The Wordtracker Academy

5-Minute SEO With SEO Blogger For Firefox

Wed, 24 Jun 2009 08:50:00 +0000

Anyone who has tried search engine optimization knows how important keyword research is. Well, good news everyone; keyword research just got a whole lot quicker and easier with Wordtracker's new, free Firefox extension - SEO Blogger.

SEO Made Simple with SEO Blogger Firefox Addon

Wed, 24 Jun 2009 08:43:00 +0000

Calling all you bloggers! Wordtracker have launched a fantastic new tool that will see bloggers writing fully optimized posts without having to leave the page. Andy Mindel (picture left) talks to Rachelle Money about how he came up with SEO Blogger and how it will benefit the blogosphere.

How Newspapers Plan To Make Money Online

Wed, 27 May 2009 11:35:00 +0000

In Wordtracker's last Online Journalism article I posed the question of whether readers would be prepared to pay for stories online and the response was a very loud NO! But the days of free are numbered and despite the seemingly reticent position of many readers, the momentum is beginning to build towards a variety of pay models such as subscriptions, micropayments or pay walls. We take a look at what newspapers and publishers are doing to get money from online content.

How To Maximize Your Site's Response Rate With Continual Optimization

Fri, 01 May 2009 09:10:00 +0000

Bryan and Jeffrey Eisenberg are the authors of a bunch of books like Waiting for Your Cat to Bark? and Call to Action which got them on the New York Times, Business Week and the Wall Street Journal's best sellers lists. They started their company FutureNowInc.com more than a decade ago and have just launched a new program called OnTarget, a service which monitors your website 24/7, uncovers reasons as to why it's under-performing, and then gives you specific recommendations to help keep your revenue goals on target. The Eisenberg brothers spoke to Rachelle Money about how they came up with the idea.

What Use Is A Show For SEO?

Fri, 01 May 2009 08:33:00 +0000

@marknunney and @mald from the @wordtracker team will be at SMX London. To make sure he is spending his time wisely, Mark Nunney challenged show organizer, journalist and SEO practitioner Chris Sherman with the question: What use is a show for SEO? If you like his answers as much as we do then we'll see you at London SMX on 18-19 May.

Writing Kick-Ass Website Sales Copy

Wed, 08 Apr 2009 16:19:00 +0000

Some people think writing sales copy for the web is exactly the same as writing for print. Many make the simple mistake of copying and pasting their print-based marketing messages onto their websites, and then scratch their heads wondering why their conversion rates are poor. Wordtracker has teamed up with Nick Usborne, a leading authority on the subject of writing for the web, in a new e-book which shows you how to make the transition from writing print sales copy to online copy and stay one step ahead of your competitors.

Successful Online Public Relations With Greg Jarboe

Wed, 08 Apr 2009 14:51:00 +0000

How do you generate great online PR? How can keyword research benefit an online PR campaign and what are the things people should avoid? These are just some of the questions we put to Greg Jarboe, President and co-founder of SEO-PR, a search engine optimization and online public relations firm. Greg has written numerous articles for Search Engine Watch and has contributed to Wordtracker's newsletter too, so who better to tell us how online PR really works?

Would You Pay To Read Your Newspaper Online?

Wed, 08 Apr 2009 10:35:00 +0000

Newspapers are struggling to find a new business model for their online editions. Some have folded at the challenge and packed up the printing presses while others have thrown up pay walls. The only question editors want the answer to is, are readers prepared to pay for online content?

Interview: Guy Kawasaki Learns About Keyword Research

Fri, 06 Mar 2009 12:55:00 +0000

Ahead of his keynote speech at Search Engine Strategies New York, Guy Kawasaki - the man who could have been king of Yahoo - talks with Mark Nunney about Twitter and his site, Alltop. Guy reveals he doesn't do keyword research (so Mark does some SEO and keyword research for Alltop).

The Bad, Good And Ugly Advice Given To Journalists On SEO

Tue, 24 Feb 2009 15:20:00 +0000

How do journalists learn about SEO? Many of them will Google the term to find out what it's all about and how it will impact on their writing skills. When looking at the kind of advice there is for journalists online, it seems clear that many commentators from the journalistic side of the fence misconstrue what SEO is about, while SEOs themselves seem to be clueless about what journalists actually do, and about what writing responsibilities they have.

Top 10 Free SEO & Keyword Tools And Reports From Wordtracker

Fri, 13 Feb 2009 16:41:00 +0000

With no mention of the CC it’s a good time to remind you of all the lovely freebies we have on our website. Take a look at our free guides on keyword research, as well as our fantastic tools and videos, which should help you come up with some fresh ideas for your 2009 SEO strategy. Here's our top ten for you to enjoy.

