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How safe is your site today? What you need to know about SEO Security Audits.

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It's quite likely that most people haven't heard the term “SEO security audit” before: but that's totally undeserved. The recent Google updates have caused an incredible growth of interest in link audits – but if you think link audits are all you should be doing, and only after getting a warning email from Google, think again.

4 ways to expand your hunt for relevant links

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Of course, you want to get links from your own industry. That’s a no-brainer. But links from your own industry aren’t the only links that are relevant. There are many more prospects that could be of interest. Read on to find out more ...

Is link building dying?

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When Kevin Gibbons took to the stage at London SES, he was quick to remind delegates that links existed before Google. From the earliest days of the internet, people wanted to generate traffic, get leads and promote their websites. Here's a round-up of the link building tips that Kevin Gibbons, Blueglass.com and Paul Madden, Automica.com, provided.

How to create a site structure Google will love

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A well planned site structure improves your chances of ranking well in Google's results. So, today, we’re going to look at how to set up your site’s structure - so that the search engines find our best and most profitable content and your site's visitors have a great experience.

How to recover from a Penguin attack

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In April 2012, Google rolled out a change to its ranking algorithmic. Google Penguin, as it became known, hits sites where it hurts; in their rankings. One year on, many websites haven’t recovered their lost traffic. Yet rehabilitation is possible. James Newhouse, of digital marketing agency Receptional.com is one of the few people with experience of managing a full recovery. Here, he outlines his Penguin recovery strategy.

How to set up Google Analytics

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Whether you’re running the simplest blog or an enormous international ecommerce site, you should be measuring how visitors interact with your website.

There are lots of analytics packages you can use. The most common - perhaps because it's free - is Google Analytics If you're new to analytics, this article will get you kick started. We'll help you install the software on your site. We’ll recommend some important business metrics you should be tracking. And we'll help you set up a keyword dashboard so you can track your traffic.

Yes, YOU really can get quality links (like these)!

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Link building can be a difficult business. And sometimes you can ask yourself if all the trouble is really worth it. In times like that, it’s great to read about what other businesses in your situation have done to win fantastic links. Their experiences - and the benefits they got from link building - can inspire us all.

SES London 2013: 214 Top tips and takeaways

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The SES London conference covers both basic and cutting edge SEO, PPC and online marketing. Julie McNamee, Gareth Davies and Justin Deaville collected the best top tips, takeaways and memorable quotes from SES London 2013. Here's what we picked up.

How to shamelessly steal great ideas (and get away with it!)

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The ideas behind this article are not new. I have shamelessly stolen them and not only do I intend to get away with it scot free, but I hope over the course of the next 800 words or so, to persuade you to do the same and steal the very best ideas you can find.

Customer focused link building

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The most important thing for any business is to satisfy customer needs profitably. In doing so you build a unique knowledge of your customers, an understanding of the problems they face and a pretty good idea of the questions they ask. You answer these customer questions every day and tell people exactly what your products or services do to solve problems for you. This is rich content for link building.

59 lists you really must have to build links

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Compiling lists of all kinds is integral to the work of a link builder. Not only do lists make the job easier, they save a lot of time and ensure you don’t miss easy opportunities. Both Garrett French (the co-author of this article) and I almost build our working lives around lists.

Six reasons why link building is a marketing priority

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Link building is not just important for search engine optimization. In fact link building has multiple benefits that can boost your online profits, yet often get ignored.

In this article, Ken McGaffin describes the six major benefits of link building and give you some tips for each so that you can maximize your return on investment from all those lovely links you’re able to attract.

How to get rid of low value links

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Low quality links to your site can damage it and negatively affect your rankings.

Find out how to get rid of these links quickly and easily using Wordtracker's Link Builder and Bing and Google’s Disavow Links tools.

How to improve your link request success rate

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One of the highlights of London's LinkLove conference in 2012 was Mike King's talk on outreach email analysis (much of it manual) that had been carried out by his company iAcquire on 300,000 outreach emails. Here are some of the tips he passed on on what to incorporate into your link building requests ...

See who links to you with Link Builder

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It's important that you understand what the links going back to your site look like. We call this your backlink profile, and it helps you decide what kind of links to go after, where to get them from and what anchor text to use. This article is a step by step guide to using the Link Builder tool to find this information, and make the informed decisions your business needs.

Wordtracker video: Day 6 Using keywords in linking text

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Welcome to the sixth in our seven-day series on getting the most out of Wordtracker's Keywords tool.

