All Articles
Want to profit from expert articles, tips and case studies on effective keyword research? You'll find every one we've ever published below.
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5-Minute SEO With SEO Blogger For Firefox by Chris Garrett, 24 June 2009
Anyone who has tried search engine optimization knows how important keyword research is. Well, good news everyone; keyword research just got a whole lot quicker and easier with Wordtracker's new, free Firefox extension - SEO Blogger.
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SEO Made Simple with SEO Blogger Firefox Addon by Rachelle Money, 24 June 2009
Calling all you bloggers! Wordtracker have launched a fantastic new tool that will see bloggers writing fully optimized posts without having to leave the page. Andy Mindel (picture left) talks to Rachelle Money about how he came up with SEO Blogger and how it will benefit the blogosphere.
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How Newspapers Plan To Make Money Online by Rachelle Money, 27 May 2009
In Wordtracker's last Online Journalism article I posed the question of whether readers would be prepared to pay for stories online and the response was a very loud NO! But the days of free are numbered and despite the seemingly reticent position of many readers, the momentum is beginning to build towards a variety of pay models such as subscriptions, micropayments or pay walls. We take a look at what newspapers and publishers are doing to get money from online content.
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How To Maximize Your Site's Response Rate With Continual Optimization by Rachelle Money, 1 May 2009
Bryan and Jeffrey Eisenberg are the authors of a bunch of books like Waiting for Your Cat to Bark? and Call to Action which got them on the New York Times, Business Week and the Wall Street Journal's best sellers lists. They started their company FutureNowInc.com more than a decade ago and have just launched a new program called OnTarget, a service which monitors your website 24/7, uncovers reasons as to why it's under-performing, and then gives you specific recommendations to help keep your revenue goals on target. The Eisenberg brothers spoke to Rachelle Money about how they came up with the idea.
Read: How To Maximize Your Site's Response Rate With Continual Optimization
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What Use Is A Show For SEO? by Mark Nunney, 1 May 2009
@marknunney and @mald from the @wordtracker team will be at SMX London. To make sure he is spending his time wisely, Mark Nunney challenged show organizer, journalist and SEO practitioner Chris Sherman with the question: What use is a show for SEO? If you like his answers as much as we do then we'll see you at London SMX on 18-19 May.
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Writing Kick-Ass Website Sales Copy by Rachelle Money, 8 April 2009
Some people think writing sales copy for the web is exactly the same as writing for print. Many make the simple mistake of copying and pasting their print-based marketing messages onto their websites, and then scratch their heads wondering why their conversion rates are poor. Wordtracker has teamed up with Nick Usborne, a leading authority on the subject of writing for the web, in a new e-book which shows you how to make the transition from writing print sales copy to online copy and stay one step ahead of your competitors.
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Successful Online Public Relations With Greg Jarboe by Rachelle Money, 8 April 2009
How do you generate great online PR? How can keyword research benefit an online PR campaign and what are the things people should avoid? These are just some of the questions we put to Greg Jarboe, President and co-founder of SEO-PR, a search engine optimization and online public relations firm. Greg has written numerous articles for Search Engine Watch and has contributed to Wordtracker's newsletter too, so who better to tell us how online PR really works?
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Would You Pay To Read Your Newspaper Online? by Rachelle Money, 8 April 2009
Newspapers are struggling to find a new business model for their online editions. Some have folded at the challenge and packed up the printing presses while others have thrown up pay walls. The only question editors want the answer to is, are readers prepared to pay for online content?
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Interview: Guy Kawasaki Learns About Keyword Research by Mark Nunney, 6 March 2009
Ahead of his keynote speech at Search Engine Strategies New York, Guy Kawasaki - the man who could have been king of Yahoo - talks with Mark Nunney about Twitter and his site, Alltop. Guy reveals he doesn't do keyword research (so Mark does some SEO and keyword research for Alltop).
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The Bad, Good And Ugly Advice Given To Journalists On SEO by Rachelle Money, 24 February 2009
How do journalists learn about SEO? Many of them will Google the term to find out what it's all about and how it will impact on their writing skills. When looking at the kind of advice there is for journalists online, it seems clear that many commentators from the journalistic side of the fence misconstrue what SEO is about, while SEOs themselves seem to be clueless about what journalists actually do, and about what writing responsibilities they have.
Read: The Bad, Good And Ugly Advice Given To Journalists On SEO
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Top 10 Free SEO & Keyword Tools And Reports From Wordtracker by Rachelle Money, 13 February 2009
With no mention of the CC it’s a good time to remind you of all the lovely freebies we have on our website. Take a look at our free guides on keyword research, as well as our fantastic tools and videos, which should help you come up with some fresh ideas for your 2009 SEO strategy. Here's our top ten for you to enjoy.
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Lisa Ditlefsen - SEO Chick by Rachelle Money, 13 February 2009
Lisa Ditlefsen, the original SEO Chick herself, speaks to Rachelle Money ahead of London's Search Engine Strategies Conference about what it's like to be a woman in SEO, and why she's decided to start up her very own search agency.
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10 Ways To Use LinkedIn To Find A Job by Guy Kawasaki, 13 February 2009
LinkedIn, 'facebook for business', with over 35 million users, is a serious networking tool for businesses and professionals alike. Here, start up guru, online marketing legend, Twitter superstar, and New York SES keynote speaker, Guy Kawasaki, introduces us to the power of LinkedIn by showing how to use it to find a job.
