Keyword Expert Newsletter Archives
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Keyword Expert: Wordtracker Launches Firefox Addon - SEO Blogger 24 June 2009
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SEO Made Simple with SEO Blogger Firefox Addon by Rachelle Money, 24 June 2009
Calling all you bloggers! Wordtracker have launched a fantastic new tool that will see bloggers writing fully optimized posts without having to leave the page. Andy Mindel (picture left) talks to Rachelle Money about how he came up with SEO Blogger and how it will benefit the blogosphere.
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5-Minute SEO With SEO Blogger For Firefox by Chris Garrett, 24 June 2009
Anyone who has tried search engine optimization knows how important keyword research is. Well, good news everyone; keyword research just got a whole lot quicker and easier with Wordtracker's new, free Firefox extension - SEO Blogger.
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My Dreadful Habit – Forgetting About Keyword Research 24 June 2009
Ken McGaffin: I know keywords are important. It never ceases to amaze me just how much I can find out about what people are looking for, how many different ways I can find to express the same idea, how many great content ideas I can generate or how many niche markets I can discover. The possibilities are as limitless as the English language.
But sometimes, all I want to do is write.
The Keyword Expert - Issue Twenty-One 1 May 2009
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What Use Is A Show For SEO? by Mark Nunney, 1 May 2009
@marknunney and @mald from the @wordtracker team will be at SMX London. To make sure he is spending his time wisely, Mark Nunney challenged show organizer, journalist and SEO practitioner Chris Sherman with the question: What use is a show for SEO? If you like his answers as much as we do then we'll see you at London SMX on 18-19 May.
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How To Maximize Your Site's Response Rate With Continual Optimization by Rachelle Money, 1 May 2009
Bryan and Jeffrey Eisenberg are the authors of a bunch of books like Waiting for Your Cat to Bark? and Call to Action which got them on the New York Times, Business Week and the Wall Street Journal's best sellers lists. They started their company FutureNowInc.com more than a decade ago and have just launched a new program called OnTarget, a service which monitors your website 24/7, uncovers reasons as to why it's under-performing, and then gives you specific recommendations to help keep your revenue goals on target. The Eisenberg brothers spoke to Rachelle Money about how they came up with the idea.
Read: How To Maximize Your Site's Response Rate With Continual Optimization
The Keyword Expert - Issue Twenty 9 April 2009
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Would You Pay To Read Your Newspaper Online? by Rachelle Money, 8 April 2009
Newspapers are struggling to find a new business model for their online editions. Some have folded at the challenge and packed up the printing presses while others have thrown up pay walls. The only question editors want the answer to is, are readers prepared to pay for online content?
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Successful Online Public Relations With Greg Jarboe by Rachelle Money, 8 April 2009
How do you generate great online PR? How can keyword research benefit an online PR campaign and what are the things people should avoid? These are just some of the questions we put to Greg Jarboe, President and co-founder of SEO-PR, a search engine optimization and online public relations firm. Greg has written numerous articles for Search Engine Watch and has contributed to Wordtracker's newsletter too, so who better to tell us how online PR really works?
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Writing Kick-Ass Website Sales Copy by Rachelle Money, 8 April 2009
Some people think writing sales copy for the web is exactly the same as writing for print. Many make the simple mistake of copying and pasting their print-based marketing messages onto their websites, and then scratch their heads wondering why their conversion rates are poor. Wordtracker has teamed up with Nick Usborne, a leading authority on the subject of writing for the web, in a new e-book which shows you how to make the transition from writing print sales copy to online copy and stay one step ahead of your competitors.
The Keyword Expert - Issue Nineteen 5 March 2009
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Join The Conversation With Wordtracker On Twitter by Mark Nunney
Join @wordtracker on Twitter to share ideas, network and hear the latest Wordtracker news.
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The Bad, Good And Ugly Advice Given To Journalists On SEO by Rachelle Money, 24 February 2009
How do journalists learn about SEO? Many of them will Google the term to find out what it's all about and how it will impact on their writing skills. When looking at the kind of advice there is for journalists online, it seems clear that many commentators from the journalistic side of the fence misconstrue what SEO is about, while SEOs themselves seem to be clueless about what journalists actually do, and about what writing responsibilities they have.
