The Wordtracker Academy > Rachelle Money

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Rachelle Money is a freelance journalist based in Scotland, UK, who worked for Wordtracker from 2007-2009. She wrote extensively about keyword research, search engine optimization and link building

Rachelle is a contributor to The Web Content Recipe book

Nowadays, Rachelle is Communications Manager at Scottish Renewables.

She graduated from the Scottish School of Journalism in 2005 where she was awarded an internship with two national publications - The Sunday Herald newspaper and The Big Issue magazine.

Articles by Rachelle Money

  • Illustration for 7 steps to a perfect Pay Per Click campaign

    7 steps to a perfect Pay Per Click campaign Posted by Rachelle Money on 24 February 2011

    Pay Per Click can be a little daunting, especially for small businesses who don't know the tactics to use in this type of advertising campaign. PPC expert, Ian Howie, takes us through the seven stages of Pay Per Click, including how to use keyword research to refine your strategy.

  • Illustration for Top 10 free SEO and keyword tools and reports from Wordtracker

    Top 10 free SEO and keyword tools and reports from Wordtracker Posted by Rachelle Money on 21 December 2010

    Holiday season is a good time to remind you of all the lovely freebies we have on our website. Take a look at our free guides on keyword research, as well as our fantastic tools and videos, which should help you come up with some fresh ideas for your 2011 SEO strategy. Here's our top ten for you to enjoy.

  • Illustration for SEO Expert series: Mark Nunney

    SEO Expert series: Mark Nunney Posted by Rachelle Money on 13 November 2010

    Wordtracker would like to introduce our very own expert in Search Engine Optimization, Mark Nunney. Journalist Rachelle Money kicks off a special interview series with Mark, in a Question and Answer article where she picks his brains on top tips for SEO work, emerging trends and advice.

  • Illustration for  Mark Nunney's 12 most common SEO mistakes: SEO expert series

    Mark Nunney's 12 most common SEO mistakes: SEO expert series Posted by Rachelle Money on 12 November 2010

    Have you ever embarked on some SEO work and got that sinking feeling that you might be doing something wrong? You're not alone. Our expert Mark Nunney gives us the dirty dozen top mistakes he sees being made in SEO, as well as tips on how to negotiate the pitfalls.

  • Illustration for 10 ways to get keywords in your inbound linking text

    10 ways to get keywords in your inbound linking text Posted by Rachelle Money on 01 June 2010

    Creating keyword rich content goes well beyond writing a few articles for your site. Search engine optimization is a discipline which can be used in every corner of your website, including inbound and outbound links. In this article we show you just how easy it is to boost your search engine rankings simply by building keyword rich links.

  • Illustration for The best blogs for journalists about search engine optimization

    The best blogs for journalists about search engine optimization Posted by Rachelle Money on 29 September 2009

    Here’s a quick look at ten of the best blogs for journalists about search engine optimization and writing online.

  • Illustration for Blogging tips from a social media agency

    Blogging tips from a social media agency Posted by Rachelle Money on 15 September 2009

    Peter Brady's company, Orbital Media Network, built a social media marketing consultancy on the back of its successful blogs. Brady tells Rachelle Money how he finds blogs to create online PR for his clients and then gives us his big blogging mistakes to avoid.

  • Illustration for Who cares about press embargoes in the age of Twitter?

    Who cares about press embargoes in the age of Twitter? Posted by Rachelle Money on 15 September 2009

    The internet is changing the rules of public relations (PR). Now that anyone can break a story through Twitter or Facebook, how should the PR industry adapt? Has the old-fashioned press release become obsolete? Is the press embargo dead?

  • Illustration for How Brent D Payne increased Tribune sites’ monthly visits by a cool 20 million

    How Brent D Payne increased Tribune sites’ monthly visits by a cool 20 million Posted by Rachelle Money on 27 August 2009

    Brent D Payne, as the Tribune Company’s in-house Director of Search Engine Optimization (and bald SEO legend), has managed a 20 million increase in monthly visits to its websites, including the Chicago Tribune and the LA Times. Payne tells Rachelle Money how these spectacular results have been achieved, including using keyword research to help give readers “the news we know they want”.

