Why keywords matter Posted by Ken McGaffin on 23 November 2005
Why do some sites get a lot of traffic and others zero, the following diagrams helps to show why this happens.
The following site will get ZERO search engine traffic:

The following site will get SOME search engine traffic.

The following site will get LOTS of search engine traffic.

This is page one of the HMTL version of Wordtracker's Free Keyword Research Guide.
Contents
- Introduction
- Why Keywords Matter by Ken McGaffin
- What You Can Do With Wordtracker by Ken McGaffin
- Not This Saturday (offline keyword research) by Ken McGaffin
- Convert Traffic Using Wordtracker by Bryan Eisenberg
- It Ain’t the Meat, It’s the Emotion by B.L. Ochman
- Gauge the Size of the Market by Stephen Mahaney
- In Paid Search, Keywords Are Key by Kevin Lee
- Find the Keywords and You’ll Find the Marketplace by Ken McGaffin
- The Wordtracker Breakthrough by John Alexander
- Adopt a Healthy Position by Neil Davidson
- Designing an Online Marketing Strategy by Robin Good
- Only People Buy by Nick Usborne
- Where To Use Your Keyword Phrases by Ken McGaffin
About Ken McGaffin
Ken McGaffin is Chief Marketing Officer at Wordtracker. He is an experienced internet marketing consultant and has worked for major pharmaceutical companies, advertising agencies, government bodies and non-profit organizations.
Ken unveils the secrets of successful link building in his 135-page e-book, Wordtracker Masterclass: Link Building. He also regularly presents extremely popular (and free) Link Building Webinars
Try Wordtracker's apps


