The Wordtracker Academy > John Alexander

John Alexander is Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles. John is partner in online search engine marketing courses and Director of the Search Engine Academy with local training workshops located throughout North America.

Articles by John Alexander

Pushing your keyword research beyond the norm Posted by John Alexander on 22 July 2007

If your web pages are not focused on the right keyword phrases then you may find that other pages are much easier to find in the search results than yours.
How to build genuine SEO skills that will impact your online sales Posted by John Alexander on 24 November 2006

A beautiful website with no traffic or visibility can't survive in the business world. But a high ranking website that gets tons of traffic where no-one is compelled to make a purchase or take action, won't work for you either. Think "visibility PLUS a solid call to action."
Exploring beyond keywords into behavioral research Posted by John Alexander on 22 November 2006

If you have ever studied search engine optimization, then you'll know that most educators place tremendous importance on performing good keyword research. But for many website owners, their source of traffic is an after-thought.
How to choose keywords before they skyrocket in popularity Posted by John Alexander on 25 November 2005

Long before the days of researching phrases with the helpful online resources of today, keyword selection was often left to guesswork. However, guesswork is just not good enough in highly competitive standards.