  • Illustration for Jim Sterne interview: How website analytics can help you through the recession

    Jim Sterne interview: How website analytics can help you through the recession Posted by Rachelle Money on 31 July 2009

    Ahead of his Keynote eMetrics Marketing Optimization Summit speeches in Stockholm (12 October), and Washington DC (19 October), marketing guru Jim Sterne tells Rachelle Money about the problems and the merits of website analytics and how they can be used to face the new challenges confronting all website owners in the current global economic crisis.

  • Illustration for How keyword research and SEO increased traffic to Spotty Gift Boxes by 228%

    How keyword research and SEO increased traffic to Spotty Gift Boxes by 228% Posted by Rachelle Money on 08 July 2009

    Caroline Blatchford's company SpottyGiftBoxes is barely a year old and yet Caroline is already reaping the rewards of building a search engine friendly site from the get-go. She shares her experience with Wordtracker's Rachelle Money.

  • Illustration for SEO made simple with the SEO Blogger Firefox addon

    SEO made simple with the SEO Blogger Firefox addon Posted by Rachelle Money on 24 June 2009

    Calling all you bloggers! Wordtracker have launched a fantastic new tool that will see bloggers writing fully optimized posts without having to leave the page. Andy Mindel (picture left) talks to Rachelle Money about how he came up with SEO Blogger and how it will benefit the blogosphere.

  • Illustration for How newspapers plan to make money online

    How newspapers plan to make money online Posted by Rachelle Money on 27 May 2009

    In Wordtracker's last Online Journalism article I posed the question of whether readers would be prepared to pay for stories online and the response was a very loud NO! But the days of free are numbered and despite the seemingly reticent position of many readers, the momentum is beginning to build towards a variety of pay models such as subscriptions, micropayments or pay walls. We take a look at what newspapers and publishers are doing to get money from online content.

  • Illustration for How to maximize your site's response rate with continual optimization

    How to maximize your site's response rate with continual optimization Posted by Rachelle Money on 01 May 2009

    Bryan and Jeffrey Eisenberg are the authors of a bunch of books like Waiting for Your Cat to Bark? and Call to Action which got them on the New York Times, Business Week and the Wall Street Journal's best sellers lists. They started their company FutureNowInc.com more than a decade ago and have just launched a new program called OnTarget, a service which monitors your website 24/7, uncovers reasons as to why it's under-performing, and then gives you specific recommendations to help keep your revenue goals on target. The Eisenberg brothers spoke to Rachelle Money about how they came up with the idea.

  • Illustration for Writing kick-ass website sales copy

    Writing kick-ass website sales copy Posted by Rachelle Money on 08 April 2009

    Some people think writing sales copy for the web is exactly the same as writing for print. Many make the simple mistake of copying and pasting their print-based marketing messages onto their websites, and then scratch their heads wondering why their conversion rates are poor. Wordtracker has teamed up with Nick Usborne, a leading authority on the subject of writing for the web, in a new e-book which shows you how to make the transition from writing print sales copy to online copy and stay one step ahead of your competitors.

  • Illustration for Successful online public relations with Greg Jarboe

    Successful online public relations with Greg Jarboe Posted by Rachelle Money on 08 April 2009

    How do you generate great online PR? How can keyword research benefit an online PR campaign and what are the things people should avoid? These are just some of the questions we put to Greg Jarboe, President and co-founder of SEO-PR, a search engine optimization and online public relations firm. Greg has written numerous articles for Search Engine Watch and has contributed to Wordtracker's newsletter too, so who better to tell us how online PR really works?

  • Illustration for Would you pay to read your newspaper online?

    Would you pay to read your newspaper online? Posted by Rachelle Money on 08 April 2009

    Newspapers are struggling to find a new business model for their online editions. Some have folded at the challenge and packed up the printing presses while others have thrown up pay walls. The only question editors want the answer to is, are readers prepared to pay for online content?

