts appear in your customer’s news feeds? And how can you make sure they do?

Pinterest is growing at a phenomenal rate. Why not harness it to expand your business's outreach? Andrew Tobert explains how ...

The Brighton SEO conference is a meeting of the UK's best online marketers. If you couldn't make it the September 2012 event , we've collected 66 tasty tips and ingenious insights.

Once you have all of the basics down when it comes to getting started with Twitter, building an audience and engaging with them, your next task will be making your Twitter management as effective as possible. This is where Twitter management tools come into play.

Now that you know the basics about Twitter and have hopefully crafted a strong profile, we’re going to move into the next phase of your Twitter strategy. In order to share your message and see results, you have to have an audience to share it with. And not just any audience, but one that is going to really care enough to follow your updates!

If you’re just getting started with Twitter, or you created a Twitter account long ago and are just beginning to seriously use it for your business, then here is what you need to know to use Twitter today. In this first post in our Twitter series, we’re going to cover creating a strong Twitter profile and common Twitter terminology.

When it comes to your business’ Facebook page, you will need to pull out all of the stops in order to really dazzle people. In this post, we’re going to look at five things you can do to make your brand shine on Facebook beyond just standard updates.

Social media is huge. Just look at the stats. Below are 18 simple ways to get your social media marketing right.

Whenever people write about LinkedIn, they mostly focus on the free features of the networks and say that those are all you need. And for most people, a free account will get you great results. But if you’re looking for more, then here are some things you will get with a LinkedIn Premium Account ...

In recent years social media has become an advanced and at times complex field for business owners. From monitoring to automation, human interaction to buzz hijacking, staying on top of the game is crucial. At this year’s London SES Andrew Girdwood, Paul Madden and Marcus Tober set about demystifying what’s hot and what’s not.

One of the most important considerations in a company's social media campaigns is to provide a consistent brand image across different platforms. Ben Norman, Managing Director of digital marketing agency, Koozai, gives advice on how to go about this.

Social media and search marketing are becoming increasingly intertwined. A social media marketing program that fails to optimize content effectively is a waste of your time and effort.

So, how can social media and SEO work together? Join Wordtracker’s in-house SEO expert, Mal Darwen, and Sendible's marketing manager, Johnny Costello, for a powerful webinar looking at simple ways to combine and improve your online presence.

As Twitter passes its fifth birthday, if you haven’t yet decided to take it seriously for business then it’s time you did. Mark Shaw has just written Twitter Your Business, the perfect book to help you with the job. Here he gives us an introduction to how it’s possible to get one third of your new business from Twitter.

The SEO field is changing rapidly and it can be difficult to keep up with the latest thinking. Research firm MarketingSherpa has surveyed thousands of search marketers to discover today’s most effective SEO tactics. We got a sneaky preview, so we can tell you what's working in SEO - and what's not. By Wordtracker's own Justin Deaville.

SMX London 2010 was SMX Advanced so we thought we'd push ourselves too and offer you 111 takeaways and top tips from the conference. Wordtracker's top tweeter, Mal Darwen attended and was supported by Mark Nunney reporting the coverage.

Peter Brady's company, Orbital Media Network, built a social media marketing consultancy on the back of its successful blogs. Brady tells Rachelle Money how he finds blogs to create online PR for his clients and then gives us his big blogging mistakes to avoid.

The internet is changing the rules of public relations (PR). Now that anyone can break a story through Twitter or Facebook, how should the PR industry adapt? Has the old-fashioned press release become obsolete? Is the press embargo dead?

To get results on social media sites you need great content with great headlines that will grab readers’ attention, make them want more and pass on a link to others. You will also need a significant network of friends and contacts or to be very nice to someone who has. Lyndon Antcliff is one such connector and here he gives 17 top tips to help you build your own social media network.

Social media marketing (SMM) on sites like Facebook, Twitter, Stumbleupon and Digg has exploded in the past year. But what exactly is it? And what’s in it for you? Let social media marketing expert and the man behind Magnetic Web Content, Lyndon Antcliff, gently introduce you to the subject and perhaps change your marketing life.

LinkedIn, 'facebook for business', with over 35 million users, is a serious networking tool for businesses and professionals alike. Here, start up guru, online marketing legend, Twitter superstar, and New York SES keynote speaker, Guy Kawasaki, introduces us to the power of LinkedIn by showing how to use it to find a job.

Are you looking to grow a business? Do you want to break the demoralizing cycle of cold-call, pitch and knock-back, while attracting the custom, respect and recognition that you surely deserve?

Twitter is a powerful (micro)blogging site you can use to spread your message around the globe.

Blogging is not just an important way to connect with your audience, it's also a great way of including keyword rich content on your site. Online personal stylist service iStylista.com found that their sales had doubled in just a matter of months, after they had launched their blog. Wordtracker spoke to its co-founder Hayden Allen-Vercoe to find out how he did it.

Creating great content means you have to look beyond the norms of written articles and blogs. Extending the possibilities to video can be a valuable and rewarding platform (and it doesn’t have to be expensive either), as the phenomenal success of Blendtec’s Will It Blend? has proven.

Rand Fishkin is a popular speaker at search engine optimization conferences – not so much for his trademark yellow sneakers – but for his direct and uncompromising advocacy of social media marketing. His strategy is to focus on the ‘linkerati’, the new breed of bloggers whose approval is often the first stage in launching a successful campaign, and he insists the quickest way to kill a viral campaign is by giving it to your public relations department. Fishkin explains his approach and gives top tips on social media marketing.