Do you love data as much as Google do? Probably not, so that's why they've created an awesome tool that helps you get real insights from all their data, without poring over thousands of spreadsheets.
Their aim, ultimately, is to empower webmasters to create better content, but to do that, they need to give them the tools that make their data meaningful. So they launched www.thinkwithgoogle.com It’s essentially a collection of all Google’s data in one place, so you can spot emerging trends and adapt your business accordingly. Here’s a cute video explaining how their insights tool works.
Cool, right? It’s actually quite a good site, well worth having a play around with. They’ve also collated some studies, looking at various demographics, and have a collection of really great stats. Did you know, for example, that you’re 50% more likely to click on a mobile ad to a retail site if you’re African-American? Or that women with children search twice as much as women without?
If you don’t know how your market is, or perhaps you suspect there might be another segment you can target, Think With Google helps you pinpoint where the people searching for relevant terms live, how old they are, how much money they make. Everything you’d want to know. Utah for example, has a higher concentration of ‘SEO’ searches than any other state.
Anyone got a spare room in Salt Lake City?