  • Illustration for The bad, good and ugly advice given to journalists on SEO

    The bad, good and ugly advice given to journalists on SEO Posted by Rachelle Money on 24 February 2009

    How do journalists learn about SEO? Many of them will Google the term to find out what it's all about and how it will impact on their writing skills. When looking at the kind of advice there is for journalists online, it seems clear that many commentators from the journalistic side of the fence misconstrue what SEO is about, while SEOs themselves seem to be clueless about what journalists actually do, and about what writing responsibilities they have.

  • Illustration for Lisa Ditlefsen - SEO chick

    Lisa Ditlefsen - SEO chick Posted by Rachelle Money on 13 February 2009

    Lisa Ditlefsen, the original SEO Chick herself, speaks to Rachelle Money ahead of London's Search Engine Strategies Conference about what it's like to be a woman in SEO, and why she's decided to start up her very own search agency.

  • Illustration for How Hearst magazines increased website traffic by 150% with SEO and Wordtracker

    How Hearst magazines increased website traffic by 150% with SEO and Wordtracker Posted by Rachelle Money on 01 February 2009

    Since using the Wordtracker keyword research tool Dan Roberts says Hearst Publication's online traffic has grown 150%. Hearst publishes 15 of the world's most popular magazines such as Cosmopolitan, Esquire, Oprah's O Magazine, and Good Housekeeping as well as five web-only magazines. We talked to Roberts, Senior SEO Analyst for Hearst Publications' Digital Media team. As a former print journalist he knows all too well the challenges of introducing SEO and keyword research to a traditional media platform. And thank goodness he did.

  • Illustration for Can SEOs and journalists really be friends?

    Can SEOs and journalists really be friends? Posted by Rachelle Money on 28 January 2009

    Search engine optimization (SEO) makes journalists groan. They bristle at the idea of ‘stuffing keywords’ into their copy while managers who often don’t understand SEO are desperate for the extra traffic good search rankings could bring. But the truth is that there are many parallels between SEO and journalistic writing and that SEO really can be a journalist’s best friend. Rachelle Money explains.

  • Illustration for Online journalism and SEO project - an introduction

    Online journalism and SEO project - an introduction Posted by Rachelle Money on 23 January 2009

    We're starting a new project to explore the role keyword research and search engine optimization can play in online journalism.

  • Illustration for Aaron Wall's SEO book: 50 Kick-Ass Keyword Strategies

    Aaron Wall's SEO book: 50 Kick-Ass Keyword Strategies Posted by Rachelle Money on 06 November 2008

    Wordtracker have enlisted the help of one of the most respected SEO experts on the planet, Aaron Wall, to write an exclusive e-book on 50 of the best keyword strategies to use in the quest for online success. Our very own journalist, Rachelle Money caught up with Aaron to ask him more about the book and get some hints about what readers can expect.

  • Illustration for Father of link building, Eric Ward, reveals his link building secrets

    Father of link building, Eric Ward, reveals his link building secrets Posted by Rachelle Money on 05 November 2008

    You need to actively build links if you want to improve your traffic and get high search engine rankings. But how do you do it? Eric Ward is a master link builder who counts the likes of Amazon, the Discovery Channel and Warner Bros among his list of clients. As a healthy obsessive, there is nothing Ward doesn't know about link building, making him the foremost expert in his field. In our exclusive interview Ward imparts some of his best pearls of wisdom on everything you ever wanted to know about link building.

  • Illustration for More online marketing advice for success in a recession

    More online marketing advice for success in a recession Posted by Rachelle Money on 04 November 2008

    Ken McCarthy made his debut on the last Wordtracker newsletter with an article on the rules of online marketing at a time of recession. He organized and sponsored the first conference ever held on web commerce back in 1994 and has since helped entrepreneurs harness the power of the web.