Lisa Ditlefsen - SEO Chick

Fri, 13 Feb 2009 16:01:00 +0000

Lisa Ditlefsen, the original SEO Chick herself, speaks to Rachelle Money ahead of London's Search Engine Strategies Conference about what it's like to be a woman in SEO, and why she's decided to start up her very own search agency.

10 Ways To Use LinkedIn To Find A Job

Fri, 13 Feb 2009 13:28:00 +0000

LinkedIn, 'facebook for business', with over 35 million users, is a serious networking tool for businesses and professionals alike. Here, start up guru, online marketing legend, Twitter superstar, and New York SES keynote speaker, Guy Kawasaki, introduces us to the power of LinkedIn by showing how to use it to find a job.

Say Hello At SES London & New York

Fri, 13 Feb 2009 11:51:00 +0000

If you're attending the Search Engine Strategies Conference (SES) at London or New York then say hello to myself and Shahid Awan, Wordtracker's new search evangelist.

How To Make Blogging Work For Your Business

Tue, 03 Feb 2009 13:46:00 +0000

Are you looking to grow a business? Do you want to break the demoralizing cycle of cold-call, pitch and knock-back, while attracting the custom, respect and recognition that you surely deserve?

Microblog Your Way To Success With Twitter – The Ultimate Networking Tool

Mon, 02 Feb 2009 15:35:00 +0000

Twitter is a powerful (micro)blogging site you can use to spread your message around the globe.

How Hearst Magazines Increased Website Traffic By 150% With SEO And Wordtracker

Sun, 01 Feb 2009 19:44:00 +0000

Since using the Wordtracker keyword research tool Dan Roberts says Hearst Publication's online traffic has grown 150%. Hearst publishes 15 of the world's most popular magazines such as Cosmopolitan, Esquire, Oprah's O Magazine, and Good Housekeeping as well as five web-only magazines. We talked to Roberts, Senior SEO Analyst for Hearst Publications' Digital Media team. As a former print journalist he knows all too well the challenges of introducing SEO and keyword research to a traditional media platform. And thank goodness he did.

Can SEOs And Journalists Really Be Friends?

Wed, 28 Jan 2009 10:56:00 +0000

Search engine optimization (SEO) makes journalists groan. They bristle at the idea of ‘stuffing keywords’ into their copy while managers who often don’t understand SEO are desperate for the extra traffic good search rankings could bring. But the truth is that there are many parallels between SEO and journalistic writing and that SEO really can be a journalist’s best friend. Rachelle Money explains.

Online Journalism And SEO Project - An Introduction

Fri, 23 Jan 2009 16:50:00 +0000

We're starting a new project to explore the role keyword research and search engine optimization can play in online journalism.

The SEO Pro's Secret Path

Tue, 18 Nov 2008 13:12:00 +0000

Your Search Engine Optimization (SEO) should focus on achieving success for the keywords that will deliver the most profit. That seems obvious but how do you find and prioritize those keywords? SEO pro Mark Nunney introduces the process so you can apply it to your own site.

Are You Using The Trinity Of PPC Success To Maximise Your Google Adwords ROI?

Tue, 18 Nov 2008 13:06:00 +0000

Optimize your Google AdWords campaigns to maximize your Return On Investment (ROI) by using the same keywords within the Trinity of PPC Success: (1) Keyword Bid, (2) Ad Copy and (3) Landing Pages.

Learn About Your Customers And Drive Creative Marketing With Keyword Creativity

Mon, 17 Nov 2008 11:06:00 +0000

David Ogilvy was one of the advertising greats. Ogilvy believed that part of the process of developing great creative ideas was immersion in information about a product and its consumers. He even described himself as ‘helpless without research material.’

Aaron Wall's SEO Book: 50 Kick-Ass Keyword Strategies

Thu, 06 Nov 2008 09:09:00 +0000

Wordtracker have enlisted the help of one of the most respected SEO experts on the planet, Aaron Wall, to write an exclusive e-book on 50 of the best keyword strategies to use in the quest for online success. Our very own journalist, Rachelle Money caught up with Aaron to ask him more about the book and get some hints about what readers can expect.

Father of Link Building, Eric Ward, Reveals His Link Building Secrets

Wed, 05 Nov 2008 10:08:00 +0000

You need to actively build links if you want to improve your traffic and get high search engine rankings. But how do you do it? Eric Ward is a master link builder who counts the likes of Amazon, the Discovery Channel and Warner Bros among his list of clients. As a healthy obsessive, there is nothing Ward doesn't know about link building, making him the foremost expert in his field. In our exclusive interview Ward imparts some of his best pearls of wisdom on everything you ever wanted to know about link building.

