All Articles

Below you'll find all the articles we have ever written. Here's a quick guide to some of the most popular:

Keywords and keyword research

Keyword research guide - A free "how to" guide for keyword research that you can download as a PDF.

Long tail keywords - Learn about the long tail of keyword research (and why single keywords are for losers)

Discover how Wordtracker's Keywords tool can help your business.

Link building

How to design an effective link building campaign

Attend a link building webinar - We run regular link building webinars, so you can learn about successful link building, and ask all the questions you like. Or read the transcript: How to build links.

How to make a link request - Wordtracker's linking guru, Ken McGaffin explains the best way to ask for a link.

Find out more about Wordtracker's Link Building tool

SEO (search engine optimization)

How to SEO your website - A short (18-minute) video on how to optimize your website

Easy SEO - How to use simple SEO techniques

SEO keyword research - Use Wordtracker and Google to find your keyword targets

PPC (pay per click) advertising

An introduction to PPC - An introduction to AdWords, Google's advertising service

Optimize your PPC campaign - How to optimize your AdWords campaigns

Great PPC techniques - How to succeed with AdWords

Follow us on Twitter

Scroll down to read more articles or follow @wordtracker on Twitter for the most recent updates.

All articles

Ecommerce conversion tips from Bryan Eisenberg Posted by Gareth Davies on 08 February 2012

Fact: $56.8 billion will be spent this year on generating website traffic, but only 2-3% of those visitors will actually convert. But why isn’t conversion going up? Gareth Davies listened to ecommerce conversion expert Bryan Eisenberg to find out how to increase those conversion rates.
How to set up a simple link building strategy Posted by Ken McGaffin on 07 February 2012

Ken McGaffin, in an extract from his forthcoming (and free) Link Building Made Simple e-book, explains how to form a simple strategy that will get your link building campaigns off to a great start.
Goldilocks SEO [Infographic] Posted by Aaron Wall on 01 February 2012

Aaron Wall is a master SEO, a talented SEO writer and an entertaining iconoclast. His Goldilocks SEO infographic below is a little masterpiece in communication containing more wisdom than most other SEO bloggers put together.
9 ecommerce mistakes and how to avoid them Posted by Gareth Davies on 01 February 2012

With the help of hundreds of eye-tracking study videos and a wealth of firsthand data, Michael Summers and Jim Hudson of Paypal have been able to identify a range of common ecommerce mistakes that can take place on websites.
Wordtracker’s new metrics to beat the competition Posted by Owen Powis on 01 February 2012

In the new look Keywords tool we’ve included two ways of measuring competition. For most keywords you’ll see a ‘Competition’ number listed next to the search volume. These work on a 1-100 scale - where 100 means you face lots of competition. If you’re new to keyword research, simply look for keywords with low competition scores. And if you’re interested in knowing how we calculate the numbers, Owen Powis explains ...
Better Titles and Descriptions with Wordtracker's new wizard Posted by Owen Powis on 01 February 2012

Having a good page title and description can benefit your rankings and increase the number of visitors to your site. Owen Powis explains how to get the most out your title and description by using the new Title and Description wizard.
Wordtracker's keyword Ranking Reports Posted by Mal Darwen on 01 February 2012

This week sees the release of our SERPs ranking tool. If you're a Keywords tool subscriber you can now track up to 100 keywords in the SERPs (Search Engine Ranking Pages) in Google. Wordtracker's Mal Darwen explains all about it.
Link building introduction [VIDEOS] Posted by Ken McGaffin on 25 January 2012

In four short and clear videos, Ken McGaffin introduces link building for SEOs and all online marketers explaining why links are important, what a quality link is, what sites need links and what kind of sites you should try and get them from.
Why have a Google Plus personal page? Posted by Kristi Hines on 20 January 2012

Before you jump into creating a Google+ page for your business, you will need a Google+ personal profile. Aside from the ability to create and administer Google+ pages, there are several other great reasons to have a Google+ personal profile. Kristi Hines explains what those reasons are.
How to set up a Google Plus personal profile Posted by Kristi Hines on 20 January 2012

Ready to get started with Google+? The following guide by blogging expert Kristi Hines will help you set up your Google+ personal profile.
Why have a Google Plus business page? Posted by Kristi Hines on 20 January 2012

After reading about all of the advantages of Google+ personal profiles, you might be asking yourself why you would need a Google+ page in addition to your personal profile. While much of the design and functionality of the Google+ page is similar to personal profiles, there are some additional benefits to having a Google+ page. Kristi Hines explains what they are.
How to set up a Google Plus business page Posted by Kristi Hines on 20 January 2012

Ready to get started with Google+ pages? The following guide by professional blogger Kristi Hines will help you set up a Google+ page for your business.
Keyword Research Guide Posted by Ken McGaffin on 10 January 2012

Many website owners are either in awe of the ‘black arts’ of search engine optimization (SEO) or puzzled by the complexity of it all.

Yet, there's no big secret to SEO. It is all about understanding what is going on behind the scenes, followed by the hard work and attention to detail common to most business activities.

Good SEO starts with keyword research. Search engine optimizers (known as SEOs) want to know the words people use when they search - we call them keywords (‘the words people use when they search’). Use keywords in the text on your web pages (‘website copy’) and your site will prosper: ignore them and your online business will surely perish.
Keyword Basics Part 1: How search engines work Posted by Ken McGaffin on 08 January 2012

One of the most frequently asked questions from website owners is, "Why can't my site be found on Google?" They know it's important to appear in search engine results but they just don't know why it doesn't happen to them. Ken McGaffin gives this introduction to search engines in Part 1 of Wordtracker's Keyword Basics series
Keyword Basics Part 2: Finding keywords Posted by Mal Darwen on 07 January 2012

In the second of our Keyword Basics series, Mal Darwen gives a simple method for finding thousands of the keywords that your customers use when they search. He then shows how easy it is to use the Wordtracker Keywords tool to organize and save those keywords so you can easily manage your site's search engine optimization and pay per click advertising.
Keyword Basics Part 3: Understanding a keyword's structure Posted by Owen Powis on 06 January 2012

Keyword research allows you to find, assess and target the best possible keywords for your website. In this third article in the Keyword Basics series, Owen Powis explains that by understanding what a keyword is and how it is structured you can find better keywords more quickly and attract more traffic to your site.
Keyword Basics Part 4: Targeting your primary and secondary keywords Posted by Owen Powis on 05 January 2012

Once you've started researching your keywords you’ll probably find thousands that you could use on your site. As you'll most likely not have the time to target all of them, you should have a method for choosing the best ones. Owen Powis outlines his method.
Keywords Basics Part 5: How to narrow down your keyword list Posted by Owen Powis on 04 January 2012

In this fifth in the Keyword Basics series of articles Owen Powis explains how to narrow down your list of up to 2,000 keywords gleaned from Wordtracker's Keywords tool to just a few per web page.
Keyword Basics Part 6: Keyword Mapping Posted by Mal Darwen on 03 January 2012

In this sixth article in the Keyword Basics, Mal Darwen explains how you can use Wordtracker’s Keywords tool mapping to help you plan and display a clear website structure that Google will love.
Keyword Basics Part 7: Using keyword modifiers Posted by Owen Powis on 02 January 2012

In this seventh article in the Keyword Basics series, Owen Powis explains how understanding keyword modifiers can help speed up your SEO campaigns.
Keyword Basics Part 8: Building keyword rich inbound links Posted by Ken McGaffin on 01 January 2012

Most of the links that come to your website will point to your home page and normally use your domain name as the ‘anchor text’ (also called ‘linking text’). Ken McGaffin in this eighth article in the Keyword Basics series advises how to turn that into keyword rich link text in order to attract more search engine traffic.
Best of Wordtracker 2011 Posted by Mark Nunney on 21 December 2011

Use the following best articles (and videos) of 2011 to save time and money on SEO in 2012. You’ll learn about both the established basics of SEO like choosing the right target keywords, quality content and link building; and the visitor behavior-centered SEO of the future.
10 free gifts for 2011 20 December 2011

Towards the end of the year, we like to remind you of all the free stuff we have on our website. Here's a list of our free tools and guides on keyword research and the like, plus links to our videos and webinar recordings, all of which will give you new ideas for your 2012 SEO campaigns. Here's the top ten from 2011.
The Rules of SEO for Profit Posted by Mark Nunney on 15 December 2011

If you don’t have time to read Mark Nunney’s new book, SEO for Profit, then at least make sure you learn the rules.
SEO Made Simple comments 06 December 2011
63 conversion tips from Conversion Conference London Posted by Gareth Davies on 05 December 2011

Over two days in London’s Business Design Center, some of the world’s foremost consultants and speakers on conversion rate optimization gathered for the first major event of its kind in the UK. Gareth Davies was on hand to cover the event and he took away 63 top conversion tips.
How to be an expert SEO Posted by Mark Nunney on 01 December 2011

An expert SEO leaves set processes behind, works fast, intuitively, delivers great results and can reap great rewards. In an edited extract from his new book, SEO for Profit Mark Nunney explains how you can become an expert SEO.
How to write killer headlines [video] Posted by Ken McGaffin on 30 November 2011

No matter how good your content, if you want it read and shared then you need great headlines. Here, Ken McGaffin interviews Nick Usborne, expert headline writer and author of Killer Headlines for Web Content
Link building and the craft of persuasion Posted by Ken McGaffin on 25 November 2011

How do you persuade busy bloggers to link to you? By using the craft of persuasion, explains Ken McGaffin.
Are you totally missing out the Heater Syndrome in your copywriting? Posted by Sean D'Souza on 24 November 2011

Do you bury your best copy deep inside your writing? We all do it time and again because we take time to warm up when writing - like a heater in a cold room. Sean D'Souza, author of Client Attractors: How To Write Benefits, Features and Bullets That Speed Up Sales has a simple solution for the Heater Syndrome.
Conversion Rate Experts’ quick-start guide to conversion rate optimization with Google Website Optimizer Posted by Conversion Rate Experts on 13 November 2011

This ‘reprint’ of Conversion Rate Experts’ classic 'Google Website Optimizer 101 guide' will teach you how to sell more of anything online. Bookmark it and reread it once a month.
The New SEO Posted by Mark Nunney on 12 November 2011

Although the use of keywords on website pages and in the anchor text of inbound links remains important for SEO, search engines are increasingly using a site’s branding, visitor behavior and social data. This is The New SEO, introduced here by Mark Nunney in an edited extract from his new book, SEO for Profit.
The critical importance of sandwiching your copywriting Posted by Sean D'Souza on 09 November 2011

Sean D'Souza, author of Client Attractors: How To Write Benefits, Features and Bullets That Speed Up Sales talks about avoiding one-slice articles and sandwiches.
The Google Analytics Problem (and the solution) Posted by Mike Essex on 03 November 2011

Standard practice for keyword research for SEO is to use Google Analytics to find a site’s most popular keywords, then optimize relevant pages for them. This can work well for small numbers of keywords. But Google Analytics gives you no way of seeing reports for short and long tail variations of multiple keywords. Mike Essex explains how his SEO agency uses Wordtracker Strategizer to solve this problem and find the best keywords to target.
Why disconnectors in copywriting are critical in keeping your reader awake Posted by Sean D'Souza on 02 November 2011

Master copywriter and author of Client Attractors: How To Write Benefits, Features and Bullets That Speed Up Sales, Sean D'Souza shows you how to use disconnectors in your copy to give changes in pace or subject matter that jolt readers awake and keep them interested and paying attention to the end of your message.
10 reasons why your link requests are failing Posted by Ken McGaffin on 27 October 2011

One of the most common difficulties in link building is getting a response from link requests. Ken McGaffin gives 10 reasons why you might not be getting answers and how to fix each problem.
Content ideas: Optimize your internal links Posted by Nick Usborne on 27 October 2011

Copywriter and author of 101 Web Content Ideas, Tips and Resources Nick Usborne shows how properly optimized internal links can help you spread your link power around your site,
How a single bullet can get a customer to buy Posted by Sean D'Souza on 26 October 2011

Sean D'Souza, author of Client Attractors: How To Write Benefits, Features and Bullets That Speed Up Sales recalls how one bullet point led to him attending a costly workshop, and how just one of these graphics in your copy can make up your customer's mind for them.
Content ideas: Create tutorials out of articles Posted by Nick Usborne on 19 October 2011

In his latest "Content ideas" article Nick Usborne explains how to get more interest in your articles by turning them into tutorials.
Keyword tracking reports for search engine success Posted by Mark Nunney on 18 October 2011

Tracking your site’s ranks on Google for your target keywords is an important part of search engine optimization (SEO). It allows you to report results, discover the cause of traffic gains and losses; and spot the seeds of future success. Mark Nunney explains why to do it and how.
Link building hero: how Nick Russill gets links for snow-forecast.com without asking Posted by Ken McGaffin on 12 October 2011

Snow-forecast.com has achieved every link builder’s dream of getting powerful quality inbound links without asking.
What do they want to share? Posted by Nick Usborne on 11 October 2011

Copywriting expert Nick Usborne recommends you find out what it is your followers want to see and share on social media.
Content ideas: Searches related to ... whatever you just searched for Posted by Nick Usborne on 05 October 2011

With every search you make on Google, you are given suggestions for alternative related searches. Nick Usborne recommends using these related searches as ideas for new content on your site.
Does your link building use the secret of the 'magic middle'? [Video] Posted by Ken McGaffin on 29 September 2011

When you're link building, you want to find high quality link prospects.
Yet, you also want to find prospects where there's a good chance of actually getting a link.
Ken McGaffin shows how such prospects can be found in the 'magic middle' ...
Content ideas: Read more books Posted by Nick Usborne on 28 September 2011

