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If you're about to set up online, our 16-minute video will show you how to discover a profitable niche for your business.
Popular keyword analysis articles
If you'd like to grow your site and get more traffic from Google, our keyword analysis articles will help you achieve success online:
Long tail keyword research – How to successfully use long tail keywords
Ideas for web copy – How to write great web copy
An introduction to Google AdWords – A simple introduction to Google AdWords
SEO a page for 10,000 keywords – How to optimize your web page for search engines
How to SEO at scale – Use keyword niches to manage large numbers of keywords and streamline your SEO
Read how real businesses have used Wordtracker tools and keyword research to find success online.
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Does your link building use the secret of the 'magic middle'? [Video] Posted by Ken McGaffin on 29 September 2011
When you're link building, you want to find high quality link prospects.
Yet, you also want to find prospects where there's a good chance of actually getting a link.
Ken McGaffin shows how such prospects can be found in the 'magic middle' ... -
Automatic SEO ecommerce case study: Tahoe Mountain Sports Posted by Mark Nunney on 07 July 2011
Smart SEO can make your online business more successful by focusing your efforts on the searches (keywords) your buyers are making. This case study shows how Wordtracker Strategizer can save you days of research trying to find those keywords, planning the actions required to target them and reporting your results.
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How a Link Building Hero uses a blog to build links, make a living and take lots of holidays Posted by Ken McGaffin on 03 September 2010
Andreas Kambanis of the London Cyclist blog didn’t start as a blogging or a cycling expert. But hard and smart work have turned his cycling blog into his main source of income. Andreas is the first subject of a new series of Link Building Heroes and Ken McGaffin, co-author of Wordtracker Masterclass: Link Building - How to build links to your website for SEO, traffic and response discovers how Andreas uses quality blog content to build links for SEO and an email list for marketing.
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How Brent D Payne increased Tribune sites’ monthly visits by a cool 20 million Posted by Rachelle Money on 27 August 2009
Brent D Payne, as the Tribune Company’s in-house Director of Search Engine Optimization (and bald SEO legend), has managed a 20 million increase in monthly visits to its websites, including the Chicago Tribune and the LA Times. Payne tells Rachelle Money how these spectacular results have been achieved, including using keyword research to help give readers “the news we know they want”.
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How keyword research and SEO increased traffic to Spotty Gift Boxes by 228% Posted by Rachelle Money on 08 July 2009
Caroline Blatchford's company SpottyGiftBoxes is barely a year old and yet Caroline is already reaping the rewards of building a search engine friendly site from the get-go. She shares her experience with Wordtracker's Rachelle Money.
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How Hearst magazines increased website traffic by 150% with SEO and Wordtracker Posted by Rachelle Money on 01 February 2009
Since using the Wordtracker keyword research tool Dan Roberts says Hearst Publication's online traffic has grown 150%. Hearst publishes 15 of the world's most popular magazines such as Cosmopolitan, Esquire, Oprah's O Magazine, and Good Housekeeping as well as five web-only magazines. We talked to Roberts, Senior SEO Analyst for Hearst Publications' Digital Media team. As a former print journalist he knows all too well the challenges of introducing SEO and keyword research to a traditional media platform. And thank goodness he did.
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iStylista combine blogging with keyword research to double sales in 4 months Posted by Rachelle Money on 03 September 2008
Blogging is not just an important way to connect with your audience, it's also a great way of including keyword rich content on your site. Online personal stylist service iStylista.com found that their sales had doubled in just a matter of months, after they had launched their blog. Wordtracker spoke to its co-founder Hayden Allen-Vercoe to find out how he did it.
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Case study: John Pye and Sons auctioneers and valuers Posted by Rachelle Money on 07 August 2008
In our last newsletter we introduced you to In Good Company Workplaces in New York, a company who gained fantastic media attention by sheer perseverance and good fortune. This time, we want to show you how one company got great press attention after they spotted an opportunity to piggyback the hottest story of the year – the credit crunch.
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Case study: In good company Posted by Rachelle Money on 22 July 2008
SEO is about the off page factors as well as the on page factors - small businesses usually neglect the former. Getting external sites to write about you, especially top news sites, can do wonders for your inbound links and as a result improve your search engine rankings. Here’s how one company got top rate media coverage.
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Case study: White Hat Media Posted by Rachelle Money on 11 June 2008
Search Engine Optimization is never black or white, or is it? We talk to White Hat Media's Romain Romagnan about black hat and white hat SEO, and on how to avoid rogue traders.
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Case study: Travel Intelligence Posted by Karen Durham-Diggins on 20 May 2008
The web has spawned many great ideas. But great ideas on their own do not create great online businesses. TravelIntelligence.com is a collective of some of the most popular travel writers in Europe and together they have created over 8000 pages of excellent travel writing. But not a single page was optimized and as a result, readership and the business returns it could create had fallen well short of potential. Enter a hard-nosed business brain and an experienced SEO, and things started to change.
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50 keywords – 50 first page results on Google Posted by Rachelle Money on 12 February 2008
Vegetarianism continues to power a growing online business market. There are now estimated to be around 12 million vegetarians in the US, and 4 million in the United Kingdom where the total vegetarian food market has been put at £670m per year.
It’s moved from counter-culture to a mainstream way of living, which also means more people are searching for advice and nutritious vegetarian recipes on the web.
Rachelle Money talks to SavvyVegetarian.com, a content rich site that now appears on the first page of Google search results for over 50 keywords.
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The Weather Channel® creates a storm with web content Posted by Rachelle Money on 14 December 2007
weather.com has over 300 million visitors monthly who want to know how the weather is going to affect them. Whether you want information on how to keep your pets cool in a heatwave, how to drive safely when the roads are icy, or even if you want marine forecasts they’ve got it covered.
There are 15 main content areas on the site, each with its own product manager who have essential keyword research at their fingertips. We talked to search marketing manager, Derek Fulford about his operation.
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Building a radio show audience one keyword at a time Posted by Brent Leary on 13 December 2007
The majority of small businesses are not high flying tech companies or web savvy start ups. They’re largely traditional companies in low tech industries. And that’s the audience Brent Leary and Michael Thomas set out to reach when they launched their radio show, ‘Technology For Business Sake (TFBS)’. And how did they find their audience? Through keyword research, of course.
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Park Seed: Sowing the seeds of success on the internet Posted by Neil Davidson on 31 August 2007
Park Seed is a multi-million dollar gardening business that had built its incredible success on print-based catalogs. So starting business on the internet seemed like a leap into the unknown. But there was a link between these different worlds...
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TrustyGuides.com uses Wordtracker as a market research department Posted by Neil Davidson on 31 August 2007
In 2004, Christopher Cummings had a big idea for a new website. Then he realized that success depended on much more than a big idea. And it was something very new to him, the intelligent use of keyword research data.
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MumsTheWord.com: Keyword strategy inspires niche business Posted by Neil Davidson on 22 July 2007
Finding a niche business is often the key to online success. Andrew Smith thought that most of the competitors for his new online baby store seemed to ignore the needs of mothers. In this case study Smith focuses his keyword strategy on the needs of mums, not just babies.
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Leading Las Vegas - how keyword insight drives a serial entrepreneur Posted by Neil Davidson on 04 April 2007
Keyword research insight is now being used by many entrepreneurs. Clarke Walton, the owner of several Internet-based businesses in Las Vegas, is one of these trailblazers, using it to help him in different ways every day.
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