The Wordtracker Academy > Ian Howie

Ian Howie started working in Search in 1995, turning professional in 2002 and specializing in PPC & Analytics since 2003. Ian has worked along side Wordtracker since 2006, authoring Google AdWords PPC Masterclass and contributing to Wordtracker Academy. Ian is both Google Adwords and Google Analytics qualified. Follow Ian Howie's PPC & analytics thoughts on Twitter @ihowie.

Articles by Ian Howie

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  An introduction to PPC advertising with Google Adwords Posted by Ian Howie on 10 February 2011

  Starting with the real life case of Douglas Twiddy, Ian Howie introduces Pay Per Click (PPC) advertising with a checklist for PPC success.

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  3 new Google Analytics features that you should be using already Posted by Ian Howie on 16 December 2010

  Analytics is “the science of analysis”. Website analytics tools like Google Analytics and Wordtracker Strategizer provide the ways and means to analyse your website data. However, somewhere along the line, some users and analytics vendors seem to have focused more on data and less on analysis. Ian Howie looks at some new Google Analytics features that are helping to re-address the balance.

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  Are you paying too much for your Adwords? Posted by Ian Howie on 02 February 2010

  Chances are you're paying too much for your Google AdWords pay per click advertising but you can start right now on the path to better response rates for less money.

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  Ian Howie's "Google AdWords PPC Masterclass" - your comments, feedback and questions Posted by Ian Howie on 29 October 2009

  Let us have your comments and questions on Wordtracker's new Google AdWords ebook

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  Treble response with 7 steps to Google AdWords optimization Posted by Ian Howie on 31 July 2009

  “After your advice I was able to cut my PPC spend while increasing the amount of clicks … we are getting three times as many enquiries as last year”, says Tony Brewin, MD of Wedding Caterers, SuperEvent.co.uk. That advice came from Ian Howie and here he shares it with you.

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  Are you using the trinity of PPC success to maximize your Google Adwords ROI Posted by Ian Howie on 18 November 2008

  Optimize your Google AdWords campaigns to maximize your Return On Investment (ROI) by using the same keywords within the Trinity of PPC Success:

  1) Keyword Bid
  2) Ad Copy
  3) Landing Pages

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  Increase your PPC profits with negative keywords Posted by Ian Howie on 17 October 2008

  Use 'negative keywords' and your PPC profits can increase dramatically. This valuable technique tells Google which phrases your ad should not be displayed for. For example, if you're selling brand new 'apple laptops', you don't want your ad to appear when someone searches for 'refurbished apple laptops', so 'refurbished' should be a negative keyword for your campaign.