For both planning the structure of the content of a new website and finding ideas for specific articles and posts, Nick Usborne recommends you buy some books, read and study.
Getting started with Link Builder transcript 2: Start with URLs Posted by Ken McGaffin on 26 September 2011
Getting started with Link Builder - Transcript 1: Start with a Keyword Posted by Ken McGaffin on 26 September 2011
Getting started with Link Builder - Transcript 4: Contact view Posted by Ken McGaffin on 23 September 2011
Getting started with Link Builder - Transcript 3: Analysis view Posted by Ken McGaffin on 23 September 2011
62 steps to the definitive link building campaign Posted by Mark Nunney on 21 September 2011

Successful search engine optimization (SEO) requires inbound links from quality relevant websites. Using extracts from their book, Wordtracker Masterclass: Link Building - How to build links to your website for SEO, traffic and response, Ken McGaffin and Mark Nunney here outline the definitive steps in a successful, long term link building campaign.
Getting started with Link Builder: Video 6 Posted by Ken McGaffin on 21 September 2011
Getting started with Link Builder: Video 4 Posted by Ken McGaffin on 21 September 2011
Content ideas: What special day is it today? Posted by Nick Usborne on 15 September 2011

The calendar is packed full of special days from Martin Luther King Day to, er, Talk Like A Pirate Day and Superman's birthday. Nick Usborne shows you how to use special days to make special content your readers will like and share.
Effortless link building (Part 2) Posted by Ken McGaffin on 15 September 2011

In Effortless link building (part one), Ken McGaffin showed how finding a single quality news source allows us to quickly and effortlessly build a link building campaign of many thousands of link prospects. In this follow up article, he’ll take that one step further and show how both newbies and more experienced link builders can systematically turn these link prospects into valuable inbound links.
Content ideas: What's hot? Posted by Nick Usborne on 13 September 2011

Nick Usborne recommends you use software to find out what subjects are hot, what's new and what gets shared most on social media. Then create a new page, focusing on a trending topic that is spreading fast.
Getting started with Link Builder: Video 3 Posted by Ken McGaffin on 11 September 2011

Link Builder provides details of link prospects already sorted into strategy groups such as blogs, news media and trusted sites. Ken McGaffin explains in Video 3 in the series Getting Started with Link Builder how to take advantage of this to sort out your prospects into effective link building campaigns.
Getting Started with Link Builder: Video 2 Posted by Ken McGaffin on 11 September 2011

Entering up to 10 URLS into the Link Builder tool can deliver thousands of link prospects to help you with your link building campaigns. Ken McGaffin shows how this works in the second in his Getting Started with Link Builder videos.
Getting started with Link Builder: Video 1 Posted by Ken McGaffin on 11 September 2011

Video 1 in Ken McGaffin's series Getting Started with Link Builder videos shows how to begin to build great link building campaigns using just one keyword.
Effortless link building (Part 1) Posted by Ken McGaffin on 01 September 2011

Always be on the look out for new link building opportunities. And some of the best can emerge from your day-to-day business activities. Chatting to a restaurant owner about a bad review on TripAdvisor.com led Ken McGaffin to an interesting site on travel technology. The site was a good prospect in itself but from that single prospect, he quickly built a campaign of many thousands of link prospects.
13 article styles that deliver results Posted by Karon Thackston on 30 August 2011

Ever feel like you're in a rut when it comes to writing articles? No matter what you do, most of your material comes out in the same format with the same tone and the same style. How boring is that?! Karon Thackston (author of Wordtracker Masterclass book, Article Marketing: The Write Way to Build More Links) has 13 different answers to your problem.
Why Google Panda slapped quality sites Posted by Mark Nunney on 26 August 2011

Google’s Panda update is aimed at low quality sites like content farms. So why is it hurting so many established high quality content sites? Mark Nunney explains why he thinks this happening, what to do about it and what we can all learn from it.
How to get things done in SEO Posted by Mark Nunney on 25 August 2011

Most business is as simple as trying to get the obvious done by people who’s job it is to do it. Yet it’s still difficult. SEO is more difficult still because you need to get the not-so-obvious done by people who have other jobs to do already. Mark Nunney considers the problem of implementation and has some suggestions to help you get things done in SEO.
Optimizing the new Google sitelinks (and controlling your brand’s Google SERPs) Posted by Mark Nunney on 17 August 2011

From today you have a new opportunity to get more visits and response to your site from searches with your brand name. This is because Google has changed how ‘sitelinks’ are shown on its results pages. Mark Nunney explains and shows you how to optimize this opportunity.
Link building strategies: Business Posted by Ken McGaffin on 12 August 2011
SEO for cheats - Issue 112 11 August 2011
3 smart ways to make your web content pages more valuable and shareable Posted by Nick Usborne on 03 August 2011

Google’s Panda update has reminded us all that engaging quality content is essential for online success. Nick Usborne, author of Wordtracker’s new book 101 Web Content Ideas, Tips and Resources, shares three ways to make your content more valuable to readers and more shareable.
How to win with PPC Posted by Giovanna Villanueva on 02 August 2011

There’s a lot of great information available about PPC technique. But having great PPC technique is only half the puzzle. In order to make money using PPC, you need good business techniques, too.
Have you found your must-have easy-to-get links? Posted by Ken McGaffin on 28 July 2011

Sites that link to more than one of your competitors are must-have links that should be easy to get. Ken McGaffin shows you to find them.
Google Panda update survival guide Posted by Mark Nunney on 27 July 2011

As of 24th Feb 2011, a major update by Google on how it ranks sites has affected 12% of search results and halved many sites’ visitor numbers. Named the Farmer or Panda Update it’s only affecting US Google results as I write but if you’re outside the US it is coming to you soon. Here’s how to find out if you have already been hit, are going to be and what to do about it.
3 essential content tips for ecommerce sites Posted by Karon Thackston on 26 July 2011

With Google's Panda update, the rules of creating web content have changed. Karon Thackston, author of "Wordtracker Masterclass: Ecommerce Copywriting - Proven Strategies for Boosting Sales & Search Rankings" gives three tips on how to fight the Panda.
Is this the best link building tool ever? Posted by Ken McGaffin on 21 July 2011

A good link building campaign needs to be planned, managed, monitored and reported on. It will use a wide range of strategies with many link prospects for each.

This is a lot of work and Wordtracker's Link Builder tool has been rebuilt to do all these jobs for you. Can all this really be in one tool? Ken McGaffin says it can and here he shows you how.
Link building for editors, journalists and writers Posted by Mark Nunney on 21 July 2011

In part one of SEO for editorial teams, journalists and writers, we looked at how quality editorial is at the heart of building the links SEO requires. In part two, Mark Nunney looks at how they can help promote their quality content to make sure it gets the precious links it deserves and needs for search engines success.
How to snap 500 people to attention in under a minute Posted by Sean D'Souza on 21 July 2011

In the final part of his 12-part series on giving perfect presentations, Blackbelt Presentations author Sean D’Souza explains how to use props to gain your audience’s attention, make your presentation more memorable and increase sales.
Why 95% of your presentation needs just one thought per slide Posted by Sean D'Souza on 08 July 2011

In part 11 of his 12-part series on giving perfect presentations, Blackbelt Presentations author Sean D’Souza explains why most people get bored during presentations and how to make sure it doesn’t happen during yours.
Automatic SEO ecommerce case study: Tahoe Mountain Sports Posted by Mark Nunney on 07 July 2011

Smart SEO can make your online business more successful by focusing your efforts on the searches (keywords) your buyers are making. This case study shows how Wordtracker Strategizer can save you days of research trying to find those keywords, planning the actions required to target them and reporting your results.
Why ‘Impossible-To-Goof-Up’ Questions Relax Your Audience 07 July 2011

Would you like your audiences to be as animated and relaxed as a two-year old watching her favorite Barney video? In part ten of his 12-part series on giving perfect presentations, Blackbelt Presentations author Sean D’Souza explains how to relax your audiences by asking easy questions with no wrong answers.
How to be a successful guest blogger Posted by Ann Smarty on 28 June 2011

Guest blogging is receiving a lot of internet marketing buzz at the moment. Pro bloggers are regularly publishing new articles giving guest blogging advice. However this doesn't necessarily make the newbie's job easier as the information is scattered around the web. Worse, at least 80% of posts you read just share how great it is and why you need to try as well.
Ann Smarty talks guest blogging (the only link building technique she uses) Posted by Ken McGaffin on 28 June 2011

Ann Smarty promoted her own SEO career using guest posting, it’s the only link building technique she uses for her SEO clients and she built a community called MyBlogGuest to help guest bloggers. Here she talks to Ken McGaffin about (have you guessed?) guest blogging.
How to avoid getting caught off guard when training Posted by Sean D'Souza on 27 June 2011

If you’re a trainer, you’re going to get asked questions you don’t know the answer to. In part nine of his 12-part series on giving perfect presentations, Blackbelt Presentations author Sean D’Souza explains what to do.
Keyword research webinar transcript Posted by Mal Darwen on 26 June 2011
Why article marketing for SEO should target humans Posted by Karon Thackston on 23 June 2011

Using article marketing for SEO you must decide if you’re writing for humans or robots. Author of the Wordtracker Masterclass e-book Article Marketing: The Write Way to Build More Links, Karon Thackston, says first consider your target keywords and then laser focus your articles on humans. Here she explains how to decide which humans to target and how.
Link building strategies Posted by Ken McGaffin on 20 June 2011

In the Link Builder tool, we’ve already filtered your prospects and organized them into strategies so you can tailor your link building - and increase your chances of getting a link. Here is a list of the articles we've featured, based on these strategies, that will help you on your way to create effective, traffic-attracting link building campaigns:
Link building strategies: Already linking Posted by Ken McGaffin on 20 June 2011

Link building is about building relationships. And the daftest thing you can do is stop once you've got a link. So pay attention to people who already link to you and see what else you can do together.
Link building strategies: Social media Posted by Ken McGaffin on 20 June 2011

Social media sites include the big guns like Twitter and Facebook as well as much smaller community sites highlighting discussions, comments and debates on news stories, products and companies. They are the quick, easy way to make friends, win links and influence people.
Quick guide to Link Builder: Part 1 Posted by Ken McGaffin on 16 June 2011

Link building is not only good for search engine rankings, it’s essential. But not all links are equal - some links are excellent, and many others next to useless. It’s quality, not quantity of inbound links that make winners stand out. That’s why link building is the biggest challenge SEOs and website owners face.
13 ways to assess a link prospect Posted by Ken McGaffin on 16 June 2011

Assessing the quality of link prospects and sorting them using tools like Link Builder is crucial at every stage of a link building campaign. Get it right and you’ll be way ahead of your competitors: spending time on link prospects will bring you the best business and SEO benefits. But how do you assess the quality of a link prospect? No more mystery in that - Ken McGaffin gives you 13 ways to assess a link prospect.
Link building strategies: News media Posted by Ken McGaffin on 15 June 2011

News media sites range from huge nationals like CBSnews.com to The Costal Angler Magazine and anything in between.
Link building strategies: Blogs Posted by Ken McGaffin on 15 June 2011

Blogs are written by a wide range of people including enthusiastic hobbyists, company CEOs, industry experts and well-known journalists.

These link giving heroes all require a personal approach for example with comments, interviews, reviews and guest posting.
Link building tool help Posted by Ken McGaffin on 15 June 2011

You need help and advice in carrying out your link building campaigns or on using the Wordtracker Link Builder tool? Read on to find advice on link building strategies, guides and tips and any other link building tidbits we can think of on this page.
Link building jobs strategy Posted by Ken McGaffin on 15 June 2011
How to be a rockstar speaker Posted by Sean D'Souza on 14 June 2011

In part seven of his 12-part series on giving perfect presentations, Blackbelt Presentations author, Sean D’Souza shows how using the right example in your presentation helps explain a concept but the wrong example alienate your audience.
Ken McGaffin's link building webinars Posted by Ken McGaffin on 13 June 2011

Attend one of link building expert Ken McGaffin's link building webinars. Also view a recording or access the presentation.
25 reasons why another site will link to yours Posted by Ken McGaffin on 11 June 2011

Why would anyone link to your site? Here are 25 reasons why another site will link to yours. With real world examples from Ken McGaffin.
Introduction to keyword research webinars Posted by Mal Darwen on 11 June 2011

Free online training is available to help you get the most from Wordtracker's Keywords tool. Click below to register for our next scheduled webinar, view a recent one, or read a transcript.
5 ways video can seriously help your SEO Posted by Gareth Davies on 10 June 2011

Video is SEO friendly, Google-Panda friendly and on Google’s results pages to stay. Google is placing more value on long stays and visitors watching videos stay longer than others. So it's time to start taking video seriously and Gareth Davies details five ways video can seriously help your SEO.
Worst 5 web design mistakes Posted by Ben Hunt on 10 June 2011

Ben Hunt has been crafting websites professionally since 1994, has written two best selling books and now teaches students all over the world how to do better web design. He has put together the top five most common - and most costly - web design mistakes, and he's going to reveal them in a one-off webinar .
How the wrong example alienates your audience Posted by Sean D'Souza on 09 June 2011

In part seven of his 12-part series on giving perfect presentations, Blackbelt Presentations author Sean D’Souza shows how using the right example in your presentation helps explain a concept but the wrong example alienate your audience.
Should you take questions at the end of your presentation? Posted by Sean D'Souza on 09 June 2011

In part six of his 12-part series on giving perfect presentations, Blackbelt Presentations author, Sean D’Souza, considers taking questions in presentations and explains why you shouldn’t do so.
How to make a ‘one wave’ presentation Posted by Sean D'Souza on 02 June 2011

In part five of his 12-part series on giving perfect presentations, Blackbelt Presentations author Sean D’Souza explains how to get your audience to remember what you said by focusing your presentations on one concept only. Ride just one wave, to use Sean's analogy.
Why article marketing still rocks for link building Posted by Karon Thackston on 01 June 2011