Read: The Bad, Good And Ugly Advice Given To Journalists On SEO
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Interview: Guy Kawasaki Learns About Keyword Research by Mark Nunney, 6 March 2009
Ahead of his keynote speech at Search Engine Strategies New York, Guy Kawasaki - the man who could have been king of Yahoo - talks with Mark Nunney about Twitter and his site, Alltop. Guy reveals he doesn't do keyword research (so Mark does some SEO and keyword research for Alltop).
The Keyword Expert - Issue Eighteen 13 February 2009
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Say Hello At SES London & New York by Mark Nunney, 13 February 2009
If you're attending the Search Engine Strategies Conference (SES) at London or New York then say hello to myself and Shahid Awan, Wordtracker's new search evangelist.
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10 Ways To Use LinkedIn To Find A Job by Guy Kawasaki, 13 February 2009
LinkedIn, 'facebook for business', with over 35 million users, is a serious networking tool for businesses and professionals alike. Here, start up guru, online marketing legend, Twitter superstar, and New York SES keynote speaker, Guy Kawasaki, introduces us to the power of LinkedIn by showing how to use it to find a job.
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Lisa Ditlefsen - SEO Chick by Rachelle Money, 13 February 2009
Lisa Ditlefsen, the original SEO Chick herself, speaks to Rachelle Money ahead of London's Search Engine Strategies Conference about what it's like to be a woman in SEO, and why she's decided to start up her very own search agency.
The Keyword Expert - Issue Seventeen 3 February 2009
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Can SEOs And Journalists Really Be Friends? by Rachelle Money, 28 January 2009
Search engine optimization (SEO) makes journalists groan. They bristle at the idea of ‘stuffing keywords’ into their copy while managers who often don’t understand SEO are desperate for the extra traffic good search rankings could bring. But the truth is that there are many parallels between SEO and journalistic writing and that SEO really can be a journalist’s best friend. Rachelle Money explains.
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How Hearst Magazines Increased Website Traffic By 150% With SEO And Wordtracker by Rachelle Money, 1 February 2009
Since using the Wordtracker keyword research tool Dan Roberts says Hearst Publication's online traffic has grown 150%. Hearst publishes 15 of the world's most popular magazines such as Cosmopolitan, Esquire, Oprah's O Magazine, and Good Housekeeping as well as five web-only magazines. We talked to Roberts, Senior SEO Analyst for Hearst Publications' Digital Media team. As a former print journalist he knows all too well the challenges of introducing SEO and keyword research to a traditional media platform. And thank goodness he did.
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Microblog Your Way To Success With Twitter – The Ultimate Networking Tool by Mark Nunney, 2 February 2009
Twitter is a powerful (micro)blogging site you can use to spread your message around the globe.
Read: Microblog Your Way To Success With Twitter – The Ultimate Networking Tool
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How To Make Blogging Work For Your Business by Chris Garrett, 3 February 2009
Are you looking to grow a business? Do you want to break the demoralizing cycle of cold-call, pitch and knock-back, while attracting the custom, respect and recognition that you surely deserve?
The Keyword Expert - Issue Sixteen 18 November 2008
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Learn About Your Customers And Drive Creative Marketing With Keyword Creativity by Neil Davidson, 17 November 2008
David Ogilvy was one of the advertising greats. Ogilvy believed that part of the process of developing great creative ideas was immersion in information about a product and its consumers. He even described himself as ‘helpless without research material.’
Read: Learn About Your Customers And Drive Creative Marketing With Keyword Creativity
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Are You Using The Trinity Of PPC Success To Maximise Your Google Adwords ROI? by Ian Howie, 18 November 2008
Optimize your Google AdWords campaigns to maximize your Return On Investment (ROI) by using the same keywords within the Trinity of PPC Success: (1) Keyword Bid, (2) Ad Copy and (3) Landing Pages.
Read: Are You Using The Trinity Of PPC Success To Maximise Your Google Adwords ROI?
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The SEO Pro's Secret Path by Mark Nunney, 18 November 2008
Your Search Engine Optimization (SEO) should focus on achieving success for the keywords that will deliver the most profit. That seems obvious but how do you find and prioritize those keywords? SEO pro Mark Nunney introduces the process so you can apply it to your own site.
