Web content for search engine optimization
Using keyword research, develop an SEO strategy that identifies which groups of keywords (aka keyword niches) your search engine optimization should first target, see Keyword Research to SEO Strategy. Then you must create content for each of these niches.
You need to:
- Write and publish pages containing lots of target keywords
- Optimize those pages for search engines
- Make those pages link-worthy so that other sites will want to link to them
- Create other link-worthy content that might not be text-based, eg films, that other sites will want to link to
To help you create content, read our Web Content Recipe Book, Web Content and Online Journalism pages and the articles listed below:
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How to beat Wikipedia to the top of Google...and CNN, the BBC, USA Today, ABC News... by Mark Nunney, 26 August 2009
With permanent search engine optimization (SEO) you can secure and defend the keywords you are successful for and find new keyword niches to target. Mark Nunney explains why SEO never stops and how you can use this to beat the toughest of competition.
Read: How to beat Wikipedia to the top of Google...and CNN, the BBC, USA Today, ABC News...
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Writing kick-ass website sales copy by Rachelle Money, 8 April 2009
Some people think writing sales copy for the web is exactly the same as writing for print. Many make the simple mistake of copying and pasting their print-based marketing messages onto their websites, and then scratch their heads wondering why their conversion rates are poor. Wordtracker has teamed up with Nick Usborne, a leading authority on the subject of writing for the web, in a new e-book which shows you how to make the transition from writing print sales copy to online copy and stay one step ahead of your competitors.
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The SEO pro's secret path by Mark Nunney, 18 November 2008
Your Search Engine Optimization (SEO) should focus on achieving success for the keywords that will deliver the most profit. That seems obvious but how do you find and prioritize those keywords? SEO pro Mark Nunney introduces the process so you can apply it to your own site.
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Why SEO for profit must target groups of keywords by Mark Nunney, 17 October 2008
You know targeting keywords is important, but targeting single keywords with your SEO is unlikely to be profitable – SEO for profit must target groups of keywords. Here we’ll tell you why and explain how.
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How to successfully optimize a page for over 10,000 keywords by Mark Nunney, 3 September 2008
A quick guide to optimizing a page for search engines to successfully target over 10,000 keywords.
Read: How to successfully optimize a page for over 10,000 keywords
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Carving up Mark Nunney by Rachelle Money, 7 August 2008
Regular readers will know that in the past few newsletters we have published three different articles on our SEO expert Mark Nunney. Believe it or not, all of these articles came from one interview. In this article, I want to show you how you can get as much content for your site from one interview.
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Web content recipe: Observation by Rachelle Money, 22 July 2008
Every day we make observations, basing important decisions and forming judgments as a result of them. The power of observation is another one of those off the page processes we go through which can determine the content we choose to put online. In the latest chapter of our Web Content Recipe Book we look at how active observational skills can enhance the direction and quality of your website's content. This is taken from Wordtracker's "Web Content Recipe Book"
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Web content recipe: Inspirational quotes by Rachelle Money, 26 June 2008
Inspirational quotes can come from just about anywhere – a book, a song, something your grandma used to say. As long as it gets the cogs in your brain turning, it probably has the potential to inspire an article. This is taken from Wordtracker's "Web Content Recipe Book"
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How quality newspapers can be a rich source of keyword ideas by Ken McGaffin, 25 June 2008
Read: How quality newspapers can be a rich source of keyword ideas
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Web content recipe: How to get ideas by Rachelle Money, 11 June 2008
Wordtracker has been busy cooking up a new Web Content Recipe book for our readers to glean ideas for content for their website. The second in our series is an article about where ideas come from and how to act on them. This is an extract from Wordtracker's "Web Content Recipe Book"
