Keyword Expert Newsletter Archives

Ugh! Is your site suffering from duplicate content? - Issue 202

Published on 09 May 2013

Attached Articles:

1. 

   Is link building dying? Posted by Gareth Davies on 07 May 2013

   When Kevin Gibbons took to the stage at London SES, he was quick to remind delegates that links existed before Google. From the earliest days of the internet, people wanted to generate traffic, get leads and promote their websites. Here's a round-up of the link building tips that Kevin Gibbons, Blueglass.com and Paul Madden, Automica.com, provided.

2. Good Eggs: Wordtracker's weekly SEO round-up (Week ending May 9, 2013) Posted by Julie McNamee on 08 May 2013

   Is what we know about the web really true? What are the SEO strategies that will stay with us for the foreseeable future? And more, in this week's round-up of SEO-related articles.

3. 

   Ugh! Is your site suffering from duplicate content? Posted by Justin Deaville on 08 May 2013

   Duplicate content is a really bad thing.

   If you have duplicate content on your site, Google doesn’t know which version of your page to rank.

   Any links you get will be split between the different versions of the page. So, each of your duplicate pages is likely to rank badly.

   And, as we know, badly ranking pages don’t attract traffic.

Are these the best WordPress plugins? - Issue 200

Published on 24 April 2013

Attached Articles:

1. Using technology advantages to build connections Posted by Dixon Jones on 17 April 2013

2. 

   How to recover from a Penguin attack Posted by James Newhouse on 23 April 2013

   In April 2012, Google rolled out a change to its ranking algorithmic. Google Penguin, as it became known, hits sites where it hurts; in their rankings. One year on, many websites haven’t recovered their lost traffic. Yet rehabilitation is possible. James Newhouse, of digital marketing agency Receptional.com is one of the few people with experience of managing a full recovery. Here, he outlines his Penguin recovery strategy.

3. 

   Are these the best WordPress plugins? Posted by Julie McNamee on 24 April 2013

   WordPress developers always have a list of WordPress plugins they wouldn't be without. Here's a selection that Julie McNamee keeps seeing in the developer forums (and many she's used herself). Have you used any of them? Do you agree? Have you any to add?

Live building is dead. Long live link building! - Issue 199

Published on 10 April 2013

Attached Articles:

1. Good Eggs: Wordtracker's weekly SEO round-up (Week ending April 11, 2013) Posted by Julie McNamee on 10 April 2013

   Tools for local businesses, social search statistics and city landing pages all feature in this week's round-up of our favorite SEO-related articles.

2. 

   50 tips and takeaways from the BrightonSEO 2013 conference Posted by Julie McNamee on 13 April 2013

   The Brighton SEO conference is a meeting of the UK's best online marketers. If you couldn't make it to the April 2013 event, we've collected 50 tasty tips and ingenious insights.

Are you creating online videos yet? - Issue 198

Published on 10 April 2013

Attached Articles:

1. Quarter by quarter: Top ten most read articles Jan-Mar 2013 Posted by Julie McNamee on 02 April 2013

   In case you've missed any of the guides or articles in the Wordtracker Academy, here's a list of 10 of the most read over the past three months (January - March 2013)

2. 

   Are you creating online videos yet? Posted by Gareth Davies on 02 April 2013

   Can videos really be used to sell to the general public and clients? Well, Greg Jarboe of SEO PR and Phil Nottingham of Distilled certainly think so, and at London SES 2013 they shared some of their ideas.

3. Wordtracker opens up access to both keyword tools Posted by Mike Mindel on 03 April 2013

Social Media Matters - Issue 196

Published on 03 April 2013

Attached Articles:

Which social media is best for you? - Issue 197

Published on 03 April 2013

Attached Articles:

1. 

   Google’s paid search: Tips and techniques from the pros Posted by Gareth Davies on 19 March 2013

   Driving organic traffic to a website can be a tough challenge. As a result, paid search has become an increasingly popular choice for many businesses. At this year’s London Search Engine Strategies conference, Arianne Donoghue of Premier Farnell and Sam Noble of Koozai spoke about Google’s paid search and where it's going next.

2. 

   15 Ways to fix duplicate content & keep Google happy! Posted by Gareth Davies on 26 March 2013

   Duplicate web pages can be a problem for many websites. Whether it occurs from re-using manufacturers' descriptions, CMS systems that publish accidental duplicate pages' site content, or even people stealing your content. Duplication can cause problems, and confuse Google.

3. Why social media matters [Video] Posted by Justin Deaville on 27 March 2013

   For a long while very few businesses were making money from social media. Recently, though, that has started to change. Today, some online companies are really benefiting from their investment in social marketing. In this 5-minute video Justin Deaville looks at at why social media matters, and how to get a return on your investment.

4. Good Eggs: Wordtracker's weekly SEO round-up (Week ending March 28, 2013) Posted by Julie McNamee on 27 March 2013

   This week's SEO-related articles looks at changes to Google and LinkedIn search and Facebook; Nexialists (?); and tips on being an efficient SEO (and more).

How to increase your prices by 20%, without losing sales - Issue 195

Published on 14 March 2013

Attached Articles:

1. 

   The creative content marketing explosion: and why you should be part of it Posted by Gareth Davies on 14 March 2013

   Gareth Davies was at SES London earlier in the year and got to speak to some of the best internet marketing experts while he was there. Here he reports on what Lee Odden had to say about creative content marketing.

2. Good Eggs: Wordtracker's weekly SEO round-up (Week ending March 14th, 2013) Posted by Julie McNamee on 14 March 2013

   This week's round-up of our favorite SEO-related articles includes news on Google Panda, the new Facebook news feed and the end of Google Reader

3. Search Marketing Expo – SMX London 2013 Posted by Justin Deaville on 14 March 2013

   We'll be at SMX London in May. You can get a 15% discount if you'd like to join us.
   

4. How to increase your prices by 20%, without losing sales [Video] Posted by Justin Deaville on 14 March 2013

   What if you could increase your prices by 20%, without losing sales? Or, what if you could increase the number of newsletter sign-ups you get by 20%? Does it sound too good to be true?

Is your PPC campaign passive or active? - Issue 193

Published on 06 March 2013

Attached Articles:

1. 

   Yes, YOU really can get quality links (like these)! Posted by Ken McGaffin on 28 February 2013

   Link building can be a difficult business. And sometimes you can ask yourself if all the trouble is really worth it. In times like that, it’s great to read about what other businesses in your situation have done to win fantastic links. Their experiences - and the benefits they got from link building - can inspire us all.

2. 

   Is Your PPC Campaign Passive or Active? Posted by Karon Thackston on 28 February 2013

   Have you ever considered what frame of mind your audience is likely to be in when they come across your PPC ad? If not, then Karon Thackston explains why you should.

3. Good Eggs: Wordtracker's weekly SEO round-up (Week ending February 28th, 2013) Posted by Julie McNamee on 28 February 2013

   The latest in our round-up of favorite SEO-related articles looks at the problems facing Interflora, creative copywriting, Facebook Graph Search providing opportunities for local companies, and more ...

How to set up Google Analytics and Webmaster Tools - Issue 194

Published on 06 March 2013

Attached Articles:

1. Optimize your images for Pinterest [Infographic] Posted by Julie McNamee on 28 February 2013

   Get the most benefit from posting your images on Pinterest by optimizing them. This infographic from Ava Launch Media tells you how.

2. Good Eggs: Wordtracker's weekly SEO round-up (Week ending March 7th, 2013) Posted by Julie McNamee on 05 March 2013

   The latest in our round-up of favorite articles includes sexism in the world of tech, the importance of having a coherent social media strategy and the art of SEO.

3. 

   How to set up Google Webmaster Tools Posted by Justin Deaville on 05 March 2013

   If you’re serious about attracting search engine traffic, you'll want to sign up for a Google Webmaster Tools account. This guide shows you how.

4. 

   How to set up Google Analytics Posted by Justin Deaville on 06 March 2013

   Whether you’re running the simplest blog or an enormous international ecommerce site, you should be measuring how visitors interact with your website.

   There are lots of analytics packages you can use. The most common - perhaps because it's free - is Google Analytics If you're new to analytics, this article will get you kick started. We'll help you install the software on your site. We’ll recommend some important business metrics you should be tracking. And we'll help you set up a keyword dashboard so you can track your traffic.

SES London 2013: 214 Top tips and takeaways - Issue 192

Published on 22 February 2013

Attached Articles:

1. Good Eggs: Wordtracker's weekly SEO round-up (Week ending February 22nd, 2013) Posted by Julie McNamee on 15 February 2013

   Search and social, psychographic targeting and future problems for accepting guest blog posts feature in this week's Good Eggs round-up.

2. 

   How to shamelessly steal great ideas (and get away with it!) Posted by Ken McGaffin on 15 February 2013

   The ideas behind this article are not new. I have shamelessly stolen them and not only do I intend to get away with it scot free, but I hope over the course of the next 800 words or so, to persuade you to do the same and steal the very best ideas you can find.

3. 

   SES London 2013: 214 Top tips and takeaways Posted by Julie McNamee on 19 February 2013

   The SES London conference covers both basic and cutting edge SEO, PPC and online marketing. Julie McNamee, Gareth Davies and Justin Deaville collected the best top tips, takeaways and memorable quotes from SES London 2013. Here's what we picked up.

Customer focused link building - Issue 191

Published on 14 February 2013

Attached Articles:

1. 

   SEO your web page for Google [VIDEO] Posted by Mike Mindel on 12 February 2010

   Follow this link for a more up-to-date version of 'Hope to optimize a web page video'

   In this video, you'll learn how to search engine optimize your web page, so you can rank for the keywords you choose and attract more traffic from Google.

   Everything you'll see is practical and straight to the point, so sit back, press play and let's begin!

    

2. 

   Customer focused link building Posted by Ken McGaffin on 13 February 2013

   The most important thing for any business is to satisfy customer needs profitably. In doing so you build a unique knowledge of your customers, an understanding of the problems they face and a pretty good idea of the questions they ask. You answer these customer questions every day and tell people exactly what your products or services do to solve problems for you. This is rich content for link building.

3. Good Eggs: Wordtracker's weekly SEO round-up (Week ending February 14th, 2013) Posted by Julie McNamee on 13 February 2013

   This week's SEO-related articles feature sinister surges in traffic just before Penguin or Panda slaps, the consequences of changes to Google AdWords and at least one kitten picture.

4. What is Author Rank? [Infographic] Posted by Julie McNamee on 14 February 2013

   Author Rank is a great way to have your brand spread around the net, and it's also making it much harder to get anonymous content seen. Here's an infographic posted by Loren Baker at BlueGlass that explains what it's all about.

5. How to optimize your web page [VIDEO] Posted by Justin Deaville on 14 February 2013

   In this video, you'll learn how to search engine optimize your web page, so you can rank for the keywords you choose and attract more traffic from Google.

   Everything you'll see is practical and straight to the point, so sit back, press play and let's begin!

59 Lists You Must Have to Build Links - Issue 190

Published on 07 February 2013

Attached Articles:

1. 

   Why (and how) you should be building a responsive mobile website Posted by Ashley Hitchcock on 05 February 2013

   There has been a lot of buzz around responsive websites recently and a lot of sites are turning responsive, but what is it all about?

2. 

   59 lists you really must have to build links Posted by Ken McGaffin on 05 February 2013

   Compiling lists of all kinds is integral to the work of a link builder. Not only do lists make the job easier, they save a lot of time and ensure you don’t miss easy opportunities. Both Garrett French (the co-author of this article) and I almost build our working lives around lists.

3. Good Eggs: Wordtracker's weekly SEO round-up (Week ending February 7th, 2013) Posted by Julie McNamee on 06 February 2013

   This week's round-up of our favorite SEO-related articles includes a feast of tips for online success by those in the know, ways to unlock Google Analytics' "not provided" keywords and a look at the best Super Bowl newsjackers.

30 reasons your customers aren't buying: How to optimize your shopping cart - Issue 189

Published on 31 January 2013

Attached Articles:

1. 

   Are your chances of getting quality links diddly-squat? Posted by Ken McGaffin on 30 January 2013

   You probably don’t need me to remind you of the 6 major benefits of link building because we covered them last week when we talked about how link building is a marketing priority.

2. Good Eggs: Wordtracker's weekly SEO round-up (Week ending January 31st, 2013) Posted by Julie McNamee on 31 January 2013

   This week's round-up of our favorite SEO-related articles features articles on Vine, a first look at Facebook's Graph Search and some cookie law-bashing.

3. 

   30 reasons your customers aren't buying: How to optimize your shopping cart Posted by Julie McNamee on 31 January 2013

   You know from your analytics data that customers are visiting your website: but they're not buying. Here's our list of 30 potential obstacles to that purchase (hopefully the first of many), along with suggestions on how blast the obstacles to pieces.

Venice. Penguin. Panda. Are Google’s changes leaving you behind? - Issue 187

Published on 17 January 2013

Attached Articles:

1. 

   Venice. Penguin. Panda. Are Google’s changes leaving you behind? Posted by Justin Deaville on 16 January 2013

   Google makes about 500 changes a year to its search algorithm. That’s a lot. And, as a result, SEO advice gets out of date very quickly. Many of the SEO tips you’ll read on the internet are either dated or, worse, just plain wrong. So, here are seven of the most recent, significant changes to Google’s search results and how they affect you.

2. Good Eggs: Wordtracker's weekly SEO round-up (Week ending January 17th, 2013) Posted by Julie McNamee on 17 January 2013

   Wordtracker's weekly round-up of SEO-related articles.

3. Biggest possible discount secured for SES London 2013 Posted by Justin Deaville on 29 January 2013

   It’s less than 3 weeks to go to Europe’s leading digital marketing event, SES London. The show brings together marketing and advertising professionals for a 3-day conference, a 2-day expo, 1 day’s intensive training and a whole host of networking opportunities.

   Time is running out to secure your place. You can guarantee your ticket at the lowest discount available with Wordtracker's discount code – SESL13002 – and get up to £400 off the retail price.

How to set up a WordPress site - Issue 186

Published on 10 January 2013

Attached Articles:

1. 

   How to get rid of low value links Posted by Owen Powis on 09 January 2013

   Low quality links to your site can damage it and negatively affect your rankings.

   Find out how to get rid of these links quickly and easily using Wordtracker's Link Builder and Bing and Google’s Disavow Links tools.

2. Good Eggs: Wordtracker's weekly SEO round-up (Week ending January 9th, 2013) Posted by Julie McNamee on 09 January 2013

   Wordtracker's weekly round-up of SEO-related articles.

3. 

   How to set up a WordPress website Posted by Justin Deaville on 10 January 2013

   If you’re looking to set up a new business in 2013, it’s essential that you choose an effective content management system, one that makes publishing simple. There are many online publishing platforms to choose from. But, if you’re intending to run a successful business, or create a blog that makes money, then WordPress is almost certainly your best solution.

Why keywords matter (video) - Issue 185

Published on 03 January 2013

Attached Articles:

1. The Best of 2012 Posted by Julie McNamee on 31 December 2012

   In an effort to push low quality websites down the search engine rankings pages, Google implemented a range of algorithm updates in 2012. We addressed this issue and the problems caused, and much more, in the Wordtracker Academy and blog. Here's a roundup of our best articles of 2012.

2. 

   Why keywords matter (video) Posted by Justin Deaville on 02 January 2013

   When you're writing copy for your web pages are you using words that doom you to failure right from the start?

   Will your audience even be able to find them?

10 free SEO gifts for 2012 - Issue 184

Published on 21 December 2012

Attached Articles:

1. 

   10 free SEO gifts for 2012 07 December 2012

   Towards the end of the year, we like to remind you of all the free stuff we have on our website. Here's our list of free tools and guides on keyword research and the like, plus links to our videos and webinar recordings. Let Wordtracker inspire your 2013 web marketing campaigns.

How to choose a great domain name for your business - Issue 183

Published on 21 December 2012

Attached Articles:

1. [Video] How to choose a great domain name for your business Posted by Justin Deaville on 20 December 2012

   If you’re thinking of starting up online, or creating a new blog, finding a memorable name can be a great way of boosting your chances of success.

Why SEO is crucial to your online success - Issue 182

Published on 13 December 2012

Attached Articles:

1. [Infographic] A recipe for the perfect landing page 10 December 2012

   Unbounce have created a new landing page infographic. Follow these points when you create a new landing page and you'll not go far wrong.

2. 

   How to improve your link request success rate Posted by Julie McNamee on 11 December 2012

   One of the highlights of London's LinkLove conference in 2012 was Mike King's talk on outreach email analysis (much of it manual) that had been carried out by his company iAcquire on 300,000 outreach emails. Here are some of the tips he passed on on what to incorporate into your link building requests ...

3. [Video] Why is SEO crucial to your online success? Posted by Justin Deaville on 11 December 2012

   Don't underestimate the importance of SEO. Even in the era of disruptive Google algorithm updates it's still invaluable for getting traffic to your website. This ten minute video outlines six ways that SEO can boost your marketing. Just click to watch.

4. Good Eggs: Wordtracker's weekly SEO round-up (Week ending December 19th, 2012) Posted by Julie McNamee on 12 December 2012

17 sure-fire ways to promote your online videos - Issue 181

Published on 06 December 2012

Attached Articles:

1. Good Eggs: Wordtracker's weekly SEO round-up (Week ending December 12th, 2012) Posted by Julie McNamee on 06 December 2012

2. 

   See who links to you with Link Builder Posted by Owen Powis on 06 December 2012

   It's important that you understand what the links going back to your site look like. We call this your backlink profile, and it helps you decide what kind of links to go after, where to get them from and what anchor text to use. This article is a step by step guide to using the Link Builder tool to find this information, and make the informed decisions your business needs.

3. 

   17 sure-fire ways to promote your online videos Posted by Gareth Davies on 06 December 2012

   Producing web videos can be a fantastic way of showcasing your business. But, you must also promote your videos properly (if you want them to be watched by a wide audience). In an extract from his VIDEOTASTIC! e-book, Gareth Davies outlines 17 ways to market your online videos.

How you can use Google Analytics to monitor your organic traffic - Issue 180

Published on 29 November 2012

Attached Articles:

1. Save time with the Quick Keyword Research tool Posted by Mal Darwen on 22 November 2012

    

   After looking through feedback from people using our tools and working through what we could improve upon, the Quick Research Tool is now quicker, cleaner and easier to work with. Keyword lists load more quickly, filters work at lightning speed, and you can switch between data sources faster than before. You'll be able to spend less time on keyword research, and more time marketing your site.

2. 

   How you can use Google Analytics to monitor your organic traffic Posted by Andrew Tobert on 29 November 2012

   Monitoring organic traffic is a key part of any SEO professional’s job. And with Google Analytics, doing this is easy, and free. Here’s a quick guide to help you explore some key metrics.

21 top tips to find trends - Issue 179

Published on 23 November 2012

Attached Articles:

1. 

