The Wordtracker Academy

How to count your site's inbound links

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Inbound links are links from other sites to yours, and they are crucial in all but the least competitive of markets (and even in those you need some links). You therefore need to know how many inbound links your site has.

Best place to measure inbound links for your own site is within a Google Webmaster account.

If you don’t have the time or access rights to set up a Webmaster account, use Yahoo by searching with: -

For example, for the site

The following image shows that search and its result:

Although you can only use it on your own site, a Google Webmaster inbound links report (‘Pages with external links’ they call it) is superior, showing you which pages your inbound links go to.

The following image shows a Google Webmaster ‘Pages with external links’ report for

About Mark Nunney

has been a successful professional SEO since 2000. He is CEO of The Website Marketing Company and he publishes Leadership & Management Review from, the business management website.

Mark wrote SEO for Profit, Wordtracker Masterclass: Keyword Research book and co-wrote Wordtracker Masterclass: Link Building with Ken McGaffin. He is also the founder and project manager of Wordtracker Strategizer.

You can follow Mark Nunney's SEO on Twitter, LinkedIn and Google+ and read a Q&A here.