To make article marketing work for link building and SEO, you need to know the difference between quality articles and spam. Author of Wordtracker Masterclass e-book Article Marketing: The Write Way to Build More Links, Karon Thackston makes that distinction and shows you how to use it.
Getting links from trusted sites Posted by Ken McGaffin on 30 May 2011

Trusted sites are usually defined as non-profit websites (.org), educational bodies (.edu) and government agencies (.gov). Contrary to popular belief, Google doesn’t treat links from trusted sites any differently from other links. However, just because Google doesn’t treat them any differently, that doesn’t mean that they’re not different.
Links from shopping sites Posted by Ken McGaffin on 30 May 2011

Shopping on the web is of course a major activity so the number of sites retailing goods and the number of sites writing, advising and commenting on products and the companies who produce them is huge.
The 11 easiest links you'll ever get Posted by Ken McGaffin on 29 May 2011

Online directories offer a source of easy links and remain a good first step for many link building campaigns. Yet, many links from directories offer little value. Ken McGaffin outlines his approach to link building with directories.
How to keep your audience coming back for more Posted by Sean D'Souza on 25 May 2011

In part four of his 12-part series on giving perfect presentations, Blackbelt Presentations author Sean D’Souza explains how to keep your audience coming back.
Six things you have got to know before you build links Posted by Gareth Davies on 17 May 2011

Since 1998 links have been the foundation of Google’s ranking algorithm. But too many people still don't realize that 90% of what they need to do is to get other sites to link to them. Gareth Davies summarizes Patrick Altoft’s recent SES presentation on some basics of link building, including brand v keyword-rich links, competitor analysis, content syndication and replicating competitors’ links.
SMX London: 221 takeaways and top tips Posted by Gareth Davies on 16 May 2011

SMX London is now consistently SMX Advanced and so worthy of our and your attention. Gareth Davies, Mal Darwen and Mark Nunney attended and were ably supported by Thomas Baugh manning the Twitter watchtower.
Do you quickly want to get the attention of your customers when you’re speaking? (Presentations course part 3) Posted by Sean D'Souza on 15 May 2011

In part three of his 12-part series on giving perfect presentations, Blackbelt Presentations author Sean D’Souza explains a quick method for attracting your customers' attention.
Why variation is the hallmark of outstanding presenters (Presentations course part 2) Posted by Sean D'Souza on 10 May 2011

Variation in pace and volume is a crucial part of great art, entertainment, communication, marketing and presentations. In part two of his 12-part series on giving perfect presentations, Blackbelt Presentations author Sean D’Souza explains how to use variation and pace as your presentation’s ‘magical packaging’.
Getting to know your online community Posted by Ken McGaffin on 05 May 2011

Ken McGaffin in this extract from Wordtracker Masterclass: Link Building explains how online communities work and how to find and contact link building prospects within that community to help you build a profitable, traffic-attracting website:
12 Essential SEO Tips by Dave Naylor Posted by Gareth Davies on 05 May 2011

SEO is about great content and great site architecture ... it’s certainly not about spam and trying to fool Google. From a Dave Naylor SES presentation, Gareth Davies provides 12 essential SEO tips for 2011.
What use is a show for SEO? Posted by Mark Nunney on 25 April 2011

@marknunney and @mald from the @wordtracker team will be at SMX London. To make sure he is spending his time wisely, Mark Nunney challenged show organizer, journalist and SEO practitioner Chris Sherman with the question: What use is a show for SEO? If you like his answers as much as we do then we'll see you at London SMX on 16-17 May.
Why you need different link building strategies for different types of sites Posted by Ken McGaffin on 25 April 2011

Finding quality link prospects is easy. Making an approach and winning that link is not. And if you’ve got thousands of link prospects you’ll not have much success if you make the same blanket approach to each one.
The importance of preparation for link building Posted by Ken McGaffin on 14 April 2011

Quality link building needs great ideas for content that others will want to link to. But ‘build it and they will come’ is not enough. You need to first find the sites you want to link to you and build relationships with them. Ken McGaffin shows us how to prepare for link building.
Simple steps to take the fear out of your presentation Posted by Sean D'Souza on 13 April 2011

Giving a speech need not be intimidating. With the right structure, questions and timing, an audience will want you to upsell. Introducing his new Blackbelt Presentations series, Sean D’Souza provides a step-by-step guide to how its done.
Introduction to Google Analytics (and how to turbo charge it) Posted by Mark Nunney on 08 April 2011

Google Analytics (GA) has become an essential tool for many SEOs. Here Mark Nunney introduces some basics of using GA for SEO and then shows you how to turbo charge it by importing your GA data into Wordtracker Strategizer.
A guide to SEO for editorial teams and journalists Posted by Mark Nunney on 01 April 2011

In this first of a two-part guide to SEO for editorial teams and journalists, Mark Nunney introduces editors to the basics of SEO and gives a step-by-step process that puts editorial at the heart of your SEO.
Twitter your business with Mark Shaw Posted by Mark Shaw on 24 March 2011

As Twitter passes its fifth birthday, if you haven’t yet decided to take it seriously for business then it’s time you did. Mark Shaw has just written Twitter Your Business, the perfect book to help you with the job. Here he gives us an introduction to how it’s possible to get one third of your new business from Twitter.
60 takeaways from Think Visibility Leeds Posted by Gareth Davies on 08 March 2011

The latest Think Visibility conference organized by Dom Hodgson, was held this month at Alea Casino in Leeds. Around 150 practitioners of SEO, social media and affiliate marketing met for a one day powerhouse of a conference. With some big name speakers lined up as well as some big name attendees in the audience, Wordtracker sent Gareth Davies along to gather some of the top takeaways from the event.
7 steps to a perfect Pay Per Click campaign Posted by Rachelle Money on 24 February 2011

Pay Per Click can be a little daunting, especially for small businesses who don't know the tactics to use in this type of advertising campaign. PPC expert, Ian Howie, takes us through the seven stages of Pay Per Click, including how to use keyword research to refine your strategy.
SES London 2011: 301 takeaways and top tips Posted by Mark Nunney on 22 February 2011

SES Conference & Expo covers basic, advanced and cutting edge SEO, PPC and online marketing. Mark Nunney, Thomas Baugh, Justin Deaville and Max Holloway have collected the best 301 (so far) top tips, takeaways and memorable quotes from SES London 2011.
How to go beyond the limits of traditional keyword research Posted by Mark Nunney on 17 February 2011

Although keyword research is a wonderful thing, it’s not perfect. Mark Nunney looks at the limits of traditional keyword research and how you can go beyond those restrictions to a reliable scientific process.
The wonder of keyword research (an introduction) Posted by Mark Nunney on 10 February 2011

Mark Nunney introduces us to the wonder of keyword research in an extract from his book, Wordtracker Masterclass: Keyword Research - How to deliver visits, response and profits to your website in which he gives a detailed step-by-step guide to a practical keyword research process for new and established sites.
An introduction to PPC advertising with Google Adwords Posted by Ian Howie on 10 February 2011

Starting with the real life case of Douglas Twiddy, Ian Howie introduces Pay Per Click (PPC) advertising with a checklist for PPC success.
Original ideas for building content for links Posted by Ken McGaffin on 04 February 2011

Link building is a creative process. At least the type of link building that can generate hundreds of editorial links is. Where does the inspiration for such powerful ideas come from? A breakdown on the London Underground gave Ken McGaffin the inspiration for this article – and an opportunity to summarize some of his thoughts on creativity.
PPC training from PPCblog Posted by Mike Theodoulou on 04 February 2011

If you are considering managing your own PPC campaigns, it is essential you get training and don’t just jump in blind with a budget and a prayer. With that in mind, I am reviewing PPCblog.com, one of the few PPC training resources that has impressed me.
How to get free links and online PR with HARO (Help A Reporter Out) Posted by Ken McGaffin on 28 January 2011

It’s true - free links and media coverage await you at HARO (Help A Reporter Out), a brilliant free service that brings the world of online PR within the reach of any small business owner or website. In an extract from his brilliant The Link Publicity Book, Ken McGaffin explains how HARO can work for you.
Analyzing a magazine website for link prospects (Link building course part 4) Posted by Ken McGaffin on 21 January 2011

Analyzing the links to top magazines in your market can be a great source of high quality link prospects. Here, Ken McGaffin shows you how to do it and what to do when you find them.
Link Building Q & A Posted by Ken McGaffin on 14 January 2011

Here’s a collection of link building Q & As from Ken McGaffin’s weekly link building webinars. You can join Ken live at his next link building webinar on 1st March 2011
Ken McGaffin's link building webinar (recording) Posted by Ken McGaffin on 11 January 2011
Karon Thackston's optimizing ecommerce copy webinar recording Posted by Karon Thackston on 10 January 2011

Short copy. Pages buried in your navigation. Constantly changing inventory. How do you successfully overcome these and other SEO challenges of ecommerce sites?
Are Google’s local results costing your site traffic? Posted by Mark Nunney on 07 January 2011

Google now integrates local results (Google Places) into ‘standard’ organic results and it’s going to push your site down and off the page. That means less traffic and response unless you do something about it. Mark Nunney investigates and shows you how to fight back.
Top 10 free SEO and keyword tools and reports from Wordtracker Posted by Rachelle Money on 21 December 2010

Holiday season is a good time to remind you of all the lovely freebies we have on our website. Take a look at our free guides on keyword research, as well as our fantastic tools and videos, which should help you come up with some fresh ideas for your 2011 SEO strategy. Here's our top ten for you to enjoy.
Best Wordtracker Academy articles of 2010 Posted by Mark Nunney on 21 December 2010

Prepare your site for the opportunities of 2011 with these outstanding 17 articles from the Wordtracker Academy in 2010 ...
How to find the top news sources and journalists on Google News Posted by Ken McGaffin on 21 December 2010

In his never-ending search for the best possible link prospects, Ken McGaffin talked to Neil Pharazyn, CEO of Newsknife to discover how to find the find the most influential targeted online news sources.
Really really really easy SEO Posted by Mark Nunney on 16 December 2010

More traffic and response with really really really easy SEO (search engine optimization) works by building on your current success - the keywords that already bring response to your site. These keywords are your low-hanging fruit and getting more results from them is child’s play. Mark Nunney explains how to do it the long way (manually) and the quick way (automatic SEO with Wordtracker Strategizer).
3 new Google Analytics features that you should be using already Posted by Ian Howie on 16 December 2010

Analytics is “the science of analysis”. Website analytics tools like Google Analytics and Wordtracker Strategizer provide the ways and means to analyse your website data. However, somewhere along the line, some users and analytics vendors seem to have focused more on data and less on analysis. Ian Howie looks at some new Google Analytics features that are helping to re-address the balance.
13 ways to evaluate link prospects and find quality Posted by Ken McGaffin on 08 December 2010

It’s important to look for quality links to your website. A small number of links from quality sites will bring you much more benefit than thousands of links from poor quality sites. But how do you judge what a quality site is and the value of a link from it? Different link builders will have different priorities, but here Ken McGaffin shows us what he looks for when eyeing up a prospect.
Fastest link building campaign planner ever (8 different campaigns in minutes) Posted by Ken McGaffin on 03 December 2010

In this article Ken McGaffin shows you how Link Builder gets your link building project off to a flying start by creating ready made campaigns for you. You’ll be starting to approach quality link prospects within minutes.
SEO Made Simple 02 December 2010

Download your FREE copy of SEO Made Simple, Wordtracker’s new ‘crash course’ on profitable search engine optimization.
How to find anchor text links (the most powerful links your site can get) Posted by Ken McGaffin on 26 November 2010

Using keywords in the linking text (or anchor text) that points to a specific page on your site is one of the most powerful ways to boost your search engine rankings. Ken McGaffin shows you how a new feature on Wordtracker Link Builder helps you find more of these most sought after links.
Beat the competition with creativity in search engine optimization Posted by Steve Wiideman on 18 November 2010

Search engine optimization (SEO) has become more than just a way to create additional revenue from the internet; it has become the primary source of affordable online marketing. Beyond best practices, businesses must now become creative to compete with SEO, and do so in a way that keeps costs low.
Link building FAQs with Ken McGaffin Posted by Ken McGaffin on 18 November 2010

What’s the deal with nofollow links? Do they count? Can it hurt your site if you have lots of links from low quality directories? Do your links really have to come from relevant sites? Ken McGaffin answers some of the questions frequently asked in his link building seminars.
SEO Expert series: Mark Nunney Posted by Rachelle Money on 13 November 2010

Wordtracker would like to introduce our very own expert in Search Engine Optimization, Mark Nunney. Journalist Rachelle Money kicks off a special interview series with Mark, in a Question and Answer article where she picks his brains on top tips for SEO work, emerging trends and advice.
Mark Nunney's 12 most common SEO mistakes: SEO expert series Posted by Rachelle Money on 12 November 2010

Have you ever embarked on some SEO work and got that sinking feeling that you might be doing something wrong? You're not alone. Our expert Mark Nunney gives us the dirty dozen top mistakes he sees being made in SEO, as well as tips on how to negotiate the pitfalls.
Discover your competitors' link building secrets (Link building course part 3) Posted by Ken McGaffin on 05 November 2010

Competitor link analysis is much more than finding out who’s linking to your competitors and getting them to link to you. There is a huge amount of useful information you can grab if you just take the time to research carefully.

In this article, the third in the series, Ken McGaffin shows you how to get the most from competitive link analysis and introduces two new features to the Link Builder tool – linking text analysis and linking domain categorization.
MarketingSherpa survey reveals the most effective SEO tactics Posted by Justin Deaville on 21 October 2010

The SEO field is changing rapidly and it can be difficult to keep up with the latest thinking. Research firm MarketingSherpa has surveyed thousands of search marketers to discover today’s most effective SEO tactics. We got a sneaky preview, so we can tell you what's working in SEO - and what's not. By Wordtracker's own Justin Deaville.
How to plan your site structure for maximum traffic (Video) Posted by Mike Mindel on 13 October 2010

In this 13-minute video, Mike Mindel shows you how to plan your site structure for maximum Google traffic.