The Keyword Expert - Issue Fifteen 5 November 2008
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More Online Marketing Advice For Success In A Recession by Rachelle Money, 4 November 2008
Read: More Online Marketing Advice For Success In A Recession
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10 Ways To Build Keyword Rich Inbound Links by Rachelle Money, 5 November 2008
Creating keyword rich content goes well beyond writing a few articles for your site. Search engine optimization is a discipline which can be used in every corner of your website, including inbound and outbound links. In this article we show you just how easy it is to boost your search engine rankings simply by building keyword rich links.
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The Link Building Mindset by Ken McGaffin, 5 November 2008
We all know that one-way links from authority websites are essential if your link building efforts are to be successful. But what does it take to get those authority sites to link to you? Well, you’ll probably guess that it is not easy - quality links don’t materialize from feeble or automated requests. To get those ever so valuable links you’ve got to adopt the right mindset - the principles that show link targets you mean business and that you’re worth linking to.
Here’s my baker’s dozen…
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How To Use A Tool To Build Links: Introducing The Keyword Questions Tool by Ken McGaffin, 5 November 2008
Read: How To Use A Tool To Build Links: Introducing The Keyword Research Tool
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Father of Link Building, Eric Ward, Reveals His Link Building Secrets by Rachelle Money, 5 November 2008
You need to actively build links if you want to improve your traffic and get high search engine rankings. But how do you do it? Eric Ward is a master link builder who counts the likes of Amazon, the Discovery Channel and Warner Bros among his list of clients. As a healthy obsessive, there is nothing Ward doesn't know about link building, making him the foremost expert in his field. In our exclusive interview Ward imparts some of his best pearls of wisdom on everything you ever wanted to know about link building.
Read: Father of Link Building, Eric Ward, Reveals His Link Building Secrets
The Keyword Expert - Issue Fourteen 17 October 2008
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Your Responses To 7 Steps To A Perfect PPC Campaign by Rachelle Money, 15 October 2008
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A Journalist's View Of The BBC Writing For The Web Training by Rachelle Money, 16 October 2008
Journalists of all types are being asked to learn how to write for the web. I traveled to London in September for a two-day course 'Writing for the Web' run by the British Broadcasting Corporation. So just what are people being taught about the web?
Read: A Journalist's View Of The BBC Writing For The Web Training Course
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The Rules Of Online Marketing In A Recession by Ken McCarthy, 17 October 2008
Wordtracker Academy asked me, as an experienced internet marketer, if I could offer some perspective on today's business and financial climate. They specifically wanted to know how it impacts internet marketers and others who use the internet to market online.
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Why SEO For Profit Must Target Groups Of Keywords by Mark Nunney, 17 October 2008
You know targeting keywords is important, but targeting single keywords with your SEO is unlikely to be profitable – SEO for profit must target groups of keywords. Here we’ll tell you why and explain how.
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Boost Your Marketing Campaigns With Keyword Creativity by Rachelle Money, 17 October 2008
Neil Davidson is a marketing communications consultant and writer with fifteen years experience in advertising and direct marketing. He gives us the low-down on what keyword creativity is and how to use it to boost your advertising and marketing campaigns.
Read: Boost Your Marketing Campaigns With Keyword Creativity
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Increase Your PPC Profits With Negative Keywords by Ian Howie, 17 October 2008
Use 'negative keywords' and your PPC profits can increase dramatically. This valuable technique tells Google which phrases your ad should not be displayed for. For example, if you're selling brand new 'apple laptops', you don't want your ad to appear when someone searches for 'refurbished apple laptops', so 'refurbished' should be a negative keyword for your campaign.
The Keyword Expert - Issue Thirteen 17 October 2008
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Are Web Designers Clueless About SEO? by Rachelle Money, 3 September 2008
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iStylista Combine Blogging With Keyword Research To Double Sales In Four Months by Rachelle Money, 3 September 2008
Blogging is not just an important way to connect with your audience, it's also a great way of including keyword rich content on your site. Online personal stylist service iStylista.com found that their sales had doubled in just a matter of months, after they had launched their blog. Wordtracker spoke to its co-founder Hayden Allen-Vercoe to find out how he did it.
Read: iStylista Combine Blogging With Keyword Research To Double Sales In Four Months
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How To Successfully Optimize A Page For Over 10,000 Keywords by Mark Nunney, 3 September 2008
A quick guide to optimizing a page for search engines to successfully target over 10,000 keywords.