   21 top tips to find trends Posted by Julie McNamee on 16 November 2012

   Keeping on top of the 'new' has never been as important as it is now. Thankfully, there are tools out there to help you to identify key trends and here are 20 of the best of them.

2. Good Eggs: Wordtracker's weekly SEO round-up (Week ending November 23rd, 2012) Posted by Julie McNamee on 22 November 2012

   Our weekly round-up of the best SEO-related articles.

The Google spider & you: What you need to know to get your site indexed - Issue 178

Published on 15 November 2012

Attached Articles:

1. Good Eggs: Wordtracker's weekly SEO round-up (Week ending November 15th, 2012) 13 November 2012

   Here's a round-up of some favorite SEO-related articles that we've read during the past week. They may be old or they may be new: that doesn't matter as long as they're useful.

2. Why social media hasn't killed off email marketing Posted by Andrew Tipp on 13 November 2012

   In a world where everyone is talking about social media marketing, email now seems old-fashioned and un-sexy. But don’t write it off. Email can still drive the sales your business needs, as Andy Tipp, email marketer, explains.

There's no place like home (page) - Issue 177

Published on 08 November 2012

Attached Articles:

1. 

   Learn the basics of PPC advertising - for free 12 February 2010

   AdWords – Google’s powerful pay per click (PPC) marketing tool - can be a great way of attracting traffic to your website.

2. 

   WEBINAR: Your Essential Guide to Social Media and SEO Success Posted by Mal Darwen on 01 June 2011

   Social media and search marketing are becoming increasingly intertwined. A social media marketing program that fails to optimize content effectively is a waste of your time and effort.

   So, how can social media and SEO work together? Join Wordtracker’s in-house SEO expert, Mal Darwen, and Sendible's marketing manager, Johnny Costello, for a powerful webinar looking at simple ways to combine and improve your online presence.

3. 

   There's no place like home (page) Posted by Andrew Tobert on 07 November 2012

   Your home page is one of the most visited pages on your website. Few people will visit your site without seeing it. But a lot of home pages suck. Read this, and make sure yours doesn’t.

4. Are you NaNoWriMo? Your content-writing diet for November Posted by Andrew Tobert on 07 November 2012

   November is a great time of year to make a positive change and get into good writing habits. The reason is NaNoWriMo - and here’s what it’s all about.

220 SEO tips and tactics from SearchLove 2012 - Issue 176

Published on 01 November 2012

Attached Articles:

1. Search optimization in a mobile world [Infographic] 28 October 2012

   50% of local searches now take place on smartphones. Here are some thought-provoking statistics about search on mobile.

2. 

   How to create a sitemap and let Google know where you're at Posted by Andrew Tobert on 28 October 2012

   A sitemap is like a road map, except, y’know, for sites not roads. It tells Google where it should go, so it can crawl your site more quickly and get more of your great content into the search results. Having a sitemap is great for SEO, and it’s often great for users. But how to go about creating one? Luckily, it’s quite easy.

3. 

   220 SEO tips and tactics from SearchLove 2012 Posted by Julie McNamee on 29 October 2012

   It's been a bumper year for actionable tips at Distilled's SearchLove London Conference 2012. We've gathered 220 takeaways and tactics on SEO, conversion rate optimization, content and much else besides. And there's a bonus pic at the end.

EdgeRank: Give your Facebook page the edge - Issue 175

Published on 24 October 2012

Attached Articles:

1. How to prepare for your online video shoot [VIDEO] Posted by Gareth Davies on 23 October 2012

   In this 2-minute video, Gareth Davies outlines the factors you need to consider before you start filming your own online videos.

2. 30 ways to promote your blog posts [Infographic] Posted by Julie McNamee on 24 October 2012

   You've produced some fantastic content for your blog but how do you get it seen?

   This infographic is a useful reminder of the different ways you can be promoting it. Print it off and stick it on the wall above your desk so you'll remember each time you press publish.

62 steps to the definitive link building campaign - Issue 174

Published on 18 October 2012

Attached Articles:

1. 

   Get Google to fall in love with you - in 9 steps Posted by Andrew Tobert on 16 October 2012

   The more often your site gets crawled, the sooner your new content can start appearing in the search results, and bringing in traffic and sales. So here's how, in just nine steps, you can keep Google coming back for more.

2. 

   62 steps to the definitive link building campaign Posted by Mark Nunney on 18 October 2012

   Successful search engine optimization (SEO) requires inbound links from quality relevant websites. Using extracts from their book "The Definitive Guide to Link Building (2013 edition)", Ken McGaffin and Mark Nunney here outline the definitive steps in a successful, long term link building campaign ...

Discover the secrets of a great landing page - Issue 172

Published on 04 October 2012

Attached Articles:

1. 

   Discover the secrets of a great landing page Posted by Julie McNamee on 04 October 2012

   How do you persuade someone to visit your web page? And how do you persuade them to purchase your product or sign up for your newsletter? Landing page optimization is the answer. We have some handy tips to follow and some examples of websites who already know the secrets.

2. The 7 sins of SEO copywriting Posted by Heather Lloyd-Martin on 04 October 2012

   Are you an SEO copywriting "sinner"?

   You may think that your writing is so SEO-perfect that the Google angels sing when they spider it. But are you sure that your angelic writing doesn't contain some devilish SEO content mistakes? If you're writing content using outdated or incorrect strategies, you may be committing sins without even realizing it.

   Don't put your content (and conversions) at risk. Check out the seven most common SEO copywriting sins.

How to discover and grow your cash cow keywords - Issue 171

Published on 27 September 2012

Attached Articles:

1. 

   Link building just got faster! Posted by Justin Deaville on 20 September 2012

   Search engines rely on links to tell them which sites are worth ranking and which are not. Simply put, the more links you have from a wide variety of quality sites, the higher your site will rank in Google's results.

   Knowing this, it's easy to get carried away, building lots of links while forgetting that quality is much more important than quantity.

   We’ve spent the past few months updating and changing Link Builder, so that it’s now easier to find and build quality links. In this post, we’re going to take you through the new features, and how they’ll help your link building.

2. 

   How to discover and grow your cash cow keywords Posted by Mark Nunney on 26 September 2012

   Choosing which keywords to target is the heart of SEO and PPC. Of the thousands you might target, some will make you more money than others. Now, with Wordtracker Strategizer, it takes minutes to sort through all available data to find the groups of keywords that are going to make you the most money, in the shortest possible time.

3. The one thing you need to succeed in link building Posted by Ken McGaffin on 26 September 2012

   What is that one thing that will bring you link building success? Ken McGaffin explains ...

4. Introduction to Get Links! Week 5 - Social media and link building Posted by Ken McGaffin on 26 September 2012

7 Videos: Why keywords Mean Profit for your Business - Issue 170

Published on 20 September 2012

Attached Articles:

1. 

   Why you already have the basic skills required for link building Posted by Ken McGaffin on 19 September 2012

   If you don't think you have the skills to build links, you're probably wrong. Ken McGaffin explains why.

2. 

   Wordtracker video: Day 7 Expand into new markets and beat the competition Posted by Mal Darwen on 21 September 2012

   The conclusion of our 7-day video training series.

   You'll learn how to keep your keyword research up to date and get an edge on your competitors.

3. 

   Wordtracker video: Day 6 Using keywords in linking text Posted by Mal Darwen on 21 September 2012

   Welcome to the sixth in our seven-day series on getting the most out of Wordtracker's Keywords tool.

   To attract traffic from Google, you'll need to include relevant keywords in your site's links.

   Watch this video and you'll discover how to include keywords in your website's internal links.

4. 

   Wordtracker video: Day 5 Keyword Rankings - monitor your progress Posted by Mal Darwen on 21 September 2012

   Welcome to the fifth video in our seven day series on getting the most out of Wordtracker's Keywords tool.

   Monitoring - and improving - your online marketing efforts is essential. Watch this video and you'll learn how to set up (and interpret) a search engine ranking report in Wordtracker's tools.

   You'll discover how to track your site's position in Google's results - and you'll learn how to monitor your competitors.

5. 

   Wordtracker video: Day 4 Site audits - things you never knew about your site Posted by Mal Darwen on 21 September 2012

   Welcome to the fourth video in our seven day series on getting the most out of Wordtracker's Keywords tool.

   Every site has SEO errors. But finding and fixing them is easy - with Wordtracker's tools.

   In this video you'll learn how to conduct a site audit on your own website to find errors and mistakes that could be interfering with your SEO efforts.

6. 

   Wordtracker video: Day 3 Titles and descriptions Posted by Mal Darwen on 21 September 2012

   Welcome to the third video in our seven day series on getting the most out of Wordtracker's Keywords tool.

   In this video we'll look at how to use Wordtracker's tools to help you write keyword-rich titles and descriptions for your web pages.

7. 

   Wordtracker video: Day 2 Keyword Mapping and site structure Posted by Mal Darwen on 21 September 2012

   Welcome to the second video in our seven day series on getting the most out of Wordtracker's Keywords tool.

   Today, we'll investigate keyword research in more depth. We'll look at how to set up a keyword map that can either mirror an existing website, or help you set up the structure for a new site.

8. 

   Wordtracker video: Day 1 - search engine success starts with keywords Posted by Mal Darwen on 21 September 2012

   Welcome to the first in our seven day series on getting the most out of Wordtracker's Keywords tool.

   Watch this video and you'll learn:

   • How search engines work
     
   • How to find relevant keywords quickly and easily
     
   • How to prioritize those keywords and use them in your website copywriting
     
   • How to make sure you're getting keywords in your inbound links (an SEO must)
     

How to boost conversion with awesome web videos - Issue 169

Published on 13 September 2012

Attached Articles:

1. 

   What is the "Get Links!" course all about? Posted by Ken McGaffin on 12 September 2012

   The Get Links! video training course - what it is, and why you need it.

2. 

   How to create a lightning fast website Posted by Steve Jones on 12 September 2012

   Usain Bolt may be fast, but in the world of web design, waiting for nine and a half seconds for a page to load puts you firmly in the ‘also ran’ category, and will cost you valuable business online. But how do you check your site speed? And what’s on your site that’s slowing you down?

3. SEO the Game [Infographic] 13 September 2012

   Do you recognize yourself in any of these cards? SEO the Game by Subtle Network Design & Marketing.

4. How to boost conversion with awesome web videos Posted by Gareth Davies on 13 September 2012

   Gareth Davies runs through the different types of video you can use to attract more people to your website - and make more sales.

5. Introduction to Get Links! Week 2 - Link Prospecting Posted by Ken McGaffin on 13 September 2012

   Ken McGaffin explains what you'll be learning during Week 2 of the Get Links! video training course.

Get going with PPC - Issue 168

Published on 07 September 2012

Attached Articles:

1. 

   Upgrade your PPC with these advanced strategies Posted by Trace Ronning on 04 September 2012

   You’ve got the basics of pay per click advertising down now, but there’s so much more to experiment with in the process of maximizing your ROI. Trace Ronning in the fourth of his articles on PPC explains ...

2. 

   Creating ad groups and writing text ads Posted by Trace Ronning on 06 September 2012

   This third article in our series on PPC basics looks at how to write ads that get more traffic to your site - and sell more of your products and services.

3. 

   Get sales fast with PPC Posted by Trace Ronning on 06 September 2012

   In this second in a four part series on PPC and Google AdWords, Trace Ronning of WordWatch takes you through the process of setting up your first AdWords campaign.

Why you shouldn't monitor your keyword rankings. And why you should. Issue 167

Published on 30 August 2012

Attached Articles:

1. 

   Why you shouldn’t monitor your keyword rankings. And why you should. Posted by Andrew Tobert on 30 August 2012

   People who work in search LOVE to talk about rankings. But that doesn’t mean they should. Or that you should listen. Looking at rankings gives you false insight and ruins your business. (I‘m exaggerating, but only slightly.) Here’s what you should look for instead ...

3 Link Building Tactics that Guarantee Success - Issue 166

Published on 23 August 2012

Attached Articles:

1. 

   Link Builder’s Tags: How they help you get links more quickly Posted by Andrew Tobert on 22 August 2012

   Wordtracker’s Link Builder tool has had an upgrade of late – making it much much easier to find link prospects - the sites that might link back to you. In our third of three articles highlighting the new features of Link Builder, I’ll be looking at how you can easily collect more detailed information on your prospects and then sell your site more effectively. In short, our new feature called ‘tags’ makes getting links easier. Here’s how.

2. 

   Get low hanging, quality links with Link Builder’s Mentions Posted by Andrew Tobert on 22 August 2012

   Wordtracker’s Link Builder tool is everything you need to make your link building as quick and efficient as possible. And it’s just got even better. In this article in a series of three highlighting how link building just got easier, I’ll be taking a look at ‘mentions’, what they are and how they can help you get some easy links.

3. 

   How to get great quality links by guest blogging (and how Link Builder makes it easy) Posted by Andrew Tobert on 22 August 2012

   At Wordtracker, we live or die by what our customers (you guys) think. That sounds a bit cliché and hack, but it’s also true. We’re a small company and we need to give you what you want and fast. You’ve been asking for better and quicker ways to find sites that might link to yours. So that’s what we’ve done. But why make changes if we don’t talk about them? This is a quick look at how you find the best sites you can blog for. We call this feature ‘Guest Post’ and here’s how it works in the recently updated Link Builder, our link building tool.

How anyone can build an engaged audience with Twitter - Issue 165

Published on 16 August 2012

Attached Articles:

1. 

   Getting started with Twitter Posted by Kristi Hines on 09 August 2012

   If you’re just getting started with Twitter, or you created a Twitter account long ago and are just beginning to seriously use it for your business, then here is what you need to know to use Twitter today. In this first post in our Twitter series, we’re going to cover creating a strong Twitter profile and common Twitter terminology.

2. What do the Olympics teach us about life, business, everything? Posted by Andrew Tobert on 15 August 2012

   London, as we speak, is suffering a collective hangover. From courting the bright lights of the world’s media, and having one massive (and expensive) party, we’re now back to work. The athletes are leaving and the TV schedules return to their normal mush. But the Olympics taught us much; about winning, losing, and business.

3. 

   Building an engaged audience on Twitter Posted by Kristi Hines on 15 August 2012

   Now that you know the basics about Twitter and have hopefully crafted a strong profile, we’re going to move into the next phase of your Twitter strategy. In order to share your message and see results, you have to have an audience to share it with. And not just any audience, but one that is going to really care enough to follow your updates!

4. 

   Manage & analyze your Twitter account with the top Twitter tools Posted by Kristi Hines on 15 August 2012

   Once you have all of the basics down when it comes to getting started with Twitter, building an audience and engaging with them, your next task will be making your Twitter management as effective as possible. This is where Twitter management tools come into play.

You can optimize your Wordpress blog, it's easy! - Issue 162

Published on 25 July 2012

Attached Articles:

1. 

   The HTML every marketer (that’s you) should know Posted by Andrew Tobert on 20 July 2012

   Computing languages are just like real ones. As human needs change and evolve, so does the language we use to express them. It’s just the same online. There are now a range of languages to build your website with, depending on what you want to do and how fancy you want to be. But the lingua franca, the common language, is HTML and we give some starts in how to code it below ...

2. 

   You can optimize your WordPress blog, it's easy! Posted by Julie McNamee on 25 July 2012

   There are over 53 million WordPress blogs out there and that doesn't even include those not hosted on WordPress.com. So how do you make yours stand out from the rest and attract a greater share of the traffic? One way to do that is to optimize your blog. And even if you're not a coder, you can do this. Read on to find out how ...

Copywriters: Here’s how you can win more business - Issue 161

Published on 19 July 2012

Attached Articles:

1. 

   How Wordtracker helps copywriters win business Posted by Andrew Tobert on 19 July 2012

   The role of freelance copywriter has always been tough, and with the economy in the doldrums, it’s triply so. Budgets are being squeezed so businesses are looking to cut back on their costs - such as hiring freelance copywriters.

SEO for New Sites - Issue 160

Published on 12 July 2012

Attached Articles:

1. Have you seen Strategizer? Posted by Andrew Tobert on 11 July 2012

   We’re big fans of our tools. Each and every one represents days and days of toil and craft to get things just right. Lovingly hand-coded in our offices in London, our tools are as artisan as a baguette in a Parisian boulangerie or a handbag from a Milan boutique. And because we’re so proud of them, we like to sing their praises. Take Strategizer It tells you what you need to do to make money quickly. It’s simple and effective and just awesome. And I want to tell you why.

2. 

   SEO for new sites Posted by Mark Nunney on 11 July 2012

   Where to start with SEO'ing your brand new site? Here's a simple SEO process for planning that site and finding appropriate keyword niches to target.

Technical SEO for Profit - Issue 159

Published on 12 July 2012

Attached Articles:

1. 

   Technical SEO checklist Posted by Mark Nunney on 01 July 2012

   Here is a technical SEO check list – based on a series of articles taken from Wordtracker's best-selling e-book, SEO for Profit e-book - that will help you make sure your site is free from SEO gremlins.

2. 

   Tracking response for SEO (Technical SEO for Profit, part 4) Posted by Mark Nunney on 02 July 2012

   Whatever your site’s objectives, you need to measure its response rates if you want to know which keywords your SEO should target. Mark Nunney introduces how to use Google Analytics to monitor response and make sure you track response and get the best possible return on investment.

3. 

   How to optimize your code for search engines (Technical SEO for Profit, part 3) Posted by Mark Nunney on 03 July 2012

   You can’t see it but your pages’ coding determines how search engines index and rank them (with speed becoming an increasingly important factor). Mark Nunney shows you how to make sure your code helps your pages and all their content get indexed fast.

4. 

   How to get your pages found by search engines and preserve their link power (Technical SEO for Profit, part 2) Posted by Mark Nunney on 04 July 2012

   Your first technical job as an SEO is to make sure search engines find and index the pages you want them to. Mark Nunney explains how to optimize, getting the right pages indexed and then keeping them that way through inevitable URL changes and broken links.

5. 

   How to optimize URLs for search engines and people (Technical SEO for Profit, part 1) Posted by Mark Nunney on 05 July 2012

   Both search engines and people prefer websites to have consistent, easy-to-read URLs. Here, Mark Nunney explains how to optimize your website’s URLs for search engines and humans alike.

How to spice up your Facebook page - Issue 158

Published on 28 June 2012

Attached Articles:

1. 

   How to spice up your Facebook page Posted by Kristi Hines on 27 June 2012

   When it comes to your business’ Facebook page, you will need to pull out all of the stops in order to really dazzle people. In this post, we’re going to look at five things you can do to make your brand shine on Facebook beyond just standard updates.

2. Apple and Google: Fighting to the death? Posted by Andrew Tobert on 27 June 2012

   On 12th June 2012, Apple, like they do every year, upgraded their products. And just like every year, millions will rush to Apple stores to get their hands on the latest kit. And thousands of Foxconn workers will be coming to the end of a 90-hour week, glowing in the satisfaction of another job well done. But what was really going on? Was this just another product launch or something else? Something altogether more sinister?

