How to write Kick-Ass Website Sales Copy (Issue 20)

Welcome to the twentieth Keyword Expert newsletter.

Attached Articles:

1. 

   Would you pay to read your newspaper online? Posted by Rachelle Money on 08 April 2009

   Newspapers are struggling to find a new business model for their online editions. Some have folded at the challenge and packed up the printing presses while others have thrown up pay walls. The only question editors want the answer to is, are readers prepared to pay for online content?

2. 

   Successful online public relations with Greg Jarboe Posted by Rachelle Money on 08 April 2009

   How do you generate great online PR? How can keyword research benefit an online PR campaign and what are the things people should avoid? These are just some of the questions we put to Greg Jarboe, President and co-founder of SEO-PR, a search engine optimization and online public relations firm. Greg has written numerous articles for Search Engine Watch and has contributed to Wordtracker's newsletter too, so who better to tell us how online PR really works?

3. 

   Writing kick-ass website sales copy Posted by Rachelle Money on 08 April 2009

   Some people think writing sales copy for the web is exactly the same as writing for print. Many make the simple mistake of copying and pasting their print-based marketing messages onto their websites, and then scratch their heads wondering why their conversion rates are poor. Wordtracker has teamed up with Nick Usborne, a leading authority on the subject of writing for the web, in a new e-book which shows you how to make the transition from writing print sales copy to online copy and stay one step ahead of your competitors.