Articles by Category
Sean D'Souza
Sean D'Souza is an expert on sales psychology and marketing tactics. His highly-recommended Psychotactics newsletter and website offer a wealth of easy to understand free articles and downloads. He's also the author of The Secret Life of Testimonials and Client Attractors
Articles by Sean D'Souza
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Are you totally missing out the Heater Syndrome in your copywriting? Posted by Sean D'Souza on 24 November 2011
Do you bury your best copy deep inside your writing? We all do it time and again because we take time to warm up when writing - like a heater in a cold room. Sean D'Souza, author of Client Attractors: How To Write Benefits, Features and Bullets That Speed Up Sales has a simple solution for the Heater Syndrome.
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The critical importance of sandwiching your copywriting Posted by Sean D'Souza on 09 November 2011
Sean D'Souza, author of Client Attractors: How To Write Benefits, Features and Bullets That Speed Up Sales talks about avoiding one-slice articles and sandwiches.
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Why disconnectors in copywriting are critical in keeping your reader awake Posted by Sean D'Souza on 02 November 2011
Master copywriter and author of Client Attractors: How To Write Benefits, Features and Bullets That Speed Up Sales, Sean D'Souza shows you how to use disconnectors in your copy to give changes in pace or subject matter that jolt readers awake and keep them interested and paying attention to the end of your message.
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How a single bullet can get a customer to buy Posted by Sean D'Souza on 26 October 2011
Sean D'Souza, author of Client Attractors: How To Write Benefits, Features and Bullets That Speed Up Sales recalls how one bullet point led to him attending a costly workshop, and how just one of these graphics in your copy can make up your customer's mind for them.
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How to snap 500 people to attention in under a minute Posted by Sean D'Souza on 21 July 2011
In the final part of his 12-part series on giving perfect presentations, Blackbelt Presentations author Sean D’Souza explains how to use props to gain your audience’s attention, make your presentation more memorable and increase sales.
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Why 95% of your presentation needs just one thought per slide Posted by Sean D'Souza on 08 July 2011
In part 11 of his 12-part series on giving perfect presentations, Blackbelt Presentations author Sean D’Souza explains why most people get bored during presentations and how to make sure it doesn’t happen during yours.
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How to avoid getting caught off guard when training Posted by Sean D'Souza on 27 June 2011
If you’re a trainer, you’re going to get asked questions you don’t know the answer to. In part nine of his 12-part series on giving perfect presentations, Blackbelt Presentations author Sean D’Souza explains what to do.
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How to be a rockstar speaker Posted by Sean D'Souza on 14 June 2011
In part seven of his 12-part series on giving perfect presentations, Blackbelt Presentations author, Sean D’Souza shows how using the right example in your presentation helps explain a concept but the wrong example alienate your audience.
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How the wrong example alienates your audience Posted by Sean D'Souza on 09 June 2011
In part seven of his 12-part series on giving perfect presentations, Blackbelt Presentations author Sean D’Souza shows how using the right example in your presentation helps explain a concept but the wrong example alienate your audience.
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Should you take questions at the end of your presentation? Posted by Sean D'Souza on 09 June 2011
In part six of his 12-part series on giving perfect presentations, Blackbelt Presentations author, Sean D’Souza, considers taking questions in presentations and explains why you shouldn’t do so.
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How to make a ‘one wave’ presentation Posted by Sean D'Souza on 02 June 2011
In part five of his 12-part series on giving perfect presentations, Blackbelt Presentations author Sean D’Souza explains how to get your audience to remember what you said by focusing your presentations on one concept only. Ride just one wave, to use Sean's analogy.
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How to keep your audience coming back for more Posted by Sean D'Souza on 25 May 2011
In part four of his 12-part series on giving perfect presentations, Blackbelt Presentations author Sean D’Souza explains how to keep your audience coming back.
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Do you quickly want to get the attention of your customers when you’re speaking? (Presentations course part 3) Posted by Sean D'Souza on 15 May 2011
In part three of his 12-part series on giving perfect presentations, Blackbelt Presentations author Sean D’Souza explains a quick method for attracting your customers' attention.