How To Use A Tool To Build Links: Introducing The Keyword Questions Tool

Wed, 05 Nov 2008 10:05:00 +0000

The Link Building Mindset

Wed, 05 Nov 2008 09:05:00 +0000

We all know that one-way links from authority websites are essential if your link building efforts are to be successful. But what does it take to get those authority sites to link to you? Well, you’ll probably guess that it is not easy - quality links don’t materialize from feeble or automated requests. To get those ever so valuable links you’ve got to adopt the right mindset - the principles that show link targets you mean business and that you’re worth linking to.

Here’s my baker’s dozen…

10 Ways To Build Keyword Rich Inbound Links

Wed, 05 Nov 2008 09:02:00 +0000

Creating keyword rich content goes well beyond writing a few articles for your site. Search engine optimization is a discipline which can be used in every corner of your website, including inbound and outbound links. In this article we show you just how easy it is to boost your search engine rankings simply by building keyword rich links.

More Online Marketing Advice For Success In A Recession

Tue, 04 Nov 2008 13:05:00 +0000

They Said Douglas Twiddy Was Crazy When He Launched His Holiday Company, But When Online Bookings Increased By 50% with Pay Per Click Advertising…

Mon, 03 Nov 2008 13:26:00 +0000

Ian Howie is Wordtracker’s own Pay Per Click (PPC) expert who manages our PPC training and our PPC campaigns. Here he gives us a Checklist For PPC Success that you can use to make your PPC campaigns as profitable as the Twiddys.

Increase Your PPC Profits With Negative Keywords

Fri, 17 Oct 2008 13:21:00 +0000

Use 'negative keywords' and your PPC profits can increase dramatically. This valuable technique tells Google which phrases your ad should not be displayed for. For example, if you're selling brand new 'apple laptops', you don't want your ad to appear when someone searches for 'refurbished apple laptops', so 'refurbished' should be a negative keyword for your campaign.

Boost Your Marketing Campaigns With Keyword Creativity

Fri, 17 Oct 2008 12:11:00 +0000

Neil Davidson is a marketing communications consultant and writer with fifteen years experience in advertising and direct marketing. He gives us the low-down on what keyword creativity is and how to use it to boost your advertising and marketing campaigns.

Why SEO For Profit Must Target Groups Of Keywords

Fri, 17 Oct 2008 11:04:00 +0000

You know targeting keywords is important, but targeting single keywords with your SEO is unlikely to be profitable – SEO for profit must target groups of keywords. Here we’ll tell you why and explain how.

The Rules Of Online Marketing In A Recession

Fri, 17 Oct 2008 09:22:00 +0000

Wordtracker Academy asked me, as an experienced internet marketer, if I could offer some perspective on today's business and financial climate. They specifically wanted to know how it impacts internet marketers and others who use the internet to market online.

A Journalist's View Of The BBC Writing For The Web Training

Thu, 16 Oct 2008 08:38:00 +0000

Journalists of all types are being asked to learn how to write for the web. I traveled to London in September for a two-day course 'Writing for the Web' run by the British Broadcasting Corporation. So just what are people being taught about the web?

Your Responses To 7 Steps To A Perfect PPC Campaign

Wed, 15 Oct 2008 09:41:00 +0000

Wordtracker Addresses Online Retailers

Fri, 26 Sep 2008 11:12:00 +0000

Ken McGaffin, Chief Marketing Officer of Wordtracker, will address the ECMOD2008 Conference at Earls Court, London, on 1st October 2008. ECMOD is an annual conference and exhibition for executives engaged in the catalogue and home shopping sector.

2 SEO And Link-Building Gurus For The Price Of 1

Mon, 15 Sep 2008 11:31:00 +0000

Both Wordtracker's own link-building guru Ken McGaffin and SEOBook writer Aaron Wall were recently interviewed on Business Technology Radio.

7 Steps To A Perfect Pay Per Click Campaign

Wed, 03 Sep 2008 12:18:00 +0000

Pay Per Click can be a little daunting, especially for small businesses who don't know the tactics to use in this type of advertising campaign. Wordtracker's very own PPC expert, Ian Howie, takes us through the seven stages of Pay Per Click, including how to use keyword research to refine your strategy.

How To Successfully Optimize A Page For Over 10,000 Keywords

Wed, 03 Sep 2008 11:35:00 +0000

A quick guide to optimizing a page for search engines to successfully target over 10,000 keywords.

iStylista Combine Blogging With Keyword Research To Double Sales In Four Months

Wed, 03 Sep 2008 11:31:00 +0000

Blogging is not just an important way to connect with your audience, it's also a great way of including keyword rich content on your site. Online personal stylist service iStylista.com found that their sales had doubled in just a matter of months, after they had launched their blog. Wordtracker spoke to its co-founder Hayden Allen-Vercoe to find out how he did it.

