Articles by Category
Books
Wordtracker e-books include:
Wordtracker Masterclass: SEO for Profit [BRAND NEW]
In Mark Nunney's new e-book, “SEO for Profit,” you’ll learn:
- All about Google's Panda update — and what it means for you
- How much time and money you should really be investing in SE
- The SEO obstacles you're likely to face — and how to surmount them
- How to set up high-converting pay per click (PPC) landing pages
- The secrets to creating quality content (lots of it)
- The ins and outs of effective link building
Killer Headlines for Web Content [NEW]
In Nick Usborne's new e-book, “Killer Headlines for Web Content,” you’ll learn:
- 15 Different Approaches to Writing Compelling, Shareable Headlines
- Simple everyday words that pack serious headline punch
- How to use questions to pique people’s curiosity
- How to use controversy to draw readers right in
- Why fear makes for powerful headline material
- How to use numbered lists to command readers' attention
101 Web Content Ideas, Tips and Resources [NEW]
Post-Panda, providing quality content is even more important than it used to be. Copywriting expert Nick Usborne shares his tips on creating and sharing that content. Just some of the topics in his e-book are:
- How and where to find the most engaging ideas for your web content - even if you're the least creative person on the planet
- How to create captivating content others will link to
- The latest online tools you’ll need for researching and generating new content
- How to discover what your readers really want more of
Wordtracker Masterclass: Article Marketing [NEW]
With the increase in the importance of article marketing in attracting valuable links to your site and determining your site's position on Google (especially after the Panda update), Karon Thackston introduces her essential guide to wildly successful article marketing. She explains amongst other things:
- The anatomy of a rank-boosting article
- How to select topics that will draw in droves of readers
- Secrets to creating attention-grabbing titles
- A foolproof way to optimize your articles for Google
Wordtracker Masterclass: Ecommerce Copywriting
Karon Thackston addresses the challenges ecommerce websites face when trying to create copy that converts well while also ranking high with the search engines. You'll learn:
- Best-practice SEO copywriting techniques that cover keyword research, keyword selection, internal linking, copy development and more.
- How to smoothly integrate keyphrases into your site without bulking up on the content your visitors will read.
- Powerful selling principles that you can easily incorporate into your content to build consumer trust and boost revenues.
Wordtracker Masterclass: Google Adwords PPC Advertising
Pay per click (PPC) advertising is the key to any successful online marketing strategy. PPC guru Ian Howie maps out the strategy that he has successfully implemented in his own career - as a sought-after PPC consultant.
You'll discover:
- Why most PPC campaigns fail (and how you can avoid the same fate)
- A foolproof, step-by-step plan for setting up an AdWords campaign
- How to maximize every PPC dollar—and eliminate wasteful spending
- Proven techniques for skyrocketing your return on investment
Wordtracker Masterclass: Link Building [BEST SELLER]
It’s a proven fact: link building is vital to creating a thriving, cash-generating website. And that's because Google and the other search engines favor sites with quality inbound links.
Written by renowned marketing experts Ken McGaffin and Mark Nunney, this book unravels the mysteries of link building, breaking it down into a digestible, manageable process.
In this book, Ken and Mark explain, step-by-step, how to create a productive linking strategy that can be easily integrated into your day-to-day work.
Wordtracker Masterclass: Blogging for Business
Blogging expert Chris Garrett's “Blogging for Business – 50 Steps to Building Traffic and Sales” lays out a practical, step-by-step process for developing a successful blog for your business.
You’ll discover:
- Why your business needs a blog (yesterday!)
- The biggest pitfalls of blogging — and how to avoid them
- How to build a following of faithful blog subscribers
- Proven tips for converting your blog traffic into actual sales
The Link Publicity Book
Can’t Afford to Hire a Pricey PR Firm? You Don’t Have To.
The good news is that the internet now makes it easier than ever before to get your business in front of journalists and the media. You can use the web to:
- Find reporters most likely to be interested in your business, and
- Spread your message across the internet like wildfire!
Wordtracker's own link building guru Ken McGaffin tells you how.
