How to make a mobile ad consumers won't hate [infographic]

Posted by Wordtracker on 9 Jul, 2018
View comments Marketing
Research shows that mobile demands its own customized ad format, rather than a simple repurposing of existing material.

When done right, mobile ads can be highly effective. The trick is to get people to stick around and to use the right format for mobile.

Research from IPG Media Lab and Magna Global showed that people gave credit for shorter ads, and appreciated a vertical format which is more suitable for mobile.  When asked what they look for in mobile ads, the highest number of respondents (54%) said they should be entertaining.

The infographic below from ADWEEK gives more detail.

Source: ADWEEK

Recent articles

Google's March 2024 updates - the impact so far
Posted by Edith MacLeod on 19 March 2024
Google is rolling out the March 2024 core and spam updates
Posted by Edith MacLeod on 15 March 2024
Interaction to Next Paint comes to Core Web Vitals
Posted by Edith MacLeod on 12 March 2024
Google says AI-generated images in Merchant Center must be labeled as such
Posted by Edith MacLeod on 4 March 2024
Microsoft’s guide to using prompt engineering for your ad copywriting
Posted by Edith MacLeod on 2 March 2024