  • Illustration for Boost your marketing campaigns with keyword creativity

    Boost your marketing campaigns with keyword creativity Posted by Rachelle Money on 17 October 2008

    Neil Davidson is a marketing communications consultant and writer with fifteen years experience in advertising and direct marketing. He gives us the low-down on what keyword creativity is and how to use it to boost your advertising and marketing campaigns.

  • Illustration for A journalist's view of the BBC Writing For The Web Training

    A journalist's view of the BBC Writing For The Web Training Posted by Rachelle Money on 16 October 2008

    Journalists of all types are being asked to learn how to write for the web. I traveled to London in September for a two-day course 'Writing for the Web' run by the British Broadcasting Corporation. So just what are people being taught about the web?

  • Illustration for Your responses to '7 steps to a perfect PPC campaign'

    Your responses to '7 steps to a perfect PPC campaign' Posted by Rachelle Money on 15 October 2008

    As per usual we had a great response to our articles from our readers. Just to refresh your memories, Wordtracker featured the 7 Steps of a Pay Per Click campaign thanks to our PPC expert, Ian Howie.

  • Illustration for iStylista combine blogging with keyword research to double sales in 4 months

    iStylista combine blogging with keyword research to double sales in 4 months Posted by Rachelle Money on 03 September 2008

    Blogging is not just an important way to connect with your audience, it's also a great way of including keyword rich content on your site. Online personal stylist service iStylista.com found that their sales had doubled in just a matter of months, after they had launched their blog. Wordtracker spoke to its co-founder Hayden Allen-Vercoe to find out how he did it.

  • Illustration for Are web designers clueless about SEO?

    Are web designers clueless about SEO? Posted by Rachelle Money on 03 September 2008

    This week we look at what our newsletter readers thought of Peter Kent's interview with Rachelle Money. The author of Search Engine Optimization for Dummies caused a split between our readers over his comments that web designers were pretty clueless when it came to SEO.

  • Illustration for Interview with Peter Kent, author of Search Engine Optimization for Dummies

    Interview with Peter Kent, author of Search Engine Optimization for Dummies Posted by Rachelle Money on 07 August 2008

    Peter Kent is a renowned SEO expert responsible for a number of books and articles, as well as CEO of a successful consultancy firm. He talks of his frustrations at an industry he believes is now mostly scam, and of how small businesses can achieve great results without having to rely on expensive or time- consuming content.

  • Illustration for Specialised Information Publishers Association (SIPA) annual conference

    Specialised Information Publishers Association (SIPA) annual conference Posted by Rachelle Money on 07 August 2008

    Search Engine Optimization is beginning to creep into all sorts of industries, and the publishing sector is no different. At a major conference in London last month, publishers met SEO and Social Media Marketing specialists to learn more about creative opportunities online.

  • Illustration for Case study: John Pye and Sons auctioneers and valuers

    Case study: John Pye and Sons auctioneers and valuers Posted by Rachelle Money on 07 August 2008

    In our last newsletter we introduced you to In Good Company Workplaces in New York, a company who gained fantastic media attention by sheer perseverance and good fortune. This time, we want to show you how one company got great press attention after they spotted an opportunity to piggyback the hottest story of the year – the credit crunch.

  • Illustration for Carving up Mark Nunney

    Carving up Mark Nunney Posted by Rachelle Money on 07 August 2008

    Regular readers will know that in the past few newsletters we have published three different articles on our SEO expert Mark Nunney. Believe it or not, all of these articles came from one interview. In this article, I want to show you how you can get as much content for your site from one interview.

  • Illustration for Round-up of newsletter 11

    Round-up of newsletter 11 Posted by Rachelle Money on 07 August 2008

  • Illustration for Case study: In good company

    Case study: In good company Posted by Rachelle Money on 22 July 2008

    SEO is about the off page factors as well as the on page factors - small businesses usually neglect the former. Getting external sites to write about you, especially top news sites, can do wonders for your inbound links and as a result improve your search engine rankings. Here’s how one company got top rate media coverage.