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Why variation is the hallmark of outstanding presenters (Presentations course part 2) Posted by Sean D'Souza on 10 May 2011
Variation in pace and volume is a crucial part of great art, entertainment, communication, marketing and presentations. In part two of his 12-part series on giving perfect presentations, Blackbelt Presentations author Sean D’Souza explains how to use variation and pace as your presentation’s ‘magical packaging’.
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Simple steps to take the fear out of your presentation Posted by Sean D'Souza on 13 April 2011
Giving a speech need not be intimidating. With the right structure, questions and timing, an audience will want you to upsell. Introducing his new Blackbelt Presentations series, Sean D’Souza provides a step-by-step guide to how its done.
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Round-up of Sean D'Souza's headline writing course Posted by Sean D'Souza on 19 May 2010
And that brings us to the end of the Sean d'Souza's nine-part headline writing course. So let’s summarize: What did he cover?
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How to make your email signature a headline - and where to use it (Headline writing course part 8) Posted by Sean D'Souza on 13 May 2010
Headlines don’t always sit at the top of your pages. Sometimes headlines sit right at the bottom of your emails. Email signatures are powerful attractors but what do you put in your signature? And where else can your signature appear? Find out why your signature isn’t quite working as hard as it should in part 8 of Sean D'Souza's headline writing course.
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Testimonials as headlines (Headline writing course part 7) Posted by Sean D'Souza on 06 May 2010
In part seven of his nine-part headline writing course, Sean D'Souza shows how using headlines in testimonials can make all the difference when it comes to making them stand out from all the rest.
And he doesn't just put testimonials into headlines. He gives them a twist that might transform the performance of your sales pages. Find the secret in part seven of Sean's nine-part headline writing course
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How to construct headlines (Headline writing course part 6) Posted by Sean D'Souza on 29 April 2010
Your headlines are the doorways to your site. But if you look at headlines, you’ll find that most websites have headlines that are weak, wimpy and uninviting - they are barriers to entry. In part six of his nine-part headline writing course, Sean D'Souza shows you how to make your headlines prominent, different and free from obstructions.
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How to avoid pot luck headlines (Headline writing course part 5) Posted by Sean D'Souza on 22 April 2010
One headline may work 50 times better than the next. But how do you actually know which headline is really going to work? Shouldn’t you be testing? Oh golly, you should be testing, but what if you had just one shot at sending out a sales letter? How could you make that shot really count? Let’s find why most copywriters goof up, and goof up consistently.
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How to create intensely powerful headlines (Headline writing course part 3) Posted by Sean D'Souza on 16 April 2010
Sean d’Souza explains how to use the power of ‘new’ and ‘knew’ to write intensely powerful headlines. Hint: ‘new’ is including something new and intriguing; ‘knew’ is using the familiar so you’ll be understood. Read on to learn how to weave them together. (This is part three of an 9-part series on writing perfect headlines by the author of "The Secret Life of Testimonials". Find out more about the book and order "The Secret Life of Testimonials" now. Further 'lessons' will be published over the next seven weeks.)
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How too many thoughts ruin headlines (Headline writing course part 2) Posted by Sean D'Souza on 09 April 2010
So how do you confuse a reader? Hey, it’s really easy. You remember what we did in part 1? We put in a clear target, and then we added a specific, right? Well, two’s company. Three’s just chaos. You’re about to find out how to systematically create chaos. So that when you do you can chop, change and get yourself the headline that you really want.
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How to write near-perfect headlines in minutes (Headline writing course part 1) Posted by Sean D'Souza on 01 April 2010
To help you perfect your headline writing, we’re starting an 9-part headline writing course by Sean D’Souza - the legend behind psychotactics.com and The Brain Audit – a system that can increase sales from your website by helping you understand why your customers buy and why they don’t. He also advises how to get excellent testimonials and how to attract a better client in "The Secret Life of Testimonials". Find out more about Sean's book and order "The Secret Life of Testimonials" now.
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Why being specific is critical for headlines (Headline writing course part 4) Posted by Sean D'Souza on 08 January 2010
Sean D'Souza asks 'why customers buy?' and headline writing is a key part of his answer. Here, Sean tells you how to write specific, jargon-free headlines that will help you sell.