Read: How To Successfully Optimize A Page For Over 10,000 Keywords
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7 Steps To A Perfect Pay Per Click Campaign by Rachelle Money, 3 September 2008
Pay Per Click can be a little daunting, especially for small businesses who don't know the tactics to use in this type of advertising campaign. Wordtracker's very own PPC expert, Ian Howie, takes us through the seven stages of Pay Per Click, including how to use keyword research to refine your strategy.
The Keyword Expert - Issue Twelve 8 August 2008
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Round-Up of Newsletter 11 by Rachelle Money, 7 August 2008
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Web Content Recipe: Carving Up Mark Nunney by Rachelle Money, 7 August 2008
Regular readers will know that in the past few newsletters we have published three different articles on our SEO expert Mark Nunney. Believe it or not, all of these articles came from one interview. In this chapter of our Web Content Recipe book, I want to show you how you can get as much content for your site from one interview.
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Case Study: John Pye And Sons Auctioneers And Valuers by Rachelle Money, 7 August 2008
In our last newsletter we introduced you to In Good Company Workplaces in New York, a company who gained fantastic media attention by sheer perseverance and good fortune. This time, we want to show you how one company got great press attention after they spotted an opportunity to piggyback the hottest story of the year – the credit crunch.
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Specialised Information Publishers Association (SIPA) Annual Conference by Rachelle Money, 7 August 2008
Search Engine Optimization is beginning to creep into all sorts of industries, and the publishing sector is no different. At a major conference in London last month, publishers met SEO and Social Media Marketing specialists to learn more about creative opportunities online.
Read: Specialised Information Publishers Association (SIPA) Annual Conference
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Interview With Peter Kent, Author Of Search Engine Optimization For Dummies by Rachelle Money, 7 August 2008
Peter Kent is a renowned SEO expert responsible for a number of books and articles, as well as CEO of a successful consultancy firm. He talks of his frustrations at an industry he believes is now mostly scam, and of how small businesses can achieve great results without having to rely on expensive or time- consuming content.
Read: Interview With Peter Kent, Author of Search Engine Optimization For Dummies
The Keyword Expert - Issue Eleven 22 July 2008
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Round-Up of Newsletters 9 & 10 by Rachelle Money, 22 July 2008
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Web Content Recipe: Observation by Rachelle Money, 22 July 2008
Every day we make observations, basing important decisions and forming judgments as a result of them. The power of observation is another one of those off the page processes we go through which can determine the content we choose to put online. In the latest chapter of our Web Content Recipe Book we look at how active observational skills can enhance the direction and quality of your website's content.
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SEO Expert Series: Using An SEO Agency And What To Expect 22 July 2008
As our expert interview series begins to wind down, Rachelle Money spoke to Wordtracker's SEO expert Mark Nunney about what people should look out for when recruiting and working with an SEO agency who you want to work on your website.
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Chris Garrett Q&A by Rachelle Money, 22 July 2008
Chris Garrett is a professional blogger and co-author of the recently published ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income. Wordtracker's journalist Rachelle Money caught up with Garrett to pick his brains on how to crack the mini industry of blogging.
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Case Study: In Good Company by Rachelle Money, 22 July 2008
SEO is about the off page factors as well as the on page factors - small businesses usually neglect the former. Getting external sites to write about you, especially top news sites, can do wonders for your inbound links and as a result improve your search engine rankings. Here’s how one company got top rate media coverage.
The Keyword Expert - Issue Ten 27 June 2008
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Round-up of Newsletter 8 - Rand Fishkin by Rachelle Money, 26 June 2008
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Web Content Recipe: Inspirational Quotes by Rachelle Money, 26 June 2008
Inspirational quotes can come from just about anywhere – a book, a song, something your grandma used to say. As long as it gets the cogs in your brain turning, it probably has the potential to inspire an article.
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Mark Nunney's 12 Most Common SEO Mistakes: SEO Expert Series by Rachelle Money, 26 June 2008
Have you ever embarked on some SEO work and got that sinking feeling that you might be doing something wrong? You're not alone. Our expert Mark Nunney gives us the dirty dozen top mistakes he sees being made in SEO, as well as tips on how to negotiate the pitfalls.
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Interview With Larry Chase, Founder Of Web Digest For Marketers by Rachelle Money, 26 June 2008
The Web Digest for Marketers has been in existence online for 13 years. At first Larry Chase, founder and editor of the newsletter, had just one topic to cover – online marketing – but as the industry went forth and multiplied, online marketing expanded to cover 52 different niches. Chase's staying power comes from his ability to explore these niches and create great content for his subscribers. Here he tells us everything there is to know about creating longevity through long tail content for newsletters.