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Say Hello At SES London & New York by Mark Nunney, 13 February 2009
If you're attending the Search Engine Strategies Conference (SES) at London or New York then say hello to myself and Shahid Awan, Wordtracker's new search evangelist.
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How To Make Blogging Work For Your Business by Chris Garrett, 3 February 2009
Are you looking to grow a business? Do you want to break the demoralizing cycle of cold-call, pitch and knock-back, while attracting the custom, respect and recognition that you surely deserve?
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Microblog Your Way To Success With Twitter – The Ultimate Networking Tool by Mark Nunney, 2 February 2009
Twitter is a powerful (micro)blogging site you can use to spread your message around the globe.
Read: Microblog Your Way To Success With Twitter – The Ultimate Networking Tool
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How Hearst Magazines Increased Website Traffic By 150% With SEO And Wordtracker by Rachelle Money, 1 February 2009
Since using the Wordtracker keyword research tool Dan Roberts says Hearst Publication's online traffic has grown 150%. Hearst publishes 15 of the world's most popular magazines such as Cosmopolitan, Esquire, Oprah's O Magazine, and Good Housekeeping as well as five web-only magazines. We talked to Roberts, Senior SEO Analyst for Hearst Publications' Digital Media team. As a former print journalist he knows all too well the challenges of introducing SEO and keyword research to a traditional media platform. And thank goodness he did.
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Can SEOs And Journalists Really Be Friends? by Rachelle Money, 28 January 2009
Search engine optimization (SEO) makes journalists groan. They bristle at the idea of ‘stuffing keywords’ into their copy while managers who often don’t understand SEO are desperate for the extra traffic good search rankings could bring. But the truth is that there are many parallels between SEO and journalistic writing and that SEO really can be a journalist’s best friend. Rachelle Money explains.
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Online Journalism And SEO Project - An Introduction by Rachelle Money, 23 January 2009
We're starting a new project to explore the role keyword research and search engine optimization can play in online journalism.
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The SEO Pro's Secret Path by Mark Nunney, 18 November 2008
Your Search Engine Optimization (SEO) should focus on achieving success for the keywords that will deliver the most profit. That seems obvious but how do you find and prioritize those keywords? SEO pro Mark Nunney introduces the process so you can apply it to your own site.
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Are You Using The Trinity Of PPC Success To Maximise Your Google Adwords ROI? by Ian Howie, 18 November 2008
Optimize your Google AdWords campaigns to maximize your Return On Investment (ROI) by using the same keywords within the Trinity of PPC Success: (1) Keyword Bid, (2) Ad Copy and (3) Landing Pages.
Read: Are You Using The Trinity Of PPC Success To Maximise Your Google Adwords ROI?
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Learn About Your Customers And Drive Creative Marketing With Keyword Creativity by Neil Davidson, 17 November 2008
David Ogilvy was one of the advertising greats. Ogilvy believed that part of the process of developing great creative ideas was immersion in information about a product and its consumers. He even described himself as ‘helpless without research material.’
Read: Learn About Your Customers And Drive Creative Marketing With Keyword Creativity
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Aaron Wall's SEO Book: 50 Kick-Ass Keyword Strategies by Rachelle Money, 6 November 2008
Wordtracker have enlisted the help of one of the most respected SEO experts on the planet, Aaron Wall, to write an exclusive e-book on 50 of the best keyword strategies to use in the quest for online success. Our very own journalist, Rachelle Money caught up with Aaron to ask him more about the book and get some hints about what readers can expect.
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Father of Link Building, Eric Ward, Reveals His Link Building Secrets by Rachelle Money, 5 November 2008
You need to actively build links if you want to improve your traffic and get high search engine rankings. But how do you do it? Eric Ward is a master link builder who counts the likes of Amazon, the Discovery Channel and Warner Bros among his list of clients. As a healthy obsessive, there is nothing Ward doesn't know about link building, making him the foremost expert in his field. In our exclusive interview Ward imparts some of his best pearls of wisdom on everything you ever wanted to know about link building.
Read: Father of Link Building, Eric Ward, Reveals His Link Building Secrets
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How To Use A Tool To Build Links: Introducing The Keyword Questions Tool by Ken McGaffin, 5 November 2008
Read: How To Use A Tool To Build Links: Introducing The Keyword Research Tool
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The Link Building Mindset by Ken McGaffin, 5 November 2008
We all know that one-way links from authority websites are essential if your link building efforts are to be successful. But what does it take to get those authority sites to link to you? Well, you’ll probably guess that it is not easy - quality links don’t materialize from feeble or automated requests. To get those ever so valuable links you’ve got to adopt the right mindset - the principles that show link targets you mean business and that you’re worth linking to.
Here’s my baker’s dozen…
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10 Ways To Build Keyword Rich Inbound Links by Rachelle Money, 5 November 2008
Creating keyword rich content goes well beyond writing a few articles for your site. Search engine optimization is a discipline which can be used in every corner of your website, including inbound and outbound links. In this article we show you just how easy it is to boost your search engine rankings simply by building keyword rich links.
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More Online Marketing Advice For Success In A Recession by Rachelle Money, 4 November 2008
Read: More Online Marketing Advice For Success In A Recession
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They Said Douglas Twiddy Was Crazy When He Launched His Holiday Company, But When Online Bookings Increased By 50% with Pay Per Click Advertising… by Ian Howie, 3 November 2008
Ian Howie is Wordtracker’s own Pay Per Click (PPC) expert who manages our PPC training and our PPC campaigns. Here he gives us a Checklist For PPC Success that you can use to make your PPC campaigns as profitable as the Twiddys.
