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Mike Theodoulou
Mike Theodoulou has been in Online Marketing since 2000, and has specialised in Pay Per Click (PPC) and Conversion Optimization since 2006. He has worked with diverse clients from start-ups to well-known brands such as MTV Networks and Mercedes.
Mike is currently Director of Site Optimizer, a London PPC Management and Conversion Optimization agency, and writes for a number of blogs on the subjects of PPC and Online Marketing.
Mike is working with Wordtracker to develop Creative PPC, a simple, user-friendly PPC campaign building application.
You can follow Mike Theodoulou on Twitter here.
Articles by Mike Theodoulou
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PPC training from PPCblog Posted by Mike Theodoulou on 04 February 2011
If you are considering managing your own PPC campaigns, it is essential you get training and don’t just jump in blind with a budget and a prayer. With that in mind, I am reviewing PPCblog.com, one of the few PPC training resources that has impressed me.