The Keyword Expert - Issue Nine 11 June 2008
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Round-Up of Newsletter 7 by Rachelle Money, 11 June 2008
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Web Content Recipe: How To Get Ideas by Rachelle Money, 11 June 2008
Wordtracker has been busy cooking up a new Web Content Recipe book for our readers to glean ideas for content for their website. The second in our series is an article about where ideas come from and how to act on them.
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SEO Expert Series: Mark Nunney by Rachelle Money, 11 June 2008
Wordtracker would like to introduce our very own expert in Search Engine Optimization, Mark Nunney. Journalist Rachelle Money kicks off a special interview series with Mark, in a Question and Answer article where she picks his brains on top tips for SEO work, emerging trends and advice.
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Case Study: White Hat Media by Rachelle Money, 11 June 2008
Search Engine Optimization is never black or white, or is it? We talk to White Hat Media's Romain Romagnan about black hat and white hat SEO, and on how to avoid rogue traders.
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Viral Marketing Insights From WillItBlend.com by Rachelle Money, 11 June 2008
Creating great content means you have to look beyond the norms of written articles and blogs. Extending the possibilities to video can be a valuable and rewarding platform (and it doesn’t have to be expensive either), as the phenomenal success of Blendtec’s Will It Blend? has proven.
The Keyword Expert - Issue Eight 27 May 2008
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Case Study: Travel Intelligence by Karen Durham-Diggins, 20 May 2008
The web has spawned many great ideas. But great ideas on their own do not create great online businesses. TravelIntelligence.com is a collective of some of the most popular travel writers in Europe and together they have created over 8000 pages of excellent travel writing. But not a single page was optimized and as a result, readership and the business returns it could create had fallen well short of potential. Enter a hard-nosed business brain and an experienced SEO, and things started to change.
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Can Microtrends Tell You Where Your Market Is Heading? by Rachelle Money, 20 May 2008
A good keyword researcher spots emerging market trends before the rest of us. How do they do it? Not just by doing keyword research, but by keeping tabs on all sorts of published information. One such publication that caught our eye was Microtrends: The Small Forces Behind Tomorrow's Big Changes
by Mark J Penn, the man who coined the phrase ‘soccer moms’ for Bill Clinton. In his book he draws on years of experience to describe over 240 emerging market trends. It contains enough inspiration and ideas to kick start any online marketing campaign.
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Web Content Recipe: How to Write A Book Review by Rachelle Money, 20 May 2008
Generating good content for your website is key to search engine optimization. And writing a review of a book that your audience will find useful is a great strategy. In this article, our own journalist Rachelle Money explains her approach to writing the Microtrends review and gives you a step-by-step guide with some handy tips on how to write your own.
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Rand Fishkin Interview - Social Media Marketing And Viral Marketing by Rachelle Money, 20 May 2008
Rand Fishkin is a popular speaker at search engine optimization conferences – not so much for his trademark yellow sneakers – but for his direct and uncompromising advocacy of social media marketing. His strategy is to focus on the ‘linkerati’, the new breed of bloggers whose approval is often the first stage in launching a successful campaign, and he insists the quickest way to kill a viral campaign is by giving it to your public relations department. Fishkin explains his approach and gives top tips on social media marketing.
Read Rand Fishkin Interview - Social Media Marketing And Viral Marketing
The Keyword Expert - Issue Seven 15 February 2008
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Building a Radio Show Audience One Keyword At A Time by Brent Leary, 13 December 2007
The majority of small businesses are not high flying tech companies or web savvy start ups. They’re largely traditional companies in low tech industries. And that’s the audience Brent Leary and Michael Thomas set out to reach when they launched their radio show, ‘Technology For Business Sake (TFBS)’. And how did they find their audience? Through keyword research, of course.
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Figuring Out The Words - The Seth Godin Interview by Rachelle Money, 12 February 2008
Our reporter Rachelle Money managed to connect with Seth Godin - probably one of the most famous and prolific modern marketers - in a cab on the way to LA Airport at seven in the morning. Author of ‘Permission Marketing’ and ‘The Idea Virus’, Godin has just published his latest book, ‘Meatball Sundae’ and so he’s a pretty busy man.
