The Wordtracker Academy

Social media can be a brilliant way of promoting your business online. It’s easy to get started and possible to get a good return on the time you'll invest.

Better still, success in social media can help your search engine optimization efforts.

Here are some great resources to get you started with social media.


1. Wordtracker's guide to Google+ (PDF download)

google+ guide

Google+ is Google's latest venture into social media. And this time it matters

If you're serious about online marketing you can download our Google+ guide You'll learn:



2. Guide to LinkedIn

LinkedIn logo

If your business involves connecting with other professionals, then you should be on LinkedIn Download our LinkedIn guide and discover:

How to create a company page on LinkedIn

How to find connections and get recommendations on LinkedIn

How to gain traffic and exposure using LinkedIn Groups and Answers

We also take a look inside LinkedIn Premium Account features



3. How to Twitter

How to Twitter

Twitter is a powerful (micro)blogging site that can help you spread your business' message around the globe.

This classic article explains How to Twitter

More recently we've outlined 18 ways to take advantage of Facebook and Twitter for your business



4. How to write wildfire headlines for social media

Headlines writing course - Colored chess pieces

Headlines are often the key to success in social media. To help you perfect your headline writing, we’ve published a 9-part headline writing course by Sean D’Souza - the online marketing legend behind Psychotactics

You'll get more great headline tips in our e-book, Killer Headlines for Web Content



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Read the latest on social media marketing:

Latest articles

Don’t let a bad online reputation ruin your business

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By Michael Burke & Hal MacDermot

For companies, organizations and individuals, an online reputation can be like a high school reputation -- fickle, and sometimes affected by the unscrupulous. On the other hand, a good online reputation helps you get ahead of the competition, and attracts more potential customers.

There’s a lot that you can do to take control and influence your online reputation, including projecting a positive presence that reflect your brand values, engaging your communities, monitoring social media conversations about you, and taking decisive action in case of trouble. Of course, all of this requires having a social media policy in place, and careful, advanced planning. The world of social media turns very fast and if it turns against your company, you need to move fast.

Top 12 tools to supercharge your social media

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Social media is undoubtedly becoming more important in search terms. And while Stacey Cavanagh accepts that in terms of a direct influence on rankings social signals are still almost negligible, she believes that search is headed this way, so now’s the time to prepare ...

Make the most of Facebook Graph Search as a marketing tool

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Although Facebook’s latest foray into the search game is still in beta and only available to around one million Facebook users, it's only a matter of time until it rolls out to the rest of Facebook’s one billion active monthly users. Marc Purtell explains what it's all about ...

How to create a site structure Google will love

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A well planned site structure improves your chances of ranking well in Google's results. So, today, we’re going to look at how to set up your site’s structure - so that the search engines find our best and most profitable content and your site's visitors have a great experience.

Why social media matters [Video]

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For a long while very few businesses were making money from social media. Recently, though, that has started to change. Today, some online companies are really benefiting from their investment in social marketing. In this 5-minute video Justin Deaville looks at at why social media matters, and how to get a return on your investment.

Making the most of Twitter for small businesses

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If you run a large corporation - Dell, McDonald’s or Coca Cola - social media must seem pretty easy. You have a ton of fans and followers who lap up everything you throw at them (good and bad). You could be a terrible marketer on a large brand and still benefit from social media. But what about those of us running small businesses, or who work on our own? How do we benefit from social media such as Twitter?

220 SEO tips and tactics from SearchLove 2012

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It's been a bumper year for actionable tips at Distilled's SearchLove London Conference 2012. We've gathered 220 takeaways and tactics on SEO, conversion rate optimization, content and much else besides. And there's a bonus pic at the end.

EdgeRank: Give your Facebook page the edge

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Facebook, now a billion users strong, is a key marketing channels for many businesses. But beyond the fans, likes and posts, how does it actually work? How and why do your posts appear in your customer’s news feeds? And how can you make sure they do?

66 tips from BrightonSEO 2012

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The Brighton SEO conference is a meeting of the UK's best online marketers. If you couldn't make it the September 2012 event , we've collected 66 tasty tips and ingenious insights.

Building an engaged audience on Twitter

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Now that you know the basics about Twitter and have hopefully crafted a strong profile, we’re going to move into the next phase of your Twitter strategy. In order to share your message and see results, you have to have an audience to share it with. And not just any audience, but one that is going to really care enough to follow your updates!

Getting started with Twitter

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If you’re just getting started with Twitter, or you created a Twitter account long ago and are just beginning to seriously use it for your business, then here is what you need to know to use Twitter today. In this first post in our Twitter series, we’re going to cover creating a strong Twitter profile and common Twitter terminology.

How to spice up your Facebook page

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When it comes to your business’ Facebook page, you will need to pull out all of the stops in order to really dazzle people. In this post, we’re going to look at five things you can do to make your brand shine on Facebook beyond just standard updates.

A look inside LinkedIn Premium Account features

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Whenever people write about LinkedIn, they mostly focus on the free features of the networks and say that those are all you need. And for most people, a free account will get you great results. But if you’re looking for more, then here are some things you will get with a LinkedIn Premium Account ...

WEBINAR: Your Essential Guide to Social Media and SEO Success

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Social media and search marketing are becoming increasingly intertwined. A social media marketing program that fails to optimize content effectively is a waste of your time and effort.

So, how can social media and SEO work together? Join Wordtracker’s in-house SEO expert, Mal Darwen, and Sendible's marketing manager, Johnny Costello, for a powerful webinar looking at simple ways to combine and improve your online presence.

Twitter your business with Mark Shaw

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As Twitter passes its fifth birthday, if you haven’t yet decided to take it seriously for business then it’s time you did. Mark Shaw has just written Twitter Your Business, the perfect book to help you with the job. Here he gives us an introduction to how it’s possible to get one third of your new business from Twitter.

MarketingSherpa survey reveals the most effective SEO tactics

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The SEO field is changing rapidly and it can be difficult to keep up with the latest thinking. Research firm MarketingSherpa has surveyed thousands of search marketers to discover today’s most effective SEO tactics. We got a sneaky preview, so we can tell you what's working in SEO - and what's not. By Wordtracker's own Justin Deaville.

How to win friends and influence people with social media networking

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To get results on social media sites you need great content with great headlines that will grab readers’ attention, make them want more and pass on a link to others. You will also need a significant network of friends and contacts or to be very nice to someone who has. Lyndon Antcliff is one such connector and here he gives 17 top tips to help you build your own social media network.

10 ways to use LinkedIn to find a job

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LinkedIn, 'facebook for business', with over 35 million users, is a serious networking tool for businesses and professionals alike. Here, start up guru, online marketing legend, Twitter superstar, and New York SES keynote speaker, Guy Kawasaki, introduces us to the power of LinkedIn by showing how to use it to find a job.

How to Twitter

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Twitter is a powerful (micro)blogging site you can use to spread your message around the globe.

Viral marketing insights from WillItBlend.com

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Creating great content means you have to look beyond the norms of written articles and blogs. Extending the possibilities to video can be a valuable and rewarding platform (and it doesn’t have to be expensive either), as the phenomenal success of Blendtec’s Will It Blend? has proven.

Rand Fishkin interview: Social media marketing and viral marketing

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Rand Fishkin is a popular speaker at search engine optimization conferences – not so much for his trademark yellow sneakers – but for his direct and uncompromising advocacy of social media marketing. His strategy is to focus on the ‘linkerati’, the new breed of bloggers whose approval is often the first stage in launching a successful campaign, and he insists the quickest way to kill a viral campaign is by giving it to your public relations department. Fishkin explains his approach and gives top tips on social media marketing.