3. Wordtracker needs you! Posted by Andrew Tobert on 28 June 2012

   Wordtracker is all about making understanding (and doing) SEO as easy as possible. It’s why we build our tools and it’s why we created our Academy But talking about SEO as an abstract concept can make it difficult for beginners to grasp, so where possible we use real world examples.

How to make your blog brilliant - Issue 157

Published on 21 June 2012

Attached Articles:

1. What a hungry 9 year old can teach you about your business Posted by Andrew Tobert on 15 June 2012

   Martha Payne is a nine-year-old girl from Lochgilphead, a tiny village on the West coast of Scotland. Every day she goes to school with a camera and takes a photo of her school lunch. When she gets home, she writes about it on her blog, Never Seconds, and 2.2 million people sit down to read it. Martha is a web entrepreneur. Here’s her story, and what she can teach you.

2. Wordtracker at IonSearch 2012 Posted by Mal Darwen on 19 June 2012

   A few weeks ago, I had the pleasure of speaking at IonSearch, a very friendly search marketing conference in its first year, held in Leeds.

3. 

   How to make your blog brilliant Posted by Hilary Pullen on 20 June 2012

   Writing a blog is a great way of attracting readers, building up brand loyalty and getting much-needed links to your site. But writing content that’s relevant and useful (and actually read) can be tricky and time-consuming. Luckily, our guest blogger, Hilary Pullen, explains how you can make your blog sizzle.

4. 

   How to audit your website with Wordtracker Posted by Andrew Tobert on 20 June 2012

   Running a site audit, the process of looking for, and correcting, SEO errors on your site, is something that every marketer should do. It keeps your site performing at its best, and it means that you can spot any issues (hopefully) before they start causing problems. But if you do site audits the old-fashioned way it’s a lot of work.

5. 

   The shortcut guide to launching your site Posted by Andrew Tobert on 20 June 2012

   Building a website, and a business, is a hard thing to do. Often, businesses and webmasters plan their site, and even start creating it, then flounder. They panic about how the website is going to be received, does it look good or bad.

How to do site audits the old fashioned way - Issue 156

Published on 14 June 2012

Attached Articles:

1. 

   The description tag debate: To write or not to write? Posted by Karon Thackston on 12 June 2012

   Don't you long for the days of SEO simplicity? Just a few short years ago, you would write a tag set (title tag and meta description tag) and they would actually be used by Google and other engines. Gone are the days of such certainty.

2. 

   Checking your backlink anchor text profile Posted by Owen Powis on 13 June 2012

   After Penguin, Google’s latest algorithm update, a lot of webmasters have been looking at their ‘backlink profile’. I‘ve written about what this is, and why it matters, in the first in this two-part guide, Checking your backlink profile

   In this one, we’ll discuss how to look for potential problems within your backlinks, and what those problems might be. Whether or not you’ve been hit by Penguin this is something worth checking.

3. 

   Checking your backlink profile Posted by Owen Powis on 13 June 2012

   As with all ranking updates, when Google launched Penguin many previously well-regarded sites lost ranking. The reason? Because Google is now looking at the over-optimization of backlinks. But what does that mean, and what can do about it?

4. 

   How to do site audits the old fashioned way Posted by Andrew Tobert on 15 June 2012

   The key to success in SEO, as in life, is to watch what you’re doing. If it’s working, keep doing it and if it’s not, stop. It’s that simple, but with SEO, getting the right data to be able to make that decision is less easy. That’s why we’re here.

Why Facebook won't survive the decade - Issue 153

Published on 24 May 2012

Attached Articles:

1. Why Facebook won't survive the decade Posted by Andrew Tobert on 17 May 2012

    

   I know, I get it. To talk about Facebook, worth an estimated $100 billion with 900 million users, like its some sort of on-the-rocks basket case might seem like nonsense. Laughable even, but hear me out.  Here's why Facebook won't survive the decade.

2. SMX London 2012 Round-up Posted by Andrew Tobert on 23 May 2012

   SMX has become one of the largest search marketing conferences in the world, with session across Europe, North America and Australia. Last week, on the April 15th and 16th it came to London and, being Londoners ourselves, we doffed our caps, boarded a big red bus, and off we went. ‘We’ in this case being Julie McNamee, Mal Darwen and me

3. 

   How to do local SEO Posted by Andrew Tobert on 24 May 2012

   The web can be a daunting place. There are thousands, if not millions of sites selling what you’re selling. How do you stand out and compete with a limited budget?

Top tips from SMX 2012 | SEO for beginners

Published on 17 May 2012

Attached Articles:

1. 

   Why SEO? Posted by Andrew Tobert on 11 May 2012

   If you’ve got to this article, you’ve probably heard of search engine optimization, SEO, and roughly what it is (and if you haven’t, don’t worry. This is a great place to learn).

2. 

   SEO for beginners Posted by Andrew Tobert on 11 May 2012

   SEO (search engine optimization), the industry you’re trying to learn about, is full of impenetrable jargon. And I mean, really full. Even the name is jargon - search engine optimization? When do you ever use that word in real life? Why not just say "improving your search results (ISE)"? I mean, isn’t that what you’re doing?

3. 

   SEO checklist - 10 things to check right now Posted by Andrew Tobert on 17 May 2012

   If you’re new to search engine optimization, or SEO, and frankly, even if you aren't, there’s a lot to take in, a lot to remember. To make sure your bases are covered, here are ten things to check right now. (Start at the top of your web pages and work down.)

Google Penguin - The Sequel - Issue 151

Published on 11 May 2012

Attached Articles:

1. Google Penguin - what it was, what it wasn’t, and what you need to do now Posted by Andrew Tobert on 08 May 2012

   With so many changes in Google's rankings recently, keeping track of what Google's been doing can be tough, so here's an update to help. With details of what's happened and what you can do about it, you'll (hopefully) get a clearer picture of what Google's been up to.

2. 

   Beware! Google is changing title tags at will Posted by Karon Thackston on 08 May 2012

   In all the years since Google became a player in the search engine optimization arena, we have seen countless changes. Some have been minor algorithm tweaks while others caused a major upheaval. Still, one thing remained constant: we controlled our title tags. But no longer. Karon Thackston explains ...

3. 

   4 things to remember when writing social media content Posted by Nick Usborne on 10 May 2012

   Copywriting professional Nick Usborne says that writing social media content needs to be tackled in a particular way if it's to get noticed. Here he gives four tips on how to go about it.

5 fundamentals of large scale link prospecting

Published on 26 April 2012

Attached Articles:

1. 

   An introduction to basic SEO with Wordtracker's tools [VIDEO] Posted by Mal Darwen on 26 April 2012

   Where do I start with keyword research? How do I go about SEO'ing a website? How can Wordtracker help? This webinar recording answers some of those questions.

2. 

   A look inside LinkedIn Premium Account features Posted by Kristi Hines on 26 April 2012

   Whenever people write about LinkedIn, they mostly focus on the free features of the networks and say that those are all you need. And for most people, a free account will get you great results. But if you’re looking for more, then here are some things you will get with a LinkedIn Premium Account ...

3. 

   5 fundamentals of large scale link prospecting Posted by Garrett French on 26 April 2012

   Garrett French explains how he seeks out link prospects on a very grand scale ...

SEO just got easier - Issue 148

Published on 19 April 2012

Attached Articles:

1. 

   Personal Stylist dominates keyword search thanks to Wordtracker Posted by Hayden Allen-Vercoe on 19 April 2012

   Four years ago, Chantelle Znideric made the decision to change careers and go from graphic designer to personal stylist over night. Lucky for her she had been exposed to Wordtracker's Keywords tool while she was a graphic designer.

2. 

   52 Top SEO tips from BrightonSEO 2012 Posted by Julie McNamee on 19 April 2012

   Wordtracker took a trip to beautiful Brighton on the south coast of England to report on the latest tips and tricks from the search marketing professionals speaking at BrightonSEO. Here's the best of that advice.

3. 

   SEO just got easier 19 April 2012

   Search engine optimization (SEO) can be the single most cost effective way of attracting traffic and sales to your website. Yet, SEO is constantly changing. It’s difficult for most small businesses and entrepreneurs to keep up. That’s why, today, Wordtracker is making SEO simpler. We’re launching a new version of our Keywords tool that’s got loads of great new features, but is faster and easier to use.

18 advanced link building secrets - Issue 147

Published on 12 April 2012

Attached Articles:

1. 

   How to hijack, monitor and automate your social media campaigns for quick wins! Posted by Gareth Davies on 10 April 2012

   In recent years social media has become an advanced and at times complex field for business owners. From monitoring to automation, human interaction to buzz hijacking, staying on top of the game is crucial. At this year’s London SES Andrew Girdwood, Paul Madden and Marcus Tober set about demystifying what’s hot and what’s not.

2. 

   18 link building tips from SES London Posted by Gareth Davies on 12 April 2012

   When link building experts Patrick Altoft, Kristjan Hauksson and Mikel deMib Svendsen got together this year at London SES, the result was an insight into the world of advanced link building Here is what these experts had to say.

What you didn't know about keyword research for PPC - Issue 146

Published on 05 April 2012

Attached Articles:

1. 

   What you didn’t know about keyword research for PPC Posted by Trace Ronning on 04 April 2012

   Keyword research is vital for effective and profitable PPC campaigns. Trace Ronning from WordWatch advises on the best ways to find keywords for your campaigns and how to use them.

2. 

   55 top tips and tricks from LinkLove London 2012 Posted by Julie McNamee on 08 April 2012

   Wordtracker was at LinkLove London last week, and we've put together a list of link building tips and tricks picked up from a very practical conference.

How to get traffic and sales with LinkedIn - Issue 145

Published on 29 March 2012

Attached Articles:

1. 

   How to set up a LinkedIn professional profile Posted by Kristi Hines on 28 March 2012

   The first step on the road to success on LinkedIn is creating a well-optimized LinkedIn professional profile. Blog marketing expert Kristi Hines explains how to set one up.

2. 

   How to gain traffic and exposure using LinkedIn Groups and Answers Posted by Kristi Hines on 28 March 2012

   In the last article in this series, Kristi Hines mentioned the benefit of using LinkedIn Groups to connect with others to build your network. In this one, she discusses how to use LinkedIn Groups and LinkedIn Answers to build your authority, gain exposure, and increase traffic to your website.

3. 

   Learning the importance of video in SEO [Video] Posted by Ken McGaffin on 29 March 2012

   CEO of ReelSEO answers Ken McGaffin's questions on how video has impacted on the world of SEO.

9 sure-fire link building strategies - Issue 144

Published on 22 March 2012

Attached Articles:

1. Infographic: How to build links to your website Posted by Justin Deaville on 20 March 2012

   Getting authoritative websites to link to you is one of the most demanding tasks in SEO (search engine optimization). Our latest infographic is a great reminder of 11 creative ways you can get links without asking.

2. 

   Link building strategies: Social media Posted by Ken McGaffin on 21 March 2012

   There’s a lot of link building opportunity in the big name social media sites such as Twitter, Facebook, YouTube and so on. But there’s also a lot of link building opportunities on less well known niche social media sites.

   Wordtracker’s Link Builder tool helps you easily find such sites and keeps them all in one place.

3. 

   Link building strategies: Blogs Posted by Ken McGaffin on 21 March 2012

   No matter what industry you’re in there will be bloggers that write about it. They’ll usually have a well-established audience and a good presence on search engines.

4. 

   Link building strategies: News media Posted by Ken McGaffin on 21 March 2012

   Targeting news media should be part of everyone’s link building campaigns. You can do this on your own, or use Wordtracker’s Link Builder tool as the perfect starting point.

32 things you ought to know about PPC - Issue 143

Published on 16 March 2012

Attached Articles:

1. What you should know about Google Panda [Video] Posted by Justin Deaville on 14 March 2012

   We asked Eric Enge, co-author of 'The Art of SEO' to share his insights into the Panda update. Eric was happy to oblige with a video interview we're sure you'll enjoy.

2. 

   Capitalize on mobile search with PPC Posted by Trace Ronning on 16 March 2012

   Mobile search is growing exponentially, and Trace Ronning of WordWatch passes on some tips on how to use PPC to capitalize on the boom in smartphone technology. Read on ...

3. 

   32 things you ought to know about PPC Posted by Gareth Davies on 16 March 2012

   PPC can be a rather strange and potentially expensive world for newcomers if things go wrong, but with a bit of knowledge disasters can be averted and money saved.

   Duncan Parry, Head of Paid Search at digital marketing agency STEAK Digital was on hand at SES London 2012 to run through the basics of PPC.

The secrets of landing page optimization - Issue 142

Published on 08 March 2012

Attached Articles:

1. Still think digital advertising is a fad? [Infographic] 06 March 2012

   The team at ROI Media have put together an infographic that puts to bed any notion that digital advertising is a flash in the pan. The rise of social media, video and mobile are resulting in a massive increase in budgets for online advertising.

2. 

   The secrets of landing page optimization Posted by Gareth Davies on 07 March 2012

   Landing page optimization can be crucial in determining the profitability of your SEO and PPC campaigns. At SES London this year, Wordtracker’s Gareth Davies was on hand to listen to what Nathan Richter from Monetate and Karl Blanks from Conversion Rate Experts had to say.

3. 

   What everybody ought to know about link building Posted by Gareth Davies on 07 March 2012

   Lisa D Myers of Verve Search and Patrick Altoft of Branded 3 look at link analysis, prospecting, linkbait and the things you want to avoid when undertaking what is arguably the most important activity in SEO … link building.

How to measure your Google+ traffic - Issue 140

Published on 02 March 2012

Attached Articles:

1. $150 off LinkLove Boston Posted by Justin Deaville on 17 February 2012

2. £100 off LinkLove London Posted by Justin Deaville on 17 February 2012

3. 

   How to measure your Google+ traffic Posted by Kristi Hines on 01 March 2012

   Now that you (hopefully) have had your Google+ personal profile and business page set up, you are probably wondering how you can track your Google+ success. Kristi Hines illustrates the ways you can track Google+ and Google+1 button activity in relation to your website.

4. 

   Increase your clickthroughs and reduce your ad costs with AdWords extensions Posted by Trace Ronning on 04 March 2012

   Trace Ronning of Wordwatch gives some valuable advice on how using the free (yes, free) Google AdWords Extensions can help increase clickthroughs and impressions for your PPC campaigns.

173 takeaways and top SEO tips from SES London - Issue 139

Published on 24 February 2012

Attached Articles:

1. 

   Beware: is your social media damaging your brand? Posted by Ben Norman on 16 February 2012

   One of the most important considerations in a company's social media campaigns is to provide a consistent brand image across different platforms. Ben Norman, Managing Director of digital marketing agency, Koozai, gives advice on how to go about this.

2. SES London 2012 - 173 Tips and takeaways Posted by Julie McNamee on 20 February 2012

   The SES London conference covers basic, advanced and cutting edge SEO, PPC and online marketing. Julie McNamee, Justin Deaville and Gareth Davies collected the best top tips, takeaways and memorable quotes from SES London 2012.

SEO and Conversion with Panda - Issue 138

Published on 17 February 2012

Attached Articles:

1. 

   SEO and conversion with post-Panda Google Posted by Gareth Davies on 15 February 2012

   With Google’s Panda update helping big brands, small businesses face the challenge of targeting the long tail with limited resources.

   At the London Conversion Conference, Gareth Davies heard some suggestions from Patrick Altoft of Branded 3

Ecommerce Conversion Tips from Bryan Eisenberg - Issue 137

Published on 10 February 2012

Attached Articles:

1. 

   Link Building Made Simple 1: Strategy Posted by Ken McGaffin on 07 February 2012

   Ken McGaffin, in the first of his Link Building Made Simple series of articles, explains how to form a simple strategy that will get your link building campaigns off to a great start.

2. 

   Ecommerce conversion tips from Bryan Eisenberg Posted by Gareth Davies on 08 February 2012

   Fact: $56.8 billion will be spent this year on generating website traffic, but only 2-3% of those visitors will actually convert. But why isn’t conversion going up? Gareth Davies listened to ecommerce conversion expert Bryan Eisenberg to find out how to increase those conversion rates.

9 ecommerce mistakes - Issue 136

Published on 02 February 2012

Attached Articles:

1. 

   9 ecommerce mistakes and how to avoid them Posted by Gareth Davies on 01 February 2012

   With the help of hundreds of eye-tracking study videos and a wealth of firsthand data, Michael Summers and Jim Hudson of Paypal have been able to identify a range of common ecommerce mistakes that can take place on websites.

2. Goldilocks SEO [Infographic] Posted by Aaron Wall on 01 February 2012

   Aaron Wall is a master SEO, a talented SEO writer and an entertaining iconoclast. His Goldilocks SEO infographic below is a little masterpiece in communication containing more wisdom than most other SEO bloggers put together.

A short introduction to link building - Issue 135

Published on 26 January 2012

Attached Articles:

1. Link building introduction [VIDEOS] Posted by Ken McGaffin on 25 January 2012

   In four short and clear videos, Ken McGaffin introduces link building for SEOs and all online marketers explaining why links are important, what a quality link is, what sites need links and what kind of sites you should try and get them from.

Essential guide to Google Plus - Issue 134

Published on 20 January 2012

Attached Articles:

1. 

   How to set up a Google Plus business page Posted by Kristi Hines on 20 January 2012

   Ready to get started with Google+ pages? The following guide by professional blogger Kristi Hines will help you set up a Google+ page for your business.

2. 

   Why have a Google Plus business page? Posted by Kristi Hines on 20 January 2012

   After reading about all of the advantages of Google+ personal profiles, you might be asking yourself why you would need a Google+ page in addition to your personal profile. While much of the design and functionality of the Google+ page is similar to personal profiles, there are some additional benefits to having a Google+ page. Kristi Hines explains what they are.

3. 

   How to set up a Google Plus personal profile Posted by Kristi Hines on 20 January 2012

   Ready to get started with Google+? The following guide by blogging expert Kristi Hines will help you set up your Google+ personal profile.

4. 

   Why have a Google Plus personal page? Posted by Kristi Hines on 20 January 2012

   Before you jump into creating a Google+ page for your business, you will need a Google+ personal profile. Aside from the ability to create and administer Google+ pages, there are several other great reasons to have a Google+ personal profile. Kristi Hines explains what those reasons are.

Best articles of 2011 - Issue 132

Published on 21 December 2011

Attached Articles:

1. 

   Best of Wordtracker 2011 Posted by Mark Nunney on 21 December 2011

   Use the following best articles (and videos) of 2011 to save time and money on SEO in 2012. You’ll learn about both the established basics of SEO like choosing the right target keywords, quality content and link building; and the visitor behavior-centered SEO of the future.

10 free gifts for 2011 - Issue 131

Published on 20 December 2011

Attached Articles:

The Rules of SEO for Profit - Issue 130

Published on 15 December 2011

Attached Articles:

1. 

   Link building and the craft of persuasion Posted by Ken McGaffin on 25 November 2011

   How do you persuade busy bloggers to link to you? By using the craft of persuasion, explains Ken McGaffin.

2. 