To attract traffic from Google, you'll need to include relevant keywords in your site's links.

Watch this video and you'll discover how to include keywords in your website's internal links.

Link building just got faster!

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Search engines rely on links to tell them which sites are worth ranking and which are not. Simply put, the more links you have from a wide variety of quality sites, the higher your site will rank in Google's results.

Knowing this, it's easy to get carried away, building lots of links while forgetting that quality is much more important than quantity.

We’ve spent the past few months updating and changing Link Builder, so that it’s now easier to find and build quality links. In this post, we’re going to take you through the new features, and how they’ll help your link building.

Introduction to the Get Links! Video Training Course

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Getting quality links from quality sites can be a time consuming and frustrating process. This new video training course presented by link building experts Ken McGaffin and Garrett French will teach you everything you need to know to get links that will bring traffic to your website for years to come.

Checking your backlink profile

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As with all ranking updates, when Google launched Penguin many previously well-regarded sites lost ranking. The reason? Because Google is now looking at the over-optimization of backlinks. But what does that mean, and what can do about it?

Checking your backlink anchor text profile

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After Penguin, Google’s latest algorithm update, a lot of webmasters have been looking at their ‘backlink profile’. I‘ve written about what this is, and why it matters, in the first in this two-part guide, Checking your backlink profile

In this one, we’ll discuss how to look for potential problems within your backlinks, and what those problems might be. Whether or not you’ve been hit by Penguin this is something worth checking.

How to write a guest post that will dazzle any A-list blogger

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Guest posting is all the rage right now. From getting visibility to getting links everyone knows that guest posting can’t be beaten. But just jumping on the bandwagon will not get you the results you need. Because of the popularity of guest posting the bar has been raised … but I’m about to help you get over that bar. The following five tips will help you create a guest post that will dazzle any A-list blogger … and get you the attention and traffic you deserve.

3 ways to build links through social media

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Social media can play an important role in your online marketing as a way to engage your target audience, but it can also be used in your link building strategy if you know what you’re doing. Here are the main three ways that you can gain additional backlinks to your website and boost your rankings using social media.

Link Building Made Simple 2: Measuring your success

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It is of course important to measure the success of your link building campaigns. In this second in a series of six articles in the Link Building Made Simple series, Ken McGaffin shows how you can measure not only your return on investment but also what works and what doesn’t work for your website in your particular market.

Link Building Made Simple 1: Strategy

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Ken McGaffin, in the first of his Link Building Made Simple series of articles, explains how to form a simple strategy that will get your link building campaigns off to a great start.

Introduction to the Link Building Made Simple series

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Links bring your business multiple benefits that will repay your investment many times over and Ken McGaffin has written series of articles on how to build links the best way, very simply. Read his introduction to these articles, and links to the rest in series are at the bottom page.

Link Building Made Simple 6: Promotion

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Creating great content gives you tremendous ammunition for attracting links.

But content without active promotion is likely to turn into a very damp squib. So you must have mechanisms in place that will allow you to easily and repeatably get your message out to as many relevant people as possible.

Link Building Made Simple 5: Content creation

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Planning your content is crucial but it is not just something that you can churn out: it requires time, thought and effort. This fifth in the Link Building Made Simple series presents some ideas on how to produce lots of good content.

Link building introduction [VIDEOS]

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In four short and clear videos, Ken McGaffin introduces link building for SEOs and all online marketers explaining why links are important, what a quality link is, what sites need links and what kind of sites you should try and get them from.

Effortless link building (Part 2)

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In Effortless link building (part one), Ken McGaffin showed how finding a single quality news source allows us to quickly and effortlessly build a link building campaign of many thousands of link prospects. In this follow up article, he’ll take that one step further and show how both newbies and more experienced link builders can systematically turn these link prospects into valuable inbound links.

Getting Started with Link Builder: Video 2

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Entering up to 10 URLS into the Link Builder tool can deliver thousands of link prospects to help you with your link building campaigns. Ken McGaffin shows how this works in the second in his Getting Started with Link Builder videos.

Effortless link building (Part 1)

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Always be on the look out for new link building opportunities. And some of the best can emerge from your day-to-day business activities. Chatting to a restaurant owner about a bad review on TripAdvisor.com led Ken McGaffin to an interesting site on travel technology. The site was a good prospect in itself but from that single prospect, he quickly built a campaign of many thousands of link prospects.

Is this the best link building tool ever?