Are Web Designers Clueless About SEO?

Wed, 03 Sep 2008 10:41:00 +0000

Interview With Peter Kent, Author Of Search Engine Optimization For Dummies

Thu, 07 Aug 2008 11:11:00 +0000

Peter Kent is a renowned SEO expert responsible for a number of books and articles, as well as CEO of a successful consultancy firm. He talks of his frustrations at an industry he believes is now mostly scam, and of how small businesses can achieve great results without having to rely on expensive or time- consuming content.

Specialised Information Publishers Association (SIPA) Annual Conference

Thu, 07 Aug 2008 11:07:00 +0000

Search Engine Optimization is beginning to creep into all sorts of industries, and the publishing sector is no different. At a major conference in London last month, publishers met SEO and Social Media Marketing specialists to learn more about creative opportunities online.

Case Study: John Pye And Sons Auctioneers And Valuers

Thu, 07 Aug 2008 10:25:00 +0000

In our last newsletter we introduced you to In Good Company Workplaces in New York, a company who gained fantastic media attention by sheer perseverance and good fortune. This time, we want to show you how one company got great press attention after they spotted an opportunity to piggyback the hottest story of the year – the credit crunch.

Web Content Recipe: Carving Up Mark Nunney

Thu, 07 Aug 2008 10:23:00 +0000

Regular readers will know that in the past few newsletters we have published three different articles on our SEO expert Mark Nunney. Believe it or not, all of these articles came from one interview. In this chapter of our Web Content Recipe book, I want to show you how you can get as much content for your site from one interview.

Round-Up of Newsletter 11

Thu, 07 Aug 2008 09:10:00 +0000

It's Time For Account Planning To Wake Up To The Power Of Keywords

Wed, 06 Aug 2008 19:22:00 +0000

Keyword data could and should be one of the most important sources for account planners, argues Neil Davidson.

Integrated Marketing Must Change For The Digital World

Wed, 06 Aug 2008 18:13:00 +0000

Google is now the ultimate brand for young people because it gives them the tools they need to make choices. Read how digital search will change the way brands advertise forever.

How Lurpak's Post-Xmas Campaign Was Left With The Scraps

Wed, 06 Aug 2008 17:25:00 +0000

Branding campaigns aim to build positive associations in the consumer’s mind so that they will look favorably on a company or product in the future.

Why Online PR and SEO Go Hand In Hand

Wed, 06 Aug 2008 17:25:00 +0000

Once you’ve optimized your website copy, you’ll find that the most important part of the optimization process happens off the page – with links from external sites back to yours playing a vital role in telling Google and other search engines how important your site really is.

Keyword Creativity: An Online Opportunity For Ad Agencies?

Wed, 06 Aug 2008 17:24:00 +0000

In 2002, AT&T made a major mistake. As part of the launch of its mobile initiative mLife, the company purchased television advertising during the Super Bowl coverage. Nothing wrong with that – along with the Oscars, it attracts one of the biggest audiences in American television and is seen as a creative showcase for the best in American advertising.

Wordtracker Training Europe's Elite MBAs

Wed, 06 Aug 2008 09:52:00 +0000

Wordtracker’s Ken McGaffin is hosting a training session in London for students of the IE Business School studying for their Masters Degree in Digital Advertising & Communication.

Case Study: In Good Company

Tue, 22 Jul 2008 11:50:00 +0000

SEO is about the off page factors as well as the on page factors - small businesses usually neglect the former. Getting external sites to write about you, especially top news sites, can do wonders for your inbound links and as a result improve your search engine rankings. Here’s how one company got top rate media coverage.

Chris Garrett Q&A

Tue, 22 Jul 2008 11:48:00 +0000

Chris Garrett is a professional blogger and co-author of the recently published ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income. Wordtracker's journalist Rachelle Money caught up with Garrett to pick his brains on how to crack the mini industry of blogging.

SEO Expert Series: Using An SEO Agency And What To Expect

Tue, 22 Jul 2008 11:46:00 +0000

As our expert interview series begins to wind down, Rachelle Money spoke to Wordtracker's SEO expert Mark Nunney about what people should look out for when recruiting and working with an SEO agency who you want to work on your website.

Web Content Recipe: Observation

Tue, 22 Jul 2008 11:45:00 +0000

Every day we make observations, basing important decisions and forming judgments as a result of them. The power of observation is another one of those off the page processes we go through which can determine the content we choose to put online. In the latest chapter of our Web Content Recipe Book we look at how active observational skills can enhance the direction and quality of your website's content.