   The Rules of SEO for Profit Posted by Mark Nunney on 15 December 2011

   If you don’t have time to read Mark Nunney’s new book, SEO for Profit, then at least make sure you learn the rules.

63 conversion tips - Issue 129

Published on 15 December 2011

Attached Articles:

1. 

   The New SEO Posted by Mark Nunney on 12 November 2011

   Although the use of keywords on website pages and in the anchor text of inbound links remains important for SEO, search engines are increasingly using a site’s branding, visitor behavior and social data. This is The New SEO, introduced here by Mark Nunney in an edited extract from his new book, SEO for Profit.

2. 

   63 conversion tips from Conversion Conference London Posted by Gareth Davies on 05 December 2011

   Over two days in London’s Business Design Center, some of the world’s foremost consultants and speakers on conversion rate optimization gathered for the first major event of its kind in the UK. Gareth Davies was on hand to cover the event and he took away 63 top conversion tips.

How to be an expert SEO - Issue 128

Published on 01 December 2011

Attached Articles:

1. How to write killer headlines [video] Posted by Ken McGaffin on 30 November 2011

   No matter how good your content, if you want it read and shared then you need great headlines. Here, Ken McGaffin interviews Nick Usborne, expert headline writer and author of Killer Headlines for Web Content

2. 

   How to be an expert SEO Posted by Mark Nunney on 01 December 2011

   An expert SEO leaves set processes behind, works fast, intuitively, delivers great results and can reap great rewards. In an edited extract from his new book, SEO for Profit Mark Nunney explains how you can become an expert SEO.

Link building and the craft of persuasion - Issue 127

Published on 25 November 2011

Attached Articles:

1. 

   Are you totally missing out the Heater Syndrome in your copywriting? Posted by Sean D'Souza on 24 November 2011

   Do you bury your best copy deep inside your writing? We all do it time and again because we take time to warm up when writing - like a heater in a cold room. Sean D'Souza, author of Client Attractors: How To Write Benefits, Features and Bullets That Speed Up Sales has a simple solution for the Heater Syndrome.

The New SEO - Issue 126

Published on 17 November 2011

Attached Articles:

1. 

   Conversion Rate Experts’ quick-start guide to conversion rate optimization with Google Website Optimizer Posted by Conversion Rate Experts on 13 November 2011

   Conversion Rate Experts’ classic 'Google Website Optimizer 101 guide' will teach you how to sell more of anything online. Bookmark it and reread it once a month.

The Google Analytics problem (and the solution) - Issue 24

Published on 03 November 2011

Attached Articles:

1. 

   Why disconnectors in copywriting are critical in keeping your reader awake Posted by Sean D'Souza on 02 November 2011

   Master copywriter and author of Client Attractors: How To Write Benefits, Features and Bullets That Speed Up Sales, Sean D'Souza shows you how to use disconnectors in your copy to give changes in pace or subject matter that jolt readers awake and keep them interested and paying attention to the end of your message.

2. 

   The Google Analytics Problem (and the solution) Posted by Mike Essex on 03 November 2011

   Standard practice for keyword research for SEO is to use Google Analytics to find a site’s most popular keywords, then optimize relevant pages for them. This can work well for small numbers of keywords. But Google Analytics gives you no way of seeing reports for short and long tail variations of multiple keywords. Mike Essex explains how his SEO agency uses Wordtracker Strategizer to solve this problem and find the best keywords to target.

10 reasons why your link requests are failing - Issue 123

Published on 27 October 2011

Attached Articles:

1. 

   How a single bullet can get a customer to buy Posted by Sean D'Souza on 26 October 2011

   Sean D'Souza, author of Client Attractors: How To Write Benefits, Features and Bullets That Speed Up Sales recalls how one bullet point led to him attending a costly workshop, and how just one of these graphics in your copy can make up your customer's mind for them.

2. 

   Content ideas: Optimize your internal links Posted by Nick Usborne on 27 October 2011

   Copywriter and author of 101 Web Content Ideas, Tips and Resources Nick Usborne shows how properly optimized internal links can help you spread your link power around your site,

3. 

   10 reasons why your link requests are failing Posted by Ken McGaffin on 27 October 2011

   One of the most common difficulties in link building is getting a response from link requests. Ken McGaffin gives 10 reasons why you might not be getting answers and how to fix each problem.

How to use Google rank tracking - Issue 122

Published on 20 October 2011

Attached Articles:

1. 

   Keyword tracking reports for search engine success Posted by Mark Nunney on 18 October 2011

   Tracking your site’s ranks on Google for your target keywords is an important part of search engine optimization (SEO). It allows you to report results, discover the cause of traffic gains and losses; and spot the seeds of future success. Mark Nunney explains why to do it and how.

2. 

   Content ideas: Create tutorials out of articles Posted by Nick Usborne on 19 October 2011

   In his latest "Content ideas" article Nick Usborne explains how to get more interest in your articles by turning them into tutorials.

How to get links without asking - Issue 121

Published on 13 October 2011

Attached Articles:

1. 

   What do they want to share? Posted by Nick Usborne on 11 October 2011

   Copywriting expert Nick Usborne recommends you find out what it is your followers want to see and share on social media.

2. Link building hero: how Nick Russill gets links for snow-forecast.com without asking Posted by Ken McGaffin on 12 October 2011

   Snow-forecast.com has achieved every link builder’s dream of getting powerful quality inbound links without asking.

Automatic Intelligent SEO - Issue 120

Published on 29 September 2011

Attached Articles:

1. 

   Content ideas: Searches related to ... whatever you just searched for Posted by Nick Usborne on 05 October 2011

   With every search you make on Google, you are given suggestions for alternative related searches. Nick Usborne recommends using these related searches as ideas for new content on your site.

62 steps to a great link building campaign - Issue 118

Published on 19 September 2011

Attached Articles:

1. 

   Content ideas: What special day is it today? Posted by Nick Usborne on 15 September 2011

   The calendar is packed full of special days from Martin Luther King Day to, er, Talk Like A Pirate Day and Superman's birthday. Nick Usborne shows you how to use special days to make special content your readers will like and share.

Link Building's Magic Middle - Issue 119

Published on 30 September 2011

Attached Articles:

1. 

   Content ideas: Read more books Posted by Nick Usborne on 28 September 2011

   For both planning the structure of the content of a new website and finding ideas for specific articles and posts, Nick Usborne recommends you buy some books, read and study.

2. Does your link building use the secret of the 'magic middle'? [Video] Posted by Ken McGaffin on 29 September 2011

   When you're link building, you want to find high quality link prospects.
   Yet, you also want to find prospects where there's a good chance of actually getting a link.
   Ken McGaffin shows how such prospects can be found in the 'magic middle' ...

Effortless link building (Part 2) - Issue 117

Published on 16 September 2011

Attached Articles:

1. 

   Effortless link building (Part 2) Posted by Ken McGaffin on 15 September 2011

   In Effortless link building (part one), Ken McGaffin showed how finding a single quality news source allows us to quickly and effortlessly build a link building campaign of many thousands of link prospects. In this follow up article, he’ll take that one step further and show how both newbies and more experienced link builders can systematically turn these link prospects into valuable inbound links.

Effortless link building - Issue 116

Published on 16 September 2011

Attached Articles:

1. 

   Effortless link building (Part 1) Posted by Ken McGaffin on 01 September 2011

   Always be on the look out for new link building opportunities. And some of the best can emerge from your day-to-day business activities. Chatting to a restaurant owner about a bad review on TripAdvisor.com led Ken McGaffin to an interesting site on travel technology. The site was a good prospect in itself but from that single prospect, he quickly built a campaign of many thousands of link prospects.

Article marketing: 13 styles that deliver results - Issue 115

Published on 31 August 2011

Attached Articles:

1. 

   13 article styles that deliver results Posted by Karon Thackston on 30 August 2011

   Ever feel like you're in a rut when it comes to writing articles? No matter what you do, most of your material comes out in the same format with the same tone and the same style. How boring is that?! Karon Thackston (author of Wordtracker Masterclass book, Article Marketing: The Write Way to Build More Links) has 13 different answers to your problem.

Getting things done in SEO - Issue 114

Published on 26 August 2011

Attached Articles:

1. 

   How to get things done in SEO Posted by Mark Nunney on 25 August 2011

   Most business is as simple as trying to get the obvious done by people who’s job it is to do it. Yet it’s still difficult. SEO is more difficult still because you need to get the not-so-obvious done by people who have other jobs to do already. Mark Nunney considers the problem of implementation and has some suggestions to help you get things done in SEO.

Why Panda slapped quality sites - Newsletter 113

Published on 18 August 2011

Attached Articles:

1. Why the ‘magic middle’ is so good for link building Posted by Ken McGaffin on 20 July 2011

2. 

   Why Google Panda slapped quality sites Posted by Mark Nunney on 26 August 2011

   Google’s Panda update is aimed at low quality sites like content farms. So why is it hurting so many established high quality content sites? Mark Nunney explains why he thinks this happening, what to do about it and what we can all learn from it.

Does your web content engage and get shared? - Issue 111

Published on 04 August 2011

Attached Articles:

1. 

   How to win with PPC Posted by Giovanna Villanueva on 02 August 2011

   There’s a lot of great information available about PPC technique. But having great PPC technique is only half the puzzle. In order to make money using PPC, you need good business techniques, too.

2. 

   3 smart ways to make your web content pages more valuable and shareable Posted by Nick Usborne on 03 August 2011

   Google’s Panda update has reminded us all that engaging quality content is essential for online success. Nick Usborne, author of Wordtracker’s new book 101 Web Content Ideas, Tips and Resources, shares three ways to make your content more valuable to readers and more shareable.

Find your site's must-have links - Issue 110

Published on 28 July 2011

Attached Articles:

1. 3 essential content tips for ecommerce sites Posted by Karon Thackston on 26 July 2011

   With Google's Panda update, the rules of creating web content have changed. Karon Thackston, author of "Wordtracker Masterclass: Ecommerce Copywriting - Proven Strategies for Boosting Sales & Search Rankings" gives three tips on how to fight the Panda.

2. 

   Link building strategies: Co-linking sites Posted by Ken McGaffin on 28 July 2011

   Sites that link to more than one of your competitors are must-have links that should be easy to get. Ken McGaffin shows you to find them.

Link building for editors, journalists and writers - Issue 109

Published on 22 July 2011

Attached Articles:

1. 

   How to snap 500 people to attention in under a minute Posted by Sean D'Souza on 21 July 2011

   In the final part of his 12-part series on giving perfect presentations, Blackbelt Presentations author Sean D’Souza explains how to use props to gain your audience’s attention, make your presentation more memorable and increase sales.

2. 

   Link building for editors, journalists and writers Posted by Mark Nunney on 21 July 2011

   In part one of SEO for editorial teams, journalists and writers, we looked at how quality editorial is at the heart of building the links SEO requires. In part two, Mark Nunney looks at how they can help promote their quality content to make sure it gets the precious links it deserves and needs for search engines success.

3. 

   Is this the best link building tool ever? Posted by Ken McGaffin on 21 July 2011

   A good link building campaign needs to be planned, managed, monitored and reported on. It will use a wide range of strategies with many link prospects for each.

   This is a lot of work and Wordtracker's Link Builder tool has been rebuilt to do all these jobs for you. Can all this really be in one tool? Ken McGaffin says it can and here he shows you how.

The best link building tool ever? - Issue 108

Published on 14 July 2011

Attached Articles:

1. 

   Why 95% of your presentation needs just one thought per slide Posted by Sean D'Souza on 08 July 2011

   In part 11 of his 12-part series on giving perfect presentations, Blackbelt Presentations author Sean D’Souza explains why most people get bored during presentations and how to make sure it doesn’t happen during yours.

Automatic SEO ecommerce case study - Issue 107

Published on 07 July 2011

Attached Articles:

1. 

   Why ‘Impossible-To-Goof-Up’ Questions Relax Your Audience 07 July 2011

   Would you like your audiences to be as animated and relaxed as a two-year old watching her favorite Barney video? In part ten of his 12-part series on giving perfect presentations, Blackbelt Presentations author Sean D’Souza explains how to relax your audiences by asking easy questions with no wrong answers.

2. 

   Automatic SEO ecommerce case study: Tahoe Mountain Sports Posted by Mark Nunney on 07 July 2011

   Smart SEO can make your online business more successful by focusing your efforts on the searches (keywords) your buyers are making. This case study shows how Wordtracker Strategizer can save you days of research trying to find those keywords, planning the actions required to target them and reporting your results.

How to be a successful guest blogger - Issue 106

Published on 07 July 2011

Attached Articles:

1. 

   How to avoid getting caught off guard when training Posted by Sean D'Souza on 27 June 2011

   If you’re a trainer, you’re going to get asked questions you don’t know the answer to. In part nine of his 12-part series on giving perfect presentations, Blackbelt Presentations author Sean D’Souza explains what to do.

2. 

   Ann Smarty talks guest blogging (the only link building technique she uses) Posted by Ken McGaffin on 28 June 2011

   Ann Smarty promoted her own SEO career using guest posting, it’s the only link building technique she uses for her SEO clients and she built a community called MyBlogGuest to help guest bloggers. Here she talks to Ken McGaffin about (have you guessed?) guest blogging.

3. 

   How to be a successful guest blogger Posted by Ann Smarty on 28 June 2011

   Guest blogging is receiving a lot of internet marketing buzz at the moment. Pro bloggers are regularly publishing new articles giving guest blogging advice. However this doesn't necessarily make the newbie's job easier as the information is scattered around the web. Worse, at least 80% of posts you read just share how great it is and why you need to try as well.

How to really make article marketing work - Issue 105

Published on 07 July 2011

Attached Articles:

1. 20% discount at SES San Francisco Posted by Justin Deaville on 20 June 2011

2. Significant upgrade to Link Builder Posted by Ken McGaffin on 22 June 2011

3. 

   Why article marketing for SEO should target humans Posted by Karon Thackston on 23 June 2011

   Using article marketing for SEO you must decide if you’re writing for humans or robots. Author of the Wordtracker Masterclass e-book [Article Marketing: The Write Way to Build More Links](http://www.wordtracker.com/ebooks/article-marketing), Karon Thackston, says first consider your target keywords and then laser focus your articles on humans. Here she explains how to decide which humans to target and how.

13 ways to assess link prospects - Issue 104

Published on 16 June 2011

Attached Articles:

1. 

   How the wrong example alienates your audience Posted by Sean D'Souza on 09 June 2011

   In part seven of his 12-part series on giving perfect presentations, Blackbelt Presentations author Sean D’Souza shows how using the right example in your presentation helps explain a concept but the wrong example alienate your audience.

2. 13 ways to assess a link prospect Posted by Ken McGaffin on 16 June 2011

   Assessing the quality of link prospects and sorting them using tools like Link Builder is crucial at every stage of a link building campaign. Get it right and you’ll be way ahead of your competitors: spending time on link prospects will bring you the best business and SEO benefits. But how do you assess the quality of a link prospect? No more mystery in that - Ken McGaffin gives you 13 ways to assess a link prospect.

How video can seriously help your SEO - Issue 103

Published on 10 June 2011

Attached Articles:

1. Three key steps to SEO success Posted by Justin Deaville on 08 June 2011

2. 

   Should you take questions at the end of your presentation? Posted by Sean D'Souza on 09 June 2011

   In part six of his 12-part series on giving perfect presentations, Blackbelt Presentations author, Sean D’Souza, considers taking questions in presentations and explains why you shouldn’t do so.

3. 

   5 ways video can seriously help your SEO Posted by Gareth Davies on 10 June 2011

   Video is SEO friendly, Google-Panda friendly and on Google’s results pages to stay. Google is placing more value on long stays and visitors watching videos stay longer than others. So it's time to start taking video seriously and Gareth Davies details five ways video can seriously help your SEO.

Why article marketing still rocks for link building - Issue 102

Published on 02 June 2011

Attached Articles:

1. 

   Why article marketing still rocks for link building Posted by Karon Thackston on 01 June 2011

   To make article marketing work for link building and SEO, you need to know the difference between quality articles and spam. Author of Wordtracker Masterclass e-book Article Marketing: The Write Way to Build More Links, Karon Thackston makes that distinction and shows you how to use it.

2. 

   How to make a ‘one wave’ presentation Posted by Sean D'Souza on 02 June 2011

   In part five of his 12-part series on giving perfect presentations, Blackbelt Presentations author Sean D’Souza explains how to get your audience to remember what you said by focusing your presentations on one concept only. Ride just one wave, to use Sean's analogy.

25 ways to get links - Issue 101

Published on 27 May 2011

Attached Articles:

1. 

   How to keep your audience coming back for more Posted by Sean D'Souza on 25 May 2011

   In part four of his 12-part series on giving perfect presentations, Blackbelt Presentations author Sean D’Souza explains how to keep your audience coming back.

2. 25 reasons why another site will link to yours Posted by Ken McGaffin on 11 June 2011

   Why would anyone link to your site? Here are 25 reasons why another site will link to yours. With real world examples from Ken McGaffin.

One-click SEO strategy - Issue 100

Published on 20 May 2011

Attached Articles:

1. 

   Do you quickly want to get the attention of your customers when you’re speaking? (Presentations course part 3) Posted by Sean D'Souza on 15 May 2011

   In part three of his 12-part series on giving perfect presentations, Blackbelt Presentations author Sean D’Souza explains a quick method for attracting your customers' attention.

2. 

   SMX London: 221 takeaways and top tips Posted by Gareth Davies on 16 May 2011

   SMX London is now consistently SMX Advanced and so worthy of our and your attention. Gareth Davies, Mal Darwen and Mark Nunney attended and were ably supported by Thomas Baugh manning the Twitter watchtower.

Link building basics from Patrick Altoft - Issue 99

Published on 20 May 2011

Attached Articles:

1. 

   Why variation is the hallmark of outstanding presenters (Presentations course part 2) Posted by Sean D'Souza on 10 May 2011

   Variation in pace and volume is a crucial part of great art, entertainment, communication, marketing and presentations. In part two of his 12-part series on giving perfect presentations, Blackbelt Presentations author Sean D’Souza explains how to use variation and pace as your presentation’s ‘magical packaging’.

2. 

   Six things you have got to know before you build links Posted by Gareth Davies on 17 May 2011

   Since 1998 links have been the foundation of Google’s ranking algorithm. But too many people still don't realize that 90% of what they need to do is to get other sites to link to them. Gareth Davies summarizes Patrick Altoft’s recent SES presentation on some basics of link building, including brand v keyword-rich links, competitor analysis, content syndication and replicating competitors’ links.

Different link building strategies - Issue 97

Published on 28 April 2011

Attached Articles:

1. 

   7 steps to a perfect Pay Per Click campaign Posted by Rachelle Money on 24 February 2011

   Pay Per Click can be a little daunting, especially for small businesses who don't know the tactics to use in this type of advertising campaign. PPC expert, Ian Howie, takes us through the seven stages of Pay Per Click, including how to use keyword research to refine your strategy.

2. 