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A good link building campaign needs to be planned, managed, monitored and reported on. It will use a wide range of strategies with many link prospects for each.

This is a lot of work and Wordtracker's Link Builder tool has been rebuilt to do all these jobs for you. Can all this really be in one tool? Ken McGaffin says it can and here he shows you how.

How to be a successful guest blogger

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Guest blogging is receiving a lot of internet marketing buzz at the moment. Pro bloggers are regularly publishing new articles giving guest blogging advice. However this doesn't necessarily make the newbie's job easier as the information is scattered around the web. Worse, at least 80% of posts you read just share how great it is and why you need to try as well.

13 ways to assess a link prospect

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Assessing the quality of link prospects and sorting them using tools like Link Builder is crucial at every stage of a link building campaign. Get it right and you’ll be way ahead of your competitors: spending time on link prospects will bring you the best business and SEO benefits. But how do you assess the quality of a link prospect? No more mystery in that - Ken McGaffin gives you 13 ways to assess a link prospect.

Six things you have got to know before you build links

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Since 1998 links have been the foundation of Google’s ranking algorithm. But too many people still don't realize that 90% of what they need to do is to get other sites to link to them. Gareth Davies summarizes Patrick Altoft’s recent SES presentation on some basics of link building, including brand v keyword-rich links, competitor analysis, content syndication and replicating competitors’ links.

The importance of preparation for link building

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Quality link building needs great ideas for content that others will want to link to. But ‘build it and they will come’ is not enough. You need to first find the sites you want to link to you and build relationships with them. Ken McGaffin shows us how to prepare for link building.

60 takeaways from Think Visibility Leeds

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The latest Think Visibility conference organized by Dom Hodgson, was held this month at Alea Casino in Leeds. Around 150 practitioners of SEO, social media and affiliate marketing met for a one day powerhouse of a conference. With some big name speakers lined up as well as some big name attendees in the audience, Wordtracker sent Gareth Davies along to gather some of the top takeaways from the event.

Original ideas for building content for links

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Link building is a creative process. At least the type of link building that can generate hundreds of editorial links is. Where does the inspiration for such powerful ideas come from? A breakdown on the London Underground gave Ken McGaffin the inspiration for this article – and an opportunity to summarize some of his thoughts on creativity.

Discover your competitors' link building secrets (Link building course part 3)

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Competitor link analysis is much more than finding out who’s linking to your competitors and getting them to link to you. There is a huge amount of useful information you can grab if you just take the time to research carefully.

In this article, the third in the series, Ken McGaffin shows you how to get the most from competitive link analysis and introduces two new features to the Link Builder tool – linking text analysis and linking domain categorization.

How a Link Building Hero uses a blog to build links, make a living and take lots of holidays

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Andreas Kambanis of the London Cyclist blog didn’t start as a blogging or a cycling expert. But hard and smart work have turned his cycling blog into his main source of income. Andreas is the first subject of a new series of Link Building Heroes and Ken McGaffin, co-author of Wordtracker Masterclass: Link Building - How to build links to your website for SEO, traffic and response discovers how Andreas uses quality blog content to build links for SEO and an email list for marketing.

How to make a link request

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So you’ve found some great link prospects. And you’ve created some great reasons why someone should link to you. Now you want to make an approach and craft a great link request. But are your link requests missing the most vital ingredient? Ken McGaffin asks the question and gives the answers.

8 questions to ask of sites that already link to you

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Link building is one of the most difficult parts of search engine optimization and naturally we’re all delighted when we ‘crack it’ and get new links pointing to our site.

Job done. Good links. Let’s move on to the next job.

I don’t think so.

A quick guide to Link Builder

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Link building is not only good for search engine rankings, it’s essential. But not all links are equal - some links are excellent, and many others next to useless. It’s quality, not quantity of inbound links that make winners stand out. That’s why link building is the biggest challenge SEOs and website owners face.

The link building mindset

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We all know that one-way links from authority websites are essential if your link building efforts are to be successful. But what does it take to get those authority sites to link to you? Well, you’ll probably guess that it is not easy - quality links don’t materialize from feeble or automated requests. To get those ever so valuable links you’ve got to adopt the right mindset - the principles that show link targets you mean business and that you’re worth linking to.

Here’s my baker’s dozen ...

Link building made easy

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If you’ve been finding out about how to improve your website ranking, then you'll have heard about the power of link building. Search engines like Google rely on inbound links to inform their algorithm of site popularity, authority, and interest. As a result, focusing on link building strategies that can position your site correctly are ideal for generating top rankings. SEO expert Michael Fleischner introduces the link building techniques that work for him.

