The Wordtracker Academy > Owen Powis

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Owen Powis is the lead SEO Consultant at Wordtracker and has a half decade of experience working as an SEO Consultant. That time has been spent working at some of the UK's largest agencies dealing with clients ranging from SMEs to large blue chip organizations. He can be found @owenfantastic on Twitter. 

Articles by Owen Powis

  • Illustration for How to get rid of low value links

    How to get rid of low value links Posted by Owen Powis on 09 January 2013

    Low quality links to your site can damage it and negatively affect your rankings.

    Find out how to get rid of these links quickly and easily using Wordtracker's Link Builder and Bing and Google’s Disavow Links tools.

  • Illustration for See who links to you with Link Builder

    See who links to you with Link Builder Posted by Owen Powis on 06 December 2012

    It's important that you understand what the links going back to your site look like. We call this your backlink profile, and it helps you decide what kind of links to go after, where to get them from and what anchor text to use. This article is a step by step guide to using the Link Builder tool to find this information, and make the informed decisions your business needs.

  • Illustration for How to use Custom Strategies to find better Prospects (with Link Builder)

    How to use Custom Strategies to find better Prospects (with Link Builder) Posted by Owen Powis on 22 October 2012

    The Link Builder tool finds you sites to get links from. And with Custom Strategies in Link Builder, you can find relevant, quality sites that your competitors can't, in 6 easy steps.

  • Illustration for Quick-start guide to using Link Builder

    Quick-start guide to using Link Builder Posted by Owen Powis on 12 October 2012

    Link Builder allows you to quickly and easily find vast numbers of potential sites to link to you. With this guide you will learn to use powerful features to find, segment and generate contact details for potential sites. This article is an ideal first step into the world of Link Builder.

  • Illustration for A basic guide to redirects

    A basic guide to redirects Posted by Owen Powis on 30 August 2012

    A common SEO problem is using the wrong type of redirect, the process of taking users from one page to another. Google will follow some types and not others, meaning some will pass the value of the old page to the new page and some will not. This can have a massive effect on your rankings. So to find out what the redirect types are and how to check which you are using then read on.

  • Illustration for Everything you need to know about the canonical tag

    Everything you need to know about the canonical tag Posted by Owen Powis on 29 August 2012

    The canonical tag is a way to pass value from one page to another without using a redirect. ‘Duplicate content’ has become a widespread issue and is being increasingly targeted by search engines. Prevent the damage it can do to your site with the canonical tag. This article covers the basics on what it is and ways to successfully implement it.

  • Illustration for What's a good level of traffic and competition?

    What's a good level of traffic and competition? Posted by Owen Powis on 26 June 2012

    A frequent question for the Wordtracker support team when using the Keywords tool is “What is the minimum amount of traffic for a keyword I want to target?” or similarly “What is the maximum amount of competition for a keyword to be worth targeting?”. To find out how to work this out read on ...

  • Illustration for Checking your backlink profile

    Checking your backlink profile Posted by Owen Powis on 13 June 2012

    As with all ranking updates, when Google launched Penguin many previously well-regarded sites lost ranking. The reason? Because Google is now looking at the over-optimization of backlinks. But what does that mean, and what can do about it?

  • Illustration for Checking your backlink anchor text profile

    Checking your backlink anchor text profile Posted by Owen Powis on 13 June 2012

    After Penguin, Google’s latest algorithm update, a lot of webmasters have been looking at their ‘backlink profile’. I‘ve written about what this is, and why it matters, in the first in this two-part guide, Checking your backlink profile

    In this one, we’ll discuss how to look for potential problems within your backlinks, and what those problems might be. Whether or not you’ve been hit by Penguin this is something worth checking.

  • Illustration for Wordtracker’s new metrics to beat the competition

    Wordtracker’s new metrics to beat the competition Posted by Owen Powis on 01 February 2012

    In the new look Keywords tool we’ve included two ways of measuring competition.

    For most keywords you’ll see a ‘Competition’ number listed next to the search volume. These work on a 1-100 scale - where 100 means you face lots of competition. If you’re new to keyword research, simply look for keywords with low competition scores.

    And if you’re interested in more detail on how we calculate the numbers, Owen Powis explains ...

  • Illustration for Better Titles and Descriptions with Wordtracker's new wizard

    Better Titles and Descriptions with Wordtracker's new wizard Posted by Owen Powis on 01 February 2012

    Having a good page title and description can benefit your rankings and increase the number of visitors to your site. Owen Powis explains how to get the most out your title and description by using the new Title and Description wizard.

  • Illustration for Fixing common SEO mistakes with the Site Audit tool

    Fixing common SEO mistakes with the Site Audit tool Posted by Owen Powis on 30 January 2012

    Wordtracker’s new Site Audit tool (available at no extra cost within the Keywords tool) crawls your site like a search engine and relays back information about the different elements of the site which could be changed to make it more search engine-friendly.

  • Illustration for How to perform a successful SEO site audit

    How to perform a successful SEO site audit Posted by Owen Powis on 30 January 2012

    Wordtracker's Site Audit tool allows you to quickly create detailed reports on a domain. This article looks at what to do with the information contained within the reports. It shows you how to prioritize the obstacles and lay out a framework for creating a strategy, for those sites with large numbers of obstacles.

  • Illustration for Keyword Basics Part 3: Understanding a keyword's structure

    Keyword Basics Part 3: Understanding a keyword's structure Posted by Owen Powis on 06 January 2012

    Keyword research allows you to find, assess and target the best possible keywords for your website. In this third article in the Keyword Basics series, Owen Powis explains that by understanding what a keyword is and how it is structured you can find better keywords more quickly and attract more traffic to your site.

  • Illustration for Keyword Basics Part 4: Targeting your primary and secondary keywords

    Keyword Basics Part 4: Targeting your primary and secondary keywords Posted by Owen Powis on 05 January 2012

    Once you've started researching your keywords you’ll probably find thousands that you could use on your site. As you'll most likely not have the time to target all of them, you should have a method for choosing the best ones. Owen Powis outlines his method.

  • Illustration for Keywords Basics Part 5: How to narrow down your keyword list

    Keywords Basics Part 5: How to narrow down your keyword list Posted by Owen Powis on 04 January 2012

    In this fifth in the Keyword Basics series of articles Owen Powis explains how to narrow down your list of up to 2,000 keywords gleaned from Wordtracker's Keywords tool to just a few per web page.

  • Illustration for Keyword Basics Part 7: Using keyword modifiers

    Keyword Basics Part 7: Using keyword modifiers Posted by Owen Powis on 02 January 2012

    In this seventh article in the Keyword Basics series, Owen Powis explains how understanding keyword modifiers can help speed up your SEO campaigns.