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Here are some of the most popular articles from our archives.

  1. Picture for Pushing Your Keyword Research Beyond The Norm

    Pushing Your Keyword Research Beyond The Norm by John Alexander, 22 July 2007

    If your web pages are not focused on the right keyword phrases then you may find that other pages are much easier to find in the search results than yours.

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  2. Picture for Stop The Slaughter Of Innocent Copy!

    Stop The Slaughter Of Innocent Copy! by Karon Thackston, 7 February 2007

    It's one of the worst things to ever happen in the search engine copywriting field: the discovery of keyword density. Without any regard to flow or customer experience, website owners around the world began shoving keyphrases into their copy like wild men.

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  3. Picture for Three Good Reasons To Target Long-Tail Keywords!

    Three Good Reasons To Target Long-Tail Keywords! by Stephen Mahaney, 22 December 2006

    Seasoned professionals in the arena of online marketing know it's clever to use keywords that target potential customers who are "late" in the buying cycle. So, how do you find out what these keywords are? ...and why are they so important?

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  4. Picture for Keyword Phrases In Linking Text

    Keyword Phrases In Linking Text by Ken McGaffin, 27 October 2005

    Often simple things really matter. And the use of keywords in linking text is one of those simple things that turn out to be hugely important. Linking text, sometimes called anchor text, is the clickable text that takes people to another page or resource. You need to choose that text carefully.

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