  • Illustration for Chris Garrett Q&A

    Chris Garrett Q&A Posted by Rachelle Money on 22 July 2008

    Chris Garrett is a professional blogger and co-author of the recently published ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income. Wordtracker's journalist Rachelle Money caught up with Garrett to pick his brains on how to crack the mini industry of blogging.

  • Illustration for Web content recipe: Observation

    Web content recipe: Observation Posted by Rachelle Money on 22 July 2008

    Every day we make observations, basing important decisions and forming judgments as a result of them. The power of observation is another one of those off the page processes we go through which can determine the content we choose to put online. In the latest chapter of our Web Content Recipe Book we look at how active observational skills can enhance the direction and quality of your website's content. This is taken from Wordtracker's "Web Content Recipe Book"

  • Illustration for Round-up of newsletters 9 & 10

    Round-up of newsletters 9 & 10 Posted by Rachelle Money on 22 July 2008

  • Illustration for Interview with Larry Chase, founder of Web Digest For Marketers

    Interview with Larry Chase, founder of Web Digest For Marketers Posted by Rachelle Money on 26 June 2008

    The Web Digest for Marketers has been in existence online for 13 years. At first Larry Chase, founder and editor of the newsletter, had just one topic to cover – online marketing – but as the industry went forth and multiplied, online marketing expanded to cover 52 different niches. Chase's staying power comes from his ability to explore these niches and create great content for his subscribers. Here he tells us everything there is to know about creating longevity through long tail content for newsletters.

  • Illustration for Web content recipe: Inspirational quotes

    Web content recipe: Inspirational quotes Posted by Rachelle Money on 26 June 2008

    Inspirational quotes can come from just about anywhere – a book, a song, something your grandma used to say. As long as it gets the cogs in your brain turning, it probably has the potential to inspire an article. This is taken from Wordtracker's "Web Content Recipe Book"

  • Illustration for Round-up of newsletter 8 - Rand Fishkin

    Round-up of newsletter 8 - Rand Fishkin Posted by Rachelle Money on 26 June 2008

  • Illustration for Viral marketing insights from WillItBlend.com

    Viral marketing insights from WillItBlend.com Posted by Rachelle Money on 11 June 2008

    Creating great content means you have to look beyond the norms of written articles and blogs. Extending the possibilities to video can be a valuable and rewarding platform (and it doesn’t have to be expensive either), as the phenomenal success of Blendtec’s Will It Blend? has proven.

  • Illustration for Case study: White Hat Media

    Case study: White Hat Media Posted by Rachelle Money on 11 June 2008

    Search Engine Optimization is never black or white, or is it? We talk to White Hat Media's Romain Romagnan about black hat and white hat SEO, and on how to avoid rogue traders.

  • Illustration for Web content recipe: How to get ideas

    Web content recipe: How to get ideas Posted by Rachelle Money on 11 June 2008

    Wordtracker has been busy cooking up a new Web Content Recipe book for our readers to glean ideas for content for their website. The second in our series is an article about where ideas come from and how to act on them. This is an extract from Wordtracker's "Web Content Recipe Book"

  • Illustration for Round-up of newsletter 7

    Round-up of newsletter 7 Posted by Rachelle Money on 11 June 2008

  • A journalist's view of Wordtracker's course on search engine marketing essentials Posted by Rachelle Money on 10 June 2008

    Wordtracker sent me on a two-day course called Search Engine Marketing Essentials. In this article I want to tell you how useful I found it from a journalist’s perspective and what I think newspapers should be doing online.

  • Illustration for Rand Fishkin interview: Social media marketing and viral marketing

    Rand Fishkin interview: Social media marketing and viral marketing Posted by Rachelle Money on 20 May 2008

    Rand Fishkin is a popular speaker at search engine optimization conferences – not so much for his trademark yellow sneakers – but for his direct and uncompromising advocacy of social media marketing. His strategy is to focus on the ‘linkerati’, the new breed of bloggers whose approval is often the first stage in launching a successful campaign, and he insists the quickest way to kill a viral campaign is by giving it to your public relations department. Fishkin explains his approach and gives top tips on social media marketing.