When you organize your pages - using a structure of category and content pages - both readers and search engines are able to find what they want. As a result, your site looks authoritative, and the search engines will send you more traffic!

So sit back, press play - and find out how you can use keyword research to plan your own website.
SEO your web page for Google (Video) Posted by Mike Mindel on 13 October 2010

In this video, Mike Mindel shows you how to search engine optimize your web page, so you can rank for the keywords you choose and attract more traffic from Google.

Everything Mike's about to show you is white hat and straight to the point, so sit back, press play and let's begin!
Discover a profitable niche for a new website (Video) Posted by Mike Mindel on 13 October 2010

In this video, Mike Mindel shows you how to find a profitable niche market for a new website. You’ll learn how to find that gap in the market where searchers' needs are not being met by enough suppliers, so your new product or service can fit right in and compete successfully.

Primarily aimed at those of you at the start of your research process, this time-tested way to find a profitable new niche market will be of use whatever your level of SEO knowledge.
Ken McGaffin's "How to Build Links to Your Website" webinar transcript Posted by Ken McGaffin on 13 October 2010

Read the transcript of a recent recording of Ken McGaffin's link building webinar - "How to Build Links To Your Website" - here now:
Drive sales and links for SEO through online PR Posted by Ken McGaffin on 08 October 2010

The media is full of stories about businesses of all kinds – small, large, innovative, personal, family and multinational. This brings a lot of publicity and sales to the businesses that are featured.

But are you one of those businesses that don’t get any media coverage at all?

Do you see your competitors grabbing headlines when you know you could do so much better?
Designing web pages for conversion with "Save The Pixel" Posted by Ben Hunt on 30 September 2010

In his book, Save The Pixel, Ben Hunt gives a clear step-by-step guide to making your website more effective.

He shares some of its secrets with you here.
How to successfully optimize a page for over 10,000 keywords Posted by Mark Nunney on 24 September 2010

How many keywords do each of your website’s pages target? One? Two? With the help of our old friend, the long tail of keywords, Mark Nunney shows how you can optimize a single page for over 10,000 keywords if you ‘target the head and exploit the tail’.
How to plan your site structure with keyword research Posted by Mark Nunney on 17 September 2010

Keyword research can do more than find you profitable keywords to target. With Wordtracker's Keywords Tool you can also plan a site structure optimized for search engines. Mark Nunney explains how.
Wordtracker + Google + SEO = Win Posted by Mark Nunney on 10 September 2010

Google keyword research data is impressive, powerful and now available on Wordtracker Keywords Tool. But make sure you verify its search estimates with alternative sources like Wordtracker’s own. Most importantly, use a keyword research process that ensures you find your site’s most profitable keywords. Mark Nunney explains how Wordtracker can help you.
How a Link Building Hero uses a blog to build links, make a living and take lots of holidays Posted by Ken McGaffin on 03 September 2010

Andreas Kambanis of the London Cyclist blog didn’t start as a blogging or a cycling expert. But hard and smart work have turned his cycling blog into his main source of income. Andreas is the first subject of a new series of Link Building Heroes and Ken McGaffin, co-author of Wordtracker Masterclass: Link Building - How to build links to your website for SEO, traffic and response discovers how Andreas uses quality blog content to build links for SEO and an email list for marketing.
How to make a link request Posted by Ken McGaffin on 27 August 2010

So you’ve found some great link prospects. And you’ve created some great reasons why someone should link to you. Now you want to make an approach and craft a great link request. But are your link requests missing the most vital ingredient? Ken McGaffin asks the question and gives the answers.
Finding link building prospects by analyzing links to ‘personality websites’ (Link building course part 2) Posted by Ken McGaffin on 27 August 2010

Some companies and websites can’t keep out of the news. Open up a newspaper, browse a news website, sit down in front of the television and you see the same companies featured time and again. How do they do that? Ken McGaffin explains and shows how to get link prospects from them.
How to find great link prospects (Link building course part 1) Posted by Ken McGaffin on 19 August 2010

We struggle to find link prospects for our websites. And that means we struggle to get the links we need to move us up the search engine rankings and bring more visitors to our sites.
8 questions to ask of sites that already link to you Posted by Ken McGaffin on 19 August 2010

Link building is one of the most difficult parts of search engine optimization and naturally we’re all delighted when we ‘crack it’ and get new links pointing to our site.

Job done. Good links. Let’s move on to the next job.

I don’t think so.
The 7-step process for writing enticing product descriptions Posted by Karon Thackston on 13 August 2010

Karon Thackston explains how the pros write ecommerce product descriptions in an extract from her new book Wordtracker Masterclass: Ecommerce Copywriting: Proven Strategies for Boosting Sales & Search Ranking.
Top 10 SEO content writing tips everyone should know Posted by Pierre Zarokian on 06 August 2010

You don’t have to sacrifice the quality of your work in order to create content that is search engine optimized and will help improve your ranking with the major search engines, explains Pierre Zorkian.
How to save your ecommerce traffic from Google's MayDay update Posted by Karon Thackston on 30 July 2010
How to make every page a marketing page (and why you should) Posted by Mark Nunney on 23 July 2010

By adding irresistible offers to unmissable positions on (almost) every page, ThinkingManagers.com more than doubled its response rate. Following his previous article Does your marketing stop when your content starts?, Mark Nunney here shows us how to make every page a marketing page.

This article is an edited version of a chapter of Wordtracker’s The Website Content Recipe Book – 21 irresistible content ideas to wow visitors and boost your search engine optimization.
Does your marketing stop when your content starts? Posted by Mark Nunney on 15 July 2010

Your website’s content will get noticed, get read and get customers if you use your headline and first paragraph to let readers know what is in it for them. Here I’ll introduce you to some techniques you can use to make that happen.

This article is an edited version of a chapter of Wordtracker’s The Website Content Recipe Book – 21 irresistible content ideas to wow visitors and boost your search engine optimization.
Find your website’s target markets Posted by Mark Nunney on 09 July 2010

Mark Nunney shows how to start your keyword research for a new site by first finding and then prioritizing your target markets and the keywords associated with them.
Keyword Research - how to deliver visits, response and profits to your website Posted by Mark Nunney on 01 July 2010

Let me introduce you to a practical keyword research process you can use to make your search engine optimization (SEO) and pay per click (PPC) advertising profitable.
How to find prospects for link building Posted by Eric Enge on 24 June 2010

Wordtracker Link Builder finds you prospects for your link building. Here Eric Enge, co-author of The Art of SEO Book, shows you how to use the filter function to quickly search thousands of links to find targets relevant for specific link building campaigns.
3 ways in which low quality content can damage your business Posted by Nick Usborne on 10 June 2010

Companies are adding content to their websites at a faster rate than ever.

Someone told them it was a good thing to do.
A quick guide to Link Builder Posted by Ken McGaffin on 02 June 2010

Link building is not only good for search engine rankings, it’s essential. But not all links are equal - some links are excellent, and many others next to useless. It’s quality, not quantity of inbound links that make winners stand out. That’s why link building is the biggest challenge SEOs and website owners face.
10 ways to get keywords in your inbound linking text Posted by Rachelle Money on 01 June 2010

Creating keyword rich content goes well beyond writing a few articles for your site. Search engine optimization is a discipline which can be used in every corner of your website, including inbound and outbound links. In this article we show you just how easy it is to boost your search engine rankings simply by building keyword rich links.
The link building mindset Posted by Ken McGaffin on 31 May 2010

We all know that one-way links from authority websites are essential if your link building efforts are to be successful. But what does it take to get those authority sites to link to you? Well, you’ll probably guess that it is not easy - quality links don’t materialize from feeble or automated requests. To get those ever so valuable links you’ve got to adopt the right mindset - the principles that show link targets you mean business and that you’re worth linking to.

Here’s my baker’s dozen ...
Using Keywords Part 8: Use keywords in offline advertising Posted by Ken McGaffin on 29 May 2010

Offline advertising has a proven effect on people’s search behavior and planning optimized web content around certain keywords to support the advertising campaign is a tactic growing in popularity.
Using Keywords Part 7: Build keyword rich inbound links Posted by Ken McGaffin on 29 May 2010

To rank well in search engine results you need to score well on both ‘on the page’ and ‘off the page’ factors.

‘On the page’ factors are about what is on your own pages and therefore within your own control. ‘Off the page’ factors are the links from external websites to your own, and these are much more difficult to control.
Using Keywords Part 6: Optimize your press releases Posted by Ken McGaffin on 29 May 2010

When people consume news offline – in newspapers, magazines and broadcast media – their relationship with the material is usually transitory.

After the day of publication, a newspaper is thrown in the trash can while a broadcast story can fade from memory very quickly.
Using Keywords Part 5: Choose keyword rich names Posted by Ken McGaffin on 29 May 2010

Inbound links are the single most important factor in determining your position on Google’s results pages.
Using Keywords Part 4: Squeeze every bit of value from pay per click Posted by Ken McGaffin on 29 May 2010

PPC advertising now makes up a substantial share of search marketing spend. Paying for an advert when someone clicks on it reduces the up-front cost associated with traditional advertising and brings a powerful, revenue-generating machine within the grasp of any size of business.
Using Keywords Part 1: Expand your keyword lists Posted by Ken McGaffin on 29 May 2010

The objective of a business website is to attract potential buyers and convert them into paying customers.

Keywords can help you fulfill this objective. Use appropriate keywords on your site and you’ll attract visitors who want to buy the types of products you have to offer.
Link building made easy Posted by Michael Fleischner on 28 May 2010

If you’ve been finding out about how to improve your website ranking, then you'll have heard about the power of link building. Search engines like Google rely on inbound links to inform their algorithm of site popularity, authority, and interest. As a result, focusing on link building strategies that can position your site correctly are ideal for generating top rankings. SEO expert Michael Fleischner introduces the link building techniques that work for him.
111 takeaways and top tips from SMX Advanced London 2010 Posted by Mal Darwen on 20 May 2010

SMX London 2010 was SMX Advanced so we thought we'd push ourselves too and offer you 111 takeaways and top tips from the conference. Wordtracker's top tweeter, Mal Darwen attended and was supported by Mark Nunney reporting the coverage.
Round-up of Sean D'Souza's headline writing course Posted by Sean D'Souza on 19 May 2010

And that brings us to the end of the Sean d'Souza's nine-part headline writing course. So let’s summarize: What did he cover?
How to make your email signature a headline - and where to use it (Headline writing course part 8) Posted by Sean D'Souza on 13 May 2010

Headlines don’t always sit at the top of your pages. Sometimes headlines sit right at the bottom of your emails. Email signatures are powerful attractors but what do you put in your signature? And where else can your signature appear? Find out why your signature isn’t quite working as hard as it should in part 8 of Sean D'Souza's headline writing course.
Link Builder tool definitions Posted by Ken McGaffin on 09 May 2010

The Link Builder tool is designed to help you instantly identify your best link prospects - and build a linking campaign that exponentially grows your online presence. And here we explain the different parts of the Link Builder interface.
How to optimize your images with Aaron Wall Posted by Aaron Wall on 07 May 2010

In an extract from his 50 Kick-Ass Keyword Strategies book, SEO legend Aaron Wall shows us how to get more visitors from image searches on search engines by using keywords to optimize your images. Aaron runs SEO Book site and helps his wife out with PPC Blog.
Testimonials as headlines (Headline writing course part 7) Posted by Sean D'Souza on 06 May 2010

In part seven of his nine-part headline writing course, Sean D'Souza shows how using headlines in testimonials can make all the difference when it comes to making them stand out from all the rest.

