Wordtracker books
The Wordtracker Masterclass series includes:
Google Adwords PPC Advertising
PPC guru Ian Howie maps out the pay per click strategy that he has successfully implemented in his own career - as a sought-after PPC consultant.
Wordtracker Masterclass: Link Building
It’s a proven fact: link building is absolutely vital to creating a thriving, cash-generating website today. Written by renowned SEO experts Ken McGaffin and Mark Nunney, this book unravels the mysteries of link building, breaking it down into a digestible, manageable process. Ken and Mark explain, step-by-step, how to create a productive linking strategy that can be easily integrated into your day-to-day work.
Wordtracker Masterclass: Blogging for Business
Blogging expert Chris Garrett's “Blogging for Business – 50 Steps to Building Traffic and Sales” lays out a practical, step-by-step process for developing a successful blog for your business.
Writing Kick-Ass Website Sales Copy
Copywriting guru Nick Usbourne reveals his secrets for writing sales-exploding website copy.
50 Kick-Ass Keyword Strategies
Our best-selling book: SEO legend Aaron Wall introduces 50 simple, smart and speedy ways to attract more customers online
The Web Content Recipe book
Learn the “Secret Recipe” for outstanding website content and discover 21 irresistible content ideas
Wordtracker Basics
Wordtracker's e-books and guides are written as introductions to keyword research, SEO, and online marketing. They are all free.
PPC Basics
PPC Basics is an easy-to-follow guide to setting up a successful Google Adwords campaign.
Keyword Basics
Keyword Basics is the perfect introduction to the process of keyword research, strategy, and then using that knowledge to optimize your website for search engine success.
You can download all six parts of the free Keywords Basics Guide.
Keyword Creativity
If you enjoy reading stories - and who doesn't - then Keyword Creativity, is for you. Bob Arden is young ambitious website designer. You can read about his successes and failures as he tries to promote his business - and learn about keywords.
Keyword Research Guide
We created a fictional company, Virginia Veg, and asked experts to provide real answers to the problems facing its chief executive, Susan Webster. The result is an e-book packed with insight, tips, and techniques on keyword research that you can apply easily to your own website. Keyword Research Guide.
Using Keywords
You can sign up to our nine-part series, Using Keywords. We'll email you a new lesson every day for nine days. You'll learn how to:
Expand your keyword lists
Optimize your current content
Generate search engine friendly content
Squeeze every bit of value from pay per click
Choose keyword rich names
Optimize your press releases
Build keyword rich inbound links
Using keywords in offline advertising
Identify and exploit niche markets
Profit from Keywords
The seven 'Profit from Keywords' tutorials are based on Wordtracker's keyword video series. You can download each tutorial as a PDF:
1: Search engine success starts with keywords
2: Assess your market with keyword research
3: How to build an effective keyword strategy
4: How to optimize your web content
5: Pay per click (PPC) for testing and profit
6: How to use keywords in linking text
7: Expand into new markets (and beat your competition)
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Why content is crucial to your website and what to write by Ken McGaffin, 17 November 2009
Web content is crucial for any business that wants to succeed online. Good content will engage your customers, attract search traffic and help build your business.
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Ian Howie's "Google AdWords PPC Masterclass" - your comments, feedback and questions 29 October 2009
Let us have your comments and questions on Wordtracker's new Google AdWords ebook
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13 reasons your business needs a blog by Chris Garrett, 20 October 2009
A blog can increase your sales and profit. In his new Wordtracker Masterclass book, Blogging for Business, Chris Garrett gives a detailed guide on how to run a successful blog. Here, Chris lists 13 reasons why your business needs a blog.
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Chris Garrett's "Blogging for Business" - your comments, feedback and questions 6 September 2009
Let us have your comments on Wordtracker's new e-book, "Blogging for Business"
Chris Garrett's "Blogging for Business" - your comments, feedback and questions
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Writing kick-ass website sales copy by Rachelle Money, 8 April 2009
Some people think writing sales copy for the web is exactly the same as writing for print. Many make the simple mistake of copying and pasting their print-based marketing messages onto their websites, and then scratch their heads wondering why their conversion rates are poor. Wordtracker has teamed up with Nick Usborne, a leading authority on the subject of writing for the web, in a new e-book which shows you how to make the transition from writing print sales copy to online copy and stay one step ahead of your competitors.
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"Wordtracker Masterclass: Link Building" - your comments, feedback and questions 11 February 2009
Let us have your comments, thoughts and questions on Wordtracker's Link Building ebook
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Aaron Wall's SEO book: 50 Kick-Ass Keyword Strategies by Rachelle Money, 6 November 2008
Wordtracker have enlisted the help of one of the most respected SEO experts on the planet, Aaron Wall, to write an exclusive e-book on 50 of the best keyword strategies to use in the quest for online success. Our very own journalist, Rachelle Money caught up with Aaron to ask him more about the book and get some hints about what readers can expect.
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Web content recipe: How to get ideas by Rachelle Money, 11 June 2008
Wordtracker has been busy cooking up a new Web Content Recipe book for our readers to glean ideas for content for their website. The second in our series is an article about where ideas come from and how to act on them. This is an extract from Wordtracker's "Web Content Recipe Book"
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Using Keywords: Identify and exploit niche markets by Ken McGaffin, 12 February 2008
If you want your business to succeed online, you too must find the niches that exist within your market and decide the specific ones you want to target.
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50 Kick-Ass Keyword Strategies from Aaron Wall and Wordtracker 5 September 2007
PRESS RELEASE: For immediate use
London UK – August 29, 2008 - Keyword research tool Wordtracker has invited one of the smartest SEOs on the planet, Aaron Wall to create a powerful new e-book, “50 Kick-Ass Keyword Strategies” focused on simple, smart and speedy ways to use keywords to attract more customers online.
Read: 50 Kick-Ass Keyword Strategies from Aaron Wall and Wordtracker
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Keyword Research Guide 24 November 2006
We created a fictional company, Virginia Veg, and asked experts to provide real answers to the problems facing its CEO, Susan Webster. The result is an e-book packed with insight, tips, and techniques on keyword research that you can apply easily to your own website.