   Why you need different link building strategies for different types of sites Posted by Ken McGaffin on 25 April 2011

   Finding quality link prospects is easy. Making an approach and winning that link is not. And if you’ve got thousands of link prospects you’ll not have much success if you make the same blanket approach to each one.

The Trinity of PPC success - Issue 96

Published on 21 April 2011

Attached Articles:

1. 

   Are you using the trinity of PPC success to maximize your Google Adwords ROI Posted by Ian Howie on 18 November 2008

   Optimize your Google AdWords campaigns to maximize your Return On Investment (ROI) by using the same keywords within the Trinity of PPC Success:

   1) Keyword Bid
   2) Ad Copy
   3) Landing Pages

Link building preparation and SERPs tracking - Issue 95

Published on 14 April 2011

Attached Articles:

1. 

   The importance of preparation for link building Posted by Ken McGaffin on 14 April 2011

   Quality link building needs great ideas for content that others will want to link to. But ‘build it and they will come’ is not enough. You need to first find the sites you want to link to you and build relationships with them. Ken McGaffin shows us how to prepare for link building.

Turbo-charged Google Analytics - Issue 94

Published on 08 April 2011

Attached Articles:

1. 

   Introduction to Google Analytics Posted by Mark Nunney on 08 April 2011

   Google Analytics (GA) has become an essential tool for many SEOs. Here Mark Nunney introduces some basics of using GA for SEO.

SEO for editorial teams - Issue 93

Published on 01 April 2011

Attached Articles:

1. 

   A guide to SEO for editorial teams and journalists Posted by Mark Nunney on 01 April 2011

   In this first of a two-part guide to SEO for editorial teams and journalists, Mark Nunney introduces editors to the basics of SEO and gives a step-by-step process that puts editorial at the heart of your SEO.

Twitter your business - Issue 92

Published on 24 March 2011

Attached Articles:

1. 

   Twitter your business with Mark Shaw Posted by Mark Shaw on 24 March 2011

   As Twitter passes its fifth birthday, if you haven’t yet decided to take it seriously for business then it’s time you did. Mark Shaw has just written Twitter Your Business, the perfect book to help you with the job. Here he gives us an introduction to how it’s possible to get one third of your new business from Twitter.

How to find quality link prospects with Link Builder - Issue 91

Published on 17 March 2011

Attached Articles:

Google Panda survival guide - Issue 90

Published on 17 March 2011

Attached Articles:

1. 

   Google Panda update survival guide Posted by Mark Nunney on 21 December 2012

   As of 24th Feb 2011, a major update by Google on how it ranks sites has affected 12% of search results and halved many sites’ visitor numbers. Named the Farmer or Panda Update it’s only affecting US Google results as I write but if you’re outside the US it is coming to you soon. Here’s how to find out if you have already been hit, are going to be and what to do about it.

62 steps to the definitive link building campaign - Issue 89

Published on 08 March 2011

Attached Articles:

1. 

   60 takeaways from Think Visibility Leeds Posted by Gareth Davies on 08 March 2011

   The latest Think Visibility conference organized by Dom Hodgson, was held this month at Alea Casino in Leeds. Around 150 practitioners of SEO, social media and affiliate marketing met for a one day powerhouse of a conference. With some big name speakers lined up as well as some big name attendees in the audience, Wordtracker sent Gareth Davies along to gather some of the top takeaways from the event.

SES London takeaways and top tips - Issue 88

Published on 24 February 2011

Attached Articles:

Beyond traditional keyword research - Issue 87

Published on 17 February 2011

Attached Articles:

1. 

   How to go beyond the limits of traditional keyword research Posted by Mark Nunney on 17 February 2011

   Although keyword research is a wonderful thing, it’s not perfect. Mark Nunney looks at the limits of traditional keyword research and how you can go beyond those restrictions to a reliable scientific process.

Introductions to keyword research, SEO and PPC - Issue 86

Published on 10 February 2011

Attached Articles:

1. 

   An introduction to PPC advertising with Google Adwords Posted by Ian Howie on 10 February 2011

   Starting with the real life case of Douglas Twiddy, Ian Howie introduces Pay Per Click (PPC) advertising with a checklist for PPC success.

2. 

   The wonder of keyword research (an introduction) Posted by Mark Nunney on 10 February 2011

   Mark Nunney introduces us to the wonder of keyword research in an extract from his book, Wordtracker Masterclass: Keyword Research - How to deliver visits, response and profits to your website in which he gives a detailed step-by-step guide to a practical keyword research process for new and established sites.

Original ideas for link building - Issue 85

Published on 04 February 2011

Attached Articles:

1. 

   PPC training from PPCblog Posted by Mike Theodoulou on 04 February 2011

   If you are considering managing your own PPC campaigns, it is essential you get training and don’t just jump in blind with a budget and a prayer. With that in mind, I am reviewing PPCblog.com, one of the few PPC training resources that has impressed me.

2. 

   Original ideas for building content for links Posted by Ken McGaffin on 04 February 2011

   Link building is a creative process. At least the type of link building that can generate hundreds of editorial links is. Where does the inspiration for such powerful ideas come from? A breakdown on the London Underground gave Ken McGaffin the inspiration for this article – and an opportunity to summarize some of his thoughts on creativity.

How to get free links and online PR with HARO (Help A Reporter Out) - Issue 84

Published on 28 January 2011

Attached Articles:

1. Why I want to go to SES London 2011 28 January 2011

   It's SES London time again (21-25 Feb) and we are fighting over tickets here at Wordtracker. Below is a preview from Max Holloway of one of the biggest UK search marketing events of the year, including some of his top picks.

2. 

   How to get free links and online PR with HARO (Help A Reporter Out) Posted by Ken McGaffin on 28 January 2011

   It’s true - free links and media coverage await you at HARO (Help A Reporter Out), a brilliant free service that brings the world of online PR within the reach of any small business owner or website. In an extract from his brilliant The Link Publicity Book, Ken McGaffin explains how HARO can work for you.

Quality link building - Issue 83

Published on 21 January 2011

Attached Articles:

1. 

   Karon Thackston's optimizing ecommerce copy webinar recording Posted by Karon Thackston on 10 January 2011

   Short copy. Pages buried in your navigation. Constantly changing inventory. How do you successfully overcome these and other SEO challenges of ecommerce sites?

2. 

   Analyzing a magazine website for link prospects (Link building course part 4) Posted by Ken McGaffin on 21 January 2011

   Analyzing the links to top magazines in your market can be a great source of high quality link prospects. Here, Ken McGaffin shows you how to do it and what to do when you find them.

20 link building Q & As - Issue 82

Published on 14 January 2011

Attached Articles:

1. 

   Keyword Basics Part 4: Using keywords in website copywriting Posted by Ken McGaffin on 01 May 2010

   You've done all your keyword research and you've found great keywords for your website. So, now your goal is to write your website text in such a way that you rank as highly as possible on the search engine results page.

2. PPC tools: Survey results part 2 07 January 2011

   Following on from the first post on our PPC tools survey, here are some more interesting results from one of the main questions, writes Mike Theodoulou:

3. Link Baiting vs. Guest Blogging - Wiep.net 10 January 2011

   By Ken McGaffin

   Wiep.net gives some great link building tips in "Guest Blogging Tips: Link Baiting vs. Guest Blogging"

4. What Keywords Bring Traffic to a Keyword Research Tool? 12 January 2011

   by Mal Darwen

5. 

   Link Building Q & A Posted by Ken McGaffin on 14 January 2011

   Here’s a collection of link building Q & As from Ken McGaffin’s weekly link building webinars. You can join Ken live at his next link building webinar on 1st March 2011

Will your site be spanked by Google Places in 2011? - Issue 81

Published on 07 January 2011

Attached Articles:

1. Improvements to Link Builder – January, 2011 05 January 2011

2. 

   Are Google’s local results costing your site traffic? Posted by Mark Nunney on 07 January 2011

   Google now integrates local results (Google Places) into ‘standard’ organic results and it’s going to push your site down and off the page. That means less traffic and response unless you do something about it. Mark Nunney investigates and shows you how to fight back.

The best of 2010 - Issue 80

Published on 30 December 2010

Attached Articles:

1. 

   Best Wordtracker Academy articles of 2010 Posted by Mark Nunney on 21 December 2010

   Prepare your site for the opportunities of 2011 with these outstanding 17 articles from the Wordtracker Academy in 2010 ...

10 freebies from Wordtracker - Issue 79

Published on 23 December 2010

Attached Articles:

1. 

   Keyword Basics Part 4: Using keywords in website copywriting Posted by Ken McGaffin on 01 May 2010

   You've done all your keyword research and you've found great keywords for your website. So, now your goal is to write your website text in such a way that you rank as highly as possible on the search engine results page.

2. 

   How to find the top news sources and journalists on Google News Posted by Ken McGaffin on 21 December 2010

   In his never-ending search for the best possible link prospects, Ken McGaffin talked to Neil Pharazyn, CEO of Newsknife to discover how to find the find the most influential targeted online news sources.

3. 

   Top 10 free SEO and keyword tools and reports from Wordtracker Posted by Rachelle Money on 21 December 2010

   Holiday season is a good time to remind you of all the lovely freebies we have on our website. Take a look at our free guides on keyword research, as well as our fantastic tools and videos, which should help you come up with some fresh ideas for your 2011 SEO strategy. Here's our top ten for you to enjoy.

Really really really easy SEO - Issue 78

Published on 16 December 2010

Attached Articles:

1. 

   3 new Google Analytics features that you should be using already Posted by Ian Howie on 16 December 2010

   Analytics is “the science of analysis”. Website analytics tools like Google Analytics and Wordtracker Strategizer provide the ways and means to analyse your website data. However, somewhere along the line, some users and analytics vendors seem to have focused more on data and less on analysis. Ian Howie looks at some new Google Analytics features that are helping to re-address the balance.

2. 

   Really really really easy SEO Posted by Mark Nunney on 16 December 2010

   More traffic and response with really really really easy SEO (search engine optimization) works by building on your current success - the keywords that already bring response to your site. These keywords are your low-hanging fruit and getting more results from them is child’s play. Mark Nunney explains how to do it.

13 ways to evaluate link prospects - Issue 77

Published on 09 December 2010

Attached Articles:

1. 

   Keyword Basics Part 4: Using keywords in website copywriting Posted by Ken McGaffin on 01 May 2010

   You've done all your keyword research and you've found great keywords for your website. So, now your goal is to write your website text in such a way that you rank as highly as possible on the search engine results page.

2. 

   13 ways to evaluate link prospects and find quality Posted by Ken McGaffin on 08 December 2010

   It’s important to look for quality links to your website. A small number of links from quality sites will bring you much more benefit than thousands of links from poor quality sites. But how do you judge what a quality site is and the value of a link from it? Different link builders will have different priorities, but here Ken McGaffin shows us what he looks for when eyeing up a prospect.

Fastest link building campaign planner ever - Issue 76

Published on 03 December 2010

Attached Articles:

1. 

   Fastest link building campaign planner ever (8 different campaigns in minutes) Posted by Ken McGaffin on 03 December 2010

   In this article Ken McGaffin shows you how Link Builder gets your link building project off to a flying start by creating ready made campaigns for you. You’ll be starting to approach quality link prospects within minutes.

Automatic SEO case study - Issue 75

Published on 26 November 2010

Attached Articles:

1. Wordtracker now shows more Google keywords from around the world 26 November 2010

   by Mal Darwen

Beat the competition with creative SEO - Issue 74

Published on 18 November 2010

Attached Articles:

1. 

   Link building FAQs with Ken McGaffin Posted by Ken McGaffin on 18 November 2010

   What’s the deal with nofollow links? Do they count? Can it hurt your site if you have lots of links from low quality directories? Do your links really have to come from relevant sites? Ken McGaffin answers some of the questions frequently asked in his link building seminars.

2. 

   Beat the competition with creativity in search engine optimization Posted by Steve Wiideman on 18 November 2010

   Search engine optimization (SEO) has become more than just a way to create additional revenue from the internet; it has become the primary source of affordable online marketing. Beyond best practices, businesses must now become creative to compete with SEO, and do so in a way that keeps costs low.

12 most common SEO mistakes - Issue 73

Published on 12 November 2010

Attached Articles:

1. 

   Keyword Basics Part 4: Using keywords in website copywriting Posted by Ken McGaffin on 01 May 2010

   You've done all your keyword research and you've found great keywords for your website. So, now your goal is to write your website text in such a way that you rank as highly as possible on the search engine results page.

2. 

   Mark Nunney's 12 most common SEO mistakes: SEO expert series Posted by Rachelle Money on 12 November 2010

   Have you ever embarked on some SEO work and got that sinking feeling that you might be doing something wrong? You're not alone. Our expert Mark Nunney gives us the dirty dozen top mistakes he sees being made in SEO, as well as tips on how to negotiate the pitfalls.

Discover your competitors' link building secrets - Issue 72

Published on 05 November 2010

Attached Articles:

1. 

   Keyword creativity in web design 3: Secrets and lies Posted by Neil Davidson on 11 November 2009

   After discovering that he's about to become a father for the first time Bob's determined to improve the business, starting with the latest new business pitch, a website re-design for Larry Mackay, an old buddy that he had fallen out with. He's listening to advice from Mike, his opinionated younger brother, particularly about how to bring keyword research into the heart of his web design process. Still, at the back of his mind, he's worrying about Laura, his deputy at the agency, and the secret she hasn't revealed yet.

2. 

   Discover your competitors' link building secrets (Link building course part 3) Posted by Ken McGaffin on 05 November 2010

   Competitor link analysis is much more than finding out who’s linking to your competitors and getting them to link to you. There is a huge amount of useful information you can grab if you just take the time to research carefully.

   In this article, the third in the series, Ken McGaffin shows you how to get the most from competitive link analysis and introduces two new features to the Link Builder tool – linking text analysis and linking domain categorization.

3. 48 tips from London SEO Pro Seminar 05 November 2010

   By Steven Shingler, Wordtracker's CTO, and Justin Deaville, Chief commercial officer

   I attended Distilled's recent London SEO Pro Seminar with Justin Deaville and we've collected a list of 48 useful SEO and marketing takeaways for you. Enjoy, learn and watch out for the ducks!

Successful SEO's most neglected ingredient - Issue 71

Published on 28 October 2010

Attached Articles:

1. 

   How to plan your site structure for maximum traffic (Video) Posted by Mike Mindel on 13 October 2010

   In this 13-minute video, Mike Mindel shows you how to plan your site structure for maximum Google traffic.

   When you organize your pages - using a structure of category and content pages - both readers and search engines are able to find what they want. As a result, your site looks authoritative, and the search engines will send you more traffic!

   So sit back, press play - and find out how you can use keyword research to plan your own website.

    

How to SEO your web page for Google training video (Issue 70)

Published on 21 October 2010

Attached Articles:

1. MarketingSherpa survey reveals the most effective SEO tactics Posted by Justin Deaville on 21 October 2010

   The SEO field is changing rapidly and it can be difficult to keep up with the latest thinking. Research firm MarketingSherpa has surveyed thousands of search marketers to discover today’s most effective SEO tactics. We got a sneaky preview, so we can tell you what's working in SEO - and what's not. By Wordtracker's own Justin Deaville.

How to find a profitable niche (Issue 69)

Published on 14 October 2010

Attached Articles:

Why doesn't your business get media coverage? (Issue 68)

Published on 08 October 2010

Attached Articles:

1. 

   Drive sales and links for SEO through online PR Posted by Ken McGaffin on 08 October 2010

   The media is full of stories about businesses of all kinds – small, large, innovative, personal, family and multinational. This brings a lot of publicity and sales to the businesses that are featured.

   But are you one of those businesses that don’t get any media coverage at all? Do you see your competitors grabbing headlines when you know you could do so much better?

Web page conversion design secrets revealed (Issue 67)

Published on 30 September 2010

Attached Articles:

1. 

   Keyword Basics Part 4: Using keywords in website copywriting Posted by Ken McGaffin on 01 May 2010

   You've done all your keyword research and you've found great keywords for your website. So, now your goal is to write your website text in such a way that you rank as highly as possible on the search engine results page.

2. 

   Designing web pages for conversion with "Save The Pixel" Posted by Ben Hunt on 30 September 2010

   In his book, Save The Pixel, Ben Hunt gives a clear step-by-step guide to making your website more effective.

   He shares some of its secrets with you here.

Target 10,000 keywords with one page (Issue 66)

Published on 24 September 2010

Attached Articles:

1. 

   How to successfully optimize a page for over 10,000 keywords Posted by Mark Nunney on 24 September 2010

   How many keywords do each of your website’s pages target? One? Two? With the help of our old friend, the long tail of keywords, Mark Nunney shows how you can optimize a single page for over 10,000 keywords if you ‘target the head and exploit the tail’.

How to optimize your site structure (Issue 65)

Published on 16 September 2010

Attached Articles:

1. 

   How to plan your site structure with keyword research Posted by Mark Nunney on 17 September 2010

   Keyword research can do more than find you profitable keywords to target. With Wordtracker's Keywords Tool you can also plan a site structure optimized for search engines. Mark Nunney explains how.

Wordtracker + Google + SEO = Win (Issue 64)

Published on 09 September 2010

Attached Articles:

1. Link building in Spanish, German and French 07 September 2010

   Ken McGaffin

   A popular feature on the Link Builder tool has now been expanded to help link building in Spanish, French and German.

2. 

   Wordtracker + Google + SEO = Win Posted by Mark Nunney on 10 September 2010

   Google keyword research data is impressive, powerful and now available on Wordtracker Keywords Tool. But make sure you verify its search estimates with alternative sources like Wordtracker’s own. Most importantly, use a keyword research process that ensures you find your site’s most profitable keywords. Mark Nunney explains how Wordtracker can help you.

The secrets of a link building hero’s success (Issue 63)

Published on 03 September 2010

Attached Articles:

1. 

   How a Link Building Hero uses a blog to build links, make a living and take lots of holidays Posted by Ken McGaffin on 03 September 2010

   Andreas Kambanis of the London Cyclist blog didn’t start as a blogging or a cycling expert. But hard and smart work have turned his cycling blog into his main source of income. Andreas is the first subject of a new series of Link Building Heroes and Ken McGaffin, co-author of Wordtracker Masterclass: Link Building - How to build links to your website for SEO, traffic and response discovers how Andreas uses quality blog content to build links for SEO and an email list for marketing.

How to make a link request? (Issue 62)

Published on 27 August 2010

Attached Articles:

1. 

   Finding link building prospects by analyzing links to ‘personality websites’ (Link building course part 2) Posted by Ken McGaffin on 27 August 2010

   Some companies and websites can’t keep out of the news. Open up a newspaper, browse a news website, sit down in front of the television and you see the same companies featured time and again. How do they do that? Ken McGaffin explains and shows how to get link prospects from them.

2. 

   How to make a link request Posted by Ken McGaffin on 27 August 2010

   So you’ve found some great link prospects. And you’ve created some great reasons why someone should link to you. Now you want to make an approach and craft a great link request. But are your link requests missing the most vital ingredient? Ken McGaffin asks the question and gives the answers.

