Articles by Category
Neil Davidson
Neil Davidson is a marketing communications consultant and writer with fifteen years experience in advertising and direct marketing at a senior level, in client and agency organisations, managing several major agencies and his own companies. He now works with several partners in the areas of advertising, direct marketing, digital marketing, narrative marketing and writing. He also teaches creative writing from time-to-time. Read his blog at Silver Darlings
Articles by Neil Davidson
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Keyword creativity in web design Posted by Neil Davidson on 11 February 2010
Can Bob Arden save his web design business? Will brother Mike's keyword strategy deliver results? Has 2nd in command Laura betrayed Bob? Will Bob, Carl and Larry finally confront their past?
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Keyword creativity in web design 6: Making the perfect pitch Posted by Neil Davidson on 11 November 2009
Bob Arden now realizes that he should have trusted Laura all along. It’s the day of the pitch, time to find out if he’s a winner or a loser.
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Keyword creativity in web design 5: Time to make amends Posted by Neil Davidson on 11 November 2009
Bob has followed Laura into Buck’s, his local restaurant, to confront her about her deception and found her with Carl Carter. It ended in a fight with Carl Carter.
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Keyword creativity in web design 4: Big brother is watching you Posted by Neil Davidson on 11 November 2009
The pitch is being run by Larry Mackay, an old buddy that he had fallen out with years ago, and the competing agency is run by a once mutual friend, Carl Carter. Now Mike, his opinionated younger brother, has told him that Laura, his deputy at the agency, is working against him, helping Carl Carter with the pitch.
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Keyword creativity in web design 3: Secrets and lies Posted by Neil Davidson on 11 November 2009
After discovering that he's about to become a father for the first time Bob's determined to improve the business, starting with the latest new business pitch, a website re-design for Larry Mackay, an old buddy that he had fallen out with. He's listening to advice from Mike, his opinionated younger brother, particularly about how to bring keyword research into the heart of his web design process. Still, at the back of his mind, he's worrying about Laura, his deputy at the agency, and the secret she hasn't revealed yet.
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Keyword creativity in web design 2: Using keyword research to tackle new business Posted by Neil Davidson on 11 November 2009
Bob Arden has just met up with Laura, his deputy, in Buck's, his local restaurant, after being away on vacation. Both have something to tell each other.
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Learn about your customers and drive creative marketing with keyword creativity Posted by Neil Davidson on 17 November 2008
David Ogilvy was one of the advertising greats. Ogilvy believed that part of the process of developing great creative ideas was immersion in information about a product and its consumers. He even described himself as ‘helpless without research material.’
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It's time for account planning to wake up to the power of keywords Posted by Neil Davidson on 06 August 2008
Keyword data could and should be one of the most important sources for account planners, argues Neil Davidson.
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Integrated marketing must change for the digital world Posted by Neil Davidson on 06 August 2008
Google is now the ultimate brand for young people because it gives them the tools they need to make choices. Read how digital search will change the way brands advertise forever.
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Park Seed: Sowing the seeds of success on the internet Posted by Neil Davidson on 31 August 2007
Park Seed is a multi-million dollar gardening business that had built its incredible success on print-based catalogs. So starting business on the internet seemed like a leap into the unknown. But there was a link between these different worlds...
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TrustyGuides.com uses Wordtracker as a market research department Posted by Neil Davidson on 31 August 2007
In 2004, Christopher Cummings had a big idea for a new website. Then he realized that success depended on much more than a big idea. And it was something very new to him, the intelligent use of keyword research data.
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MumsTheWord.com: Keyword strategy inspires niche business Posted by Neil Davidson on 22 July 2007
Finding a niche business is often the key to online success. Andrew Smith thought that most of the competitors for his new online baby store seemed to ignore the needs of mothers. In this case study Smith focuses his keyword strategy on the needs of mums, not just babies.
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Leading Las Vegas - how keyword insight drives a serial entrepreneur Posted by Neil Davidson on 04 April 2007
Keyword research insight is now being used by many entrepreneurs. Clarke Walton, the owner of several Internet-based businesses in Las Vegas, is one of these trailblazers, using it to help him in different ways every day.
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High quality writing and keyword research create The Definitive Caribbean Posted by Neil Davidson on 29 January 2007
James Henderson, an award-winning writer and an expert on the Caribbean is also the author of the Cadogan Guide to the Caribbean and The Bahamas, now in its sixth edition. He was in the perfect position to create a content rich.
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Adopt a healthy position Posted by Neil Davidson on 24 November 2006
Email
From: Neil Davidson, Freelance Writer
To: Susan Webster, Virginia Veg