Round-Up of Newsletters 9 & 10

Tue, 22 Jul 2008 11:44:00 +0000

Interview With Larry Chase, Founder Of Web Digest For Marketers

Thu, 26 Jun 2008 12:34:00 +0000

The Web Digest for Marketers has been in existence online for 13 years. At first Larry Chase, founder and editor of the newsletter, had just one topic to cover – online marketing – but as the industry went forth and multiplied, online marketing expanded to cover 52 different niches. Chase's staying power comes from his ability to explore these niches and create great content for his subscribers. Here he tells us everything there is to know about creating longevity through long tail content for newsletters.

Mark Nunney's 12 Most Common SEO Mistakes: SEO Expert Series

Thu, 26 Jun 2008 12:31:00 +0000

Have you ever embarked on some SEO work and got that sinking feeling that you might be doing something wrong? You're not alone. Our expert Mark Nunney gives us the dirty dozen top mistakes he sees being made in SEO, as well as tips on how to negotiate the pitfalls.

Web Content Recipe: Inspirational Quotes

Thu, 26 Jun 2008 12:28:00 +0000

Inspirational quotes can come from just about anywhere – a book, a song, something your grandma used to say. As long as it gets the cogs in your brain turning, it probably has the potential to inspire an article.

Round-up of Newsletter 8 - Rand Fishkin

Thu, 26 Jun 2008 10:04:00 +0000

How Quality Newspapers Can Be A Rich Source Of Keyword Ideas

Wed, 25 Jun 2008 18:02:00 +0000

ECommerce Help On The Radio

Mon, 23 Jun 2008 11:44:00 +0000

Viral Marketing Insights From WillItBlend.com

Wed, 11 Jun 2008 13:01:00 +0000

Creating great content means you have to look beyond the norms of written articles and blogs. Extending the possibilities to video can be a valuable and rewarding platform (and it doesn’t have to be expensive either), as the phenomenal success of Blendtec’s Will It Blend? has proven.

Case Study: White Hat Media

Wed, 11 Jun 2008 12:58:00 +0000

Search Engine Optimization is never black or white, or is it? We talk to White Hat Media's Romain Romagnan about black hat and white hat SEO, and on how to avoid rogue traders.

SEO Expert Series: Mark Nunney

Wed, 11 Jun 2008 12:50:00 +0000

Wordtracker would like to introduce our very own expert in Search Engine Optimization, Mark Nunney. Journalist Rachelle Money kicks off a special interview series with Mark, in a Question and Answer article where she picks his brains on top tips for SEO work, emerging trends and advice.

Web Content Recipe: How To Get Ideas

Wed, 11 Jun 2008 11:01:00 +0000

Wordtracker has been busy cooking up a new Web Content Recipe book for our readers to glean ideas for content for their website. The second in our series is an article about where ideas come from and how to act on them.

Round-Up of Newsletter 7

Wed, 11 Jun 2008 11:00:00 +0000

A Journalist's View of Wordtracker's Course On Search Engine Marketing Essentials

Tue, 10 Jun 2008 16:20:00 +0000

Wordtracker sent me on a two-day course called Search Engine Marketing Essentials. In this article I want to tell you how useful I found it from a journalist’s perspective and what I think newspapers should be doing online.

Rand Fishkin Interview - Social Media Marketing And Viral Marketing

Tue, 20 May 2008 18:50:00 +0000

Rand Fishkin is a popular speaker at search engine optimization conferences – not so much for his trademark yellow sneakers – but for his direct and uncompromising advocacy of social media marketing. His strategy is to focus on the ‘linkerati’, the new breed of bloggers whose approval is often the first stage in launching a successful campaign, and he insists the quickest way to kill a viral campaign is by giving it to your public relations department. Fishkin explains his approach and gives top tips on social media marketing.

Online Journalism: An Introduction to the Blog

Tue, 20 May 2008 18:48:00 +0000

In journalism, the question of how print reconciles itself with the challenges online news has brought is a hotly debated topic. In our new blog on online journalism we will be joining the conversation and looking at what newspapers are doing to grab online readers, but first here's an introduction to what you can expect from the blog.

Web Content Recipe: How to Write A Book Review

Tue, 20 May 2008 15:36:00 +0000

Generating good content for your website is key to search engine optimization. And writing a review of a book that your audience will find useful is a great strategy. In this article, our own journalist Rachelle Money explains her approach to writing the Microtrends review and gives you a step-by-step guide with some handy tips on how to write your own.

Can Microtrends Tell You Where Your Market Is Heading?

Tue, 20 May 2008 15:28:00 +0000

A good keyword researcher spots emerging market trends before the rest of us. How do they do it? Not just by doing keyword research, but by keeping tabs on all sorts of published information. One such publication that caught our eye was Microtrends: The Small Forces Behind Tomorrow's Big Changes by Mark J Penn, the man who coined the phrase ‘soccer moms’ for Bill Clinton. In his book he draws on years of experience to describe over 240 emerging market trends. It contains enough inspiration and ideas to kick start any online marketing campaign.