How to find great link building prospects (Issue 61)

Published on 19 August 2010

Attached Articles:

1. 

   8 questions to ask of sites that already link to you Posted by Ken McGaffin on 19 August 2010

   Link building is one of the most difficult parts of search engine optimization and naturally we’re all delighted when we ‘crack it’ and get new links pointing to our site.

   Job done. Good links. Let’s move on to the next job.

   I don’t think so.

2. 

   How to find great link prospects (Link building course part 1) Posted by Ken McGaffin on 19 August 2010

   We struggle to find link prospects for our websites. And that means we struggle to get the links we need to move us up the search engine rankings and bring more visitors to our sites.

Ecommerce: 7 steps to enticing product descriptions (Issue 60)

Published on 13 August 2010

Attached Articles:

1. 

   The 7-step process for writing enticing product descriptions Posted by Karon Thackston on 13 August 2010

   Karon Thackston explains how the pros write ecommerce product descriptions in an extract from her new book Wordtracker Masterclass: Ecommerce Copywriting: Proven Strategies for Boosting Sales & Search Ranking.

Top 10 SEO content writing tips everyone should know (Issue 59)

Published on 06 August 2010

Attached Articles:

1. 

   Top 10 SEO content writing tips everyone should know Posted by Pierre Zarokian on 06 August 2010

   You don’t have to sacrifice the quality of your work in order to create content that is search engine optimized and will help improve your ranking with the major search engines, explains Pierre Zorkian.

How to save your ecommerce traffic (Issue 58)

Published on 30 July 2010

Attached Articles:

1. 

   How to save your ecommerce traffic from Google's MayDay update Posted by Karon Thackston on 30 July 2010

How to make every page a marketing page (Issue 57)

Published on 23 July 2010

Attached Articles:

1. 

   Treble response with 7 steps to Google AdWords optimization Posted by Ian Howie on 31 July 2009

   “After your advice I was able to cut my PPC spend while increasing the amount of clicks … we are getting three times as many enquiries as last year”, says Tony Brewin, MD of Wedding Caterers, SuperEvent.co.uk. That advice came from Ian Howie and here he shares it with you.

2. 

   How to make every page a marketing page (and why you should) Posted by Mark Nunney on 23 July 2010

   By adding irresistible offers to unmissable positions on (almost) every page, ThinkingManagers.com more than doubled its response rate. Following his previous article Does your marketing stop when your content starts?, Mark Nunney here shows us how to make every page a marketing page.

   This article is an edited version of a chapter of Wordtracker’s The Website Content Recipe Book – 21 irresistible content ideas to wow visitors and boost your search engine optimization.

Does your marketing stop when your content starts? (Issue 56)

Published on 15 July 2010

Attached Articles:

1. 

   Keyword Research - how to deliver visits, response and profits to your website Posted by Mark Nunney on 01 July 2010

   Let me introduce you to a practical keyword research process you can use to make your search engine optimization (SEO) and pay per click (PPC) advertising profitable.

2. 

   Does your marketing stop when your content starts? Posted by Mark Nunney on 15 July 2010

   Your website’s content will get noticed, get read and get customers if you use your headline and first paragraph to let readers know what is in it for them. Here I’ll introduce you to some techniques you can use to make that happen.

   This article is an edited version of a chapter of Wordtracker’s The Website Content Recipe Book – 21 irresistible content ideas to wow visitors and boost your search engine optimization.

Find your website's target markets (Issue 55)

Published on 08 July 2010

Attached Articles:

1. 

   How Brent D Payne increased Tribune sites’ monthly visits by a cool 20 million Posted by Rachelle Money on 27 August 2009

   Brent D Payne, as the Tribune Company’s in-house Director of Search Engine Optimization (and bald SEO legend), has managed a 20 million increase in monthly visits to its websites, including the Chicago Tribune and the LA Times. Payne tells Rachelle Money how these spectacular results have been achieved, including using keyword research to help give readers “the news we know they want”.

2. 

   Find your website’s target markets Posted by Mark Nunney on 09 July 2010

   Mark Nunney shows how to start your keyword research for a new site by first finding and then prioritizing your target markets and the keywords associated with them.

Wordtracker Masterclass: Keyword Research (Issue 54)

Published on 01 July 2010

Attached Articles:

Advanced SEO made simple (Issue 52)

Published on 17 June 2010

Attached Articles:

1. 

   Keyword Basics Part 4: Using keywords in website copywriting Posted by Ken McGaffin on 01 May 2010

   You've done all your keyword research and you've found great keywords for your website. So, now your goal is to write your website text in such a way that you rank as highly as possible on the search engine results page.

How to find and manage targeted link prospects with Wordtracker Link Builder (Issue 53)

Published on 24 June 2010

Attached Articles:

1. 

   How to find prospects for link building Posted by Eric Enge on 24 June 2010

   Wordtracker Link Builder finds you prospects for your link building. Here Eric Enge, co-author of The Art of SEO Book, shows you how to use the filter function to quickly search thousands of links to find targets relevant for specific link building campaigns.

2. 

   Quick guide to Link Builder Posted by Ken McGaffin on 16 June 2011

   Link building is not only good for search engine rankings, it’s essential. But not all links are equal - some links are excellent, and many others next to useless. It’s quality, not quantity of inbound links that make winners stand out. That’s why link building is the biggest challenge SEOs and website owners face.

3. 

   Keyword Basics Part 8: Building keyword rich inbound links Posted by Ken McGaffin on 01 January 2012

   Most of the links that come to your website will point to your home page and normally use your domain name as the ‘anchor text’ (also called ‘linking text’). Ken McGaffin in this eighth article in the Keyword Basics series advises how to turn that into keyword rich link text in order to attract more search engine traffic.

Is low quality content damaging your business? (Issue 51)

Published on 10 June 2010

Attached Articles:

1. 

   3 ways in which low quality content can damage your business Posted by Nick Usborne on 10 June 2010

   Companies are adding content to their websites at a faster rate than ever.

   Someone told them it was a good thing to do.

New link building tool from Wordtracker (Issue 50)

Published on 03 June 2010

Attached Articles:

1. 

   A quick guide to Link Builder Posted by Ken McGaffin on 02 June 2010

   Link building is not only good for search engine rankings, it’s essential. But not all links are equal - some links are excellent, and many others next to useless. It’s quality, not quantity of inbound links that make winners stand out. That’s why link building is the biggest challenge SEOs and website owners face.

How search engines work (Issue 49)

Published on 28 May 2010

Attached Articles:

1. 

   Link building made easy Posted by Michael Fleischner on 28 May 2010

   If you’ve been finding out about how to improve your website ranking, then you'll have heard about the power of link building. Search engines like Google rely on inbound links to inform their algorithm of site popularity, authority, and interest. As a result, focusing on link building strategies that can position your site correctly are ideal for generating top rankings. SEO expert Michael Fleischner introduces the link building techniques that work for him.

2. 

   Keyword Basics Part 1: How search engines work Posted by Ken McGaffin on 08 January 2012

   One of the most frequently asked questions from website owners is, "Why can't my site be found on Google?" They know it's important to appear in search engine results but they just don't know why it doesn't happen to them. Ken McGaffin gives this introduction to search engines in Part 1 of Wordtracker's Keyword Basics series

111 takeaways and top tips from SMX Advanced London (Issue 48)

Published on 21 May 2010

Attached Articles:

1. 

   Keyword Basics Part 4: Using keywords in website copywriting Posted by Ken McGaffin on 01 May 2010

   You've done all your keyword research and you've found great keywords for your website. So, now your goal is to write your website text in such a way that you rank as highly as possible on the search engine results page.

2. 

   Round-up of Sean D'Souza's headline writing course Posted by Sean D'Souza on 19 May 2010

   And that brings us to the end of the Sean d'Souza's nine-part headline writing course. So let’s summarize: What did he cover?

3. 

   111 takeaways and top tips from SMX Advanced London 2010 Posted by Mal Darwen on 20 May 2010

   SMX London 2010 was SMX Advanced so we thought we'd push ourselves too and offer you 111 takeaways and top tips from the conference. Wordtracker's top tweeter, Mal Darwen attended and was supported by Mark Nunney reporting the coverage.

How to win with PPC (Issue 47)

Published on 13 May 2010

Attached Articles:

1. 

   How to make your email signature a headline - and where to use it (Headline writing course part 8) Posted by Sean D'Souza on 13 May 2010

   Headlines don’t always sit at the top of your pages. Sometimes headlines sit right at the bottom of your emails. Email signatures are powerful attractors but what do you put in your signature? And where else can your signature appear? Find out why your signature isn’t quite working as hard as it should in part 8 of Sean D'Souza's headline writing course.

Optimize images with Aaron Wall (Issue 46)

Published on 07 May 2010

Attached Articles:

1. 

   Testimonials as headlines (Headline writing course part 7) Posted by Sean D'Souza on 06 May 2010

   In part seven of his nine-part headline writing course, Sean D'Souza shows how using headlines in testimonials can make all the difference when it comes to making them stand out from all the rest.

   And he doesn't just put testimonials into headlines. He gives them a twist that might transform the performance of your sales pages. Find the secret in part seven of Sean's nine-part headline writing course

2. 

   How to optimize your images with Aaron Wall Posted by Aaron Wall on 07 May 2010

   In an extract from his 50 Kick-Ass Keyword Strategies book, SEO legend Aaron Wall shows us how to get more visitors from image searches on search engines by using keywords to optimize your images. Aaron runs SEO Book site and helps his wife out with PPC Blog.

Automatic SEO (Issue 45)

Published on 30 April 2010

Attached Articles:

1. 

   How to construct headlines (Headline writing course part 6) Posted by Sean D'Souza on 29 April 2010

   Your headlines are the doorways to your site. But if you look at headlines, you’ll find that most websites have headlines that are weak, wimpy and uninviting - they are barriers to entry. In part six of his nine-part headline writing course, Sean D'Souza shows you how to make your headlines prominent, different and free from obstructions.

2. 

   Use negative keywords to find even more relevant keywords with Wordtracker's Keywords tool Posted by Robert Wickert on 29 April 2010

   A new feature on the Wordtracker Keywords Tool now allows you to find even more relevant keywords by excluding ‘negative keywords’ from broad and phrase match searches. Wordtracker developer, Rob Wickert, shows us how to use it.

How to sell more donuts (Issue 44)

Published on 22 April 2010

Attached Articles:

1. 

   How to avoid pot luck headlines (Headline writing course part 5) Posted by Sean D'Souza on 22 April 2010

   One headline may work 50 times better than the next. But how do you actually know which headline is really going to work? Shouldn’t you be testing? Oh golly, you should be testing, but what if you had just one shot at sending out a sales letter? How could you make that shot really count? Let’s find why most copywriters goof up, and goof up consistently.

Really really really easy SEO (Issue 43)

Published on 16 April 2010

Attached Articles:

1. 

   How to create intensely powerful headlines (Headline writing course part 3) Posted by Sean D'Souza on 16 April 2010

   Sean d’Souza explains how to use the power of ‘new’ and ‘knew’ to write intensely powerful headlines. Hint: ‘new’ is including something new and intriguing; ‘knew’ is using the familiar so you’ll be understood. Read on to learn how to weave them together. (This is part three of an 9-part series on writing perfect headlines by the author of "The Secret Life of Testimonials". Find out more about the book and order "The Secret Life of Testimonials" now. Further 'lessons' will be published over the next seven weeks.)

How to work at scale with keyword niches (Issue 42)

Published on 09 April 2010

Attached Articles:

1. 

   How too many thoughts ruin headlines (Headline writing course part 2) Posted by Sean D'Souza on 09 April 2010

   So how do you confuse a reader? Hey, it’s really easy. You remember what we did in part 1? We put in a clear target, and then we added a specific, right? Well, two’s company. Three’s just chaos. You’re about to find out how to systematically create chaos. So that when you do you can chop, change and get yourself the headline that you really want.

2. 

   How to SEO at scale with keyword niches Posted by Mark Nunney on 09 April 2010

   So single keywords are for losers. And a shift in perspective to 'keyword niches' allows you to work at the scale required to maximize profit. In this article, Mark Nunney pins down the definition of a keyword niche with a look at some real life examples that show how single keywords miss the big picture and keyword niches reveal it.

How to write near-perfect headlines in minutes (Issue 41)

Published on 01 April 2010

Attached Articles:

1. State of Search Engine Marketing Report Says Industry to Grow from $14.6 Billion in 2009 to $16.6 Billion in 2010 30 March 2010

   Report Finds Measuring Return on Investment (ROI) Top Challenge Facing Marketers, While Rise of Social Media Marketing Represents Biggest Opportunity This Year

2. 

   How to write near-perfect headlines in minutes (Headline writing course part 1) Posted by Sean D'Souza on 01 April 2010

   To help you perfect your headline writing, we’re starting an 9-part headline writing course by Sean D’Souza - the legend behind psychotactics.com and The Brain Audit – a system that can increase sales from your website by helping you understand why your customers buy and why they don’t. He also advises how to get excellent testimonials and how to attract a better client in "The Secret Life of Testimonials". Find out more about Sean's book and order "The Secret Life of Testimonials" now.

Increase your clickthrough rates (Issue 40)

Published on 19 March 2010

Attached Articles:

1. 

   Are you using microformats & rich snippets to increase clickthrough rates and traffic? Posted by Richard Baxter on 19 March 2010

   Microformats offer your site the chance to get more visits and response by increasing your clickthrough from search engine results pages (SERPs). Richard Baxter, Director of SEOgadget, a niche UK-based SEO agency consulting company, looks at what exactly microformats are and how you can use them to improve the way your website is displayed on SERPs.

Adventures in (long tail keyword) Wonderland (Issue 39)

Published on 11 March 2010

Attached Articles:

1. 

   Use Google Social Search results to get top rankings for impossibly competitive keywords Posted by Mark Nunney on 11 March 2010

   Ian Howie’s name and company appear on page one of Google’s search results for searches with Google, AdWords, PPC, Wordtracker, Google website optimizer, Yahoo and SEO. They are organic listings with wonderful copy and they’re free. Let’s find out how he does that...

2. 

   Adventures in (long tail keyword) Wonderland Posted by Mark Nunney on 11 March 2010

   How can a small site with few resources benefit from targeting long tail keywords? And won't such strategies and subsequent tactics get in the way of response?

   These questions were raised in comments following our investigation into the long tail of keyword research (and why single keywords are for losers) and I thought I’d use the comments to introduce some practical advice on how to target long tail keywords.

The long tail of keyword research (Issue 38)

Published on 04 March 2010

Attached Articles:

1. 

   Aaron Wall's SEO book: 50 Kick-Ass Keyword Strategies Posted by Rachelle Money on 06 November 2008

   Wordtracker have enlisted the help of one of the most respected SEO experts on the planet, Aaron Wall, to write an exclusive e-book on 50 of the best keyword strategies to use in the quest for online success. Our very own journalist, Rachelle Money caught up with Aaron to ask him more about the book and get some hints about what readers can expect.

2. 

   The long tail of keyword research (and why single keywords are for losers) Posted by Mark Nunney on 04 March 2010

   In one month, a small website about management and leadership received 95,036 visits from search engines via 44,655 thousand different keywords. That’s a lot of keywords for a little site; and it’s a glimpse into the long tail of keyword research. For most websites, how to make a profit from the long tail is the same as how to make a profit.

99 takeaways and top tips from SES London (Issue 37)

Published on 25 February 2010

Attached Articles:

1. 99 takeaways and top tips from SES London 2010 Posted by Mark Nunney on 20 April 2010

   The Search Engine Strategies (SES) conference in London was once again a great success and I've collected no less than 99 tips, ideas, statistics and memorable quotes from various speakers, panelists and a man in the bar.

2. 

   Keyword Basics Part 4: Using keywords in website copywriting Posted by Ken McGaffin on 01 May 2010

   You've done all your keyword research and you've found great keywords for your website. So, now your goal is to write your website text in such a way that you rank as highly as possible on the search engine results page.

Free Adwords guide (Issue 36)

Published on 19 February 2010

Attached Articles:

Bar brawls, industrial espionage and keyword research! (Issue 35)

Published on 11 February 2010

Attached Articles:

1. 

   Keyword creativity in web design Posted by Neil Davidson on 11 February 2010

   Can Bob Arden save his web design business? Will brother Mike's keyword strategy deliver results? Has 2nd in command Laura betrayed Bob? Will Bob, Carl and Larry finally confront their past?

62 steps to the definitive link building campaign (Issue 34)

Published on 04 February 2010

Attached Articles:

1. 

   Keyword Basics Part 4: Using keywords in website copywriting Posted by Ken McGaffin on 01 May 2010

   You've done all your keyword research and you've found great keywords for your website. So, now your goal is to write your website text in such a way that you rank as highly as possible on the search engine results page.

How to maximize your website's success by becoming a web analytics ninja (Issue 33)

Published on 28 January 2010

Attached Articles:

1. 15% off entry to Search Engine Strategies 2010 in London and New York 28 January 2010

   You can get 15% off entry if you quote this discount code: WDT15

2. 

   How to maximize profits by becoming an analysis ninja Posted by Mark Nunney on 28 January 2010

   Web analytics guru, Avinash Kaushik, can teach you how to use data analysis to change the way you make decisions about your website. Ahead of Kaushik's keynote speeches at the Search Engine Strategies (SES) conferences in London and New York, Mark Nunney looks at his vision for Web Analytics 2.0.

From Adwords user to Adwords professional (Issue 32)

Published on 11 January 2010

Attached Articles:

1. 

   How keyword research helped All About Spelling to online success Posted by Jerome Smail on 08 January 2010

   Unique visits to Marie and Greg Rippel's website, all-about-spelling.com, increased from five people a day to 4,000 after the couple used Wordtracker to find the right keywords to target. Jerome Smail of The Website Marketing Company and SEO site explains how they did it.

2. 

   Why being specific is critical for headlines (Headline writing course part 4) Posted by Sean D'Souza on 08 January 2010

   Sean D'Souza asks 'why customers buy?' and headline writing is a key part of his answer. Here, Sean tells you how to write specific, jargon-free headlines that will help you sell.

Copywriting for Search Engines and Users (Issue 31)

Published on 15 December 2009

Attached Articles:

1. 

   Are your Superman Pages trapped in a basement full of kryptonite? Posted by Mark Nunney on 30 October 2009

   Your Superman Pages are your most important for search engine optimization (SEO) - the ones you want to perform best on search engines. Get your site's navigation wrong and your Superman Pages will be trapped in a basement full of kryptonite. Here I show how to optimize your website's navigation for search engines and set Superman free.

2. 

   SEO copy doesn't have to sound like "that" Posted by Karon Thackston on 10 December 2009

   Karon Thackston, web copywriting superstar, busts some myths about SEO copywriting then explains how to optimize your text for search engines and still keep it great to read.

