The Wordtracker Academy > Justin Deaville

Justin Deaville is Managing Director at internet marketing consultancy Receptional.com. He was chief executive officer (CEO) at Wordtracker from January 2011-December 2012.

Justin has worked with a variety of clients - including both established businesses such as social media management firm, Sendible.com; wine retailer, WinesDirect.co.uk; and the online gift specialists Presents for Men. You'll find a fuller profile on Google+ or LinkedIn

If you'd like to improve your online marketing, whether that's social media, SEO, PPC, or conversion optimization, just send me an email: jdeaville@receptional.com

Articles by Justin Deaville

• 

  Ugh! Is your site suffering from duplicate content? Posted by Justin Deaville on 08 May 2013

  Duplicate content is a really bad thing.

  If you have duplicate content on your site, Google doesn’t know which version of your page to rank.

  Any links you get will be split between the different versions of the page. So, each of your duplicate pages is likely to rank badly.

  And, as we know, badly ranking pages don’t attract traffic.

• 

  8 ways to improve your site's internal linking and attract more traffic Posted by Justin Deaville on 01 May 2013

  A well structured site can improve your chances of ranking well with the search engines. Intelligent internal linking, can be crucial to your site's SEO success. Yet it's often overlooked. So, here are eight ways to improve your site's internal linking.

• 

  How to create a site structure Google will love Posted by Justin Deaville on 01 May 2013

  A well planned site structure improves your chances of ranking well in Google's results. So, today, we’re going to look at how to set up your site’s structure - so that the search engines find our best and most profitable content and your site's visitors have a great experience.

• Which social media is best for you? [Video] Posted by Justin Deaville on 27 March 2013

  Social media is everywhere, just everywhere. There are thousands of different social media channels.

  Your business can’t be on all of them. And nor should it be.

  In this 7-minute video, you'll discover how to find the best social media channels for your business.

• Why social media matters [Video] Posted by Justin Deaville on 27 March 2013

  For a long while very few businesses were making money from social media. Recently, though, that has started to change. Today, some online companies are really benefiting from their investment in social marketing. In this 5-minute video Justin Deaville looks at at why social media matters, and how to get a return on your investment.

• How to increase your prices by 20%, without losing sales [Video] Posted by Justin Deaville on 14 March 2013

  What if you could increase your prices by 20%, without losing sales? Or, what if you could increase the number of newsletter sign-ups you get by 20%? Does it sound too good to be true?

• 

  How to set up Google Analytics Posted by Justin Deaville on 06 March 2013

  Whether you’re running the simplest blog or an enormous international ecommerce site, you should be measuring how visitors interact with your website.

  There are lots of analytics packages you can use. The most common - perhaps because it's free - is Google Analytics If you're new to analytics, this article will get you kick started. We'll help you install the software on your site. We’ll recommend some important business metrics you should be tracking. And we'll help you set up a keyword dashboard so you can track your traffic.

• 

  How to set up Google Webmaster Tools Posted by Justin Deaville on 05 March 2013

  If you’re serious about attracting search engine traffic, you'll want to sign up for a Google Webmaster Tools account. This guide shows you how.

• How to optimize your web page [VIDEO] Posted by Justin Deaville on 14 February 2013

  In this video, you'll learn how to search engine optimize your web page, so you can rank for the keywords you choose and attract more traffic from Google.

  Everything you'll see is practical and straight to the point, so sit back, press play and let's begin!

• 

  Venice. Penguin. Panda. Are Google’s changes leaving you behind? Posted by Justin Deaville on 16 January 2013

  Google makes about 500 changes a year to its search algorithm. That’s a lot. And, as a result, SEO advice gets out of date very quickly. Many of the SEO tips you’ll read on the internet are either dated or, worse, just plain wrong. So, here are seven of the most recent, significant changes to Google’s search results and how they affect you.

• 

  How to set up a WordPress website Posted by Justin Deaville on 10 January 2013

  If you’re looking to set up a new business in 2013, it’s essential that you choose an effective content management system, one that makes publishing simple. There are many online publishing platforms to choose from. But, if you’re intending to run a successful business, or create a blog that makes money, then WordPress is almost certainly your best solution.

• 

  Why keywords matter (video) Posted by Justin Deaville on 02 January 2013

  When you're writing copy for your web pages are you using words that doom you to failure right from the start?

  Will your audience even be able to find them?

• [Video] How to choose a great domain name for your business Posted by Justin Deaville on 20 December 2012

  If you’re thinking of starting up online, or creating a new blog, finding a memorable name can be a great way of boosting your chances of success.

• 

  Why keywords matter Posted by Justin Deaville on 19 December 2012

  Why do some sites get a lot of traffic and others zero? The following article helps to show why this happens.

• [Video] Why is SEO crucial to your online success? Posted by Justin Deaville on 11 December 2012

  Don't underestimate the importance of SEO. Even in the era of disruptive Google algorithm updates it's still invaluable for getting traffic to your website. This ten minute video outlines six ways that SEO can boost your marketing. Just click to watch.

• 

  Link building just got faster! Posted by Justin Deaville on 20 September 2012

  Search engines rely on links to tell them which sites are worth ranking and which are not. Simply put, the more links you have from a wide variety of quality sites, the higher your site will rank in Google's results.

  Knowing this, it's easy to get carried away, building lots of links while forgetting that quality is much more important than quantity.

  We’ve spent the past few months updating and changing Link Builder, so that it’s now easier to find and build quality links. In this post, we’re going to take you through the new features, and how they’ll help your link building.

• 

  Free webinar: 7 simple secrets to getting more links (and more money) Posted by Justin Deaville on 12 September 2012

  In this free webinar link builders Ken McGaffin and Garrett French shared link building tactics you can start using right away to get the rankings (and the sales) your business deserves.

• Infographic: How to build links to your website Posted by Justin Deaville on 20 March 2012

  Getting authoritative websites to link to you is one of the most demanding tasks in SEO (search engine optimization). Our latest infographic is a great reminder of 11 creative ways you can get links without asking.

• What you should know about Google Panda [Video] Posted by Justin Deaville on 14 March 2012

  We asked Eric Enge, co-author of 'The Art of SEO' to share his insights into the Panda update. Eric was happy to oblige with a video interview we're sure you'll enjoy.

• Keyword Research Guide Posted by Justin Deaville on 10 January 2012

• Keywords tool video | Quick Research for speedy results Posted by Justin Deaville on 22 February 2011

• Keywords video: Getting the most from the Title & Description Wizard Posted by Justin Deaville on 22 February 2011

• Keywords video: Get started with the Keyword Map Posted by Justin Deaville on 22 February 2011

• Keywords tool: How to get the most from your Campaign Dashboard Posted by Justin Deaville on 22 February 2011

• Video: How to set up your first Keywords Campaign Posted by Justin Deaville on 22 February 2011

• 

  SES London 2011: 301 takeaways and top tips Posted by Justin Deaville on 21 February 2011

  SES Conference & Expo covers basic, advanced and cutting edge SEO, PPC and online marketing. Mark Nunney, Thomas Baugh, Justin Deaville and Max Holloway have collected the best 301 top tips, takeaways and memorable quotes from SES London 2011.

• MarketingSherpa survey reveals the most effective SEO tactics Posted by Justin Deaville on 21 October 2010

  The SEO field is changing rapidly and it can be difficult to keep up with the latest thinking. Research firm MarketingSherpa has surveyed thousands of search marketers to discover today’s most effective SEO tactics. We got a sneaky preview, so we can tell you what's working in SEO - and what's not. By Wordtracker's own Justin Deaville.