The Wordtracker Academy > Greg Jarboe
Greg Jarboe is the President and Co-Founder of SEO-PR, a search engine optimization and online public relations firm. He is also the news search, blog search and PR correspondent for the Search Engine Watch Blog.
Articles by Greg Jarboe
Using top search keywords in online public relations Posted by Greg Jarboe on 04 April 2007
SEO-PR has been offering optimized press release services since March 2003. But, the first time my online public relations firm recommends using top search keywords in headlines and at least the first 100 words of optimized press releases, I can't tell you how frequently new clients are surprised.
Many people mistakenly believe that search engine optimization and online public relations firms can magically optimize a press release - without modifying any release content - by adding invisible meta keywords tags. So, they are shocked, shocked to find that their top search keywords actually need to appear high up in very visible locations.