3. Job Vacancy: Experienced Web Application Developer (Ruby on Rails) Posted by Justin Deaville on 25 September 2012

   Wordtracker is a search marketing company that specialises in helping people get more traffic to their websites.

   We're a well-known company, with a strong brand and a worldwide client-base. We are a self-sustaining business which has been running successfully for over 10 years - without a need for VC funding.

   We have an opportunity for a Web Application developer to join on a permanent basis. You will be looking for an opportunity to use your programming, systems engineering, testing and user interface design experience to develop world beating Ruby on Rails web applications in an agile environment.

4. 

   EdgeRank: Give your Facebook page the edge Posted by David Somerville on 24 October 2012

   Facebook, now a billion users strong, is a key marketing channels for many businesses. But beyond the fans, likes and posts, how does it actually work? How and why do your posts appear in your customer’s news feeds? And how can you make sure they do?

7 profit from keywords videos (Issue 30)

Published on 01 December 2009

Attached Articles:

1. 

   We want to hear your honest opinions Posted by Ken McGaffin on 01 September 2009

   Wordtracker would love to hear your opinions. We've come up with a short survey that we're hoping will help us to help you.

2. 

   Keyword Basics Part 4: Using keywords in website copywriting Posted by Ken McGaffin on 01 May 2010

   You've done all your keyword research and you've found great keywords for your website. So, now your goal is to write your website text in such a way that you rank as highly as possible on the search engine results page.

Why you need a web content recipe book (Issue 29)

Published on 17 November 2009

Attached Articles:

1. 

   3 ways to build large keyword lists using Wordtracker's new Keywords tool Posted by Ken McGaffin on 30 June 2009

   Whenever Ken McGaffin wants to create a new website or add content to an existing one, he begins with keyword research. He spells out the reasons why this is so important, and demonstrates how you can carry it out with the aid of Wordtracker's new Keywords tool.

2. 

   Why content is crucial to your website and what to write Posted by Ken McGaffin on 17 November 2009

   Web content is crucial for any business that wants to succeed online. Good content will engage your customers, attract search traffic and help build your business.

Why your business needs a blog (Issue 28)

Published on 04 November 2009

Attached Articles:

1. 

   The best blogs for journalists about search engine optimization Posted by Rachelle Money on 29 September 2009

   Here’s a quick look at ten of the best blogs for journalists about search engine optimization and writing online.

2. 

   Finding profitable keywords just got easier with Wordtracker’s Keywords tool Posted by Mike Mindel on 30 September 2009

   Keywords with a high search volume and a low level of competition can bring search marketers quick profits. Wordtracker now helps you find these moneymaking keywords quicker, easier and more effectively than ever before.

3. 

   13 reasons your business needs a blog Posted by Chris Garrett on 20 October 2009

   A blog can increase your sales and profit. In his new Wordtracker Masterclass book, Blogging for Business, Chris Garrett gives a detailed guide on how to run a successful blog. Here, Chris lists 13 reasons why your business needs a blog.

Online PR techniques for publicity and link building (Issue 27)

Published on 29 September 2009

Attached Articles:

1. 

   10 reasons why journalists will write about your website Posted by Ken McGaffin on 29 September 2009

   “Vision is the art of seeing what is invisible to others.” Jonathan Swift

   Opportunities for great free publicity and inbound links are all around us. They arise every day from a host of newspapers, magazines, blogs and online news sites… but we just don’t see them.

2. 

   Is online PR the ultimate link building technique? Posted by Ken McGaffin on 29 September 2009

   Getting coverage for your business in mainstream media can be hugely beneficial in bringing a swathe of new visitors to your site, and building inbound links from the media and from all the other people who comment on it. In this article, I want to give you guidelines on how you can use publicity in your own business.

Secrets of the 'Buy" button (Issue 26)

Published on 15 September 2009

Attached Articles:

1. 

   Who cares about press embargoes in the age of Twitter? Posted by Rachelle Money on 15 September 2009

   The internet is changing the rules of public relations (PR). Now that anyone can break a story through Twitter or Facebook, how should the PR industry adapt? Has the old-fashioned press release become obsolete? Is the press embargo dead?

2. 

   Blogging tips from a social media agency Posted by Rachelle Money on 15 September 2009

   Peter Brady's company, Orbital Media Network, built a social media marketing consultancy on the back of its successful blogs. Brady tells Rachelle Money how he finds blogs to create online PR for his clients and then gives us his big blogging mistakes to avoid.

3. 

   Increase sales with Nick Usborne's "Buy" button techniques Posted by Nick Usborne on 15 September 2009

   As your final call to action, your "Buy" button is crucial for response yet often generic and uninspiring. Nick Usborne, author of Wordtracker's Writing Kick-Ass Website Sales Copy, explains how to increase response by making your "Buy" button an extension of your headline.

A 20 million increase in visits! Beating Wikipedia & Aaron Wall on last minute keywords (Issue 25)

Published on 27 August 2009

Attached Articles:

1. 

   How to beat Wikipedia to the top of Google...and CNN, the BBC, USA Today, ABC News... Posted by Mark Nunney on 26 August 2009

   With permanent search engine optimization (SEO) you can secure and defend the keywords you are successful for and find new keyword niches to target. Mark Nunney explains why SEO never stops and how you can use this to beat the toughest of competition.

2. 

   Remember last minute keywords for easy targets and higher returns Posted by Aaron Wall on 27 August 2009

   In an extract from his 50 Kick-Ass Keyword Strategies book, SEO legend Aaron Wall who has a few SEO tools of his own, reminds us that keywords used by last minute shoppers should convert better, pay more and be easier to target than more popular keywords. Additional material from Mark Nunney shows you how to find those keywords with Wordtracker.

3. 

   Keyword Basics Part 4: Using keywords in website copywriting Posted by Ken McGaffin on 01 May 2010

   You've done all your keyword research and you've found great keywords for your website. So, now your goal is to write your website text in such a way that you rank as highly as possible on the search engine results page.

How to treble your PPC response (Issue 24)

Published on 31 July 2009

Attached Articles:

1. 

   How to win friends and influence people with social media networking Posted by Lyndon Antcliff on 31 July 2009

   To get results on social media sites you need great content with great headlines that will grab readers’ attention, make them want more and pass on a link to others. You will also need a significant network of friends and contacts or to be very nice to someone who has. Lyndon Antcliff is one such connector and here he gives 17 top tips to help you build your own social media network.

2. 

   Jim Sterne interview: How website analytics can help you through the recession Posted by Rachelle Money on 31 July 2009

   Ahead of his Keynote eMetrics Marketing Optimization Summit speeches in Stockholm (12 October), and Washington DC (19 October), marketing guru Jim Sterne tells Rachelle Money about the problems and the merits of website analytics and how they can be used to face the new challenges confronting all website owners in the current global economic crisis.

What does social media marketing think it is? (Issue 23)

Published on 10 July 2009

Attached Articles:

1. 

   How keyword research and SEO increased traffic to Spotty Gift Boxes by 228% Posted by Rachelle Money on 08 July 2009

   Caroline Blatchford's company SpottyGiftBoxes is barely a year old and yet Caroline is already reaping the rewards of building a search engine friendly site from the get-go. She shares her experience with Wordtracker's Rachelle Money.

2. 

   What the hell does social media marketing think it is? Posted by Lyndon Antcliff on 08 July 2009

   Social media marketing (SMM) on sites like Facebook, Twitter, Stumbleupon and Digg has exploded in the past year. But what exactly is it? And what’s in it for you? Let social media marketing expert and the man behind Magnetic Web Content, Lyndon Antcliff, gently introduce you to the subject and perhaps change your marketing life.

3. Which social media is best for you? [Video] Posted by Justin Deaville on 27 March 2013

   Social media is everywhere, just everywhere. There are thousands of different social media channels.

   Your business can’t be on all of them. And nor should it be.

   In this 7-minute video, you'll discover how to find the best social media channels for your business.

Wordtracker launches Firefox Addon - SEO Blogger (Issue 22)

Published on 24 June 2009

Attached Articles:

1. 

   SEO made simple with the SEO Blogger Firefox addon Posted by Rachelle Money on 24 June 2009

   Calling all you bloggers! Wordtracker have launched a fantastic new tool that will see bloggers writing fully optimized posts without having to leave the page. Andy Mindel (picture left) talks to Rachelle Money about how he came up with SEO Blogger and how it will benefit the blogosphere.

2. 

   5-minute SEO with SEO Blogger for Firefox Posted by Chris Garrett on 24 June 2009

   Anyone who has tried search engine optimization knows how important keyword research is. Well, good news everyone; keyword research just got a whole lot quicker and easier with Wordtracker's new, free Firefox extension - SEO Blogger.

3. My dreadful habit – forgetting about keyword research 24 June 2009

   Sometimes, I really don't want to think about keywords.

   Don't get me wrong. Of course, I know keywords are important. It never ceases to amaze me just how much I can find out about what people are looking for, how many different ways I can find to express the same idea, how many great content ideas I can generate or how many niche markets I can discover. The possibilities are as limitless as the English language.

How to maximize your site's response rate (Issue 21)

Published on 01 May 2009

Attached Articles:

1. 

   How to maximize your site's response rate with continual optimization Posted by Rachelle Money on 01 May 2009

   Bryan and Jeffrey Eisenberg are the authors of a bunch of books like Waiting for Your Cat to Bark? and Call to Action which got them on the New York Times, Business Week and the Wall Street Journal's best sellers lists. They started their company FutureNowInc.com more than a decade ago and have just launched a new program called OnTarget, a service which monitors your website 24/7, uncovers reasons as to why it's under-performing, and then gives you specific recommendations to help keep your revenue goals on target. The Eisenberg brothers spoke to Rachelle Money about how they came up with the idea.

2. 

   What use is a show for SEO? Posted by Mark Nunney on 25 April 2011

   @marknunney and @mald from the @wordtracker team will be at SMX London. To make sure he is spending his time wisely, Mark Nunney challenged show organizer, journalist and SEO practitioner Chris Sherman with the question: What use is a show for SEO? If you like his answers as much as we do then we'll see you at London SMX on 16-17 May.

How to write Kick-Ass Website Sales Copy (Issue 20)

Published on 09 April 2009

Attached Articles:

1. 

   Would you pay to read your newspaper online? Posted by Rachelle Money on 08 April 2009

   Newspapers are struggling to find a new business model for their online editions. Some have folded at the challenge and packed up the printing presses while others have thrown up pay walls. The only question editors want the answer to is, are readers prepared to pay for online content?

2. 

   Successful online public relations with Greg Jarboe Posted by Rachelle Money on 08 April 2009

   How do you generate great online PR? How can keyword research benefit an online PR campaign and what are the things people should avoid? These are just some of the questions we put to Greg Jarboe, President and co-founder of SEO-PR, a search engine optimization and online public relations firm. Greg has written numerous articles for Search Engine Watch and has contributed to Wordtracker's newsletter too, so who better to tell us how online PR really works?

3. 

   Writing kick-ass website sales copy Posted by Rachelle Money on 08 April 2009

   Some people think writing sales copy for the web is exactly the same as writing for print. Many make the simple mistake of copying and pasting their print-based marketing messages onto their websites, and then scratch their heads wondering why their conversion rates are poor. Wordtracker has teamed up with Nick Usborne, a leading authority on the subject of writing for the web, in a new e-book which shows you how to make the transition from writing print sales copy to online copy and stay one step ahead of your competitors.

New Wordtracker Keyword Tool (Issue 19)

Published on 05 March 2009

Attached Articles:

1. 

   The bad, good and ugly advice given to journalists on SEO Posted by Rachelle Money on 24 February 2009

   How do journalists learn about SEO? Many of them will Google the term to find out what it's all about and how it will impact on their writing skills. When looking at the kind of advice there is for journalists online, it seems clear that many commentators from the journalistic side of the fence misconstrue what SEO is about, while SEOs themselves seem to be clueless about what journalists actually do, and about what writing responsibilities they have.

2. 

   Interview: Guy Kawasaki learns about keyword research Posted by Mark Nunney on 06 March 2009

   Ahead of his keynote speech at Search Engine Strategies New York, Guy Kawasaki - the man who could have been king of Yahoo - talks with Mark Nunney about Twitter and his site, Alltop. Guy reveals he doesn't do keyword research (so Mark does some SEO and keyword research for Alltop).

A 20 million increase in visits! Beating Wikipedia plus: Aaron Wall on last-minute keywords (Issue 18)

Published on 13 February 2009

Attached Articles:

1. 

   Say hello at SES London & New York Posted by Mark Nunney on 13 February 2009

   If you're attending the Search Engine Strategies Conference (SES) at London or New York then say hello to myself and Shahid Awan, Wordtracker's new search evangelist.

2. 

   10 ways to use LinkedIn to find a job Posted by Guy Kawasaki on 13 February 2009

   LinkedIn, 'facebook for business', with over 35 million users, is a serious networking tool for businesses and professionals alike. Here, start up guru, online marketing legend, Twitter superstar, and New York SES keynote speaker, Guy Kawasaki, introduces us to the power of LinkedIn by showing how to use it to find a job.

3. 

   Lisa Ditlefsen - SEO chick Posted by Rachelle Money on 13 February 2009

   Lisa Ditlefsen, the original SEO Chick herself, speaks to Rachelle Money ahead of London's Search Engine Strategies Conference about what it's like to be a woman in SEO, and why she's decided to start up her very own search agency.

4. 

   Keyword Basics Part 4: Using keywords in website copywriting Posted by Ken McGaffin on 01 May 2010

   You've done all your keyword research and you've found great keywords for your website. So, now your goal is to write your website text in such a way that you rank as highly as possible on the search engine results page.

How to make blogging work for your business (Issue 17)

Published on 03 February 2009

Attached Articles:

1. 

   Can SEOs and journalists really be friends? Posted by Rachelle Money on 28 January 2009

   Search engine optimization (SEO) makes journalists groan. They bristle at the idea of ‘stuffing keywords’ into their copy while managers who often don’t understand SEO are desperate for the extra traffic good search rankings could bring. But the truth is that there are many parallels between SEO and journalistic writing and that SEO really can be a journalist’s best friend. Rachelle Money explains.

2. 

   How Hearst magazines increased website traffic by 150% with SEO and Wordtracker Posted by Rachelle Money on 01 February 2009

   Since using the Wordtracker keyword research tool Dan Roberts says Hearst Publication's online traffic has grown 150%. Hearst publishes 15 of the world's most popular magazines such as Cosmopolitan, Esquire, Oprah's O Magazine, and Good Housekeeping as well as five web-only magazines. We talked to Roberts, Senior SEO Analyst for Hearst Publications' Digital Media team. As a former print journalist he knows all too well the challenges of introducing SEO and keyword research to a traditional media platform. And thank goodness he did.

3. 

   How to Twitter Posted by Mark Nunney on 02 February 2009

   Twitter is a powerful (micro)blogging site you can use to spread your message around the globe.

4. 

   How to make blogging work for your business Posted by Chris Garrett on 03 February 2009

   Are you looking to grow a business? Do you want to break the demoralizing cycle of cold-call, pitch and knock-back, while attracting the custom, respect and recognition that you surely deserve?

The SEO pro's secret path (Issue 16)

Published on 18 November 2008

Attached Articles:

1. 

   Learn about your customers and drive creative marketing with keyword creativity Posted by Neil Davidson on 17 November 2008

   David Ogilvy was one of the advertising greats. Ogilvy believed that part of the process of developing great creative ideas was immersion in information about a product and its consumers. He even described himself as ‘helpless without research material.’

2. 

   The SEO pro's secret path Posted by Mark Nunney on 18 November 2008

   Your Search Engine Optimization (SEO) should focus on achieving success for the keywords that will deliver the most profit. That seems obvious but how do you find and prioritize those keywords? SEO pro Mark Nunney introduces the process so you can apply it to your own site.

Father of link building, Eric Ward, reveals his link building secrets (Issue 15)

Published on 05 November 2008

Attached Articles:

1. 

   More online marketing advice for success in a recession Posted by Rachelle Money on 04 November 2008

   Ken McCarthy made his debut on the last Wordtracker newsletter with an article on the rules of online marketing at a time of recession. He organized and sponsored the first conference ever held on web commerce back in 1994 and has since helped entrepreneurs harness the power of the web.

2. 

   How to use a tool to build links: Introducing the keyword questions tool Posted by Ken McGaffin on 05 November 2008

   Creating a useful free tool is a great way to build [links](/academy/linking). To illustrate the point, we’re releasing the free ‘Keyword Questions’ tool for the first time today. We’ll be starting with no links and we’ll update you on how our inbound links are doing. (If you like the tool please link to it). You’ll find it at [Wordtracker Keyword Questions Tool](https://freekeywords.wordtracker.com/keyword-questions/).

3. 

   Father of link building, Eric Ward, reveals his link building secrets Posted by Rachelle Money on 05 November 2008

   You need to actively build links if you want to improve your traffic and get high search engine rankings. But how do you do it? Eric Ward is a master link builder who counts the likes of Amazon, the Discovery Channel and Warner Bros among his list of clients. As a healthy obsessive, there is nothing Ward doesn't know about link building, making him the foremost expert in his field. In our exclusive interview Ward imparts some of his best pearls of wisdom on everything you ever wanted to know about link building.

4. 

   The link building mindset Posted by Ken McGaffin on 31 May 2010

   We all know that one-way links from authority websites are essential if your link building efforts are to be successful. But what does it take to get those authority sites to link to you? Well, you’ll probably guess that it is not easy - quality links don’t materialize from feeble or automated requests. To get those ever so valuable links you’ve got to adopt the right mindset - the principles that show link targets you mean business and that you’re worth linking to.

   Here’s my baker’s dozen ...

5. 

   10 ways to get keywords in your inbound linking text Posted by Rachelle Money on 01 June 2010

   Creating keyword rich content goes well beyond writing a few articles for your site. Search engine optimization is a discipline which can be used in every corner of your website, including inbound and outbound links. In this article we show you just how easy it is to boost your search engine rankings simply by building keyword rich links.

Increase your PPC profits with negative keywords (Issue 14)

Published on 17 October 2008

Attached Articles:

1. 

   Your responses to '7 steps to a perfect PPC campaign' Posted by Rachelle Money on 15 October 2008

   As per usual we had a great response to our articles from our readers. Just to refresh your memories, Wordtracker featured the 7 Steps of a Pay Per Click campaign thanks to our PPC expert, Ian Howie.

2. 

   A journalist's view of the BBC Writing For The Web Training Posted by Rachelle Money on 16 October 2008

   Journalists of all types are being asked to learn how to write for the web. I traveled to London in September for a two-day course 'Writing for the Web' run by the British Broadcasting Corporation. So just what are people being taught about the web?

3. 

   The rules of online marketing in a recession Posted by Ken McCarthy on 17 October 2008

   Wordtracker Academy asked me, as an experienced internet marketer, if I could offer some perspective on today's business and financial climate. They specifically wanted to know how it impacts internet marketers and others who use the internet to market online.

4. 