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Increase Your PPC Profits With Negative Keywords by Ian Howie, 17 October 2008
Use 'negative keywords' and your PPC profits can increase dramatically. This valuable technique tells Google which phrases your ad should not be displayed for. For example, if you're selling brand new 'apple laptops', you don't want your ad to appear when someone searches for 'refurbished apple laptops', so 'refurbished' should be a negative keyword for your campaign.
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Boost Your Marketing Campaigns With Keyword Creativity by Rachelle Money, 17 October 2008
Neil Davidson is a marketing communications consultant and writer with fifteen years experience in advertising and direct marketing. He gives us the low-down on what keyword creativity is and how to use it to boost your advertising and marketing campaigns.
Read: Boost Your Marketing Campaigns With Keyword Creativity
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Why SEO For Profit Must Target Groups Of Keywords by Mark Nunney, 17 October 2008
You know targeting keywords is important, but targeting single keywords with your SEO is unlikely to be profitable – SEO for profit must target groups of keywords. Here we’ll tell you why and explain how.
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The Rules Of Online Marketing In A Recession by Ken McCarthy, 17 October 2008
Wordtracker Academy asked me, as an experienced internet marketer, if I could offer some perspective on today's business and financial climate. They specifically wanted to know how it impacts internet marketers and others who use the internet to market online.
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A Journalist's View Of The BBC Writing For The Web Training by Rachelle Money, 16 October 2008
Journalists of all types are being asked to learn how to write for the web. I traveled to London in September for a two-day course 'Writing for the Web' run by the British Broadcasting Corporation. So just what are people being taught about the web?
Read: A Journalist's View Of The BBC Writing For The Web Training Course
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Your Responses To 7 Steps To A Perfect PPC Campaign by Rachelle Money, 15 October 2008
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Wordtracker Addresses Online Retailers 26 September 2008
Ken McGaffin, Chief Marketing Officer of Wordtracker, will address the ECMOD2008 Conference at Earls Court, London, on 1st October 2008. ECMOD is an annual conference and exhibition for executives engaged in the catalogue and home shopping sector.
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2 SEO And Link-Building Gurus For The Price Of 1 15 September 2008
Both Wordtracker's own link-building guru Ken McGaffin and SEOBook writer Aaron Wall were recently interviewed on Business Technology Radio.
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7 Steps To A Perfect Pay Per Click Campaign by Rachelle Money, 3 September 2008
Pay Per Click can be a little daunting, especially for small businesses who don't know the tactics to use in this type of advertising campaign. Wordtracker's very own PPC expert, Ian Howie, takes us through the seven stages of Pay Per Click, including how to use keyword research to refine your strategy.
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How To Successfully Optimize A Page For Over 10,000 Keywords by Mark Nunney, 3 September 2008
A quick guide to optimizing a page for search engines to successfully target over 10,000 keywords.
Read: How To Successfully Optimize A Page For Over 10,000 Keywords
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iStylista Combine Blogging With Keyword Research To Double Sales In Four Months by Rachelle Money, 3 September 2008
Blogging is not just an important way to connect with your audience, it's also a great way of including keyword rich content on your site. Online personal stylist service iStylista.com found that their sales had doubled in just a matter of months, after they had launched their blog. Wordtracker spoke to its co-founder Hayden Allen-Vercoe to find out how he did it.
Read: iStylista Combine Blogging With Keyword Research To Double Sales In Four Months
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Are Web Designers Clueless About SEO? by Rachelle Money, 3 September 2008
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Interview With Peter Kent, Author Of Search Engine Optimization For Dummies by Rachelle Money, 7 August 2008
Peter Kent is a renowned SEO expert responsible for a number of books and articles, as well as CEO of a successful consultancy firm. He talks of his frustrations at an industry he believes is now mostly scam, and of how small businesses can achieve great results without having to rely on expensive or time- consuming content.
Read: Interview With Peter Kent, Author of Search Engine Optimization For Dummies
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Specialised Information Publishers Association (SIPA) Annual Conference by Rachelle Money, 7 August 2008
Search Engine Optimization is beginning to creep into all sorts of industries, and the publishing sector is no different. At a major conference in London last month, publishers met SEO and Social Media Marketing specialists to learn more about creative opportunities online.
Read: Specialised Information Publishers Association (SIPA) Annual Conference
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Case Study: John Pye And Sons Auctioneers And Valuers by Rachelle Money, 7 August 2008
In our last newsletter we introduced you to In Good Company Workplaces in New York, a company who gained fantastic media attention by sheer perseverance and good fortune. This time, we want to show you how one company got great press attention after they spotted an opportunity to piggyback the hottest story of the year – the credit crunch.
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Web Content Recipe: Carving Up Mark Nunney by Rachelle Money, 7 August 2008
Regular readers will know that in the past few newsletters we have published three different articles on our SEO expert Mark Nunney. Believe it or not, all of these articles came from one interview. In this chapter of our Web Content Recipe book, I want to show you how you can get as much content for your site from one interview.
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Round-Up of Newsletter 11 by Rachelle Money, 7 August 2008
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It's Time For Account Planning To Wake Up To The Power Of Keywords by Neil Davidson, 6 August 2008
Keyword data could and should be one of the most important sources for account planners, argues Neil Davidson.
Read: It's Time For Account Planning To Wake Up To The Power Of Keywords
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Integrated Marketing Must Change For The Digital World by Neil Davidson, 6 August 2008
Google is now the ultimate brand for young people because it gives them the tools they need to make choices. Read how digital search will change the way brands advertise forever.