Case Study: Travel Intelligence

Tue, 20 May 2008 15:09:00 +0000

The web has spawned many great ideas. But great ideas on their own do not create great online businesses. TravelIntelligence.com is a collective of some of the most popular travel writers in Europe and together they have created over 8000 pages of excellent travel writing. But not a single page was optimized and as a result, readership and the business returns it could create had fallen well short of potential. Enter a hard-nosed business brain and an experienced SEO, and things started to change.

Figuring Out The Words - The Seth Godin Interview

Tue, 12 Feb 2008 00:00:00 +0000

Our reporter Rachelle Money managed to connect with Seth Godin - probably one of the most famous and prolific modern marketers - in a cab on the way to LA Airport at seven in the morning. Author of ‘Permission Marketing’ and ‘The Idea Virus’, Godin has just published his latest book, ‘Meatball Sundae’ and so he’s a pretty busy man.

Five Tips To Maximize The Long Tail Of Local Search

Tue, 12 Feb 2008 00:00:00 +0000

Local search is fast becoming the most exciting search vertical on the web. Recent research by the Kelsey Group reported that 70% of Americans consult the web before making local buying decisions, while 36% of search engine queries now request local results.

By exploring local search, small business owners and marketers can benefit from both direct lead generation and general brand awareness. Brushing up your local keyword research skills is the place to start.

50 Keywords – 50 First Page Results On Google

Tue, 12 Feb 2008 00:00:00 +0000

Vegetarianism continues to power a growing online business market. There are now estimated to be around 12 million vegetarians in the US, and 4 million in the United Kingdom where the total vegetarian food market has been put at £670m per year.

It’s moved from counter-culture to a mainstream way of living, which also means more people are searching for advice and nutritious vegetarian recipes on the web.

Rachelle Money talks to SavvyVegetarian.com, a content rich site that now appears on the first page of Google search results for over 50 keywords.

Using Keywords: Identify And Exploit Niche Markets

Tue, 12 Feb 2008 00:00:00 +0000

If you want your business to succeed online, you too must find the niches that exist within your market and decide the specific ones you want to target.

Keyword Order, Word Count And Search Engine Optimization (SEO)

Tue, 18 Dec 2007 00:00:00 +0000

Many keyword researchers and copywriters automatically assume that searchers type in a natural word order all of the time. Not so, according to SEO expert Shari Thurow who explains how accommodating different word orders can bring you a valuable traffic bonus.

Choosing a Domain Name? Do Your Keyword Research First

Sun, 16 Dec 2007 00:00:00 +0000

As the ancient Chinese proverb says; “the beginning of wisdom is to call things by their right names.” Choosing an appropriate name for your company takes careful thought and picking a domain name for your website is just as important a decision, especially when taking into account how fiercely competitive the world wide web is. Joshua Sloan, director of online marketing for the world’s most popular web host company, 1and1.com explains...

Research And Preparation Are Essential In Good Web Copy

Sat, 15 Dec 2007 00:00:00 +0000

People expect accuracy in your web writing. Getting things wrong not only damages your credibility, it may get you into hot water with some company’s legal department. Journalists in busy newsrooms have to face this problem every day. How do they cope and what can you learn from them? Our resident journalist explains...

The Weather Channel® Creates A Storm With Web Content

Fri, 14 Dec 2007 00:00:00 +0000

weather.com has over 300 million visitors monthly who want to know how the weather is going to affect them. Whether you want information on how to keep your pets cool in a heatwave, how to drive safely when the roads are icy, or even if you want marine forecasts they’ve got it covered.

There are fifteen main content areas on the site, each with its own product manager who have essential keyword research at their fingertips. We talked to search marketing manager, Derek Fulford about his operation.

Using Keywords - A Primer. Part 2: Generate Search Engine Friendly Content

Fri, 14 Dec 2007 00:00:00 +0000

Keyword research tells you what people are looking for online and therefore it is one of the best ways to find ideas for content on your website.

But many people only use keyword research to polish content after it has been created. This is at best time-consuming and at worst creates roadblocks to getting your content out where people can find it. It is much more sensible to do your keyword research before you start any writing.

How To Use Wordtracker, Google Adwords And Web Analytics To Identify The Best Keywords For Your Site

Fri, 14 Dec 2007 00:00:00 +0000

We may all know that thorough keyword research underpins the whole foundation on which all online traffic generation is based. But how do we separate the wheat from the chaff – the keywords that deliver quality not just quantity, customers not just visitors?

