The Wordtracker Academy > Stephen Mahaney

Articles by Stephen Mahaney

Gold rushes never last forever Posted by Stephen Mahaney on 02 July 2009

As you know, Wordtracker doesn’t normally endorse another company’s products unless we feel it can truly benefit you. Our friends at Planet Ocean Communications are about to publish a new book and quite frankly they’ve outdone themselves. They’ve created the best, most incisive guide we’ve seen on how to optimize your site for local search:
Three good reasons to target long tail keywords! Posted by Stephen Mahaney on 22 December 2006

Seasoned professionals in the arena of online marketing know it's clever to use keywords that target potential customers who are "late" in the buying cycle. So, how do you find out what these keywords are? ...and why are they so important?
Gauge the size of the market Posted by Stephen Mahaney on 24 November 2006

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From: Stephen Mahaney, Planet Ocean Communication

To: Susan Webster, Virginia Veg
The ultimate keyword primer Posted by Stephen Mahaney on 27 October 2005

Every aspect of crafting a website-for-profit revolves delicately around carefully chosen and strategically placed keywords. Behind the scenes of every top-ranking sales page lies a company's systematic campaign to win dominance in an escalating battle over specifically targeted keywords. The stakes can be high. Billions of $$ have already been earned and billions more are in the queue waiting to be tapped.