   Why SEO for profit must target groups of keywords Posted by Mark Nunney on 17 October 2008

   You know targeting keywords is important, but targeting single keywords with your SEO is unlikely to be profitable – SEO for profit must target groups of keywords. Here we’ll tell you why and explain how.

5. 

   Boost your marketing campaigns with keyword creativity Posted by Rachelle Money on 17 October 2008

   Neil Davidson is a marketing communications consultant and writer with fifteen years experience in advertising and direct marketing. He gives us the low-down on what keyword creativity is and how to use it to boost your advertising and marketing campaigns.

6. 

   Increase your PPC profits with negative keywords Posted by Ian Howie on 17 October 2008

   Use 'negative keywords' and your PPC profits can increase dramatically. This valuable technique tells Google which phrases your ad should not be displayed for. For example, if you're selling brand new 'apple laptops', you don't want your ad to appear when someone searches for 'refurbished apple laptops', so 'refurbished' should be a negative keyword for your campaign.

The 7 steps to a perfect pay per click campaign (Issue 13)

Published on 17 October 2008

Attached Articles:

1. 

   Are web designers clueless about SEO? Posted by Rachelle Money on 03 September 2008

   This week we look at what our newsletter readers thought of Peter Kent's interview with Rachelle Money. The author of Search Engine Optimization for Dummies caused a split between our readers over his comments that web designers were pretty clueless when it came to SEO.

2. 

   iStylista combine blogging with keyword research to double sales in 4 months Posted by Rachelle Money on 03 September 2008

   Blogging is not just an important way to connect with your audience, it's also a great way of including keyword rich content on your site. Online personal stylist service iStylista.com found that their sales had doubled in just a matter of months, after they had launched their blog. Wordtracker spoke to its co-founder Hayden Allen-Vercoe to find out how he did it.

Interview: SEO for Dummies. Author: Peter Kent (Issue 12)

Published on 08 August 2008

Attached Articles:

1. 

   Round-up of newsletter 11 Posted by Rachelle Money on 07 August 2008

2. 

   Carving up Mark Nunney Posted by Rachelle Money on 07 August 2008

   Regular readers will know that in the past few newsletters we have published three different articles on our SEO expert Mark Nunney. Believe it or not, all of these articles came from one interview. In this article, I want to show you how you can get as much content for your site from one interview.

3. 

   Case study: John Pye and Sons auctioneers and valuers Posted by Rachelle Money on 07 August 2008

   In our last newsletter we introduced you to In Good Company Workplaces in New York, a company who gained fantastic media attention by sheer perseverance and good fortune. This time, we want to show you how one company got great press attention after they spotted an opportunity to piggyback the hottest story of the year – the credit crunch.

4. 

   Specialised Information Publishers Association (SIPA) annual conference Posted by Rachelle Money on 07 August 2008

   Search Engine Optimization is beginning to creep into all sorts of industries, and the publishing sector is no different. At a major conference in London last month, publishers met SEO and Social Media Marketing specialists to learn more about creative opportunities online.

5. 

   Interview with Peter Kent, author of Search Engine Optimization for Dummies Posted by Rachelle Money on 07 August 2008

   Peter Kent is a renowned SEO expert responsible for a number of books and articles, as well as CEO of a successful consultancy firm. He talks of his frustrations at an industry he believes is now mostly scam, and of how small businesses can achieve great results without having to rely on expensive or time- consuming content.

In good company - how to get top rate media coverage

Published on 22 July 2008

Attached Articles:

1. 

   Round-up of newsletters 9 & 10 Posted by Rachelle Money on 22 July 2008

2. 

   Web content recipe: Observation Posted by Rachelle Money on 22 July 2008

   Every day we make observations, basing important decisions and forming judgments as a result of them. The power of observation is another one of those off the page processes we go through which can determine the content we choose to put online. In the latest chapter of our Web Content Recipe Book we look at how active observational skills can enhance the direction and quality of your website's content. This is taken from Wordtracker's "Web Content Recipe Book"

3. 

   SEO Expert series: Using an SEO agency and what to expect 22 July 2008

   As our expert interview series begins to wind down, Rachelle Money spoke to Wordtracker's SEO expert Mark Nunney about what people should look out for when recruiting and working with an SEO agency who you want to work on your website.

4. 

   Chris Garrett Q&A Posted by Rachelle Money on 22 July 2008

   Chris Garrett is a professional blogger and co-author of the recently published ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income. Wordtracker's journalist Rachelle Money caught up with Garrett to pick his brains on how to crack the mini industry of blogging.

5. 

   Case study: In good company Posted by Rachelle Money on 22 July 2008

   SEO is about the off page factors as well as the on page factors - small businesses usually neglect the former. Getting external sites to write about you, especially top news sites, can do wonders for your inbound links and as a result improve your search engine rankings. Here’s how one company got top rate media coverage.

The Keyword Expert - Issue Ten

Published on 27 June 2008

Attached Articles:

1. 

   Round-up of newsletter 8 - Rand Fishkin Posted by Rachelle Money on 26 June 2008

2. 

   Web content recipe: Inspirational quotes Posted by Rachelle Money on 26 June 2008

   Inspirational quotes can come from just about anywhere – a book, a song, something your grandma used to say. As long as it gets the cogs in your brain turning, it probably has the potential to inspire an article. This is taken from Wordtracker's "Web Content Recipe Book"

3. 

   Interview with Larry Chase, founder of Web Digest For Marketers Posted by Rachelle Money on 26 June 2008

   The Web Digest for Marketers has been in existence online for 13 years. At first Larry Chase, founder and editor of the newsletter, had just one topic to cover – online marketing – but as the industry went forth and multiplied, online marketing expanded to cover 52 different niches. Chase's staying power comes from his ability to explore these niches and create great content for his subscribers. Here he tells us everything there is to know about creating longevity through long tail content for newsletters.

The Keyword Expert - Issue Nine

Published on 11 June 2008

Attached Articles:

1. 

   Round-up of newsletter 7 Posted by Rachelle Money on 11 June 2008

2. 

   Web content recipe: How to get ideas Posted by Rachelle Money on 11 June 2008

   Wordtracker has been busy cooking up a new Web Content Recipe book for our readers to glean ideas for content for their website. The second in our series is an article about where ideas come from and how to act on them. This is an extract from Wordtracker's "Web Content Recipe Book"

3. 

   Case study: White Hat Media Posted by Rachelle Money on 11 June 2008

   Search Engine Optimization is never black or white, or is it? We talk to White Hat Media's Romain Romagnan about black hat and white hat SEO, and on how to avoid rogue traders.

4. 

   Viral marketing insights from WillItBlend.com Posted by Rachelle Money on 11 June 2008

   Creating great content means you have to look beyond the norms of written articles and blogs. Extending the possibilities to video can be a valuable and rewarding platform (and it doesn’t have to be expensive either), as the phenomenal success of Blendtec’s Will It Blend? has proven.

5. 

   SEO Expert series: Mark Nunney Posted by Rachelle Money on 13 November 2010

   Wordtracker would like to introduce our very own expert in Search Engine Optimization, Mark Nunney. Journalist Rachelle Money kicks off a special interview series with Mark, in a Question and Answer article where she picks his brains on top tips for SEO work, emerging trends and advice.

The Keyword Expert - Issue Eight

Published on 27 May 2008

Attached Articles:

1. 

   Case study: Travel Intelligence Posted by Karen Durham-Diggins on 20 May 2008

   The web has spawned many great ideas. But great ideas on their own do not create great online businesses. TravelIntelligence.com is a collective of some of the most popular travel writers in Europe and together they have created over 8000 pages of excellent travel writing. But not a single page was optimized and as a result, readership and the business returns it could create had fallen well short of potential. Enter a hard-nosed business brain and an experienced SEO, and things started to change.

2. 

   Can Microtrends tell you where your market is heading? Posted by Rachelle Money on 20 May 2008

   A good keyword researcher spots emerging market trends before the rest of us. How do they do it? Not just by doing keyword research, but by keeping tabs on all sorts of published information. One such publication that caught our eye was Microtrends: The Small Forces Behind Tomorrow's Big Changes by Mark J Penn, the man who coined the phrase ‘soccer moms’ for Bill Clinton. In his book he draws on years of experience to describe over 240 emerging market trends. It contains enough inspiration and ideas to kick start any online marketing campaign.

3. 

   Web content recipe: How to write a book review Posted by Rachelle Money on 20 May 2008

   Generating good content for your website is key to search engine optimization. And writing a review of a book that your audience will find useful is a great strategy. In this article, our own journalist Rachelle Money explains her approach to writing the Microtrends review and gives you a step-by-step guide with some handy tips on how to write your own. This is an extract from Wordtracker's "Web Content Recipe Book"

4. 

   Rand Fishkin interview: Social media marketing and viral marketing Posted by Rachelle Money on 20 May 2008

   Rand Fishkin is a popular speaker at search engine optimization conferences – not so much for his trademark yellow sneakers – but for his direct and uncompromising advocacy of social media marketing. His strategy is to focus on the ‘linkerati’, the new breed of bloggers whose approval is often the first stage in launching a successful campaign, and he insists the quickest way to kill a viral campaign is by giving it to your public relations department. Fishkin explains his approach and gives top tips on social media marketing.

The Keyword Expert - Issue Seven

Published on 15 February 2008

Attached Articles:

1. 

   Building a radio show audience one keyword at a time Posted by Brent Leary on 13 December 2007

   The majority of small businesses are not high flying tech companies or web savvy start ups. They’re largely traditional companies in low tech industries. And that’s the audience Brent Leary and Michael Thomas set out to reach when they launched their radio show, ‘Technology For Business Sake (TFBS)’. And how did they find their audience? Through keyword research, of course.

2. 

   Figuring out the words: The Seth Godin interview Posted by Rachelle Money on 12 February 2008

   Our reporter Rachelle Money managed to connect with Seth Godin - probably one of the most famous and prolific modern marketers - in a cab on the way to LA Airport at seven in the morning. Author of ‘Permission Marketing’ and ‘The Idea Virus’, Godin has just published his latest book, ‘Meatball Sundae’ and so he’s a pretty busy man.

3. 5 tips to maximize the long tail of local search Posted by Daniel Bower on 12 February 2008

   Local search is fast becoming the most exciting search vertical on the web. Recent research by the Kelsey Group reported that 70% of Americans consult the web before making local buying decisions, while 36% of search engine queries now request local results.

   By exploring local search, small business owners and marketers can benefit from both direct lead generation and general brand awareness. Brushing up your local keyword research skills is the place to start.

4. 

   50 keywords – 50 first page results on Google Posted by Rachelle Money on 12 February 2008

   Vegetarianism continues to power a growing online business market. There are now estimated to be around 12 million vegetarians in the US, and 4 million in the United Kingdom where the total vegetarian food market has been put at £670m per year.

   It’s moved from counter-culture to a mainstream way of living, which also means more people are searching for advice and nutritious vegetarian recipes on the web.

   Rachelle Money talks to SavvyVegetarian.com, a content rich site that now appears on the first page of Google search results for over 50 keywords.

5. 

   Using Keywords Part 9: Identify and exploit niche markets Posted by Ken McGaffin on 12 February 2008

   If you want to build a thriving business, you must identify the niches within your market. Decide which ones you want to target, then tailor your message to the audience.

The Keyword Expert - Issue Six

Published on 13 February 2008

Attached Articles:

1. The Weather Channel® creates a storm with web content Posted by Rachelle Money on 14 December 2007

   weather.com has over 300 million visitors monthly who want to know how the weather is going to affect them. Whether you want information on how to keep your pets cool in a heatwave, how to drive safely when the roads are icy, or even if you want marine forecasts they’ve got it covered.

   There are 15 main content areas on the site, each with its own product manager who have essential keyword research at their fingertips. We talked to search marketing manager, Derek Fulford about his operation.

2. 

   Using Keywords Part 3: Generate search engine friendly content Posted by Ken McGaffin on 14 December 2007

   Keyword research tells you what people are looking for online and therefore it is one of the best ways to find ideas for content on your website.

3. How to use Wordtracker, Google Adwords and web analytics to identify the best keywords for your site Posted by Sally Kavanagh on 14 December 2007

   We may all know that thorough keyword research underpins the whole foundation on which all online traffic generation is based. But how do we separate the wheat from the chaff – the keywords that deliver quality not just quantity, customers not just visitors?

4. Research and preparation are essential in good web copy Posted by Rachelle Money on 15 December 2007

   People expect accuracy in your web writing. Getting things wrong not only damages your credibility, it may get you into hot water with some company’s legal department. Journalists in busy newsrooms have to face this problem every day. How do they cope and what can you learn from them? Our resident journalist explains...

5. Choosing a domain name? Do your keyword research first Posted by Rachelle Money on 16 December 2007

   As the ancient Chinese proverb says; “the beginning of wisdom is to call things by their right names.” Choosing an appropriate name for your company takes careful thought and picking a domain name for your website is just as important a decision, especially when taking into account how fiercely competitive the world wide web is. Joshua Sloan, director of online marketing for the world’s most popular web host company, 1and1.com explains...

6. 

   Keyword order, word count and search engine optimization (SEO) Posted by Shari Thurow on 18 December 2007

   Many keyword researchers and copywriters automatically assume that searchers type in a natural word order all of the time. Not so, according to SEO expert Shari Thurow who explains how accommodating different word orders can bring you a valuable traffic bonus.

The Keyword Expert - Issue Five

Published on 13 February 2008

Attached Articles:

1. 

   Pushing your keyword research beyond the norm Posted by John Alexander on 22 July 2007

   If your web pages are not focused on the right keyword phrases then you may find that other pages are much easier to find in the search results than yours.

2. 

   Using Keywords Part 2: Optimize your existing content Posted by Ken McGaffin on 22 July 2007

   The first quick win of doing keyword research should be to optimize your existing content. Do that before you go on to create new content. That means looking again at the content you’ve already created and seeing what improvements you can make that will increase search engine traffic - and sales - from those particular pages.

   You’ve got to make sure that you’ve organized your content and that you’ve used important keywords in all the right places.

3. 

   MumsTheWord.com: Keyword strategy inspires niche business Posted by Neil Davidson on 22 July 2007

   Finding a niche business is often the key to online success. Andrew Smith thought that most of the competitors for his new online baby store seemed to ignore the needs of mothers. In this case study Smith focuses his keyword strategy on the needs of mums, not just babies.

4. 

   Keyword inspiration - Aaron Wall of SEOBook.com shares his secrets Posted by Aaron Wall on 31 August 2007

   Keyword research often starts with a seed list - a quick brainstorm of keywords that might be important. The better your keyword seed list, the greater your opportunity to generate a comprehensive keyword portfolio. Aaron Wall, author of SEOBook.com shares his secrets for generating a fantastic seed list every time.

The Keyword Expert - Issue Four

Published on 04 April 2007

Attached Articles:

1. 

   Using top search keywords in online public relations Posted by Greg Jarboe on 04 April 2007

   SEO-PR has been offering optimized press release services since March 2003. But, the first time my online public relations firm recommends using top search keywords in headlines and at least the first 100 words of optimized press releases, I can't tell you how frequently new clients are surprised.

   Many people mistakenly believe that search engine optimization and online public relations firms can magically optimize a press release - without modifying any release content - by adding invisible meta keywords tags. So, they are shocked, shocked to find that their top search keywords actually need to appear high up in very visible locations.

2. 

   Leading Las Vegas - how keyword insight drives a serial entrepreneur Posted by Neil Davidson on 04 April 2007

   Keyword research insight is now being used by many entrepreneurs. Clarke Walton, the owner of several Internet-based businesses in Las Vegas, is one of these trailblazers, using it to help him in different ways every day.

3. 

   Keyword Basics Part 4: Using keywords in website copywriting Posted by Ken McGaffin on 01 May 2010

   You've done all your keyword research and you've found great keywords for your website. So, now your goal is to write your website text in such a way that you rank as highly as possible on the search engine results page.

4. Good Eggs: Wordtracker's weekly SEO round-up (Week ending April 25, 2013) Posted by Julie McNamee on 24 April 2013

   An enormous amount of information on getting Google+ reviews, the best 800 SEO posts of the last 4 years and thoughtful social media posting during a crisis feature in this week's SEO-related articles.

The Keyword Expert - Issue Three

Published on 22 February 2007

Attached Articles:

1. 

   Stop the slaughter of innocent copy! Posted by Karon Thackston on 07 February 2007

   Keyword density is one of the worst things to happen to search engine copywriting. Without any regard to flow or customer experience, website owners around the world began shoving keywords into their copy like wild men. Web copywriting training expert, Karon Thackston, explains the folly and how to avoid it.

2. 

   Keyword Basics Part 4: Using keywords in website copywriting Posted by Ken McGaffin on 01 May 2010

   You've done all your keyword research and you've found great keywords for your website. So, now your goal is to write your website text in such a way that you rank as highly as possible on the search engine results page.

3. 

   10 free gifts for 2011 20 December 2011

   Towards the end of the year, we like to remind you of all the free stuff we have on our website. Here's a list of our free tools and guides on keyword research and the like, plus links to our videos and webinar recordings, all of which will give you new ideas for your 2012 SEO campaigns. Here's the top ten from 2011.

The Keyword Expert - Issue Two

Published on 19 December 2006

Attached Articles:

1. 

   Three good reasons to target long tail keywords! Posted by Stephen Mahaney on 22 December 2006

   Seasoned professionals in the arena of online marketing know it's clever to use keywords that target potential customers who are "late" in the buying cycle. So, how do you find out what these keywords are? ...and why are they so important?

2. 

   TrustyGuides.com uses Wordtracker as a market research department Posted by Neil Davidson on 31 August 2007

   In 2004, Christopher Cummings had a big idea for a new website. Then he realized that success depended on much more than a big idea. And it was something very new to him, the intelligent use of keyword research data.

3. 

   Keyword Basics Part 4: Using keywords in website copywriting Posted by Ken McGaffin on 01 May 2010

   You've done all your keyword research and you've found great keywords for your website. So, now your goal is to write your website text in such a way that you rank as highly as possible on the search engine results page.

The Keyword Expert - Issue One

Published on 16 November 2006

Attached Articles:

1. 

   How to build genuine SEO skills that will impact your online sales Posted by John Alexander on 24 November 2006

   A beautiful website with no traffic or visibility can't survive in the business world. But a high ranking website that gets tons of traffic where no-one is compelled to make a purchase or take action, won't work for you either. Think "visibility PLUS a solid call to action."

2. 

   Park Seed: Sowing the seeds of success on the internet Posted by Neil Davidson on 31 August 2007

   Park Seed is a multi-million dollar gardening business that had built its incredible success on print-based catalogs. So starting business on the internet seemed like a leap into the unknown. But there was a link between these different worlds...

3. 

   Keyword Basics Part 4: Using keywords in website copywriting Posted by Ken McGaffin on 01 May 2010

   You've done all your keyword research and you've found great keywords for your website. So, now your goal is to write your website text in such a way that you rank as highly as possible on the search engine results page.

4. Keyword Research Guide Posted by Justin Deaville on 10 January 2012