Building a Radio Show Audience One Keyword At A Time

Thu, 13 Dec 2007 00:00:00 +0000

The majority of small businesses are not high flying tech companies or web savvy start ups. They’re largely traditional companies in low tech industries. And that’s the audience Brent Leary and Michael Thomas set out to reach when they launched their radio show, ‘Technology For Business Sake (TFBS)’. And how did they find their audience? Through keyword research, of course.

50 Kick-Ass Keyword Strategies from Aaron Wall and Wordtracker

Wed, 05 Sep 2007 12:04:00 +0000

PRESS RELEASE: For immediate use

London UK – August 29, 2008 - Keyword research tool Wordtracker has invited one of the smartest SEOs on the planet, Aaron Wall to create a powerful new e-book, “50 Kick-Ass Keyword Strategies” focused on simple, smart and speedy ways to use keywords to attract more customers online.

Park Seed: Sowing The Seeds Of Success On The Internet

Fri, 31 Aug 2007 00:00:00 +0000

Park Seed is a multi-million dollar gardening business that had built its incredible success on print-based catalogs. So starting business on the internet seemed like a leap into the unknown. But there was a link between these different worlds...

TrustyGuides.com Uses Wordtracker As A Market Research Department

Fri, 31 Aug 2007 00:00:00 +0000

In 2004, Christopher Cummings had a big idea for a new website. Then he realized that success depended on much more than a big idea. And it was something very new to him, the intelligent use of keyword research data.

Keyword Inspiration - Aaron Wall Of SEOBook.com Shares His Secrets

Fri, 31 Aug 2007 00:00:00 +0000

Keyword research often starts with a seed list - a quick brainstorm of keywords that might be important. The better your keyword seed list, the greater your opportunity to generate a comprehensive keyword portfolio. Aaron Wall, author of SEOBook.com shares his secrets for generating a fantastic seed list every time.

Website Navigation Optimized For Search Engines

Wed, 15 Aug 2007 14:23:00 +0000

Navigation is key to helping users and search engines find what they want and it is essential to search engine optimization (SEO). Here’s a introduction to how to optimize your site’s navigation.

Why Your SEO Should Never Stop

Wed, 15 Aug 2007 14:05:00 +0000

You should never stop optimizing your site for search engines as sure as you should never stop marketing. Here’s the why and how of it.

Why Keyword Research Matters

Wed, 15 Aug 2007 14:03:00 +0000

People describe things in different ways. The words you use in your business may be very different from the words your customers use. For example, Gerry McGovern explains, “low fares” is an airline industry term (121 searches predicted at time of writing); “cheap flights” is a term potential customers will use (8,057 searches predicted per day). Use industry terms instead of customer terms and you will not be found. These three cartoons show what happens:

What is Google Page Rank And How Do I Measure It?

Wed, 15 Aug 2007 14:01:00 +0000

Google Page Rank is a rough guide from Google to the popularity of your site's pages according to its inbound links. Although quick, it’s crude and often gives the wrong impression so use alongside other metrics. Here's how to find out your site's Google Page Ranks.

Website Structure Optimized For Search Engines

Wed, 15 Aug 2007 14:01:00 +0000

A website with ambitions to support even a modest business will need to plan for hundreds, soon thousands of pages, and all that content has to be organized for users and search engines or it might be lost to them both.

Tracking Your Site Visitor Statistics

Wed, 15 Aug 2007 13:38:00 +0000

Use site statistics analysis software to monitor your site’s visitors, referrers, sales and other ‘wanted actions’ like newsletter sign-ups etc.

Using Alexa Rank To Measure Your Site's Performance

Wed, 15 Aug 2007 13:37:00 +0000

Alexa Rank ranks your site's popularity in visitor numbers as measured by those who have used Alexa’s toolbar. It's also great for spying on competitors' sites.

How To Monitor Your SERPs Rankings

Wed, 15 Aug 2007 13:34:00 +0000

To get visitors from search engines, your website's pages need to be listed and seen on page one of Search Engines' Results Pages (SERPs). That means you need to track your sites' SERPs for target keywords. Here’s how.

How To Find Out How Many Pages On Your Site Are Indexed By Google

Wed, 15 Aug 2007 13:25:00 +0000

Every site owner needs to know that Google has indexed all their site's pages. Here's how to find out.

How To Count Your Site's Inbound Links

Wed, 15 Aug 2007 13:23:00 +0000

Inbound links are links from other sites to yours, and they are crucial in all but the least competitive of markets (and even in those you need some links). You therefore need to know how many inbound links your site has.

Pushing Your Keyword Research Beyond The Norm

Sun, 22 Jul 2007 00:00:00 +0000

If your web pages are not focused on the right keyword phrases then you may find that other pages are much easier to find in the search results than yours.

