The Wordtracker Academy > Stephen Mahaney
Publisher of SearchEngineNews.com and the award-winning UnFair Advantage Book on Winning the Search Engine Wars.
Articles by Stephen Mahaney
Gold rushes never last forever Posted by Stephen Mahaney on 02 July 2009
As you know, Wordtracker doesn’t normally endorse another company’s products unless we feel it can truly benefit you. Our friends at Planet Ocean Communications are about to publish a new book and quite frankly they’ve outdone themselves. They’ve created the best, most incisive guide we’ve seen on how to optimize your site for local search:
Three good reasons to target long tail keywords! Posted by Stephen Mahaney on 22 December 2006
Seasoned professionals in the arena of online marketing know it's clever to use keywords that target potential customers who are "late" in the buying cycle. So, how do you find out what these keywords are? ...and why are they so important?
Gauge the size of the market Posted by Stephen Mahaney on 24 November 2006
From: Stephen Mahaney, Planet Ocean Communication
To: Susan Webster, Virginia Veg
The ultimate keyword primer Posted by Stephen Mahaney on 27 October 2005
Every aspect of crafting a website-for-profit revolves delicately around carefully chosen and strategically placed keywords. Behind the scenes of every top-ranking sales page lies a company's systematic campaign to win dominance in an escalating battle over specifically targeted keywords. The stakes can be high. Billions of $$ have already been earned and billions more are in the queue waiting to be tapped.