Three key steps to SEO success

Posted by Justin Deaville on 08 June 2011

The easiest and most effective way to approach SEO is to target groups of keywords you know will bring your site the best returns.

This simple approach has been at the heart of the SEO practised by Wordtracker's editor and SEO consultant, Mark Nunney, for 10 years. It's also at the core of Strategizer, the tool Mark has devised and built with us.

Strategizer has recently been significantly upgraded and will now help you with three key steps to SEO success:

1)  Targets. Find your target keywords
2)  Actions. Plan your actions for SEO and PPC
3)  Results. Monitor and report your results

Here's a brief look at each of those ...

1)  Targets. Find your target keywords

Strategizer will now automatically find and display your site's most responsive target keyword niches, including:

• short term targets that will generate instant cash
  
• long term targets that will help you grow your business over the next few years

Too many people waste time and energy targeting keywords that they have little hope of ranking for or getting subsequent response from.

Strategizer helps you target the groups of keywords (keyword niches) you know will bring you the most return.

2)  Actions. Plan your actions

Once you've pinpointed your target keyword niches, what work do you need to do to get results?

Should you create a new page on your site? Or should you create a whole new category of pages? Should you invest in link building or not?

Strategizer gives you the answers. Its in-built recommendations tell you how to improve your rankings - and quickly. It's like having the world's least expensive SEO consultant sitting next to you, helping you build your SEO and PPC action plans.

3)  Results. Monitor and report your results

You've invested in SEO. You've created lots of great content. You've spent $$$s on link building. That's great but, how much success have you had? You need to know - and Strategizer can tell you with reports and graphs tracking:

• Your site's (and your competitors') positions on Google's results pages (SERPs) for your target keywords.
  
• Your site's visits and response levels for you target keyword niches.
  
• Google's estimates of searches made for the same keyword niches and time periods. Does your success match market trends? You can find out - and ensure that your strategy and action plan matches seasonal demand.

Strategizer reports now update automatically every day, finding target keyword niches and building reports that can't be done manually.

If you aren't an existing subscriber you can try Strategizer free for 7 days

If you'd prefer to speak to a human being about a new Strategizer trial, making savings with a yearly subscription or upgrading to track more sites and keywords, just email your phone number to maria@wordtracker.com and she'll call you right back. It won't take more than 15 minutes to show you Strategizer's cool new features.

Oh, and it's also worth mentioning that your 7-day trial is completely risk-free as you can cancel your subscription any time within the first 30 days and we'll refund every cent. No questions asked. So, sign up today at http://strategizer.wordtracker.com