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How Lurpak's Post-Xmas Campaign Was Left With The Scraps by Ken McGaffin, 6 August 2008
Branding campaigns aim to build positive associations in the consumer’s mind so that they will look favorably on a company or product in the future.
Read: How Lurpak's Post-Xmas Campaign Was Left With The Scraps
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Why Online PR and SEO Go Hand In Hand by Ken McGaffin, 6 August 2008
Once you’ve optimized your website copy, you’ll find that the most important part of the optimization process happens off the page – with links from external sites back to yours playing a vital role in telling Google and other search engines how important your site really is.
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Keyword Creativity: An Online Opportunity For Ad Agencies? by Ken McGaffin, 6 August 2008
In 2002, AT&T made a major mistake. As part of the launch of its mobile initiative mLife, the company purchased television advertising during the Super Bowl coverage. Nothing wrong with that – along with the Oscars, it attracts one of the biggest audiences in American television and is seen as a creative showcase for the best in American advertising.
Read: Keyword Creativity: An Online Opportunity For Ad Agencies?
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Wordtracker Training Europe's Elite MBAs 6 August 2008
Wordtracker’s Ken McGaffin is hosting a training session in London for students of the IE Business School studying for their Masters Degree in Digital Advertising & Communication.
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Case Study: In Good Company by Rachelle Money, 22 July 2008
SEO is about the off page factors as well as the on page factors - small businesses usually neglect the former. Getting external sites to write about you, especially top news sites, can do wonders for your inbound links and as a result improve your search engine rankings. Here’s how one company got top rate media coverage.
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Chris Garrett Q&A by Rachelle Money, 22 July 2008
Chris Garrett is a professional blogger and co-author of the recently published ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income. Wordtracker's journalist Rachelle Money caught up with Garrett to pick his brains on how to crack the mini industry of blogging.
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SEO Expert Series: Using An SEO Agency And What To Expect 22 July 2008
As our expert interview series begins to wind down, Rachelle Money spoke to Wordtracker's SEO expert Mark Nunney about what people should look out for when recruiting and working with an SEO agency who you want to work on your website.
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Web Content Recipe: Observation by Rachelle Money, 22 July 2008
Every day we make observations, basing important decisions and forming judgments as a result of them. The power of observation is another one of those off the page processes we go through which can determine the content we choose to put online. In the latest chapter of our Web Content Recipe Book we look at how active observational skills can enhance the direction and quality of your website's content.
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Round-Up of Newsletters 9 & 10 by Rachelle Money, 22 July 2008
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Interview With Larry Chase, Founder Of Web Digest For Marketers by Rachelle Money, 26 June 2008
The Web Digest for Marketers has been in existence online for 13 years. At first Larry Chase, founder and editor of the newsletter, had just one topic to cover – online marketing – but as the industry went forth and multiplied, online marketing expanded to cover 52 different niches. Chase's staying power comes from his ability to explore these niches and create great content for his subscribers. Here he tells us everything there is to know about creating longevity through long tail content for newsletters.
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Mark Nunney's 12 Most Common SEO Mistakes: SEO Expert Series by Rachelle Money, 26 June 2008
Have you ever embarked on some SEO work and got that sinking feeling that you might be doing something wrong? You're not alone. Our expert Mark Nunney gives us the dirty dozen top mistakes he sees being made in SEO, as well as tips on how to negotiate the pitfalls.
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Web Content Recipe: Inspirational Quotes by Rachelle Money, 26 June 2008
Inspirational quotes can come from just about anywhere – a book, a song, something your grandma used to say. As long as it gets the cogs in your brain turning, it probably has the potential to inspire an article.
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Round-up of Newsletter 8 - Rand Fishkin by Rachelle Money, 26 June 2008
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How Quality Newspapers Can Be A Rich Source Of Keyword Ideas by Ken McGaffin, 25 June 2008
Read: How Quality Newspapers Can Be A Rich Source Of Keyword Ideas
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ECommerce Help On The Radio 23 June 2008
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Viral Marketing Insights From WillItBlend.com by Rachelle Money, 11 June 2008
Creating great content means you have to look beyond the norms of written articles and blogs. Extending the possibilities to video can be a valuable and rewarding platform (and it doesn’t have to be expensive either), as the phenomenal success of Blendtec’s Will It Blend? has proven.
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Case Study: White Hat Media by Rachelle Money, 11 June 2008
Search Engine Optimization is never black or white, or is it? We talk to White Hat Media's Romain Romagnan about black hat and white hat SEO, and on how to avoid rogue traders.
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SEO Expert Series: Mark Nunney by Rachelle Money, 11 June 2008
Wordtracker would like to introduce our very own expert in Search Engine Optimization, Mark Nunney. Journalist Rachelle Money kicks off a special interview series with Mark, in a Question and Answer article where she picks his brains on top tips for SEO work, emerging trends and advice.
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Web Content Recipe: How To Get Ideas by Rachelle Money, 11 June 2008
Wordtracker has been busy cooking up a new Web Content Recipe book for our readers to glean ideas for content for their website. The second in our series is an article about where ideas come from and how to act on them.
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Round-Up of Newsletter 7 by Rachelle Money, 11 June 2008
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A Journalist's View of Wordtracker's Course On Search Engine Marketing Essentials by Rachelle Money, 10 June 2008
Wordtracker sent me on a two-day course called Search Engine Marketing Essentials. In this article I want to tell you how useful I found it from a journalist’s perspective and what I think newspapers should be doing online.
