Just for a change, the web marketing world is full of changes - to layouts, pricing policies and tools. Here are the best articles on these as well as international SEO, Facebook and the mobile app Vine.
At SMX London earlier this month, the experts were divided on whether to convert to Google Enhanced Campaigns for PPC, or not. Here are some early results from those who already have. (The date after which we won't have a choice is July 22) Google: Nearly 2 Million AdWords Campaigns are Now Enhanced, Early Results In by Jinny Marvin.
Google unveiled a whole host of enhancements to Google+ last week. Here are the details: Google Launches Dramatic Redesign of Google+, Emphasizing Context and Content Discovery by Pamela Vaughan, and Gary Marshall's take on why Flickr have done what they've done with their new layout and payment options New Flickr: Has Yahoo lost its mind?
Scratching your head over what to do with your business's Facebook page? Read this article by Sian Phillips Need Inspiration for Your Company Facebook Page? 5 Brilliant Examples!
Mark Vassiliou of Apex Internet has written a pretty comprehensive article on international SEO in International SEO: Why the Devil is in the Detail
It isn't immediately obvious how businesses can benefit from the mobile app Vine. Here are some great examples from retail company Lowe's. Lowe's Gives Home Improvement Tips in 6-Second Vines by Todd Wasserman.