Link Builder tool definitions

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The Link Builder tool is designed to help you instantly identify your best link prospects - and build a linking campaign that exponentially grows your online presence. And here we explain the different parts of the Link Builder interface.

99 takeaways and top tips from SES London 2010

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The Search Engine Strategies (SES) conference in London was once again a great success and I've collected no less than 99 tips, ideas, statistics and memorable quotes from various speakers, panelists and a man in the bar.

Is online PR the ultimate link building technique?

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Getting coverage for your business in mainstream media can be hugely beneficial in bringing a swathe of new visitors to your site, and building inbound links from the media and from all the other people who comment on it. In this article, I want to give you guidelines on how you can use publicity in your own business.

10 reasons why journalists will write about your website

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“Vision is the art of seeing what is invisible to others.” Jonathan Swift

Opportunities for great free publicity and inbound links are all around us. They arise every day from a host of newspapers, magazines, blogs and online news sites… but we just don’t see them.

Father of link building, Eric Ward, reveals his link building secrets

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You need to actively build links if you want to improve your traffic and get high search engine rankings. But how do you do it? Eric Ward is a master link builder who counts the likes of Amazon, the Discovery Channel and Warner Bros among his list of clients. As a healthy obsessive, there is nothing Ward doesn't know about link building, making him the foremost expert in his field. In our exclusive interview Ward imparts some of his best pearls of wisdom on everything you ever wanted to know about link building.

How to use a tool to build links: Introducing the keyword questions tool

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Creating a useful free tool is a great way to build [links](/academy/linking). To illustrate the point, we’re releasing the free ‘Keyword Questions’ tool for the first time today. We’ll be starting with no links and we’ll update you on how our inbound links are doing. (If you like the tool please link to it). You’ll find it at [Wordtracker Keyword Questions Tool](https://freekeywords.wordtracker.com/keyword-questions/).

Case study: John Pye and Sons auctioneers and valuers

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In our last newsletter we introduced you to In Good Company Workplaces in New York, a company who gained fantastic media attention by sheer perseverance and good fortune. This time, we want to show you how one company got great press attention after they spotted an opportunity to piggyback the hottest story of the year – the credit crunch.

Case study: In good company

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SEO is about the off page factors as well as the on page factors - small businesses usually neglect the former. Getting external sites to write about you, especially top news sites, can do wonders for your inbound links and as a result improve your search engine rankings. Here’s how one company got top rate media coverage.

Rand Fishkin interview: Social media marketing and viral marketing

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Rand Fishkin is a popular speaker at search engine optimization conferences – not so much for his trademark yellow sneakers – but for his direct and uncompromising advocacy of social media marketing. His strategy is to focus on the ‘linkerati’, the new breed of bloggers whose approval is often the first stage in launching a successful campaign, and he insists the quickest way to kill a viral campaign is by giving it to your public relations department. Fishkin explains his approach and gives top tips on social media marketing.

Using top search keywords in online public relations

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SEO-PR has been offering optimized press release services since March 2003. But, the first time my online public relations firm recommends using top search keywords in headlines and at least the first 100 words of optimized press releases, I can't tell you how frequently new clients are surprised.

Many people mistakenly believe that search engine optimization and online public relations firms can magically optimize a press release - without modifying any release content - by adding invisible meta keywords tags. So, they are shocked, shocked to find that their top search keywords actually need to appear high up in very visible locations.

Keyword phrases in linking text

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Often simple things really matter. And the use of keywords in linking text is one of those simple things that turn out to be hugely important. Linking text, sometimes called anchor text, is the clickable text that takes people to another page or resource. You need to choose that text carefully.

How to get links without asking

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Sending out link requests is a time-consuming business. So wouldn't it be wonderful if other sites linked to you without being asked?

Sound impossible? Well, it can be done and here are ten strategies to prove it.

6 powerful ways to find link building targets

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Finding quality sites to target is at the heart of any effective linking strategy. ‘Quality sites’ are not the ones that are easiest to get links from but those that will drive most relevant traffic to your site. In our last newsletter, we looked at how to maximize your link value to make your site more attractive to link targets. In this issue we’ll explore how to find quality link targets.

The perfect link building strategy

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If you’ve gone through all the hard work of a link building campaign, you expect to be rewarded with some impressive links. The reality is that many people are disappointed with the trickle of links and the trickle of traffic that their efforts produce.