Daniel Bower
Daniel Bower is Project Manager at eMomentum the makers of welovelocal.com a local business directory for the UK.
Articles by Daniel Bower
-
Five Tips To Maximise The Long Tail Of Local Search by Daniel Bower, 12 February 2008
Local search is fast becoming the most exciting search vertical on the web. Recent research by the Kelsey Group reported that 70% of Americans consult the web before making local buying decisions, while 36% of search engine queries now request local results. By exploring local search, small business owners and marketers can benefit from both direct lead generation and general brand awareness. Brushing up your local keyword research skills is the place to start.