The Wordtracker Academy > Gareth Davies

Gareth Davies has worked in SEO since 2002 and is now director of the SEO agency GSINC Ltd. As well as client work he also consults for the web retailer group SafeBuy and is editor of Ecommerce Monthly newsletter. Follow him on Twitter @GarethGSINC

Articles by Gareth Davies

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  Is link building dying? Posted by Gareth Davies on 07 May 2013

  When Kevin Gibbons took to the stage at London SES, he was quick to remind delegates that links existed before Google. From the earliest days of the internet, people wanted to generate traffic, get leads and promote their websites. Here's a round-up of the link building tips that Kevin Gibbons, Blueglass.com and Paul Madden, Automica.com, provided.

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  Are you creating online videos yet? Posted by Gareth Davies on 02 April 2013

  Can videos really be used to sell to the general public and clients? Well, Greg Jarboe of SEO PR and Phil Nottingham of Distilled certainly think so, and at London SES 2013 they shared some of their ideas.

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  15 Ways to fix duplicate content & keep Google happy! Posted by Gareth Davies on 26 March 2013

  Duplicate web pages can be a problem for many websites. Whether it occurs from re-using manufacturers' descriptions, CMS systems that publish accidental duplicate pages' site content, or even people stealing your content. Duplication can cause problems, and confuse Google.

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  Google’s paid search: Tips and techniques from the pros Posted by Gareth Davies on 19 March 2013

  Driving organic traffic to a website can be a tough challenge. As a result, paid search has become an increasingly popular choice for many businesses. At this year’s London Search Engine Strategies conference, Arianne Donoghue of Premier Farnell and Sam Noble of Koozai spoke about Google’s paid search and where it's going next.

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  The creative content marketing explosion: and why you should be part of it Posted by Gareth Davies on 14 March 2013

  Gareth Davies was at SES London earlier in the year and got to speak to some of the best internet marketing experts while he was there. Here he reports on what Lee Odden had to say about creative content marketing.

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  17 sure-fire ways to promote your online videos Posted by Gareth Davies on 06 December 2012

  Producing web videos can be a fantastic way of showcasing your business. But, you must also promote your videos properly (if you want them to be watched by a wide audience). In an extract from his VIDEOTASTIC! e-book, Gareth Davies outlines 17 ways to market your online videos.

• How to prepare for your online video shoot [VIDEO] Posted by Gareth Davies on 23 October 2012

  In this 2-minute video, Gareth Davies outlines the factors you need to consider before you start filming your own online videos.

• How to boost conversion with awesome web videos Posted by Gareth Davies on 13 September 2012

  Gareth Davies runs through the different types of video you can use to attract more people to your website - and make more sales.

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  18 ways to take advantage of Facebook and Twitter for your business Posted by Gareth Davies on 03 May 2012

  Social media is huge. Just look at the stats. Below are 18 simple ways to get your social media marketing right.

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  18 link building tips from SES London Posted by Gareth Davies on 12 April 2012

  When link building experts Patrick Altoft, Kristjan Hauksson and Mikel deMib Svendsen got together this year at London SES, the result was an insight into the world of advanced link building Here is what these experts had to say.

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  How to hijack, monitor and automate your social media campaigns for quick wins! Posted by Gareth Davies on 10 April 2012

  In recent years social media has become an advanced and at times complex field for business owners. From monitoring to automation, human interaction to buzz hijacking, staying on top of the game is crucial. At this year’s London SES Andrew Girdwood, Paul Madden and Marcus Tober set about demystifying what’s hot and what’s not.

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  32 things you ought to know about PPC Posted by Gareth Davies on 16 March 2012

  PPC can be a rather strange and potentially expensive world for newcomers if things go wrong, but with a bit of knowledge disasters can be averted and money saved.

  Duncan Parry, Head of Paid Search at digital marketing agency STEAK Digital was on hand at SES London 2012 to run through the basics of PPC.

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  What everybody ought to know about link building Posted by Gareth Davies on 07 March 2012

  Lisa D Myers of Verve Search and Patrick Altoft of Branded 3 look at link analysis, prospecting, linkbait and the things you want to avoid when undertaking what is arguably the most important activity in SEO … link building.

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  The secrets of landing page optimization Posted by Gareth Davies on 07 March 2012

  Landing page optimization can be crucial in determining the profitability of your SEO and PPC campaigns. At SES London this year, Wordtracker’s Gareth Davies was on hand to listen to what Nathan Richter from Monetate and Karl Blanks from Conversion Rate Experts had to say.

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  SEO and conversion with post-Panda Google Posted by Gareth Davies on 15 February 2012

  With Google’s Panda update helping big brands, small businesses face the challenge of targeting the long tail with limited resources.

  At the London Conversion Conference, Gareth Davies heard some suggestions from Patrick Altoft of Branded 3

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  Ecommerce conversion tips from Bryan Eisenberg Posted by Gareth Davies on 08 February 2012

  Fact: $56.8 billion will be spent this year on generating website traffic, but only 2-3% of those visitors will actually convert. But why isn’t conversion going up? Gareth Davies listened to ecommerce conversion expert Bryan Eisenberg to find out how to increase those conversion rates.

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  9 ecommerce mistakes and how to avoid them Posted by Gareth Davies on 01 February 2012

  With the help of hundreds of eye-tracking study videos and a wealth of firsthand data, Michael Summers and Jim Hudson of Paypal have been able to identify a range of common ecommerce mistakes that can take place on websites.

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  63 conversion tips from Conversion Conference London Posted by Gareth Davies on 05 December 2011

  Over two days in London’s Business Design Center, some of the world’s foremost consultants and speakers on conversion rate optimization gathered for the first major event of its kind in the UK. Gareth Davies was on hand to cover the event and he took away 63 top conversion tips.

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  5 ways video can seriously help your SEO Posted by Gareth Davies on 10 June 2011

  Video is SEO friendly, Google-Panda friendly and on Google’s results pages to stay. Google is placing more value on long stays and visitors watching videos stay longer than others. So it's time to start taking video seriously and Gareth Davies details five ways video can seriously help your SEO.

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  Six things you have got to know before you build links Posted by Gareth Davies on 17 May 2011

  Since 1998 links have been the foundation of Google’s ranking algorithm. But too many people still don't realize that 90% of what they need to do is to get other sites to link to them. Gareth Davies summarizes Patrick Altoft’s recent SES presentation on some basics of link building, including brand v keyword-rich links, competitor analysis, content syndication and replicating competitors’ links.

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  SMX London: 221 takeaways and top tips Posted by Gareth Davies on 16 May 2011

  SMX London is now consistently SMX Advanced and so worthy of our and your attention. Gareth Davies, Mal Darwen and Mark Nunney attended and were ably supported by Thomas Baugh manning the Twitter watchtower.

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  12 Essential SEO Tips by Dave Naylor Posted by Gareth Davies on 05 May 2011

  SEO is about great content and great site architecture ... it’s certainly not about spam and trying to fool Google. From a Dave Naylor SES presentation, Gareth Davies provides 12 essential SEO tips for 2011.

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  60 takeaways from Think Visibility Leeds Posted by Gareth Davies on 08 March 2011

  The latest Think Visibility conference organized by Dom Hodgson, was held this month at Alea Casino in Leeds. Around 150 practitioners of SEO, social media and affiliate marketing met for a one day powerhouse of a conference. With some big name speakers lined up as well as some big name attendees in the audience, Wordtracker sent Gareth Davies along to gather some of the top takeaways from the event.