Stephen Mahaney
Publisher of SearchEngineNews.com and the award-winning UnFair Advantage Book on Winning the Search Engine Wars.
Articles by Stephen Mahaney
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Three good reasons to target long tail keywords! by Stephen Mahaney, 22 December 2006
Seasoned professionals in the arena of online marketing know it's clever to use keywords that target potential customers who are "late" in the buying cycle. So, how do you find out what these keywords are? ...and why are they so important?
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Gauge the size of the market by Stephen Mahaney, 24 November 2006
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From: Stephen Mahaney, Planet Ocean Communication
To: Susan Webster, Virginia Veg
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The ultimate keyword primer by Stephen Mahaney, 27 October 2005
Every aspect of crafting a website-for-profit revolves delicately around carefully chosen and strategically placed keywords. Behind the scenes of every top-ranking sales page lies a company's systematic campaign to win dominance in an escalating battle over specifically targeted keywords. The stakes can be high. Billions of $$ have already been earned and billions more are in the queue waiting to be tapped.