And he doesn't just put testimonials into headlines. He gives them a twist that might transform the performance of your sales pages. Find the secret in part seven of Sean's nine-part headline writing course
Keyword Basics Part 3: Choosing your best keywords Posted by Ken McGaffin on 01 May 2010

You know how sometimes you make a list of say, three things and then by the time you get to the end of the list, you remember that there’s something you really must include and your list of three becomes a list of four? This is Part 3 of Ken McGaffin's Keyword Basics series.
Keyword Basics Part 4: Using keywords in website copywriting Posted by Ken McGaffin on 01 May 2010

You've done all your keyword research and you've found great keywords for your website. So, now your goal is to write your website text in such a way that you rank as highly as possible on the search engine results page.
Use negative keywords to find even more relevant keywords with Wordtracker's Keywords tool Posted by Robert Wickert on 29 April 2010

A new feature on the Wordtracker Keywords Tool now allows you to find even more relevant keywords by excluding ‘negative keywords’ from broad and phrase match searches. Wordtracker developer, Rob Wickert, shows us how to use it.
How to construct headlines (Headline writing course part 6) Posted by Sean D'Souza on 29 April 2010

Your headlines are the doorways to your site. But if you look at headlines, you’ll find that most websites have headlines that are weak, wimpy and uninviting - they are barriers to entry. In part six of his nine-part headline writing course, Sean D'Souza shows you how to make your headlines prominent, different and free from obstructions.
How to avoid pot luck headlines (Headline writing course part 5) Posted by Sean D'Souza on 22 April 2010

One headline may work 50 times better than the next. But how do you actually know which headline is really going to work? Shouldn’t you be testing? Oh golly, you should be testing, but what if you had just one shot at sending out a sales letter? How could you make that shot really count? Let’s find why most copywriters goof up, and goof up consistently.
99 takeaways and top tips from SES London 2010 Posted by Mark Nunney on 20 April 2010

The Search Engine Strategies (SES) conference in London was once again a great success and I've collected no less than 99 tips, ideas, statistics and memorable quotes from various speakers, panelists and a man in the bar.
How to create intensely powerful headlines (Headline writing course part 3) Posted by Sean D'Souza on 16 April 2010

Sean d’Souza explains how to use the power of ‘new’ and ‘knew’ to write intensely powerful headlines. Hint: ‘new’ is including something new and intriguing; ‘knew’ is using the familiar so you’ll be understood. Read on to learn how to weave them together. (This is part three of an 9-part series on writing perfect headlines by the author of "The Secret Life of Testimonials". Find out more about the book and order "The Secret Life of Testimonials" now. Further 'lessons' will be published over the next seven weeks.)
How to SEO at scale with keyword niches Posted by Mark Nunney on 09 April 2010

So single keywords are for losers. And a shift in perspective to 'keyword niches' allows you to work at the scale required to maximize profit. In this article, Mark Nunney pins down the definition of a keyword niche with a look at some real life examples that show how single keywords miss the big picture and keyword niches reveal it.
How too many thoughts ruin headlines (Headline writing course part 2) Posted by Sean D'Souza on 09 April 2010

So how do you confuse a reader? Hey, it’s really easy. You remember what we did in part 1? We put in a clear target, and then we added a specific, right? Well, two’s company. Three’s just chaos. You’re about to find out how to systematically create chaos. So that when you do you can chop, change and get yourself the headline that you really want.
How to write near-perfect headlines in minutes (Headline writing course part 1) Posted by Sean D'Souza on 01 April 2010

To help you perfect your headline writing, we’re starting an 9-part headline writing course by Sean D’Souza - the legend behind psychotactics.com and The Brain Audit – a system that can increase sales from your website by helping you understand why your customers buy and why they don’t. He also advises how to get excellent testimonials and how to attract a better client in "The Secret Life of Testimonials". Find out more about Sean's book and order "The Secret Life of Testimonials" now.
Are you using microformats & rich snippets to increase clickthrough rates and traffic? Posted by Richard Baxter on 19 March 2010

Microformats offer your site the chance to get more visits and response by increasing your clickthrough from search engine results pages (SERPs). Richard Baxter, Director of SEOgadget, a niche UK-based SEO agency consulting company, looks at what exactly microformats are and how you can use them to improve the way your website is displayed on SERPs.
Adventures in (long tail keyword) Wonderland Posted by Mark Nunney on 11 March 2010

How can a small site with few resources benefit from targeting long tail keywords? And won't such strategies and subsequent tactics get in the way of response?

These questions were raised in comments following our investigation into the long tail of keyword research (and why single keywords are for losers) and I thought I’d use the comments to introduce some practical advice on how to target long tail keywords.
Use Google Social Search results to get top rankings for impossibly competitive keywords Posted by Mark Nunney on 11 March 2010

Ian Howie’s name and company appear on page one of Google’s search results for searches with Google, AdWords, PPC, Wordtracker, Google website optimizer, Yahoo and SEO. They are organic listings with wonderful copy and they’re free. Let’s find out how he does that...
The long tail of keyword research (and why single keywords are for losers) Posted by Mark Nunney on 04 March 2010

In one month, a small website about management and leadership received 95,036 visits from search engines via 44,655 thousand different keywords. That’s a lot of keywords for a little site; and it’s a glimpse into the long tail of keyword research. For most websites, how to make a profit from the long tail is the same as how to make a profit.
Learn the basics of PPC advertising - for free 12 February 2010

AdWords – Google’s powerful pay per click (PPC) marketing tool - can be a great way of attracting traffic to your website.
Keyword creativity in web design Posted by Neil Davidson on 11 February 2010

Can Bob Arden save his web design business? Will brother Mike's keyword strategy deliver results? Has 2nd in command Laura betrayed Bob? Will Bob, Carl and Larry finally confront their past?
Are you paying too much for your Adwords? Posted by Ian Howie on 02 February 2010

Chances are you're paying too much for your Google AdWords pay per click advertising but you can start right now on the path to better response rates for less money.
How to maximize profits by becoming an analysis ninja Posted by Mark Nunney on 28 January 2010

Web analytics guru, Avinash Kaushik, can teach you how to use data analysis to change the way you make decisions about your website. Ahead of Kaushik's keynote speeches at the Search Engine Strategies (SES) conferences in London and New York, Mark Nunney looks at his vision for Web Analytics 2.0.
Why being specific is critical for headlines (Headline writing course part 4) Posted by Sean D'Souza on 08 January 2010

Sean D'Souza asks 'why customers buy?' and headline writing is a key part of his answer. Here, Sean tells you how to write specific, jargon-free headlines that will help you sell.
How keyword research helped All About Spelling to online success Posted by Jerome Smail on 08 January 2010

Unique visits to Marie and Greg Rippel's website, all-about-spelling.com, increased from five people a day to 4,000 after the couple used Wordtracker to find the right keywords to target. Jerome Smail of The Website Marketing Company and SEO site explains how they did it.
SEO copy doesn't have to sound like "that" Posted by Karon Thackston on 10 December 2009

Karon Thackston, web copywriting superstar, busts some myths about SEO copywriting then explains how to optimize your text for search engines and still keep it great to read.
Why content is crucial to your website and what to write Posted by Ken McGaffin on 17 November 2009

Web content is crucial for any business that wants to succeed online. Good content will engage your customers, attract search traffic and help build your business.
Keyword creativity in web design 6: Making the perfect pitch Posted by Neil Davidson on 11 November 2009

Bob Arden now realizes that he should have trusted Laura all along. It’s the day of the pitch, time to find out if he’s a winner or a loser.
Keyword creativity in web design 5: Time to make amends Posted by Neil Davidson on 11 November 2009

Bob has followed Laura into Buck’s, his local restaurant, to confront her about her deception and found her with Carl Carter. It ended in a fight with Carl Carter.
Keyword creativity in web design 4: Big brother is watching you Posted by Neil Davidson on 11 November 2009

The pitch is being run by Larry Mackay, an old buddy that he had fallen out with years ago, and the competing agency is run by a once mutual friend, Carl Carter. Now Mike, his opinionated younger brother, has told him that Laura, his deputy at the agency, is working against him, helping Carl Carter with the pitch.
Keyword creativity in web design 3: Secrets and lies Posted by Neil Davidson on 11 November 2009

After discovering that he's about to become a father for the first time Bob's determined to improve the business, starting with the latest new business pitch, a website re-design for Larry Mackay, an old buddy that he had fallen out with. He's listening to advice from Mike, his opinionated younger brother, particularly about how to bring keyword research into the heart of his web design process. Still, at the back of his mind, he's worrying about Laura, his deputy at the agency, and the secret she hasn't revealed yet.
Keyword creativity in web design 2: Using keyword research to tackle new business Posted by Neil Davidson on 11 November 2009

Bob Arden has just met up with Laura, his deputy, in Buck's, his local restaurant, after being away on vacation. Both have something to tell each other.
Are your Superman Pages trapped in a basement full of kryptonite? Posted by Mark Nunney on 30 October 2009

Your Superman Pages are your most important for search engine optimization (SEO) - the ones you want to perform best on search engines. Get your site's navigation wrong and your Superman Pages will be trapped in a basement full of kryptonite. Here I show how to optimize your website's navigation for search engines and set Superman free.
Ian Howie's "Google AdWords PPC Masterclass" - your comments, feedback and questions Posted by Ian Howie on 29 October 2009

Let us have your comments and questions on Wordtracker's new Google AdWords ebook
13 reasons your business needs a blog Posted by Chris Garrett on 20 October 2009

A blog can increase your sales and profit. In his new Wordtracker Masterclass book, Blogging for Business, Chris Garrett gives a detailed guide on how to run a successful blog. Here, Chris lists 13 reasons why your business needs a blog.
Ken McGaffin's "Link Publicity Book" - your comments, feedback and questions 05 October 2009

Let us have your comments and questions on Wordtracker's 'Link Publicity Book'
Finding profitable keywords just got easier with Wordtracker’s Keywords tool Posted by Mike Mindel on 30 September 2009

Keywords with a high search volume and a low level of competition can bring search marketers quick profits. Wordtracker now helps you find these moneymaking keywords quicker, easier and more effectively than ever before.
The best blogs for journalists about search engine optimization Posted by Rachelle Money on 29 September 2009

Here’s a quick look at ten of the best blogs for journalists about search engine optimization and writing online.
Is online PR the ultimate link building technique? Posted by Ken McGaffin on 29 September 2009

Getting coverage for your business in mainstream media can be hugely beneficial in bringing a swathe of new visitors to your site, and building inbound links from the media and from all the other people who comment on it. In this article, I want to give you guidelines on how you can use publicity in your own business.
10 reasons why journalists will write about your website Posted by Ken McGaffin on 29 September 2009

“Vision is the art of seeing what is invisible to others.” Jonathan Swift

Opportunities for great free publicity and inbound links are all around us. They arise every day from a host of newspapers, magazines, blogs and online news sites… but we just don’t see them.
Increase sales with Nick Usborne's "Buy" button techniques Posted by Nick Usborne on 15 September 2009

As your final call to action, your "Buy" button is crucial for response yet often generic and uninspiring. Nick Usborne, author of Wordtracker's Writing Kick-Ass Website Sales Copy, explains how to increase response by making your "Buy" button an extension of your headline.
Blogging tips from a social media agency Posted by Rachelle Money on 15 September 2009

Peter Brady's company, Orbital Media Network, built a social media marketing consultancy on the back of its successful blogs. Brady tells Rachelle Money how he finds blogs to create online PR for his clients and then gives us his big blogging mistakes to avoid.
Who cares about press embargoes in the age of Twitter? Posted by Rachelle Money on 15 September 2009

The internet is changing the rules of public relations (PR). Now that anyone can break a story through Twitter or Facebook, how should the PR industry adapt? Has the old-fashioned press release become obsolete? Is the press embargo dead?
Chris Garrett's "Blogging for Business" - your comments, feedback and questions 06 September 2009

Let us have your comments on Wordtracker's new e-book, "Blogging for Business"
We want to hear your honest opinions Posted by Ken McGaffin on 01 September 2009

Wordtracker would love to hear your opinions. We've come up with a short survey that we're hoping will help us to help you.
How Brent D Payne increased Tribune sites’ monthly visits by a cool 20 million Posted by Rachelle Money on 27 August 2009

Brent D Payne, as the Tribune Company’s in-house Director of Search Engine Optimization (and bald SEO legend), has managed a 20 million increase in monthly visits to its websites, including the Chicago Tribune and the LA Times. Payne tells Rachelle Money how these spectacular results have been achieved, including using keyword research to help give readers “the news we know they want”.
Remember last minute keywords for easy targets and higher returns Posted by Aaron Wall on 27 August 2009

In an extract from his 50 Kick-Ass Keyword Strategies book, SEO legend Aaron Wall who has a few SEO tools of his own, reminds us that keywords used by last minute shoppers should convert better, pay more and be easier to target than more popular keywords. Additional material from Mark Nunney shows you how to find those keywords with Wordtracker.
How to beat Wikipedia to the top of Google...and CNN, the BBC, USA Today, ABC News... Posted by Mark Nunney on 26 August 2009

With permanent search engine optimization (SEO) you can secure and defend the keywords you are successful for and find new keyword niches to target. Mark Nunney explains why SEO never stops and how you can use this to beat the toughest of competition.
Treble response with 7 steps to Google AdWords optimization Posted by Ian Howie on 31 July 2009

“After your advice I was able to cut my PPC spend while increasing the amount of clicks … we are getting three times as many enquiries as last year”, says Tony Brewin, MD of Wedding Caterers, SuperEvent.co.uk. That advice came from Ian Howie and here he shares it with you.
Jim Sterne interview: How website analytics can help you through the recession Posted by Rachelle Money on 31 July 2009

Ahead of his Keynote eMetrics Marketing Optimization Summit speeches in Stockholm (12 October), and Washington DC (19 October), marketing guru Jim Sterne tells Rachelle Money about the problems and the merits of website analytics and how they can be used to face the new challenges confronting all website owners in the current global economic crisis.
How to win friends and influence people with social media networking Posted by Lyndon Antcliff on 31 July 2009

To get results on social media sites you need great content with great headlines that will grab readers’ attention, make them want more and pass on a link to others. You will also need a significant network of friends and contacts or to be very nice to someone who has. Lyndon Antcliff is one such connector and here he gives 17 top tips to help you build your own social media network.
What the hell does social media marketing think it is? Posted by Lyndon Antcliff on 08 July 2009

Social media marketing (SMM) on sites like Facebook, Twitter, Stumbleupon and Digg has exploded in the past year. But what exactly is it? And what’s in it for you? Let social media marketing expert and the man behind Magnetic Web Content, Lyndon Antcliff, gently introduce you to the subject and perhaps change your marketing life.
How keyword research and SEO increased traffic to Spotty Gift Boxes by 228% Posted by Rachelle Money on 08 July 2009

Caroline Blatchford's company SpottyGiftBoxes is barely a year old and yet Caroline is already reaping the rewards of building a search engine friendly site from the get-go. She shares her experience with Wordtracker's Rachelle Money.
Gold rushes never last forever Posted by Stephen Mahaney on 02 July 2009

As you know, Wordtracker doesn’t normally endorse another company’s products unless we feel it can truly benefit you. Our friends at Planet Ocean Communications are about to publish a new book and quite frankly they’ve outdone themselves. They’ve created the best, most incisive guide we’ve seen on how to optimize your site for local search:
"Wordtracker Masterclass: Keyword Research" - your comments, feedback and questions 01 July 2009

Let us have your comments, thoughts and questions on Wordtracker's Keyword Research ebook
3 ways to build large keyword lists using Wordtracker's new Keywords tool Posted by Ken McGaffin on 30 June 2009