Read A Journalist's View of Wordtracker's course on Search Engine Marketing Essentials
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Rand Fishkin Interview - Social Media Marketing And Viral Marketing by Rachelle Money, 20 May 2008
Rand Fishkin is a popular speaker at search engine optimization conferences – not so much for his trademark yellow sneakers – but for his direct and uncompromising advocacy of social media marketing. His strategy is to focus on the ‘linkerati’, the new breed of bloggers whose approval is often the first stage in launching a successful campaign, and he insists the quickest way to kill a viral campaign is by giving it to your public relations department. Fishkin explains his approach and gives top tips on social media marketing.
Read Rand Fishkin Interview - Social Media Marketing And Viral Marketing
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Online Journalism: An Introduction to the Blog by Rachelle Money, 20 May 2008
In journalism, the question of how print reconciles itself with the challenges online news has brought is a hotly debated topic. In our new blog on online journalism we will be joining the conversation and looking at what newspapers are doing to grab online readers, but first here's an introduction to what you can expect from the blog.
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Web Content Recipe: How to Write A Book Review by Rachelle Money, 20 May 2008
Generating good content for your website is key to search engine optimization. And writing a review of a book that your audience will find useful is a great strategy. In this article, our own journalist Rachelle Money explains her approach to writing the Microtrends review and gives you a step-by-step guide with some handy tips on how to write your own.
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Can Microtrends Tell You Where Your Market Is Heading? by Rachelle Money, 20 May 2008
A good keyword researcher spots emerging market trends before the rest of us. How do they do it? Not just by doing keyword research, but by keeping tabs on all sorts of published information. One such publication that caught our eye was Microtrends: The Small Forces Behind Tomorrow's Big Changes
by Mark J Penn, the man who coined the phrase ‘soccer moms’ for Bill Clinton. In his book he draws on years of experience to describe over 240 emerging market trends. It contains enough inspiration and ideas to kick start any online marketing campaign.
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Case Study: Travel Intelligence by Karen Durham-Diggins, 20 May 2008
The web has spawned many great ideas. But great ideas on their own do not create great online businesses. TravelIntelligence.com is a collective of some of the most popular travel writers in Europe and together they have created over 8000 pages of excellent travel writing. But not a single page was optimized and as a result, readership and the business returns it could create had fallen well short of potential. Enter a hard-nosed business brain and an experienced SEO, and things started to change.
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Figuring Out The Words - The Seth Godin Interview by Rachelle Money, 12 February 2008
Our reporter Rachelle Money managed to connect with Seth Godin - probably one of the most famous and prolific modern marketers - in a cab on the way to LA Airport at seven in the morning. Author of ‘Permission Marketing’ and ‘The Idea Virus’, Godin has just published his latest book, ‘Meatball Sundae’ and so he’s a pretty busy man.
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Five Tips To Maximize The Long Tail Of Local Search by Daniel Bower, 12 February 2008
Local search is fast becoming the most exciting search vertical on the web. Recent research by the Kelsey Group reported that 70% of Americans consult the web before making local buying decisions, while 36% of search engine queries now request local results.
By exploring local search, small business owners and marketers can benefit from both direct lead generation and general brand awareness. Brushing up your local keyword research skills is the place to start.
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50 Keywords – 50 First Page Results On Google by Rachelle Money, 12 February 2008
Vegetarianism continues to power a growing online business market. There are now estimated to be around 12 million vegetarians in the US, and 4 million in the United Kingdom where the total vegetarian food market has been put at £670m per year.
It’s moved from counter-culture to a mainstream way of living, which also means more people are searching for advice and nutritious vegetarian recipes on the web.
Rachelle Money talks to SavvyVegetarian.com, a content rich site that now appears on the first page of Google search results for over 50 keywords.
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Using Keywords: Identify And Exploit Niche Markets by Ken McGaffin, 12 February 2008
If you want your business to succeed online, you too must find the niches that exist within your market and decide the specific ones you want to target.
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Keyword Order, Word Count And Search Engine Optimization (SEO) by Shari Thurow, 18 December 2007
Many keyword researchers and copywriters automatically assume that searchers type in a natural word order all of the time. Not so, according to SEO expert Shari Thurow who explains how accommodating different word orders can bring you a valuable traffic bonus.
Read Keyword Order, Word Count And Search Engine Optimization (SEO)
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Choosing a Domain Name? Do Your Keyword Research First by Rachelle Money, 16 December 2007
As the ancient Chinese proverb says; “the beginning of wisdom is to call things by their right names.” Choosing an appropriate name for your company takes careful thought and picking a domain name for your website is just as important a decision, especially when taking into account how fiercely competitive the world wide web is. Joshua Sloan, director of online marketing for the world’s most popular web host company, 1and1.com explains...
Read: Choosing a Domain Name? Do Your Keyword Research First
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Research And Preparation Are Essential In Good Web Copy by Rachelle Money, 15 December 2007
People expect accuracy in your web writing. Getting things wrong not only damages your credibility, it may get you into hot water with some company’s legal department. Journalists in busy newsrooms have to face this problem every day. How do they cope and what can you learn from them? Our resident journalist explains...
Read: Research and Preparation Are Essential in Good Web Copy
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The Weather Channel® Creates A Storm With Web Content by Rachelle Money, 14 December 2007
weather.com has over 300 million visitors monthly who want to know how the weather is going to affect them. Whether you want information on how to keep your pets cool in a heatwave, how to drive safely when the roads are icy, or even if you want marine forecasts they’ve got it covered.
