UK keyword research
Wordtracker now provides UK online marketers with the tool they need to research the keywords UK audiences search with.
You can try it out now with a free trial. You should find it considerably more useful than the competition. Unlike others, the Wordtracker UK keyword research tool:
Does not force US spellings, eg 'colour photocopier' doesn't become 'color photocopier'. Sounds daft but yes, others do this, which rather defeats the point of being a UK tool.
Delivers precise results - you see what was searched with. Others amalgamate plural and singular versions of words.
Maintains the word order of keywords which other tools change. Again, other UK keyword research tools do this for some reason.
Read the following articles to find out more about how to use those UK kewyords:
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Using Keywords - A Primer. Part 1: Optimizing your current web content by Ken McGaffin, 22 July 2007
The first quick win of doing keyword research is to get maximum value from the work you've already done - the web copy that you've published on your site. You need to make sure this is optimized and bringing you traffic before you even think about creating new content.
Read: Using Keywords - A Primer. Part 1: Optimizing your current web content
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Keyword Basics Part 4: Using keywords in website copywriting by Ken McGaffin, 4 April 2007
So you've done all your keyword research and you've found the best keywords for your website. How do you use these keywords to improve your website copywriting so that you rank well on the search engines and attract the type of customers that you are after?
Read: Keyword Basics Part 4: Using keywords in website copywriting
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Keyword Basics Part 3: Choosing your best keywords by Ken McGaffin, 22 February 2007
You know how sometimes you make a list of say, three things and then by the time you get to the end of the list, you remember that there’s something you really must include and your list of three becomes a list of four? This is Part 3 of Ken McGaffin's Keyword Basics series
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Keyword Basics Part 2: Discovering the keyword matrix by Ken McGaffin, 28 December 2006
This is the second in Ken McGaffin's Keyword Basics series and a simple method for expanding your lists of profitable keywords. The secret of writing great online copy is simple: use keywords - the words people use when they search - in your copy.
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Keyword Research Guide 24 November 2006
We created a fictional company, Virginia Veg, and asked experts to provide real answers to the problems facing its CEO, Susan Webster. The result is an e-book packed with insight, tips, and techniques on keyword research that you can apply easily to your own website.
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Keyword Basics Part 1: How search engines work by Ken McGaffin, 24 November 2006
One of the most frequently asked questions from website owners is, "Why can't my site be found on Google?" They know it's important to appear in search engine results but they just don't know why it doesn't happen to them.
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Search Engine Optimization for Dummies by Peter Kent, 15 November 2006
This is a free chapter on keywords from the search engine optimization for dummies book.
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Demystifying the radically different keyword results provided by Overture and Wordtracker by Robin Nobles, 28 October 2006
The root of all success in search engine marketing begins with keywords. Period. Get them wrong and virtually everything about your online endeavor will fail. So do so many – professional and amateur alike – buy keywords based on highly skewed numbers?
Read: Demystifying the radically different keyword results provided by Overture and Wordtracker
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Keyword phrases in linking text by Ken McGaffin, 27 October 2005
Often simple things really matter. And the use of keywords in linking text is one of those simple things that turn out to be hugely important. Linking text, sometimes called anchor text, is the clickable text that takes people to another page or resource. You need to choose that text carefully.