Whenever Ken McGaffin wants to create a new website or add content to an existing one, he begins with keyword research. He spells out the reasons why this is so important, and demonstrates how you can carry it out with the aid of Wordtracker's new Keywords tool.
5-minute SEO with SEO Blogger for Firefox Posted by Chris Garrett on 24 June 2009

Anyone who has tried search engine optimization knows how important keyword research is. Well, good news everyone; keyword research just got a whole lot quicker and easier with Wordtracker's new, free Firefox extension - SEO Blogger.
SEO made simple with the SEO Blogger Firefox addon Posted by Rachelle Money on 24 June 2009

Calling all you bloggers! Wordtracker have launched a fantastic new tool that will see bloggers writing fully optimized posts without having to leave the page. Andy Mindel (picture left) talks to Rachelle Money about how he came up with SEO Blogger and how it will benefit the blogosphere.
How newspapers plan to make money online Posted by Rachelle Money on 27 May 2009

In Wordtracker's last Online Journalism article I posed the question of whether readers would be prepared to pay for stories online and the response was a very loud NO! But the days of free are numbered and despite the seemingly reticent position of many readers, the momentum is beginning to build towards a variety of pay models such as subscriptions, micropayments or pay walls. We take a look at what newspapers and publishers are doing to get money from online content.
Ken McGaffin's "Keyword Basics" - your comments, feedback and questions 06 May 2009

Let us have your comments and questions on Wordtracker's new Keyword Basics e-book.
Ken McGaffin's "Online PR Basics" - your comments, feedback and questions 06 May 2009

Let us have your comments and questions on Wordtracker's new Online PR Basics e-book
How to maximize your site's response rate with continual optimization Posted by Rachelle Money on 01 May 2009

Bryan and Jeffrey Eisenberg are the authors of a bunch of books like Waiting for Your Cat to Bark? and Call to Action which got them on the New York Times, Business Week and the Wall Street Journal's best sellers lists. They started their company FutureNowInc.com more than a decade ago and have just launched a new program called OnTarget, a service which monitors your website 24/7, uncovers reasons as to why it's under-performing, and then gives you specific recommendations to help keep your revenue goals on target. The Eisenberg brothers spoke to Rachelle Money about how they came up with the idea.
Keywords tool help video number 1: Getting started with the Wordtracker Keywords tool 23 April 2009

The dashboard is the home of all your keyword research. It’s where you find saved Projects and start new work.
Keywords tool help video number 2: Searching for keywords 23 April 2009

Find the right keywords for your SEO and PPC campaigns, for content ideas, product research, market research and offline marketing campaigns.
Keywords tool help video number 3: Evaluate the competition and choose your keywords 23 April 2009

Assess the competition for any keyword and find the most promising targets for search engine optimization and your Pay Per Click (PPC) advertising
Keywords tool help video number 4: Filtering & saving your search results 23 April 2009

Filter Wordtracker search results to remove irrelevant keywords and then save your results.
Keywords tool help video number 5: The related keywords tool (the orange tool) 23 April 2009

Make lateral searches and find new keywords related to your seed word.
Keywords tool help video number 6: Quick ‘Search & Save’ 23 April 2009

With any listed keyword, use ‘Search & Save’ for a quick ‘drill down’ search and to save the results to a List.
Keywords tool help video number 7: Exporting your keywords 23 April 2009

Quickly export your keywords for use outside Wordtracker.
Keywords tool help video number 8: Managing Lists & Projects 23 April 2009

Save and organize your keyword research in Lists & Projects.
Keywords tool help video number 9: Planning your SEO campaigns 23 April 2009

Plan your SEO campaigns by organizing your keyword research to match the structure of your website.
Keywords tool help video number 10: Planning your Pay Per Click (PPC) campaigns 23 April 2009

Plan your Google Adwords PPC campaigns by organizing your keyword research to match the structure of your Campaigns and Ad Groups.
Keywords tool help videos Posted by Ken McGaffin on 21 April 2009

10 videos to help you get the most from Wordtracker's Keywords tool.
Writing kick-ass website sales copy Posted by Rachelle Money on 08 April 2009

Some people think writing sales copy for the web is exactly the same as writing for print. Many make the simple mistake of copying and pasting their print-based marketing messages onto their websites, and then scratch their heads wondering why their conversion rates are poor. Wordtracker has teamed up with Nick Usborne, a leading authority on the subject of writing for the web, in a new e-book which shows you how to make the transition from writing print sales copy to online copy and stay one step ahead of your competitors.
Successful online public relations with Greg Jarboe Posted by Rachelle Money on 08 April 2009

How do you generate great online PR? How can keyword research benefit an online PR campaign and what are the things people should avoid? These are just some of the questions we put to Greg Jarboe, President and co-founder of SEO-PR, a search engine optimization and online public relations firm. Greg has written numerous articles for Search Engine Watch and has contributed to Wordtracker's newsletter too, so who better to tell us how online PR really works?
Would you pay to read your newspaper online? Posted by Rachelle Money on 08 April 2009

Newspapers are struggling to find a new business model for their online editions. Some have folded at the challenge and packed up the printing presses while others have thrown up pay walls. The only question editors want the answer to is, are readers prepared to pay for online content?
Wordtracker 7-day video tutorials. Day 1: Search engine success starts with keywords 07 April 2009

Welcome to the first in our seven day series on getting the most out of Wordtracker's Keywords tool.

Once you've watched the tutorial, click here to sign up for a year's unlimited access to the Keywords tool

Did you know we offer a risk-free guarantee? At any time during the first 30 days you can ask for your money back and we'll happily refund you.
Wordtracker 7-day video tutorials: Day 2 Assess your market with keyword research Posted by Mark Nunney on 06 April 2009

Welcome to the second video in our seven day series on getting the most out of Wordtracker's Keywords tool.

Once you've watched the tutorial, please click here to sign up for a year's unlimited access to the Keywords tool.

Did you know we offer a money-back guarantee? At any time during the first 30 days you can ask for your money back and we'll happily refund you.
Wordtracker 7-day video tutorials: Day 3 How to build an effective keyword strategy Posted by Mark Nunney on 05 April 2009

Welcome to the third video in our seven day series on getting the most out of Wordtracker's Keywords tool.

Once you've watched the episode, click below to:

Sign up for a year of unlimited access to the Keywords tool

Did you know we offer a risk-free guarantee? At any time during the first 30 days you can ask for your money back and we'll happily refund you.
Wordtracker 7-day video tutorials: Day 4 How to optimize your web content 04 April 2009

Welcome to the fourth video in our seven day series on getting the most out of Wordtracker's Keywords tool.

Click here to find out more about pricing for the Keywords tool

Did you know we offer a 30 day money-back guarantee? At any time during your first month's subscription you can ask for your money back and we'll happily refund you.
Wordtracker 7-day video tutorials: Day 5 Pay per click (PPC) for testing and profit 03 April 2009

Welcome to the fifth video in our seven day series on getting the most out of Wordtracker's Keywords tool.

Click here to find out more about prices for the Keywords tool
Wordtracker 7-day video tutorials: Day 6 How to use keywords in linking text 02 April 2009

Welcome to the sixth in our seven-day series on getting the most out of Wordtracker's Keywords tool.

Click here to get a year's unlimited access to the Keywords tool

Risk-free trial

If within 30 days you don't feel that you are receiving real value, we'll return every penny that you paid – no questions asked. That's how confident we are that the Keywords tool is the most powerful, effective, rank-boosting keyword research tool on the market today.
Wordtracker 7-day video tutorials: Day 7 Expand into new markets and beat your competition 01 April 2009

Welcome to the seventh video in our series on getting the most out of Wordtracker's Keywords tool.

Once you've finished the series, you can get a year's unlimited access to the Keywords tool

A risk free offer

You have absolutely nothing to lose – just sign up and start your research!

If within 30 days you don't feel that you are receiving real value, we'll return every penny that you paid – no questions asked. That's how confident we are that the Keywords tool is the most powerful, effective, rank-boosting keyword research tool on the market today.
Interview: Guy Kawasaki learns about keyword research Posted by Mark Nunney on 06 March 2009

Ahead of his keynote speech at Search Engine Strategies New York, Guy Kawasaki - the man who could have been king of Yahoo - talks with Mark Nunney about Twitter and his site, Alltop. Guy reveals he doesn't do keyword research (so Mark does some SEO and keyword research for Alltop).
The bad, good and ugly advice given to journalists on SEO Posted by Rachelle Money on 24 February 2009

How do journalists learn about SEO? Many of them will Google the term to find out what it's all about and how it will impact on their writing skills. When looking at the kind of advice there is for journalists online, it seems clear that many commentators from the journalistic side of the fence misconstrue what SEO is about, while SEOs themselves seem to be clueless about what journalists actually do, and about what writing responsibilities they have.
Lisa Ditlefsen - SEO chick Posted by Rachelle Money on 13 February 2009

Lisa Ditlefsen, the original SEO Chick herself, speaks to Rachelle Money ahead of London's Search Engine Strategies Conference about what it's like to be a woman in SEO, and why she's decided to start up her very own search agency.
10 ways to use LinkedIn to find a job Posted by Guy Kawasaki on 13 February 2009

LinkedIn, 'facebook for business', with over 35 million users, is a serious networking tool for businesses and professionals alike. Here, start up guru, online marketing legend, Twitter superstar, and New York SES keynote speaker, Guy Kawasaki, introduces us to the power of LinkedIn by showing how to use it to find a job.
Say hello at SES London & New York Posted by Mark Nunney on 13 February 2009

If you're attending the Search Engine Strategies Conference (SES) at London or New York then say hello to myself and Shahid Awan, Wordtracker's new search evangelist.
"Wordtracker Masterclass: Link Building" - your comments, feedback and questions Posted by Ken McGaffin on 11 February 2009

Let us have your comments, thoughts and questions on Wordtracker's Link Building ebook
How to make blogging work for your business Posted by Chris Garrett on 03 February 2009

Are you looking to grow a business? Do you want to break the demoralizing cycle of cold-call, pitch and knock-back, while attracting the custom, respect and recognition that you surely deserve?
How to Twitter Posted by Mark Nunney on 02 February 2009

Twitter is a powerful (micro)blogging site you can use to spread your message around the globe.
How Hearst magazines increased website traffic by 150% with SEO and Wordtracker Posted by Rachelle Money on 01 February 2009

Since using the Wordtracker keyword research tool Dan Roberts says Hearst Publication's online traffic has grown 150%. Hearst publishes 15 of the world's most popular magazines such as Cosmopolitan, Esquire, Oprah's O Magazine, and Good Housekeeping as well as five web-only magazines. We talked to Roberts, Senior SEO Analyst for Hearst Publications' Digital Media team. As a former print journalist he knows all too well the challenges of introducing SEO and keyword research to a traditional media platform. And thank goodness he did.
Can SEOs and journalists really be friends? Posted by Rachelle Money on 28 January 2009

Search engine optimization (SEO) makes journalists groan. They bristle at the idea of ‘stuffing keywords’ into their copy while managers who often don’t understand SEO are desperate for the extra traffic good search rankings could bring. But the truth is that there are many parallels between SEO and journalistic writing and that SEO really can be a journalist’s best friend. Rachelle Money explains.
Online journalism and SEO project - an introduction Posted by Rachelle Money on 23 January 2009

We're starting a new project to explore the role keyword research and search engine optimization can play in online journalism.
Paypal recurring billing 07 December 2008
The SEO pro's secret path Posted by Mark Nunney on 18 November 2008

Your Search Engine Optimization (SEO) should focus on achieving success for the keywords that will deliver the most profit. That seems obvious but how do you find and prioritize those keywords? SEO pro Mark Nunney introduces the process so you can apply it to your own site.
Are you using the trinity of PPC success to maximize your Google Adwords ROI Posted by Ian Howie on 18 November 2008

Optimize your Google AdWords campaigns to maximize your Return On Investment (ROI) by using the same keywords within the Trinity of PPC Success:

1) Keyword Bid
2) Ad Copy
3) Landing Pages
Learn about your customers and drive creative marketing with keyword creativity Posted by Neil Davidson on 17 November 2008

David Ogilvy was one of the advertising greats. Ogilvy believed that part of the process of developing great creative ideas was immersion in information about a product and its consumers. He even described himself as ‘helpless without research material.’
Why keywords matter (video) 12 November 2008

When you're writing copy for your web pages are you using words that doom you to failure right from the start?

Will your audience even be able to find them?
Aaron Wall's SEO book: 50 Kick-Ass Keyword Strategies Posted by Rachelle Money on 06 November 2008

Wordtracker have enlisted the help of one of the most respected SEO experts on the planet, Aaron Wall, to write an exclusive e-book on 50 of the best keyword strategies to use in the quest for online success. Our very own journalist, Rachelle Money caught up with Aaron to ask him more about the book and get some hints about what readers can expect.
Father of link building, Eric Ward, reveals his link building secrets Posted by Rachelle Money on 05 November 2008

You need to actively build links if you want to improve your traffic and get high search engine rankings. But how do you do it? Eric Ward is a master link builder who counts the likes of Amazon, the Discovery Channel and Warner Bros among his list of clients. As a healthy obsessive, there is nothing Ward doesn't know about link building, making him the foremost expert in his field. In our exclusive interview Ward imparts some of his best pearls of wisdom on everything you ever wanted to know about link building.
How to use a tool to build links: Introducing the keyword questions tool Posted by Ken McGaffin on 05 November 2008

Creating a useful free tool is a great way to build links. To illustrate the point, we’re releasing the free ‘Keyword Questions’ tool for the first time today. We’ll be starting with no links and we’ll update you on how our inbound links are doing. (If you like the tool please link to it).