There are fifteen main content areas on the site, each with its own product manager who have essential keyword research at their fingertips. We talked to search marketing manager, Derek Fulford about his operation.
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Using Keywords - A Primer. Part 2: Generate Search Engine Friendly Content by Ken McGaffin, 14 December 2007
Keyword research tells you what people are looking for online and therefore it is one of the best ways to find ideas for content on your website.
But many people only use keyword research to polish content after it has been created. This is at best time-consuming and at worst creates roadblocks to getting your content out where people can find it. It is much more sensible to do your keyword research before you start any writing.
Read: Using Keywords - A Primer. Part 2: Generate Search Engine Friendly Content
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How To Use Wordtracker, Google Adwords And Web Analytics To Identify The Best Keywords For Your Site by Sally Kavanagh, 14 December 2007
We may all know that thorough keyword research underpins the whole foundation on which all online traffic generation is based. But how do we separate the wheat from the chaff – the keywords that deliver quality not just quantity, customers not just visitors?
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Building a Radio Show Audience One Keyword At A Time by Brent Leary, 13 December 2007
The majority of small businesses are not high flying tech companies or web savvy start ups. They’re largely traditional companies in low tech industries. And that’s the audience Brent Leary and Michael Thomas set out to reach when they launched their radio show, ‘Technology For Business Sake (TFBS)’. And how did they find their audience? Through keyword research, of course.
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50 Kick-Ass Keyword Strategies from Aaron Wall and Wordtracker 5 September 2007
PRESS RELEASE: For immediate use
London UK – August 29, 2008 - Keyword research tool Wordtracker has invited one of the smartest SEOs on the planet, Aaron Wall to create a powerful new e-book, “50 Kick-Ass Keyword Strategies” focused on simple, smart and speedy ways to use keywords to attract more customers online.
50 Kick-Ass Keyword Strategies from Aaron Wall and Wordtracker
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Park Seed: Sowing The Seeds Of Success On The Internet by Neil Davidson, 31 August 2007
Park Seed is a multi-million dollar gardening business that had built its incredible success on print-based catalogs. So starting business on the internet seemed like a leap into the unknown. But there was a link between these different worlds...
Read Case Study: Park Seed Sowing The Seeds Of Success On The Internet
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TrustyGuides.com Uses Wordtracker As A Market Research Department by Neil Davidson, 31 August 2007
In 2004, Christopher Cummings had a big idea for a new website. Then he realized that success depended on much more than a big idea. And it was something very new to him, the intelligent use of keyword research data.
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Keyword Inspiration - Aaron Wall Of SEOBook.com Shares His Secrets by Aaron Wall, 31 August 2007
Keyword research often starts with a seed list - a quick brainstorm of keywords that might be important. The better your keyword seed list, the greater your opportunity to generate a comprehensive keyword portfolio. Aaron Wall, author of SEOBook.com shares his secrets for generating a fantastic seed list every time.
Read: Keyword Inspiration - Aaron Wall Of SEOBook.com Shares His Secrets
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Website Navigation Optimized For Search Engines by Mark Nunney, 15 August 2007
Navigation is key to helping users and search engines find what they want and it is essential to search engine optimization (SEO). Here’s a introduction to how to optimize your site’s navigation.
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Why Your SEO Should Never Stop by Mark Nunney, 15 August 2007
You should never stop optimizing your site for search engines as sure as you should never stop marketing. Here’s the why and how of it.
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Why Keyword Research Matters by Ken McGaffin, 15 August 2007
People describe things in different ways. The words you use in your business may be very different from the words your customers use. For example, Gerry McGovern explains, “low fares” is an airline industry term (121 searches predicted at time of writing); “cheap flights” is a term potential customers will use (8,057 searches predicted per day). Use industry terms instead of customer terms and you will not be found. These three cartoons show what happens:
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What is Google Page Rank And How Do I Measure It? by Mark Nunney, 15 August 2007
Google Page Rank is a rough guide from Google to the popularity of your site's pages according to its inbound links. Although quick, it’s crude and often gives the wrong impression so use alongside other metrics. Here's how to find out your site's Google Page Ranks.
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Website Structure Optimized For Search Engines by Mark Nunney, 15 August 2007
A website with ambitions to support even a modest business will need to plan for hundreds, soon thousands of pages, and all that content has to be organized for users and search engines or it might be lost to them both.
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Tracking Your Site Visitor Statistics by Mark Nunney, 15 August 2007
Use site statistics analysis software to monitor your site’s visitors, referrers, sales and other ‘wanted actions’ like newsletter sign-ups etc.
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Using Alexa Rank To Measure Your Site's Performance by Mark Nunney, 15 August 2007
Alexa Rank ranks your site's popularity in visitor numbers as measured by those who have used Alexa’s toolbar. It's also great for spying on competitors' sites.
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How To Monitor Your SERPs Rankings by Mark Nunney, 15 August 2007
To get visitors from search engines, your website's pages need to be listed and seen on page one of Search Engines' Results Pages (SERPs). That means you need to track your sites' SERPs for target keywords. Here’s how.
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How To Find Out How Many Pages On Your Site Are Indexed By Google by Mark Nunney, 15 August 2007
Every site owner needs to know that Google has indexed all their site's pages. Here's how to find out.