  • Illustration for Online Journalism: An introduction to the blog

    Online Journalism: An introduction to the blog Posted by Rachelle Money on 20 May 2008

    In journalism, the question of how print reconciles itself with the challenges online news has brought is a hotly debated topic. In our new blog on online journalism we will be joining the conversation and looking at what newspapers are doing to grab online readers, but first here's an introduction to what you can expect from the blog.

  • Illustration for Web content recipe: How to write a book review

    Web content recipe: How to write a book review Posted by Rachelle Money on 20 May 2008

    Generating good content for your website is key to search engine optimization. And writing a review of a book that your audience will find useful is a great strategy. In this article, our own journalist Rachelle Money explains her approach to writing the Microtrends review and gives you a step-by-step guide with some handy tips on how to write your own. This is an extract from Wordtracker's "Web Content Recipe Book"

  • Illustration for Can Microtrends tell you where your market is heading?

    Can Microtrends tell you where your market is heading? Posted by Rachelle Money on 20 May 2008

    A good keyword researcher spots emerging market trends before the rest of us. How do they do it? Not just by doing keyword research, but by keeping tabs on all sorts of published information. One such publication that caught our eye was Microtrends: The Small Forces Behind Tomorrow's Big Changes by Mark J Penn, the man who coined the phrase ‘soccer moms’ for Bill Clinton. In his book he draws on years of experience to describe over 240 emerging market trends. It contains enough inspiration and ideas to kick start any online marketing campaign.

  • Illustration for Figuring out the words: The Seth Godin interview

    Figuring out the words: The Seth Godin interview Posted by Rachelle Money on 12 February 2008

    Our reporter Rachelle Money managed to connect with Seth Godin - probably one of the most famous and prolific modern marketers - in a cab on the way to LA Airport at seven in the morning. Author of ‘Permission Marketing’ and ‘The Idea Virus’, Godin has just published his latest book, ‘Meatball Sundae’ and so he’s a pretty busy man.

  • Illustration for 50 keywords – 50 first page results on Google

    50 keywords – 50 first page results on Google Posted by Rachelle Money on 12 February 2008

    Vegetarianism continues to power a growing online business market. There are now estimated to be around 12 million vegetarians in the US, and 4 million in the United Kingdom where the total vegetarian food market has been put at £670m per year.

    It’s moved from counter-culture to a mainstream way of living, which also means more people are searching for advice and nutritious vegetarian recipes on the web.

    Rachelle Money talks to SavvyVegetarian.com, a content rich site that now appears on the first page of Google search results for over 50 keywords.

  • Choosing a domain name? Do your keyword research first Posted by Rachelle Money on 16 December 2007

    As the ancient Chinese proverb says; “the beginning of wisdom is to call things by their right names.” Choosing an appropriate name for your company takes careful thought and picking a domain name for your website is just as important a decision, especially when taking into account how fiercely competitive the world wide web is. Joshua Sloan, director of online marketing for the world’s most popular web host company, 1and1.com explains...

  • Research and preparation are essential in good web copy Posted by Rachelle Money on 15 December 2007

    People expect accuracy in your web writing. Getting things wrong not only damages your credibility, it may get you into hot water with some company’s legal department. Journalists in busy newsrooms have to face this problem every day. How do they cope and what can you learn from them? Our resident journalist explains...

  • The Weather Channel® creates a storm with web content Posted by Rachelle Money on 14 December 2007

    weather.com has over 300 million visitors monthly who want to know how the weather is going to affect them. Whether you want information on how to keep your pets cool in a heatwave, how to drive safely when the roads are icy, or even if you want marine forecasts they’ve got it covered.

    There are 15 main content areas on the site, each with its own product manager who have essential keyword research at their fingertips. We talked to search marketing manager, Derek Fulford about his operation.