If you are near London, England, here’s a heads-up on a very timely workshop “Link Audit as a Penguin Safety Measure” (4 June).
The workshop is run by SearchWorks and Julia Logan a.k.a. Irish Wonder, with special guest Dixon Jones of Majestic SEO. For anyone who can make it, I’d say this is going to be an excellent event.
The new Penguin 2.0 rolled out about a week ago, with the aim of reducing webspam and favoring quality content in the search results.
Thanks to SearchMetrics, we did get early data on winners and losers The jury is still out on how successful it was - several game sites took a hit, but then so did the Salvation Army, which is a surprise.
The Penguin 2.0 algorithm update means that the quality of links is even more important than before. But how exactly do you figure out what’s a good quality link? How do you know the kind of links that will hurt you, and the kind that will do you good?
There are some clues on what you should be doing in Matt Cutt’s video, but you're going to need more information to get a clear picture.
That’s where seminars like the one on the 4th come in handy, and of course – the Wordtracker Newsletter and Academy. In this week’s upcoming Wordtracker Newsletter Koozai's Emma North will have useful tips on how to recover from Penguin 2.0 and Ken McGaffin will be telling us how to expand our search for relevant links.