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Gareth Davies
Gareth Davies has worked in SEO since 2002 and is now director of the SEO agency GSINC Ltd. As well as client work he also consults for the web retailer group SafeBuy and is editor of Ecommerce Monthly newsletter. Follow him on Twitter @GarethGSINC
Articles by Gareth Davies
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18 ways to take advantage of Facebook and Twitter for your business Posted by Gareth Davies on 03 May 2012
Social media is huge. Just look at the stats. Below are 18 simple ways to get your social media marketing right.
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18 link building tips from SES London Posted by Gareth Davies on 12 April 2012
When link building experts Patrick Altoft, Kristjan Hauksson and Mikel deMib Svendsen got together this year at London SES, the result was an insight into the world of advanced link building Here is what these experts had to say.
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How to hijack, monitor and automate your social media campaigns for quick wins! Posted by Gareth Davies on 10 April 2012
In recent years social media has become an advanced and at times complex field for business owners. From monitoring to automation, human interaction to buzz hijacking, staying on top of the game is crucial. At this year’s London SES Andrew Girdwood, Paul Madden and Marcus Tober set about demystifying what’s hot and what’s not.
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32 things you ought to know about PPC Posted by Gareth Davies on 16 March 2012
PPC can be a rather strange and potentially expensive world for newcomers if things go wrong, but with a bit of knowledge disasters can be averted and money saved.
Duncan Parry, Head of Paid Search at digital marketing agency STEAK Digital was on hand at SES London 2012 to run through the basics of PPC.
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What everybody ought to know about link building Posted by Gareth Davies on 07 March 2012
Lisa D Myers of Verve Search and Patrick Altoft of Branded 3 look at link analysis, prospecting, linkbait and the things you want to avoid when undertaking what is arguably the most important activity in SEO … link building.
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The secrets of landing page optimization Posted by Gareth Davies on 07 March 2012
Landing page optimization can be crucial in determining the profitability of your SEO and PPC campaigns. At SES London this year, Wordtracker’s Gareth Davies was on hand to listen to what Nathan Richter from Monetate and Karl Blanks from Conversion Rate Experts had to say.
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SEO and conversion with post-Panda Google Posted by Gareth Davies on 15 February 2012
With Google’s Panda update helping big brands, small businesses face the challenge of targeting the long tail with limited resources.
At the London Conversion Conference, Gareth Davies heard some suggestions from Patrick Altoft of Branded 3
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Ecommerce conversion tips from Bryan Eisenberg Posted by Gareth Davies on 08 February 2012
Fact: $56.8 billion will be spent this year on generating website traffic, but only 2-3% of those visitors will actually convert. But why isn’t conversion going up? Gareth Davies listened to ecommerce conversion expert Bryan Eisenberg to find out how to increase those conversion rates.
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9 ecommerce mistakes and how to avoid them Posted by Gareth Davies on 01 February 2012
With the help of hundreds of eye-tracking study videos and a wealth of firsthand data, Michael Summers and Jim Hudson of Paypal have been able to identify a range of common ecommerce mistakes that can take place on websites.
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63 conversion tips from Conversion Conference London Posted by Gareth Davies on 05 December 2011
Over two days in London’s Business Design Center, some of the world’s foremost consultants and speakers on conversion rate optimization gathered for the first major event of its kind in the UK. Gareth Davies was on hand to cover the event and he took away 63 top conversion tips.
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5 ways video can seriously help your SEO Posted by Gareth Davies on 10 June 2011
Video is SEO friendly, Google-Panda friendly and on Google’s results pages to stay. Google is placing more value on long stays and visitors watching videos stay longer than others. So it's time to start taking video seriously and Gareth Davies details five ways video can seriously help your SEO.
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Six things you have got to know before you build links Posted by Gareth Davies on 17 May 2011
Since 1998 links have been the foundation of Google’s ranking algorithm. But too many people still don't realize that 90% of what they need to do is to get other sites to link to them. Gareth Davies summarizes Patrick Altoft’s recent SES presentation on some basics of link building, including brand v keyword-rich links, competitor analysis, content syndication and replicating competitors’ links.
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SMX London: 221 takeaways and top tips Posted by Gareth Davies on 16 May 2011
SMX London is now consistently SMX Advanced and so worthy of our and your attention. Gareth Davies, Mal Darwen and Mark Nunney attended and were ably supported by Thomas Baugh manning the Twitter watchtower.
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12 Essential SEO Tips by Dave Naylor Posted by Gareth Davies on 05 May 2011
SEO is about great content and great site architecture ... it’s certainly not about spam and trying to fool Google. From a Dave Naylor SES presentation, Gareth Davies provides 12 essential SEO tips for 2011.
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60 takeaways from Think Visibility Leeds Posted by Gareth Davies on 08 March 2011
The latest Think Visibility conference organized by Dom Hodgson, was held this month at Alea Casino in Leeds. Around 150 practitioners of SEO, social media and affiliate marketing met for a one day powerhouse of a conference. With some big name speakers lined up as well as some big name attendees in the audience, Wordtracker sent Gareth Davies along to gather some of the top takeaways from the event.