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Copywriting for search engines

Copywriting for search engines and SEO:

  1. Picture for Keyword Basics Part 4: Using Keywords In Website Copywriting

    Keyword Basics Part 4: Using Keywords In Website Copywriting by Ken McGaffin, 4 April 2007

    So you've done all your keyword research and you've found the best keywords for your website. How do you use these keywords to improve your website copywriting so that you rank well on the search engines and attract the type of customers that you are after?

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  2. Picture for Stop The Slaughter Of Innocent Copy!

    Stop The Slaughter Of Innocent Copy! by Karon Thackston, 7 February 2007

    It's one of the worst things to ever happen in the search engine copywriting field: the discovery of keyword density. Without any regard to flow or customer experience, website owners around the world began shoving keyphrases into their copy like wild men.

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  3. Picture for Keyword Creativity In Web Design

    Keyword Creativity In Web Design by Ken McGaffin, 5 October 2006

    "Keyword Creativity" is the process of understanding customer behaviour through keyword research and using the insights gained to drive the creative process.

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  4. Picture for When Keywords Don't Deliver

    When Keywords Don't Deliver by Nick Usborne, 25 November 2005

    If you've been working with keyword optimization for a while, you know there are times when some great keywords drive tons of traffic to your site, but the resulting conversion rate is terrible.

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  5. Picture for Keyword Phrases In Linking Text

    Keyword Phrases In Linking Text by Ken McGaffin, 27 October 2005

    Often simple things really matter. And the use of keywords in linking text is one of those simple things that turn out to be hugely important. Linking text, sometimes called anchor text, is the clickable text that takes people to another page or resource. You need to choose that text carefully.

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