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Five Tips To Maximize The Long Tail Of Local Search by Daniel Bower, 12 February 2008
Local search is fast becoming the most exciting search vertical on the web. Recent research by the Kelsey Group reported that 70% of Americans consult the web before making local buying decisions, while 36% of search engine queries now request local results.
By exploring local search, small business owners and marketers can benefit from both direct lead generation and general brand awareness. Brushing up your local keyword research skills is the place to start.
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50 Keywords – 50 First Page Results On Google by Rachelle Money, 12 February 2008
Vegetarianism continues to power a growing online business market. There are now estimated to be around 12 million vegetarians in the US, and 4 million in the United Kingdom where the total vegetarian food market has been put at £670m per year.
It’s moved from counter-culture to a mainstream way of living, which also means more people are searching for advice and nutritious vegetarian recipes on the web.
Rachelle Money talks to SavvyVegetarian.com, a content rich site that now appears on the first page of Google search results for over 50 keywords.
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Using Keywords: Identify And Exploit Niche Markets by Ken McGaffin, 12 February 2008
If you want your business to succeed online, you too must find the niches that exist within your market and decide the specific ones you want to target.
The Keyword Expert - Issue Six 13 February 2008
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The Weather Channel® Creates A Storm With Web Content by Rachelle Money, 14 December 2007
weather.com has over 300 million visitors monthly who want to know how the weather is going to affect them. Whether you want information on how to keep your pets cool in a heatwave, how to drive safely when the roads are icy, or even if you want marine forecasts they’ve got it covered.
There are fifteen main content areas on the site, each with its own product manager who have essential keyword research at their fingertips. We talked to search marketing manager, Derek Fulford about his operation.
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Using Keywords - A Primer. Part 2: Generate Search Engine Friendly Content by Ken McGaffin, 14 December 2007
Keyword research tells you what people are looking for online and therefore it is one of the best ways to find ideas for content on your website.
But many people only use keyword research to polish content after it has been created. This is at best time-consuming and at worst creates roadblocks to getting your content out where people can find it. It is much more sensible to do your keyword research before you start any writing.
Read: Using Keywords - A Primer. Part 2: Generate Search Engine Friendly Content
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How To Use Wordtracker, Google Adwords And Web Analytics To Identify The Best Keywords For Your Site by Sally Kavanagh, 14 December 2007
We may all know that thorough keyword research underpins the whole foundation on which all online traffic generation is based. But how do we separate the wheat from the chaff – the keywords that deliver quality not just quantity, customers not just visitors?
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Research And Preparation Are Essential In Good Web Copy by Rachelle Money, 15 December 2007
People expect accuracy in your web writing. Getting things wrong not only damages your credibility, it may get you into hot water with some company’s legal department. Journalists in busy newsrooms have to face this problem every day. How do they cope and what can you learn from them? Our resident journalist explains...
Read: Research and Preparation Are Essential in Good Web Copy
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Choosing a Domain Name? Do Your Keyword Research First by Rachelle Money, 16 December 2007
As the ancient Chinese proverb says; “the beginning of wisdom is to call things by their right names.” Choosing an appropriate name for your company takes careful thought and picking a domain name for your website is just as important a decision, especially when taking into account how fiercely competitive the world wide web is. Joshua Sloan, director of online marketing for the world’s most popular web host company, 1and1.com explains...
Read: Choosing a Domain Name? Do Your Keyword Research First
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Keyword Order, Word Count And Search Engine Optimization (SEO) by Shari Thurow, 18 December 2007
Many keyword researchers and copywriters automatically assume that searchers type in a natural word order all of the time. Not so, according to SEO expert Shari Thurow who explains how accommodating different word orders can bring you a valuable traffic bonus.
Read Keyword Order, Word Count And Search Engine Optimization (SEO)
The Keyword Expert - Issue Five 13 February 2008
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Pushing Your Keyword Research Beyond The Norm by John Alexander, 22 July 2007
If your web pages are not focused on the right keyword phrases then you may find that other pages are much easier to find in the search results than yours.
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Using Keywords - A Primer. Part 1: Optimizing Your Current Web Content by Ken McGaffin, 22 July 2007
The first quick win of doing keyword research is to get maximum value from the work you've already done - the web copy that you've published on your site. You need to make sure this is optimized and bringing you traffic before you even think about creating new content.