Writing Kick-Ass Website Sales Copy
Copywriting guru Nick Usbourne reveals his secrets for writing sales-exploding website copy.
Apply the strategies Nick has laid out every time you write a new page, and you'll be light years ahead of most of your competitors.
By building captivating copy around your best keywords and phrases, you'll not only attract more qualified traffic to your site — you'll be able to turn more of that traffic into sales. Are you ready to grow your business online?
The Web Content Recipe book
Stumped when it comes to creating content for your website? Fear no more! With Wordtracker’s new e-book, it’s easy to whip up rich, exciting content that drives more traffic, converts visitors into customers, and establishes your business as an authority. (Yes, even if you’re the worst writer on the planet!)
It’s true: no matter how dizzyingly sophisticated your website design, content is still king. Learn the “Secret Recipe” for outstanding website content and discover 21 irresistible content ideas.
Wordtracker Basics
The e-books and guides below are written as introductions to keyword research, SEO, and online marketing. They are all free:
SEO Made Simple
SEO Made Simple is Wordtracker's Wordtracker’s new ‘crash course’ on profitable search engine optimization, and written by SEO expert Mark Nunney. Discover how to:
- Find the right keywords for a new website
- Plan and structure your site's content
- Get other sites to link to yours (an SEO must!)
- Create engaging content that people will link to and share
Link Building Basics
Link Building Basics is the perfect introduction to creating link building campaigns that will get you noticed on the web. Discover:
- What is a quality link
- How to get links without asking
- What are the benefits that links bring to your site
- Why another site would link to you
PPC Basics
Wordtracker teamed up with PPC Expert Ian Howie to PPC Basics is an easy-to-follow guide to setting up a successful Google Adwords campaign. You'll learn:
- The 7 stages of a successful AdWords campaign
- How Google ranks adverts
- About the important terms in the Adwords interface
- Why ad groups are the key to increasing your clickthrough rates
Keyword Creativity
Wordtracker has written a six-part series on keyword creativity, chronicling the challenges faced by the young ambitious web designer Bob Arden. You can read about his successes and failures as he tries to promote his business - and learn about keywords.
Designers, writers, marketers, public relations professionals, journalists and publishers can use keyword research to find out what their readers and viewers really want. And this research can spark a thousand creative ideas.
Keyword Research Guide
We created a fictional company, Virginia Veg, and asked experts to provide real answers to the problems facing its chief executive, Susan Webster. The result is an e-book packed with insight, tips, and techniques on keyword research that you can apply easily to your own website.
This collection of articles give a unique insight into the thinking that experts use to get consistently high rankings in search engine results. They have generously shared their approach and methods in this e-book.
Using Keywords
You can sign up for this nine-part series. We'll email you a new lesson every day for nine days. These are just the first three lessons: through them you'll discover how to:
- Expand your keyword lists
- Optimize your current content
- Generate search engine friendly content
- Squeeze every bit of value from pay per click
Other e-books:
The Complete Guide to Getting Your Local Business Online
Planet Ocean tells you how to:
- Set up and claim your local listings on Google, Bing and Yahoo fast!
- Avoid getting hit by Google's infamous penalty stick.
- Build the citations your business needs to rank!
- Deal with bad reviews ... or no reviews.
- Track your Local Search campaigns.
The Secret Life of Testimonials: Simple, Powerful Techniques to Get Better Clients-And Sales
Expert on sales psychology, Sean D'Souza explains:
- How to get testimonials from procrastinating clients.
- How to get jaw-dropping testimonials even for new products/services.
- Which testimonials work better: tiny, big or massive.
- How to effectively place testimonials online and in text newsletters.
- The myth of short testimonials. (See how a 12 minute testimonial works).
Client Attractors: How To Write Benefits, Features and Bullets That Speed Up Sales
Sean D'Souza shows how to:
- Avoid the mistakes that even big businesses make on their sales pages.
- How to use powerful graphics to drive home benefits and features.
- How to use the 'problem' in a benefit to make that benefit really stand out.
- Where to place your benefits and features.
- How to stay away from lazy, crappy bullets.
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