Read: How To Find Out How Many Pages On Your Site Are Indexed By Google
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How To Count Your Site's Inbound Links by Mark Nunney, 15 August 2007
Inbound links are links from other sites to yours, and they are crucial in all but the least competitive of markets (and even in those you need some links). You therefore need to know how many inbound links your site has.
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Pushing Your Keyword Research Beyond The Norm by John Alexander, 22 July 2007
If your web pages are not focused on the right keyword phrases then you may find that other pages are much easier to find in the search results than yours.
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Using Keywords - A Primer. Part 1: Optimizing Your Current Web Content by Ken McGaffin, 22 July 2007
The first quick win of doing keyword research is to get maximum value from the work you've already done - the web copy that you've published on your site. You need to make sure this is optimized and bringing you traffic before you even think about creating new content.
Read: Using Keywords - A Primer. Part 1: Optimizing Your Current Web Content
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MumsTheWord.com - Keyword Strategy Inspires Niche Business by Neil Davidson, 22 July 2007
Finding a niche business is often the key to online success. Andrew Smith thought that most of the competitors for his new online baby store seemed to ignore the needs of mothers. In this case study Smith focuses his keyword strategy on the needs of mums, not just babies.
Read: MumsTheWord.com - Keyword Strategy Inspires Niche Business
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Keyword Basics Part 4: Using Keywords In Website Copywriting by Ken McGaffin, 4 April 2007
So you've done all your keyword research and you've found the best keywords for your website. How do you use these keywords to improve your website copywriting so that you rank well on the search engines and attract the type of customers that you are after?
Read: Keyword Basics Part 4: Using Keywords In Website Copywriting
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Using Top Search Keywords In Online Public Relations by Greg Jarboe, 4 April 2007
SEO-PR has been offering optimized press release services since March 2003. But, the first time my online public relations firm recommends using top search keywords in headlines and at least the first 100 words of optimized press releases, I can't tell you how frequently new clients are surprised.
Many people mistakenly believe that search engine optimization and online public relations firms can magically optimize a press release - without modifying any release content - by adding invisible meta keywords tags. So, they are shocked, shocked to find that their top search keywords actually need to appear high up in very visible locations.
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Leading Las Vegas - How Keyword Insight Drives A Serial Entrepreneur by Neil Davidson, 4 April 2007
Keyword research insight is now being used by many entrepreneurs. Clarke Walton, the owner of several Internet-based businesses in Las Vegas, is one of these trailblazers, using it to help him in different ways every day.
Read Leading Las Vegas - How Keyword Insight Drives A Serial Entrepreneur
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Keyword Basics Part 3: Choosing Your Best Keywords by Ken McGaffin, 22 February 2007
You know how sometimes you make a list of say, three things and then by the time you get to the end of the list, you remember that there’s something you really must include and your list of three becomes a list of four?
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Stop The Slaughter Of Innocent Copy! by Karon Thackston, 7 February 2007
It's one of the worst things to ever happen in the search engine copywriting field: the discovery of keyword density. Without any regard to flow or customer experience, website owners around the world began shoving keyphrases into their copy like wild men.
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High Quality Writing And Keyword Research Create The Definitive Caribbean by Neil Davidson, 29 January 2007
James Henderson, an award-winning writer and an expert on the Caribbean is also the author of the Cadogan Guide to the Caribbean and The Bahamas, now in its sixth edition. He was in the perfect position to create a content rich.
Read: High Quality Writing And Keyword Research Create The Definitive Caribbean
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Keyword Basics Part 2: Discovering The Keyword Matrix by Ken McGaffin, 28 December 2006
A simple method for expanding your lists of profitable keywords. The secret of writing great online copy is simple: use keywords - the words people use when they search - in your copy.
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Three Good Reasons To Target Long Tail Keywords! by Stephen Mahaney, 22 December 2006
Seasoned professionals in the arena of online marketing know it's clever to use keywords that target potential customers who are "late" in the buying cycle. So, how do you find out what these keywords are? ...and why are they so important?
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Keyword Research Guide 24 November 2006
We created a fictional company, Virginia Veg, and asked experts to provide real answers to the problems facing its CEO, Susan Webster. The result is an e-book packed with insight, tips, and techniques on keyword research that you can apply easily to your own website.
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What You Can Do With Wordtracker by Ken McGaffin, 24 November 2006
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Not This Saturday by Ken McGaffin, 24 November 2006
The last thing Susan Webster wanted to do this morning was to go into the office.
Susan was in the habit of going in every Saturday to plan the week ahead. She liked the silence, and the atmosphere of her oak-paneled office helped her to think.
But after what she’d been through in the last seven days she just couldn’t face it. She was determined to have some time to herself and relax with the weekend papers and a cup – no, make that a large pot – of strong coffee.
Susan had given up her job on Wall Street to become the new CEO of the family firm, Virginia Veg.
