Sally Kavanagh
Sally Kavanagh started out as a physicist, quickly going into technical journalism, ending up in SEO, web analytics and training through her company, http://www.atracks.co.uk/.
She’ll also be co-hosting our Search Engine Essentials Workshop in London in January 2008.
Articles by Sally Kavanagh
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How To Use Wordtracker, Google Adwords And Web Analytics To Identify The Best Keywords For Your Site by Sally Kavanagh, 14 December 2007
We may all know that thorough keyword research underpins the whole foundation on which all online traffic generation is based. But how do we separate the wheat from the chaff – the keywords that deliver quality not just quantity, customers not just visitors?