You’ll find it at Wordtracker Keyword Questions Tool.
More online marketing advice for success in a recession Posted by Rachelle Money on 04 November 2008

Ken McCarthy made his debut on the last Wordtracker newsletter with an article on the rules of online marketing at a time of recession. He organized and sponsored the first conference ever held on web commerce back in 1994 and has since helped entrepreneurs harness the power of the web.
Increase your PPC profits with negative keywords Posted by Ian Howie on 17 October 2008

Use 'negative keywords' and your PPC profits can increase dramatically. This valuable technique tells Google which phrases your ad should not be displayed for. For example, if you're selling brand new 'apple laptops', you don't want your ad to appear when someone searches for 'refurbished apple laptops', so 'refurbished' should be a negative keyword for your campaign.
Boost your marketing campaigns with keyword creativity Posted by Rachelle Money on 17 October 2008

Neil Davidson is a marketing communications consultant and writer with fifteen years experience in advertising and direct marketing. He gives us the low-down on what keyword creativity is and how to use it to boost your advertising and marketing campaigns.
Why SEO for profit must target groups of keywords Posted by Mark Nunney on 17 October 2008

You know targeting keywords is important, but targeting single keywords with your SEO is unlikely to be profitable – SEO for profit must target groups of keywords. Here we’ll tell you why and explain how.
The rules of online marketing in a recession Posted by Ken McCarthy on 17 October 2008

Wordtracker Academy asked me, as an experienced internet marketer, if I could offer some perspective on today's business and financial climate. They specifically wanted to know how it impacts internet marketers and others who use the internet to market online.
A journalist's view of the BBC Writing For The Web Training Posted by Rachelle Money on 16 October 2008

Journalists of all types are being asked to learn how to write for the web. I traveled to London in September for a two-day course 'Writing for the Web' run by the British Broadcasting Corporation. So just what are people being taught about the web?
Your responses to '7 steps to a perfect PPC campaign' Posted by Rachelle Money on 15 October 2008

As per usual we had a great response to our articles from our readers. Just to refresh your memories, Wordtracker featured the 7 Steps of a Pay Per Click campaign thanks to our PPC expert, Ian Howie.
Wordtracker addresses online retailers 26 September 2008

Ken McGaffin, Chief Marketing Officer of Wordtracker, will address the ECMOD2008 Conference at Earls Court, London, on 1st October 2008. ECMOD is an annual conference and exhibition for executives engaged in the catalogue and home shopping sector.
2 SEO and link building gurus for the price of 1 15 September 2008

Both Wordtracker's own link building guru Ken McGaffin and SEOBook writer Aaron Wall were recently interviewed on Business Technology Radio.
iStylista combine blogging with keyword research to double sales in 4 months Posted by Rachelle Money on 03 September 2008

Blogging is not just an important way to connect with your audience, it's also a great way of including keyword rich content on your site. Online personal stylist service iStylista.com found that their sales had doubled in just a matter of months, after they had launched their blog. Wordtracker spoke to its co-founder Hayden Allen-Vercoe to find out how he did it.
Are web designers clueless about SEO? Posted by Rachelle Money on 03 September 2008

This week we look at what our newsletter readers thought of Peter Kent's interview with Rachelle Money. The author of Search Engine Optimization for Dummies caused a split between our readers over his comments that web designers were pretty clueless when it came to SEO.
Interview with Peter Kent, author of Search Engine Optimization for Dummies Posted by Rachelle Money on 07 August 2008

Peter Kent is a renowned SEO expert responsible for a number of books and articles, as well as CEO of a successful consultancy firm. He talks of his frustrations at an industry he believes is now mostly scam, and of how small businesses can achieve great results without having to rely on expensive or time- consuming content.
Specialised Information Publishers Association (SIPA) annual conference Posted by Rachelle Money on 07 August 2008

Search Engine Optimization is beginning to creep into all sorts of industries, and the publishing sector is no different. At a major conference in London last month, publishers met SEO and Social Media Marketing specialists to learn more about creative opportunities online.
Case study: John Pye and Sons auctioneers and valuers Posted by Rachelle Money on 07 August 2008

In our last newsletter we introduced you to In Good Company Workplaces in New York, a company who gained fantastic media attention by sheer perseverance and good fortune. This time, we want to show you how one company got great press attention after they spotted an opportunity to piggyback the hottest story of the year – the credit crunch.
Carving up Mark Nunney Posted by Rachelle Money on 07 August 2008

Regular readers will know that in the past few newsletters we have published three different articles on our SEO expert Mark Nunney. Believe it or not, all of these articles came from one interview. In this article, I want to show you how you can get as much content for your site from one interview.
Round-up of newsletter 11 Posted by Rachelle Money on 07 August 2008
It's time for account planning to wake up to the power of keywords Posted by Neil Davidson on 06 August 2008

Keyword data could and should be one of the most important sources for account planners, argues Neil Davidson.
Integrated marketing must change for the digital world Posted by Neil Davidson on 06 August 2008

Google is now the ultimate brand for young people because it gives them the tools they need to make choices. Read how digital search will change the way brands advertise forever.
How Lurpak's post-Xmas campaign was left with the scraps Posted by Ken McGaffin on 06 August 2008

Branding campaigns aim to build positive associations in the consumer’s mind so that they will look favorably on a company or product in the future.
Why online PR and SEO go hand in hand Posted by Ken McGaffin on 06 August 2008

Once you’ve optimized your website copy, you’ll find that the most important part of the optimization process happens off the page – with links from external sites back to yours playing a vital role in telling Google and other search engines how important your site really is.
Keyword creativity: An online opportunity for ad agencies? Posted by Ken McGaffin on 06 August 2008

In 2002, AT&T made a major mistake. As part of the launch of its mobile initiative mLife, the company purchased television advertising during the Super Bowl coverage. Nothing wrong with that – along with the Oscars, it attracts one of the biggest audiences in American television and is seen as a creative showcase for the best in American advertising.
Wordtracker training Europe's elite MBAs 06 August 2008

Wordtracker’s Ken McGaffin is hosting a training session in London for students of the IE Business School studying for their Masters Degree in Digital Advertising & Communication.
Case study: In good company Posted by Rachelle Money on 22 July 2008

SEO is about the off page factors as well as the on page factors - small businesses usually neglect the former. Getting external sites to write about you, especially top news sites, can do wonders for your inbound links and as a result improve your search engine rankings. Here’s how one company got top rate media coverage.
Chris Garrett Q&A Posted by Rachelle Money on 22 July 2008

Chris Garrett is a professional blogger and co-author of the recently published ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income. Wordtracker's journalist Rachelle Money caught up with Garrett to pick his brains on how to crack the mini industry of blogging.
SEO Expert series: Using an SEO agency and what to expect 22 July 2008

As our expert interview series begins to wind down, Rachelle Money spoke to Wordtracker's SEO expert Mark Nunney about what people should look out for when recruiting and working with an SEO agency who you want to work on your website.
Web content recipe: Observation Posted by Rachelle Money on 22 July 2008

Every day we make observations, basing important decisions and forming judgments as a result of them. The power of observation is another one of those off the page processes we go through which can determine the content we choose to put online. In the latest chapter of our Web Content Recipe Book we look at how active observational skills can enhance the direction and quality of your website's content. This is taken from Wordtracker's "Web Content Recipe Book"
Round-up of newsletters 9 & 10 Posted by Rachelle Money on 22 July 2008
Interview with Larry Chase, founder of Web Digest For Marketers Posted by Rachelle Money on 26 June 2008

The Web Digest for Marketers has been in existence online for 13 years. At first Larry Chase, founder and editor of the newsletter, had just one topic to cover – online marketing – but as the industry went forth and multiplied, online marketing expanded to cover 52 different niches. Chase's staying power comes from his ability to explore these niches and create great content for his subscribers. Here he tells us everything there is to know about creating longevity through long tail content for newsletters.
Web content recipe: Inspirational quotes Posted by Rachelle Money on 26 June 2008

Inspirational quotes can come from just about anywhere – a book, a song, something your grandma used to say. As long as it gets the cogs in your brain turning, it probably has the potential to inspire an article. This is taken from Wordtracker's "Web Content Recipe Book"
Round-up of newsletter 8 - Rand Fishkin Posted by Rachelle Money on 26 June 2008
How quality newspapers can be a rich source of keyword ideas Posted by Ken McGaffin on 25 June 2008
E-commerce help on the radio 23 June 2008
Viral marketing insights from WillItBlend.com Posted by Rachelle Money on 11 June 2008

Creating great content means you have to look beyond the norms of written articles and blogs. Extending the possibilities to video can be a valuable and rewarding platform (and it doesn’t have to be expensive either), as the phenomenal success of Blendtec’s Will It Blend? has proven.
Case study: White Hat Media Posted by Rachelle Money on 11 June 2008

Search Engine Optimization is never black or white, or is it? We talk to White Hat Media's Romain Romagnan about black hat and white hat SEO, and on how to avoid rogue traders.
Web content recipe: How to get ideas Posted by Rachelle Money on 11 June 2008

Wordtracker has been busy cooking up a new Web Content Recipe book for our readers to glean ideas for content for their website. The second in our series is an article about where ideas come from and how to act on them. This is an extract from Wordtracker's "Web Content Recipe Book"
Round-up of newsletter 7 Posted by Rachelle Money on 11 June 2008
A journalist's view of Wordtracker's course on search engine marketing essentials Posted by Rachelle Money on 10 June 2008

Wordtracker sent me on a two-day course called Search Engine Marketing Essentials. In this article I want to tell you how useful I found it from a journalist’s perspective and what I think newspapers should be doing online.
Link Builder webinars Posted by Ken McGaffin on 28 May 2008

To help you get the most from Wordtracker's Link Builder tool, we run regular online seminars.
Rand Fishkin interview: Social media marketing and viral marketing Posted by Rachelle Money on 20 May 2008

Rand Fishkin is a popular speaker at search engine optimization conferences – not so much for his trademark yellow sneakers – but for his direct and uncompromising advocacy of social media marketing. His strategy is to focus on the ‘linkerati’, the new breed of bloggers whose approval is often the first stage in launching a successful campaign, and he insists the quickest way to kill a viral campaign is by giving it to your public relations department. Fishkin explains his approach and gives top tips on social media marketing.
Online Journalism: An introduction to the blog Posted by Rachelle Money on 20 May 2008

In journalism, the question of how print reconciles itself with the challenges online news has brought is a hotly debated topic. In our new blog on online journalism we will be joining the conversation and looking at what newspapers are doing to grab online readers, but first here's an introduction to what you can expect from the blog.
Web content recipe: How to write a book review Posted by Rachelle Money on 20 May 2008

Generating good content for your website is key to search engine optimization. And writing a review of a book that your audience will find useful is a great strategy. In this article, our own journalist Rachelle Money explains her approach to writing the Microtrends review and gives you a step-by-step guide with some handy tips on how to write your own. This is an extract from Wordtracker's "Web Content Recipe Book"
Can Microtrends tell you where your market is heading? Posted by Rachelle Money on 20 May 2008

A good keyword researcher spots emerging market trends before the rest of us. How do they do it? Not just by doing keyword research, but by keeping tabs on all sorts of published information. One such publication that caught our eye was Microtrends: The Small Forces Behind Tomorrow's Big Changes by Mark J Penn, the man who coined the phrase ‘soccer moms’ for Bill Clinton. In his book he draws on years of experience to describe over 240 emerging market trends. It contains enough inspiration and ideas to kick start any online marketing campaign.
Case study: Travel Intelligence Posted by Karen Durham-Diggins on 20 May 2008

The web has spawned many great ideas. But great ideas on their own do not create great online businesses. TravelIntelligence.com is a collective of some of the most popular travel writers in Europe and together they have created over 8000 pages of excellent travel writing. But not a single page was optimized and as a result, readership and the business returns it could create had fallen well short of potential. Enter a hard-nosed business brain and an experienced SEO, and things started to change.
Download your copy of PPC Basics 12 February 2008
Using Keywords Part 9: Identify and exploit niche markets Posted by Ken McGaffin on 12 February 2008

If you want to build a thriving business, you must identify the niches within your market. Decide which ones you want to target, then tailor your message to the audience.
Figuring out the words: The Seth Godin interview Posted by Rachelle Money on 12 February 2008

Our reporter Rachelle Money managed to connect with Seth Godin - probably one of the most famous and prolific modern marketers - in a cab on the way to LA Airport at seven in the morning. Author of ‘Permission Marketing’ and ‘The Idea Virus’, Godin has just published his latest book, ‘Meatball Sundae’ and so he’s a pretty busy man.
5 tips to maximize the long tail of local search Posted by Daniel Bower on 12 February 2008

Local search is fast becoming the most exciting search vertical on the web. Recent research by the Kelsey Group reported that 70% of Americans consult the web before making local buying decisions, while 36% of search engine queries now request local results.

By exploring local search, small business owners and marketers can benefit from both direct lead generation and general brand awareness. Brushing up your local keyword research skills is the place to start.
50 keywords – 50 first page results on Google Posted by Rachelle Money on 12 February 2008

Vegetarianism continues to power a growing online business market. There are now estimated to be around 12 million vegetarians in the US, and 4 million in the United Kingdom where the total vegetarian food market has been put at £670m per year.

It’s moved from counter-culture to a mainstream way of living, which also means more people are searching for advice and nutritious vegetarian recipes on the web.