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Convert Traffic Using Wordtracker by Bryan Eisenberg, 24 November 2006
Email
From: Bryan Eisenberg, Future Now, Inc
To: Susan Webster, Virginia Veg
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It Ain’t the Meat, It’s the Emotion by B. L. Ochman, 24 November 2006
Email
From: B. L. Ochman, What’s Next Online
To: Susan Webster, Virginia Veg
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Gauge The Size Of The Market by Stephen Mahaney, 24 November 2006
Email
From: Stephen Mahaney, Planet Ocean Communication
To: Susan Webster, Virginia Veg
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In Paid Search, Keywords Are Key by Kevin Lee, 24 November 2006
Email
From: Kevin Lee, Did-it
To: Susan Webster, Virginia Veg
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Find the Keywords And You’ll Find the Marketplace by Ken McGaffin, 24 November 2006
Email
From: Ken McGaffin, Linking Matters
To: Susan Webster, Virginia Veg
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The Wordtracker Breakthrough by John Alexander, 24 November 2006
Email
From: John Alexander, Search Engine Workshops
To: Susan Webster, Virginia Veg
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Adopt A Healthy Position by Neil Davidson, 24 November 2006
Email
From: Neil Davidson, Freelance Writer
To: Susan Webster, Virginia Veg
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Designing An Online Marketing Strategy by Robin Good, 24 November 2006
Email
From: Robin Good, Master New Media
To: Susan Webster, Virginia Veg
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Only People Buy by Nick Usborne, 24 November 2006
Email
From: Nick Usborne, Copywriter
To: Susan Webster, Virginia Veg
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Where To Use Your Keyword Phrases - A Checklist by Ken McGaffin, 24 November 2006
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Keyword Basics Part 1: How Search Engines Work by Ken McGaffin, 24 November 2006
One of the most frequently asked questions from website owners is, "Why can't my site be found on Google?" They know it's important to appear in search engine results but they just don't know why it doesn't happen to them.
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How To Build Genuine SEO Skills That Will Impact Your Online Sales by John Alexander, 24 November 2006
A beautiful website with no traffic or visibility can't survive in the business world. But a high ranking website that gets tons of traffic where no-one is compelled to make a purchase or take action, won't work for you either. Think "visibility PLUS a solid call to action."
Read: How To Build Genuine SEO Skills That Will Impact Your Online Sales
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Exploring Beyond Keywords Into Behavioral Research by John Alexander, 22 November 2006
If you have ever studied search engine optimization, then you'll know that most educators place tremendous importance on performing good keyword research. But for many website owners, their source of traffic is an after-thought.
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Search Engine Optimization For Dummies by Peter Kent, 15 November 2006
This is a free chapter on keywords from the search engine optimization for dummies book.
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Demystifying The Radically Different Keyword Results Provided By Overture And Wordtracker by Robin Nobles, 28 October 2006
The root of all success in search engine marketing begins with keywords. Period. Get them wrong and virtually everything about your online endeavor will fail. So do so many – professional and amateur alike – buy keywords based on highly skewed numbers?
Read Demystifying The Radically Different Keyword Results Provided By Overture And Wordtracker
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An Ingenious Way to Use Wordtracker… That’s Actually Easier Too! by Robin Nobles, 25 October 2006
You'll find most of your 'revelations' or 'insights' by using the Comprehensive Search feature of Wordtracker. Try entering one part of a search phrase and let the tool figure out the best 'full use' of the phrase.
Read An Ingenious Way to Use Wordtracker… that’s actually easier too!
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Keyword Quality And The Wordtracker Database by Ken McGaffin, 6 October 2006
Search engines get bombarded with automated queries from ranking monitors, popularity analyzers, bid optimizers and other tools. This deluge of non-human activity distorts keyword counts, and if it is not identified and eliminated will leave you with very poor keywords.
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Keyword Creativity In Web Design by Ken McGaffin, 5 October 2006
"Keyword Creativity" is the process of understanding customer behaviour through keyword research and using the insights gained to drive the creative process.
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When Keywords Don't Deliver by Nick Usborne, 25 November 2005
If you've been working with keyword optimization for a while, you know there are times when some great keywords drive tons of traffic to your site, but the resulting conversion rate is terrible.
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How To Choose Keywords Before They Skyrocket In Popularity by John Alexander, 25 November 2005
Long before the days of researching phrases with the helpful online resources of today, keyword selection was often left to guesswork. However, guesswork is just not good enough in highly competitive standards.
Read: How To Choose Keywords Before They Skyrocket In Popularity
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Why Keywords Matter by Ken McGaffin, 23 November 2005
Why do some sites get a lot of traffic and others zero, the following diagrams helps to show why this happens.
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The Ultimate Keyword Primer by Stephen Mahaney, 27 October 2005
Every aspect of crafting a website-for-profit revolves delicately around carefully chosen and strategically placed keywords. Behind the scenes of every top-ranking sales page lies a company's systematic campaign to win dominance in an escalating battle over specifically targeted keywords. The stakes can be high. Billions of $$ have already been earned and billions more are in the queue waiting to be tapped.
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Keyword Phrases In Linking Text by Ken McGaffin, 27 October 2005
Often simple things really matter. And the use of keywords in linking text is one of those simple things that turn out to be hugely important. Linking text, sometimes called anchor text, is the clickable text that takes people to another page or resource. You need to choose that text carefully.
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How To Get Links Without Asking by Ken McGaffin, 6 June 2005
Sending out link requests is a time-consuming business. So wouldn't it be wonderful if other sites linked to you without being asked?
Sound impossible? Well, it can be done and here are ten strategies to prove it.
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Six Powerful Ways To Find Link Building Targets by Ken McGaffin, 6 February 2005
Finding quality sites to target is at the heart of any effective linking strategy. ‘Quality sites’ are not the ones that are easiest to get links from but those that will drive most relevant traffic to your site. In our last newsletter, we looked at how to maximize your link value to make your site more attractive to link targets. In this issue we’ll explore how to find quality link targets.
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The Definitive Link Building Strategy by Ken McGaffin, 6 August 2004
If you’ve gone through all the hard work of a link building campaign, you expect to be rewarded with some impressive links. The reality is that many people are disappointed with the trickle of links and the trickle of traffic that their efforts produce.
