This week's SEO-related articles look at SEO experiments, how to get local reviews and a detailed analysis of what Penguin 2.0 did to CheapoAir.
Reviews are a very effective way to get your local business website ranked. Here's a detailed article on how to get them (hands-up, it's by me): How to get your customers to leave more reviews by @targetlocalteam
Social media's all very well and good, but companies are forgetting that they should ultimately lead back to your website: 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand @sewatch
Penguin 2.0 doesn't seem to have been the monster that SEOs feared. It did affect some companies though. Here's an excellent case study on how it affected an airline CheapoAir.com hit hard: Deep Dive into another Penguin 2.0 Victim
Landing page errors that just keep happening: Content and conversion: 8 recurring landing page mistakes to avoid @contentxpert
Google+ Local isn't the only place for your small business. Here's a how to on setting up another one: Yahoo Local: How to Set Up & Optimize Your Business Listing @sewatch