Your responses to '7 steps to a perfect PPC campaign'

Posted by Rachelle Money on 15 Oct, 2008
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Readers Perfect PPC on Wordtracker - the leading keyword research tool

As per usual we had a great response to our articles from our readers. Just to refresh your memories, Wordtracker featured the 7 Steps of a Pay Per Click campaign thanks to our PPC expert, Ian Howie.

We have noticed with these types of articles that we attract a lot of additional points of interest from our readership. We thought we would include them in our round-up article.

Ken Dickens wrote, “One more basic thing is to duplicate each ad group and have separate campaigns for the search network and content network.

“This will ultimately pay off in Google Analytics by giving you separate and more detailed information which will improve your conversion rate quickly.”

In our article, Ian Howie touched upon the merits of using Wordtracker to find negative keywords – these words are added to make a PPC campaign more streamlined. In Lia Barrad's comment, she demonstrated how 'negative keywords' work in practice.

“The importance of using Wordtracker to help research great keywords is essential but the point about finding the negative keywords is that it will stop useless PPC clicks.

“For example, I have a client that does advertising sales training, not real estate sales training or insurance sales training etc. When we formatted her Google PPC campaign to eliminate various types of training that she did not do - there were more real leads for her and less bounce rate.”

Penelope said that she would spend more time on negative keywords after reading the article.

She said, “I usually write a few ads at most for PPC campaigns, but have never considered anything like 50, as time is an important consideration for me. Negative words are something I don't spend much time on either, but will from now on.”

Of course as is with lots of these kinds of articles no one can tell you what is absolutely the right or wrong way to go about a PPC campaign, we can merely guide.

E-blueprint managed to put this into perspective with their comment, “There is nothing better than putting the work in and understanding exactly where you stand. It'll save you a lot of money in the long run.”

You will recall that our last case study brought some glamor to the newsletter, with Hayden Allen Vercoe talking to Rachelle Money about his online personal stylist website, iStylista.com, and how corporate blogging brought increased revenue to the site.

Vercoe was excellent at describing how he used Wordtracker for keyword research in his blogs.

Jeff Glucker was among the first to comment on the article. He said, “...we are trying the same approach and letting our blog build steam through keyword usage rather than strong direct promotion.”

We were particularly excited to hear from Irfan who told us, “Excellent article, we have been thinking since last few months to do something like this..i guess your article has helped us make up our mind to launch a blog...”

Glad to be of service Irfan, and good luck with your blog. Let us know how it's working out for you.

Vercoe said he wrote his blog posts after doing some keyword research. Spotty Boxes gave some sound advice on how to do this with any content.

“I usually choose two [keywords]. First a high traffic keyword which we are targeting long term - even if it is competitive - and then secondly a less competitive keyword which has a lower amount of traffic. This helps to give us some almost instant results.

“An example is our Christmas Hyacinth article which you can see if you go to the Spotty Boxes website, Children's Gardening and scroll to the bottom of the page.

"We probably won't get any results from the Garden Gifts for Christmas until next year but are already picking up traffic from Christmas Hyacinth Bulbs. Next stop for us - a blog!”

Thanks for that Spotty Boxes, and like Irfan, we would love to hear how your blog goes.

Next stop for the round-up is our SEO expert, Mark Nunney, who wrote a fab article on how to successfully optimize a page for over 10,000 keywords.

A few of you were clearly in awe of Mark's comments. There were a few "oohs", "ahs" and "wows" in response to his article.

Blake Ratcliff captures a lot of what our readers thought about Mark's article.

“This is an excellent article that illuminates the issue of keywords beyond simple discussion capacity to accomplish. We will be working to create ways to expand our keyword substantially based on this.”

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