Top keywords

What are the top keywords on the web - the ones that attract the greatest volume of searches? Knowing these keywords can be fun: who's the most popular, Paris or Britney? YouTube or MySpace? BBC or CNN?

But they also have a serious side. The most popular keywords give you clues to what's happening on the web and that extra bit of insight could give you the edge. You can track the zeitgeist with Wordtracker.

Subscribers get access to the top 1000 keywords and if you really want to dig deep into the most popular terms you can buy reports of the top 10,000, top 20,000 and top 100,000 keywords.

Get started with Wordtracker Keyword Research Reports View available reports and pricing

  1. Keyword Basics Part 2: Discovering the keyword matrix

    Keyword Basics Part 2: Discovering the keyword matrix by Ken McGaffin, 28 December 2006

    This is the second in Ken McGaffin's Keyword Basics series and a simple method for expanding your lists of profitable keywords. The secret of writing great online copy is simple: use keywords - the words people use when they search - in your copy.

    Read: Keyword Basics Part 2: Discovering the keyword matrix

  2. Exploring beyond keywords into behavioral research

    Exploring beyond keywords into behavioral research by John Alexander, 22 November 2006

    If you have ever studied search engine optimization, then you'll know that most educators place tremendous importance on performing good keyword research. But for many website owners, their source of traffic is an after-thought.

    Read: Exploring beyond keywords into behavioral research

  3. Demystifying the radically different keyword results provided by Overture and Wordtracker

    Demystifying the radically different keyword results provided by Overture and Wordtracker by Robin Nobles, 28 October 2006

    The root of all success in search engine marketing begins with keywords. Period. Get them wrong and virtually everything about your online endeavor will fail. So do so many – professional and amateur alike – buy keywords based on highly skewed numbers?

    Read: Demystifying the radically different keyword results provided by Overture and Wordtracker

  4. An ingenious way to use Wordtracker… that’s actually easier too!

    An ingenious way to use Wordtracker… that’s actually easier too! by Robin Nobles, 25 October 2006

    You'll find most of your 'revelations' or 'insights' by using the Comprehensive Search feature of Wordtracker. Try entering one part of a search phrase and let the tool figure out the best 'full use' of the phrase.

    Read: An ingenious way to use Wordtracker… that’s actually easier too!

  5. Keyword quality and the Wordtracker database

    Keyword quality and the Wordtracker database by Ken McGaffin, 6 October 2006

    Search engines get bombarded with automated queries from ranking monitors, popularity analyzers, bid optimizers and other tools. This deluge of non-human activity distorts keyword counts, and if it is not identified and eliminated will leave you with very poor keywords.

    Read: Keyword quality and the Wordtracker database

  6. Keyword phrases in linking text

    Keyword phrases in linking text by Ken McGaffin, 27 October 2005

    Often simple things really matter. And the use of keywords in linking text is one of those simple things that turn out to be hugely important. Linking text, sometimes called anchor text, is the clickable text that takes people to another page or resource. You need to choose that text carefully.

    Read: Keyword phrases in linking text