Owen Powis

Owen Powis is the lead SEO Consultant at Wordtracker and has a half decade of experience working as an SEO Consultant. That time has been spent working at some of the UK's largest agencies dealing with clients ranging from SMEs to large blue chip organizations. He can be found @owenfantastic on Twitter. 

Articles by Owen Powis

1. 

   Wordtracker’s new metrics to beat the competition Posted by Owen Powis on 01 February 2012

   In the new look Keywords tool we’ve included two ways of measuring competition.

   For most keywords you’ll see a ‘Competition’ number listed next to the search volume. These work on a 1-100 scale - where 100 means you face lots of competition. If you’re new to keyword research, simply look for keywords with low competition scores.

   And if you’re interested in more detail on how we calculate the numbers, Owen Powis explains ...

2. 

   Better Titles and Descriptions with Wordtracker's new wizard Posted by Owen Powis on 01 February 2012

   Having a good page title and description can benefit your rankings and increase the number of visitors to your site. Owen Powis explains how to get the most out your title and description by using the new Title and Description wizard.

3. 

   Fixing common SEO mistakes with the Site Audit tool Posted by Owen Powis on 30 January 2012

   Wordtracker’s new Site Audit tool (available at no extra cost within the Keywords tool) crawls your site like a search engine and relays back information about the different elements of the site which could be changed to make it more search engine-friendly.

4. 

   How to perform a successful SEO site audit Posted by Owen Powis on 30 January 2012

   The Wordtracker Site Audit tool allows you to quickly create detailed reports on a domain. This article looks at what to do with the information contained within the reports. It shows you how to prioritize the obstacles and lay out a framework for creating a strategy, for those sites with large numbers of obstacles.

5. 

   Keyword Basics Part 3: Understanding a keyword's structure Posted by Owen Powis on 06 January 2012

   Keyword research allows you to find, assess and target the best possible keywords for your website. In this third article in the Keyword Basics series, Owen Powis explains that by understanding what a keyword is and how it is structured you can find better keywords more quickly and attract more traffic to your site.

6. 

   Keyword Basics Part 4: Targeting your primary and secondary keywords Posted by Owen Powis on 05 January 2012

   Once you've started researching your keywords you’ll probably find thousands that you could use on your site. As you'll most likely not have the time to target all of them, you should have a method for choosing the best ones. Owen Powis outlines his method.

7. 

   Keywords Basics Part 5: How to narrow down your keyword list Posted by Owen Powis on 04 January 2012

   In this fifth in the Keyword Basics series of articles Owen Powis explains how to narrow down your list of up to 2,000 keywords gleaned from Wordtracker's Keywords tool to just a few per web page.

8. 

   Keyword Basics Part 7: Using keyword modifiers Posted by Owen Powis on 02 January 2012

   In this seventh article in the Keyword Basics series, Owen Powis explains how understanding keyword modifiers can help speed up your SEO campaigns.