Copywriting for search engines

Copywriting for search engines and SEO:

1. 

   Conversion Rate Experts’ quick-start guide to conversion rate optimization with Google Website Optimizer Posted by Conversion Rate Experts on 13 November 2011

   This ‘reprint’ of Conversion Rate Experts’ classic 'Google Website Optimizer 101 guide' will teach you how to sell more of anything online. Bookmark it and reread it once a month.

2. 

   Content ideas: Read more books Posted by Nick Usborne on 28 September 2011

   For both planning the structure of the content of a new website and finding ideas for specific articles and posts, Nick Usborne recommends you buy some books, read and study.

3. 

   13 article styles that deliver results Posted by Karon Thackston on 30 August 2011

   Ever feel like you're in a rut when it comes to writing articles? No matter what you do, most of your material comes out in the same format with the same tone and the same style. How boring is that?! Karon Thackston (author of Wordtracker Masterclass book, Article Marketing: The Write Way to Build More Links) has 13 different answers to your problem.

4. 

   Link building for editors, journalists and writers Posted by Mark Nunney on 21 July 2011

   In part one of SEO for editorial teams, journalists and writers, we looked at how quality editorial is at the heart of building the links SEO requires. In part two, Mark Nunney looks at how they can help promote their quality content to make sure it gets the precious links it deserves and needs for search engines success.

5. 

   Why article marketing for SEO should target humans Posted by Karon Thackston on 23 June 2011

   Using article marketing for SEO you must decide if you’re writing for humans or robots. Author of the Wordtracker Masterclass e-book Article Marketing: The Write Way to Build More Links, Karon Thackston, says first consider your target keywords and then laser focus your articles on humans. Here she explains how to decide which humans to target and how.

6. 

   Original ideas for building content for links Posted by Ken McGaffin on 04 February 2011

   Link building is a creative process. At least the type of link building that can generate hundreds of editorial links is. Where does the inspiration for such powerful ideas come from? A breakdown on the London Underground gave Ken McGaffin the inspiration for this article – and an opportunity to summarize some of his thoughts on creativity.

7. 

   SEO your web page for Google (Video) Posted by Mike Mindel on 13 October 2010

   In this video, Mike Mindel shows you how to search engine optimize your web page, so you can rank for the keywords you choose and attract more traffic from Google.

   Everything Mike's about to show you is white hat and straight to the point, so sit back, press play and let's begin!

8. 

   How Brent D Payne increased Tribune sites’ monthly visits by a cool 20 million Posted by Rachelle Money on 27 August 2009

   Brent D Payne, as the Tribune Company’s in-house Director of Search Engine Optimization (and bald SEO legend), has managed a 20 million increase in monthly visits to its websites, including the Chicago Tribune and the LA Times. Payne tells Rachelle Money how these spectacular results have been achieved, including using keyword research to help give readers “the news we know they want”.

9. 

   Stop the slaughter of innocent copy! Posted by Karon Thackston on 07 February 2007

   Keyword density is one of the worst things to happen to search engine copywriting. Without any regard to flow or customer experience, website owners around the world began shoving keywords into their copy like wild men. Web copywriting training expert, Karon Thackston, explains the folly and how to avoid it.

10. 

    Keyword creativity in web design Posted by Ken McGaffin on 05 October 2006

    "Keyword Creativity" is the process of understanding customer behavior through keyword research and using the insights gained to drive the creative process.

11. 

    When keywords don't deliver Posted by Nick Usborne on 25 November 2005

    If you've been working with keyword optimization for a while, you know there are times when some great keywords drive tons of traffic to your site, but the resulting conversion rate is terrible.

12. 

    Keyword phrases in linking text Posted by Ken McGaffin on 27 October 2005

    Often simple things really matter. And the use of keywords in linking text is one of those simple things that turn out to be hugely important. Linking text, sometimes called anchor text, is the clickable text that takes people to another page or resource. You need to choose that text carefully.