Rachelle Money talks to SavvyVegetarian.com, a content rich site that now appears on the first page of Google search results for over 50 keywords.
Keyword order, word count and search engine optimization (SEO) Posted by Shari Thurow on 18 December 2007

Many keyword researchers and copywriters automatically assume that searchers type in a natural word order all of the time. Not so, according to SEO expert Shari Thurow who explains how accommodating different word orders can bring you a valuable traffic bonus.
Choosing a domain name? Do your keyword research first Posted by Rachelle Money on 16 December 2007

As the ancient Chinese proverb says; “the beginning of wisdom is to call things by their right names.” Choosing an appropriate name for your company takes careful thought and picking a domain name for your website is just as important a decision, especially when taking into account how fiercely competitive the world wide web is. Joshua Sloan, director of online marketing for the world’s most popular web host company, 1and1.com explains...
Research and preparation are essential in good web copy Posted by Rachelle Money on 15 December 2007

People expect accuracy in your web writing. Getting things wrong not only damages your credibility, it may get you into hot water with some company’s legal department. Journalists in busy newsrooms have to face this problem every day. How do they cope and what can you learn from them? Our resident journalist explains...
The Weather Channel® creates a storm with web content Posted by Rachelle Money on 14 December 2007

weather.com has over 300 million visitors monthly who want to know how the weather is going to affect them. Whether you want information on how to keep your pets cool in a heatwave, how to drive safely when the roads are icy, or even if you want marine forecasts they’ve got it covered.

There are 15 main content areas on the site, each with its own product manager who have essential keyword research at their fingertips. We talked to search marketing manager, Derek Fulford about his operation.
How to use Wordtracker, Google Adwords and web analytics to identify the best keywords for your site Posted by Sally Kavanagh on 14 December 2007

We may all know that thorough keyword research underpins the whole foundation on which all online traffic generation is based. But how do we separate the wheat from the chaff – the keywords that deliver quality not just quantity, customers not just visitors?
Using Keywords Part 3: Generate search engine friendly content Posted by Ken McGaffin on 14 December 2007

Keyword research tells you what people are looking for online and therefore it is one of the best ways to find ideas for content on your website.
Building a radio show audience one keyword at a time Posted by Brent Leary on 13 December 2007

The majority of small businesses are not high flying tech companies or web savvy start ups. They’re largely traditional companies in low tech industries. And that’s the audience Brent Leary and Michael Thomas set out to reach when they launched their radio show, ‘Technology For Business Sake (TFBS)’. And how did they find their audience? Through keyword research, of course.
50 Kick-Ass Keyword Strategies from Aaron Wall and Wordtracker Posted by Aaron Wall on 05 September 2007

Keyword research tool Wordtracker has invited one of the smartest SEOs on the planet, Aaron Wall to create a powerful new e-book, “50 Kick-Ass Keyword Strategies” focused on simple, smart and speedy ways to use keywords to attract more customers online.
Park Seed: Sowing the seeds of success on the internet Posted by Neil Davidson on 31 August 2007

Park Seed is a multi-million dollar gardening business that had built its incredible success on print-based catalogs. So starting business on the internet seemed like a leap into the unknown. But there was a link between these different worlds...
Keyword inspiration - Aaron Wall of SEOBook.com shares his secrets Posted by Aaron Wall on 31 August 2007

Keyword research often starts with a seed list - a quick brainstorm of keywords that might be important. The better your keyword seed list, the greater your opportunity to generate a comprehensive keyword portfolio. Aaron Wall, author of SEOBook.com shares his secrets for generating a fantastic seed list every time.
TrustyGuides.com uses Wordtracker as a market research department Posted by Neil Davidson on 31 August 2007

In 2004, Christopher Cummings had a big idea for a new website. Then he realized that success depended on much more than a big idea. And it was something very new to him, the intelligent use of keyword research data.
Why keyword research matters Posted by Ken McGaffin on 15 August 2007

People describe things in different ways. The words you use in your business may be very different from the words your customers use. For example, Gerry McGovern explains, “low fares” is an airline industry term (121 searches predicted at time of writing); “cheap flights” is a term potential customers will use (8,057 searches predicted per day). Use industry terms instead of customer terms and you will not be found. These three cartoons show what happens:
What is Google Page Rank and how do I measure it? Posted by Mark Nunney on 15 August 2007

Google PageRank is a rough guide from Google to the popularity of your site's pages according to its inbound links. Although quick, it’s crude and often gives the wrong impression so use alongside other metrics. Here's how to find out your site's Google Page Ranks.
Website structure optimized for search engines Posted by Mark Nunney on 15 August 2007

A website with ambitions to support even a modest business will need to plan for hundreds, soon thousands of pages, and all that content has to be organized for users and search engines or it might be lost to them both.
Tracking your site visitor statistics Posted by Mark Nunney on 15 August 2007

Use site statistics analysis software to monitor your site’s visitors, referrers, sales and other ‘wanted actions’ like newsletter sign-ups etc.
Using Alexa Rank to measure your site's performance Posted by Mark Nunney on 15 August 2007

Alexa Rank ranks your site's popularity in visitor numbers as measured by those who have used Alexa’s toolbar. It's also great for spying on competitors' sites.
How to monitor your SERPs rankings Posted by Mark Nunney on 15 August 2007

To get visitors from search engines, your website's pages need to be listed and seen on page one of Search Engines' Results Pages (SERPs). That means you need to track your sites' SERPs for target keywords. Here’s how.
How to find out how many pages on your site are indexed by Google Posted by Mark Nunney on 15 August 2007

Every site owner needs to know that Google has indexed all their site's pages. Here's how to find out.
How to count your site's inbound links Posted by Mark Nunney on 15 August 2007

Inbound links are links from other sites to yours, and they are crucial in all but the least competitive of markets (and even in those you need some links). You therefore need to know how many inbound links your site has.
MumsTheWord.com: Keyword strategy inspires niche business Posted by Neil Davidson on 22 July 2007

Finding a niche business is often the key to online success. Andrew Smith thought that most of the competitors for his new online baby store seemed to ignore the needs of mothers. In this case study Smith focuses his keyword strategy on the needs of mums, not just babies.
Pushing your keyword research beyond the norm Posted by John Alexander on 22 July 2007

If your web pages are not focused on the right keyword phrases then you may find that other pages are much easier to find in the search results than yours.
Using Keywords Part 2: Optimize your existing content Posted by Ken McGaffin on 22 July 2007

The first quick win of doing keyword research should be to optimize your existing content. Do that before you go on to create new content. That means looking again at the content you’ve already created and seeing what improvements you can make that will increase search engine traffic - and sales - from those particular pages.

You’ve got to make sure that you’ve organized your content and that you’ve used important keywords in all the right places.
Leading Las Vegas - how keyword insight drives a serial entrepreneur Posted by Neil Davidson on 04 April 2007

Keyword research insight is now being used by many entrepreneurs. Clarke Walton, the owner of several Internet-based businesses in Las Vegas, is one of these trailblazers, using it to help him in different ways every day.
Using top search keywords in online public relations Posted by Greg Jarboe on 04 April 2007

SEO-PR has been offering optimized press release services since March 2003. But, the first time my online public relations firm recommends using top search keywords in headlines and at least the first 100 words of optimized press releases, I can't tell you how frequently new clients are surprised.

Many people mistakenly believe that search engine optimization and online public relations firms can magically optimize a press release - without modifying any release content - by adding invisible meta keywords tags. So, they are shocked, shocked to find that their top search keywords actually need to appear high up in very visible locations.
Stop the slaughter of innocent copy! Posted by Karon Thackston on 07 February 2007

Keyword density is one of the worst things to happen to search engine copywriting. Without any regard to flow or customer experience, website owners around the world began shoving keywords into their copy like wild men. Web copywriting training expert, Karon Thackston, explains the folly and how to avoid it.
High quality writing and keyword research create The Definitive Caribbean Posted by Neil Davidson on 29 January 2007

James Henderson, an award-winning writer and an expert on the Caribbean is also the author of the Cadogan Guide to the Caribbean and The Bahamas, now in its sixth edition. He was in the perfect position to create a content rich.
Three good reasons to target long tail keywords! Posted by Stephen Mahaney on 22 December 2006

Seasoned professionals in the arena of online marketing know it's clever to use keywords that target potential customers who are "late" in the buying cycle. So, how do you find out what these keywords are? ...and why are they so important?
What you can do with Wordtracker Posted by Ken McGaffin on 24 November 2006
Not this Saturday Posted by Ken McGaffin on 24 November 2006

The last thing Susan Webster wanted to do this morning was to go into the office.

Susan was in the habit of going in every Saturday to plan the week ahead. She liked the silence, and the atmosphere of her oak-paneled office helped her to think.

But after what she’d been through in the last seven days she just couldn’t face it. She was determined to have some time to herself and relax with the weekend papers and a cup – no, make that a large pot – of strong coffee.

Susan had given up her job on Wall Street to become the new CEO of the family firm, Virginia Veg.
Convert traffic using Wordtracker Posted by Bryan Eisenberg on 24 November 2006

Email

From: Bryan Eisenberg, Future Now, Inc

To: Susan Webster, Virginia Veg
It ain’t the meat, it’s the emotion Posted by B L Ochman on 24 November 2006

Email

From: B. L. Ochman, What’s Next Online

To: Susan Webster, Virginia Veg
Gauge the size of the market Posted by Stephen Mahaney on 24 November 2006

Email

From: Stephen Mahaney, Planet Ocean Communication

To: Susan Webster, Virginia Veg
In paid search, keywords are key Posted by Kevin Lee on 24 November 2006

Email

From: Kevin Lee, Did-it

To: Susan Webster, Virginia Veg
Find the keywords and you’ll find the marketplace Posted by Ken McGaffin on 24 November 2006

Email

From: Ken McGaffin, Linking Matters

To: Susan Webster, Virginia Veg
The Wordtracker breakthrough Posted by John Alexander on 24 November 2006

Email

From: John Alexander, Search Engine Workshops

To: Susan Webster, Virginia Veg
Adopt a healthy position Posted by Neil Davidson on 24 November 2006

Email

From: Neil Davidson, Freelance Writer

To: Susan Webster, Virginia Veg
Designing an online marketing strategy Posted by Robin Good on 24 November 2006

Email

From: Robin Good, Master New Media

To: Susan Webster, Virginia Veg
Only people buy Posted by Nick Usborne on 24 November 2006

Email

From: Nick Usborne, Copywriter

To: Susan Webster, Virginia Veg
Where to use your keyword phrases - a checklist Posted by Ken McGaffin on 24 November 2006
How to build genuine SEO skills that will impact your online sales Posted by John Alexander on 24 November 2006

A beautiful website with no traffic or visibility can't survive in the business world. But a high ranking website that gets tons of traffic where no-one is compelled to make a purchase or take action, won't work for you either. Think "visibility PLUS a solid call to action."
Exploring beyond keywords into behavioral research Posted by John Alexander on 22 November 2006

If you have ever studied search engine optimization, then you'll know that most educators place tremendous importance on performing good keyword research. But for many website owners, their source of traffic is an after-thought.
Search Engine Optimization for Dummies Posted by Peter Kent on 15 November 2006

This is a free chapter on keywords from the search engine optimization for dummies book.
Demystifying the radically different keyword results provided by Overture and Wordtracker Posted by Robin Nobles on 28 October 2006

The root of all success in search engine marketing begins with keywords. Period. Get them wrong and virtually everything about your online endeavor will fail. So do so many – professional and amateur alike – buy keywords based on highly skewed numbers?
An ingenious way to use Wordtracker… that’s actually easier too! Posted by Robin Nobles on 25 October 2006

You'll find most of your 'revelations' or 'insights' by using the Comprehensive Search feature of Wordtracker. Try entering one part of a search phrase and let the tool figure out the best 'full use' of the phrase.
Keyword quality and the Wordtracker database Posted by Ken McGaffin on 06 October 2006

Search engines get bombarded with automated queries from ranking monitors, popularity analyzers, bid optimizers and other tools. This deluge of non-human activity distorts keyword counts, and if it is not identified and eliminated will leave you with very poor keywords.
Keyword creativity in web design Posted by Ken McGaffin on 05 October 2006

"Keyword Creativity" is the process of understanding customer behavior through keyword research and using the insights gained to drive the creative process.
When keywords don't deliver Posted by Nick Usborne on 25 November 2005

If you've been working with keyword optimization for a while, you know there are times when some great keywords drive tons of traffic to your site, but the resulting conversion rate is terrible.
How to choose keywords before they skyrocket in popularity Posted by John Alexander on 25 November 2005

Long before the days of researching phrases with the helpful online resources of today, keyword selection was often left to guesswork. However, guesswork is just not good enough in highly competitive standards.
Why keywords matter Posted by Ken McGaffin on 23 November 2005

Why do some sites get a lot of traffic and others zero, the following diagrams helps to show why this happens.
The ultimate keyword primer Posted by Stephen Mahaney on 27 October 2005

Every aspect of crafting a website-for-profit revolves delicately around carefully chosen and strategically placed keywords. Behind the scenes of every top-ranking sales page lies a company's systematic campaign to win dominance in an escalating battle over specifically targeted keywords. The stakes can be high. Billions of $$ have already been earned and billions more are in the queue waiting to be tapped.
Keyword phrases in linking text Posted by Ken McGaffin on 27 October 2005

Often simple things really matter. And the use of keywords in linking text is one of those simple things that turn out to be hugely important. Linking text, sometimes called anchor text, is the clickable text that takes people to another page or resource. You need to choose that text carefully.
How to get links without asking Posted by Ken McGaffin on 07 June 2005

Sending out link requests is a time-consuming business. So wouldn't it be wonderful if other sites linked to you without being asked?

Sound impossible? Well, it can be done and here are ten strategies to prove it.
6 powerful ways to find link building targets Posted by Ken McGaffin on 06 February 2005

Finding quality sites to target is at the heart of any effective linking strategy. ‘Quality sites’ are not the ones that are easiest to get links from but those that will drive most relevant traffic to your site. In our last newsletter, we looked at how to maximize your link value to make your site more attractive to link targets. In this issue we’ll explore how to find quality link targets.
The perfect link building strategy Posted by Ken McGaffin on 07 August 2004

If you’ve gone through all the hard work of a link building campaign, you expect to be rewarded with some impressive links. The reality is that many people are disappointed with the trickle of links and the trickle of traffic that their efforts produce.