Read: Using Keywords - A Primer. Part 1: Optimizing Your Current Web Content
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MumsTheWord.com - Keyword Strategy Inspires Niche Business by Neil Davidson, 22 July 2007
Finding a niche business is often the key to online success. Andrew Smith thought that most of the competitors for his new online baby store seemed to ignore the needs of mothers. In this case study Smith focuses his keyword strategy on the needs of mums, not just babies.
Read: MumsTheWord.com - Keyword Strategy Inspires Niche Business
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Keyword Inspiration - Aaron Wall Of SEOBook.com Shares His Secrets by Aaron Wall, 31 August 2007
Keyword research often starts with a seed list - a quick brainstorm of keywords that might be important. The better your keyword seed list, the greater your opportunity to generate a comprehensive keyword portfolio. Aaron Wall, author of SEOBook.com shares his secrets for generating a fantastic seed list every time.
Read: Keyword Inspiration - Aaron Wall Of SEOBook.com Shares His Secrets
The Keyword Expert - Issue Four 4 April 2007
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Keyword Basics Part 4: Using Keywords In Website Copywriting by Ken McGaffin, 4 April 2007
So you've done all your keyword research and you've found the best keywords for your website. How do you use these keywords to improve your website copywriting so that you rank well on the search engines and attract the type of customers that you are after?
Read: Keyword Basics Part 4: Using Keywords In Website Copywriting
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Using Top Search Keywords In Online Public Relations by Greg Jarboe, 4 April 2007
SEO-PR has been offering optimized press release services since March 2003. But, the first time my online public relations firm recommends using top search keywords in headlines and at least the first 100 words of optimized press releases, I can't tell you how frequently new clients are surprised.
Many people mistakenly believe that search engine optimization and online public relations firms can magically optimize a press release - without modifying any release content - by adding invisible meta keywords tags. So, they are shocked, shocked to find that their top search keywords actually need to appear high up in very visible locations.
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Leading Las Vegas - How Keyword Insight Drives A Serial Entrepreneur by Neil Davidson, 4 April 2007
Keyword research insight is now being used by many entrepreneurs. Clarke Walton, the owner of several Internet-based businesses in Las Vegas, is one of these trailblazers, using it to help him in different ways every day.
Read Leading Las Vegas - How Keyword Insight Drives A Serial Entrepreneur
The Keyword Expert - Issue Three 22 February 2007
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Stop The Slaughter Of Innocent Copy! by Karon Thackston, 7 February 2007
It's one of the worst things to ever happen in the search engine copywriting field: the discovery of keyword density. Without any regard to flow or customer experience, website owners around the world began shoving keyphrases into their copy like wild men.
The Keyword Expert - Issue Two 19 December 2006
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Three Good Reasons To Target Long Tail Keywords! by Stephen Mahaney, 22 December 2006
Seasoned professionals in the arena of online marketing know it's clever to use keywords that target potential customers who are "late" in the buying cycle. So, how do you find out what these keywords are? ...and why are they so important?
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TrustyGuides.com Uses Wordtracker As A Market Research Department by Neil Davidson, 31 August 2007
In 2004, Christopher Cummings had a big idea for a new website. Then he realized that success depended on much more than a big idea. And it was something very new to him, the intelligent use of keyword research data.
The Keyword Expert - Issue One 16 November 2006
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How To Build Genuine SEO Skills That Will Impact Your Online Sales by John Alexander, 24 November 2006
A beautiful website with no traffic or visibility can't survive in the business world. But a high ranking website that gets tons of traffic where no-one is compelled to make a purchase or take action, won't work for you either. Think "visibility PLUS a solid call to action."
Read: How To Build Genuine SEO Skills That Will Impact Your Online Sales
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Keyword Research Guide 24 November 2006
We created a fictional company, Virginia Veg, and asked experts to provide real answers to the problems facing its CEO, Susan Webster. The result is an e-book packed with insight, tips, and techniques on keyword research that you can apply easily to your own website.
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Park Seed: Sowing The Seeds Of Success On The Internet by Neil Davidson, 31 August 2007
Park Seed is a multi-million dollar gardening business that had built its incredible success on print-based catalogs. So starting business on the internet seemed like a leap into the unknown. But there was a link between these different worlds...
Read Case Study: Park Seed Sowing The Seeds Of Success On The Internet
