Why keywords matter by Ken McGaffin, 23 November 2005
Why do some sites get a lot of traffic and others zero, the following diagrams helps to show why this happens.
The following site will get ZERO search engine traffic:
The following site will get SOME search engine traffic.
The following site will get LOTS of search engine traffic.
This is page one of the HMTL version of Wordtracker's Free Keyword Research Guide.
Contents
- Introduction
- Why Keywords Matter by Ken McGaffin
- What You Can Do With Wordtracker by Ken McGaffin
- Not This Saturday (offline keyword research) by Ken McGaffin
- Convert Traffic Using Wordtracker by Bryan Eisenberg
- It Ain’t the Meat, It’s the Emotion by B.L. Ochman
- Gauge the Size of the Market by Stephen Mahaney
- In Paid Search, Keywords Are Key by Kevin Lee
- Find the Keywords and You’ll Find the Marketplace by Ken McGaffin
- The Wordtracker Breakthrough by John Alexander
- Adopt a Healthy Position by Neil Davidson
- Designing an Online Marketing Strategy by Robin Good
- Only People Buy by Nick Usborne
- Where To Use Your Keyword Phrases by Ken McGaffin
About Ken McGaffin
Ken McGaffin is Chief Marketing Officer at Wordtracker. He is an experienced internet marketing consultant and has worked for major pharmaceutical companies, advertising agencies, government bodies and non-profit organizations.
12 comments
Very nice and straight to the point.
Nice graphics and they make sense. Thank you
I love the professionalism that Wordtracker brings to SEO. I presented this very same simple diagram to a client and landed the job for 6 months!
I like the graph and how powerful words used by users can be. How do I know or can find out what words users use to locate information on my website?
Thank you! I now know a bit more of how this huge thing works!
Thank you, this sheds the light about how some sites differ with their keywords compared to their competitor using the same keywords..
Thank you for sharing!
Funny how pictures can speak more than words in… a world of keywords
The use of graphs highlight your points very well, a picture paints a 1000 words
That's about as clear and simple as it can get. It's all about planning word synchronisation into your website. Thanks - Ewan Kennedy.
Nice Article, Now let's get the searching started!
Regards
Prince
very useful information I agree key words are more essential then search its self!
because with out the keywords in the domain or littered in the home page of your website traffic wont follow.. use relevant targeted key words for example here in Hawaii we do massage therapy ...what I did was target exactly what key words a searcher would use to find a massage on kauai...so I bought KauaiMassages.com with in two months being online we have been called at least 10 times my analytic show major searchers globally....thats some of my own seo I share here at wordtracker.com lol ;) thanks
Simple and straight to the point! What a great visual to present to a client.