Nick Usborne
Nick Usborne is a leading authority on the subject of writing for the web. As a speaker, trainer and consultant he has worked with dozens of companies and organizations, including Yahoo!, J. Paul Getty Trust, Intuit, Walt Disney Attractions, Merck & Co and the National Cancer Institute. He is the author of “Net Words,” a must-have reference for both copywriters and writers of content online. Information about his speaking, training and consulting services is available through his site. Nick is also the publisher of the Excess Voice Newsletter for web copywriters and content writers.
Articles by Nick Usborne
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Increase sales with Nick Usborne's "Buy" button techniques by Nick Usborne, 15 September 2009
As your final call to action, your "Buy" button is crucial for response yet often generic and uninspiring. Nick Usborne, author of Wordtracker's Writing Kick-Ass Website Sales Copy, explains how to increase response by making your "Buy" button an extension of your headline.
Read: Increase sales with Nick Usborne's "Buy" button techniques
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Only people buy by Nick Usborne, 24 November 2006
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From: Nick Usborne, Copywriter
To: Susan Webster, Virginia Veg
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When keywords don't deliver by Nick Usborne, 25 November 2005
If you've been working with keyword optimization for a while, you know there are times when some great keywords drive tons of traffic to your site, but the resulting conversion rate is terrible.
