Karen Durham-Diggins
Karen Durham-Diggins, kdd PR, is an independent PR Consultant for Wordtracker and is passionate about online PR, the use of keywords and multi-channel integration. Working exclusively with Digital Media clients since 1994, Cyberia - the first group of Internet Cafes, kdd now works extensively with specialist digital agencies, services and educational establishments. kdd is also a visiting lecturer at Hyper Island, Sweden.
Articles by Karen Durham-Diggins
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Case Study: Travel Intelligence by Karen Durham-Diggins, 20 May 2008
The web has spawned many great ideas. But great ideas on their own do not create great online businesses. TravelIntelligence.com is a collective of some of the most popular travel writers in Europe and together they have created over 8000 pages of excellent travel writing. But not a single page was optimized and as a result, readership and the business returns it could create had fallen well short of potential. Enter a hard-nosed business brain and an experienced SEO, and things started to change.