Using Keywords - A Primer. Part 1: Optimizing Your Current Web Content

Sun, 22 Jul 2007 00:00:00 +0000

The first quick win of doing keyword research is to get maximum value from the work you've already done - the web copy that you've published on your site. You need to make sure this is optimized and bringing you traffic before you even think about creating new content.

MumsTheWord.com - Keyword Strategy Inspires Niche Business

Sun, 22 Jul 2007 00:00:00 +0000

Finding a niche business is often the key to online success. Andrew Smith thought that most of the competitors for his new online baby store seemed to ignore the needs of mothers. In this case study Smith focuses his keyword strategy on the needs of mums, not just babies.

Keyword Basics Part 4: Using Keywords In Website Copywriting

Wed, 04 Apr 2007 00:00:00 +0000

So you've done all your keyword research and you've found the best keywords for your website. How do you use these keywords to improve your website copywriting so that you rank well on the search engines and attract the type of customers that you are after?

Using Top Search Keywords In Online Public Relations

Wed, 04 Apr 2007 00:00:00 +0000

SEO-PR has been offering optimized press release services since March 2003. But, the first time my online public relations firm recommends using top search keywords in headlines and at least the first 100 words of optimized press releases, I can't tell you how frequently new clients are surprised.

Many people mistakenly believe that search engine optimization and online public relations firms can magically optimize a press release - without modifying any release content - by adding invisible meta keywords tags. So, they are shocked, shocked to find that their top search keywords actually need to appear high up in very visible locations.

Leading Las Vegas - How Keyword Insight Drives A Serial Entrepreneur

Wed, 04 Apr 2007 00:00:00 +0000

Keyword research insight is now being used by many entrepreneurs. Clarke Walton, the owner of several Internet-based businesses in Las Vegas, is one of these trailblazers, using it to help him in different ways every day.

Keyword Basics Part 3: Choosing Your Best Keywords

Thu, 22 Feb 2007 00:00:00 +0000

You know how sometimes you make a list of say, three things and then by the time you get to the end of the list, you remember that there’s something you really must include and your list of three becomes a list of four?

Stop The Slaughter Of Innocent Copy!

Wed, 07 Feb 2007 00:00:00 +0000

It's one of the worst things to ever happen in the search engine copywriting field: the discovery of keyword density. Without any regard to flow or customer experience, website owners around the world began shoving keyphrases into their copy like wild men.

High Quality Writing And Keyword Research Create The Definitive Caribbean

Mon, 29 Jan 2007 00:00:00 +0000

James Henderson, an award-winning writer and an expert on the Caribbean is also the author of the Cadogan Guide to the Caribbean and The Bahamas, now in its sixth edition. He was in the perfect position to create a content rich.

Keyword Basics Part 2: Discovering The Keyword Matrix

Thu, 28 Dec 2006 00:00:00 +0000

A simple method for expanding your lists of profitable keywords. The secret of writing great online copy is simple: use keywords - the words people use when they search - in your copy.

Three Good Reasons To Target Long Tail Keywords!

Fri, 22 Dec 2006 00:00:00 +0000

Seasoned professionals in the arena of online marketing know it's clever to use keywords that target potential customers who are "late" in the buying cycle. So, how do you find out what these keywords are? ...and why are they so important?

Keyword Research Guide

Fri, 24 Nov 2006 12:00:00 +0000

We created a fictional company, Virginia Veg, and asked experts to provide real answers to the problems facing its CEO, Susan Webster. The result is an e-book packed with insight, tips, and techniques on keyword research that you can apply easily to your own website.

Download The Keyword Research Guide as a PDF.

What You Can Do With Wordtracker

Fri, 24 Nov 2006 11:50:00 +0000

Not This Saturday

Fri, 24 Nov 2006 11:40:00 +0000

The last thing Susan Webster wanted to do this morning was to go into the office.

Susan was in the habit of going in every Saturday to plan the week ahead. She liked the silence, and the atmosphere of her oak-paneled office helped her to think.

But after what she’d been through in the last seven days she just couldn’t face it. She was determined to have some time to herself and relax with the weekend papers and a cup – no, make that a large pot – of strong coffee.

Susan had given up her job on Wall Street to become the new CEO of the family firm, Virginia Veg.

Convert Traffic Using Wordtracker

Fri, 24 Nov 2006 11:35:00 +0000

Email

From: Bryan Eisenberg, Future Now, Inc

To: Susan Webster, Virginia Veg

It Ain’t the Meat, It’s the Emotion

Fri, 24 Nov 2006 11:30:00 +0000

Email

From: B. L. Ochman, What’s Next Online

To: Susan Webster, Virginia Veg

Gauge The Size Of The Market

Fri, 24 Nov 2006 11:25:00 +0000

From: Stephen Mahaney, Planet Ocean Communication