Nick Usborne

Nick Usborne is a leading authority on the subject of writing for the web, and has been since 1995. As a speaker, trainer and consultant he has worked with dozens of companies and organizations, including Yahoo!, J Paul Getty Trust, Intuit, Walt Disney Attractions, Merck & Co, the National Cancer Institute and many more.

In addition to writing and copywriting work for his clients, he is the author of numerous articles, programs and books. He also coaches freelancers who want to build a bigger and better business. You can learn more about his work on writing for the web, and freelancing, at nickusborne.com

Articles by Nick Usborne

1. 

   Content ideas: Optimize your internal links Posted by Nick Usborne on 27 October 2011

   Copywriter and author of 101 Web Content Ideas, Tips and Resources Nick Usborne shows how properly optimized internal links can help you spread your link power around your site,

2. 

   Content ideas: Create tutorials out of articles Posted by Nick Usborne on 19 October 2011

   In his latest "Content ideas" article Nick Usborne explains how to get more interest in your articles by turning them into tutorials.

3. 

   What do they want to share? Posted by Nick Usborne on 11 October 2011

   Copywriting expert Nick Usborne recommends you find out what it is your followers want to see and share on social media.

4. 

   Content ideas: Searches related to ... whatever you just searched for Posted by Nick Usborne on 05 October 2011

   With every search you make on Google, you are given suggestions for alternative related searches. Nick Usborne recommends using these related searches as ideas for new content on your site.

5. 

   Content ideas: Read more books Posted by Nick Usborne on 28 September 2011

   For both planning the structure of the content of a new website and finding ideas for specific articles and posts, Nick Usborne recommends you buy some books, read and study.

6. 

   Content ideas: What special day is it today? Posted by Nick Usborne on 15 September 2011

   The calendar is packed full of special days from Martin Luther King Day to, er, Talk Like A Pirate Day and Superman's birthday. Nick Usborne shows you how to use special days to make special content your readers will like and share.

7. 

   Content ideas: What's hot? Posted by Nick Usborne on 13 September 2011

   Nick Usborne recommends you use software to find out what subjects are hot, what's new and what gets shared most on social media. Then create a new page, focusing on a trending topic that is spreading fast.

8. 

   3 smart ways to make your web content pages more valuable and shareable Posted by Nick Usborne on 03 August 2011

   Google’s Panda update has reminded us all that engaging quality content is essential for online success. Nick Usborne, author of Wordtracker’s new book 101 Web Content Ideas, Tips and Resources, shares three ways to make your content more valuable to readers and more shareable.

9. 

   3 ways in which low quality content can damage your business Posted by Nick Usborne on 10 June 2010

   Companies are adding content to their websites at a faster rate than ever.

   Someone told them it was a good thing to do.

10. 

    Increase sales with Nick Usborne's "Buy" button techniques Posted by Nick Usborne on 15 September 2009

    As your final call to action, your "Buy" button is crucial for response yet often generic and uninspiring. Nick Usborne, author of Wordtracker's Writing Kick-Ass Website Sales Copy, explains how to increase response by making your "Buy" button an extension of your headline.

11. Only people buy Posted by Nick Usborne on 24 November 2006

    Email

    From: Nick Usborne, Copywriter

    To: Susan Webster, Virginia Veg

12. 

    When keywords don't deliver Posted by Nick Usborne on 25 November 2005

    If you've been working with keyword optimization for a while, you know there are times when some great keywords drive tons of traffic to your site, but the resulting conversion rate is terrible.