How it works
Articles written by
Why B2B marketers need to create less top of funnel content
Posted 15 Mar 2021
Top of the funnel is great for creating awareness and brand identity, but B2B marketers may be missing opportunities further down the funnel.
Ali Faagba is a content marketer and tech-SaaS copywriter with features in Entrepreneur, Business2Community, SEW, and more. He blogs at