Articles by Category
Web content for search engine optimization
Using keyword research, develop an SEO strategy that identifies which groups of keywords (aka keyword niches) your search engine optimization should first target, see Keyword Research to SEO Strategy. Then you must create content for each of these niches.
You need to:
- Write and publish pages containing lots of target keywords
- Optimize those pages for search engines
- Make those pages link-worthy so that other sites will want to link to them
- Create other link-worthy content that might not be text-based, eg films, that other sites will want to link to
To help you create content, read our Web Content Recipe Book, Web Content and Online Journalism pages and the articles listed below:
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How to write killer headlines [video] Posted by Ken McGaffin on 30 November 2011
No matter how good your content, if you want it read and shared then you need great headlines. Here, Ken McGaffin interviews Nick Usborne, expert headline writer and author of Killer Headlines for Web Content
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Are you totally missing out the Heater Syndrome in your copywriting? Posted by Sean D'Souza on 24 November 2011
Do you bury your best copy deep inside your writing? We all do it time and again because we take time to warm up when writing - like a heater in a cold room. Sean D'Souza, author of Client Attractors: How To Write Benefits, Features and Bullets That Speed Up Sales has a simple solution for the Heater Syndrome.
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The critical importance of sandwiching your copywriting Posted by Sean D'Souza on 09 November 2011
Sean D'Souza, author of Client Attractors: How To Write Benefits, Features and Bullets That Speed Up Sales talks about avoiding one-slice articles and sandwiches.
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Why disconnectors in copywriting are critical in keeping your reader awake Posted by Sean D'Souza on 02 November 2011
Master copywriter and author of Client Attractors: How To Write Benefits, Features and Bullets That Speed Up Sales, Sean D'Souza shows you how to use disconnectors in your copy to give changes in pace or subject matter that jolt readers awake and keep them interested and paying attention to the end of your message.
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Content ideas: Optimize your internal links Posted by Nick Usborne on 27 October 2011
Copywriter and author of 101 Web Content Ideas, Tips and Resources Nick Usborne shows how properly optimized internal links can help you spread your link power around your site,
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How a single bullet can get a customer to buy Posted by Sean D'Souza on 26 October 2011
Sean D'Souza, author of Client Attractors: How To Write Benefits, Features and Bullets That Speed Up Sales recalls how one bullet point led to him attending a costly workshop, and how just one of these graphics in your copy can make up your customer's mind for them.
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What do they want to share? Posted by Nick Usborne on 11 October 2011
Copywriting expert Nick Usborne recommends you find out what it is your followers want to see and share on social media.
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Content ideas: Searches related to ... whatever you just searched for Posted by Nick Usborne on 05 October 2011
With every search you make on Google, you are given suggestions for alternative related searches. Nick Usborne recommends using these related searches as ideas for new content on your site.
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Content ideas: What special day is it today? Posted by Nick Usborne on 15 September 2011
The calendar is packed full of special days from Martin Luther King Day to, er, Talk Like A Pirate Day and Superman's birthday. Nick Usborne shows you how to use special days to make special content your readers will like and share.
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Content ideas: What's hot? Posted by Nick Usborne on 13 September 2011
Nick Usborne recommends you use software to find out what subjects are hot, what's new and what gets shared most on social media. Then create a new page, focusing on a trending topic that is spreading fast.
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How to be a successful guest blogger Posted by Ann Smarty on 28 June 2011
Guest blogging is receiving a lot of internet marketing buzz at the moment. Pro bloggers are regularly publishing new articles giving guest blogging advice. However this doesn't necessarily make the newbie's job easier as the information is scattered around the web. Worse, at least 80% of posts you read just share how great it is and why you need to try as well.
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Why article marketing still rocks for link building Posted by Karon Thackston on 01 June 2011
To make article marketing work for link building and SEO, you need to know the difference between quality articles and spam. Author of Wordtracker Masterclass e-book Article Marketing: The Write Way to Build More Links, Karon Thackston makes that distinction and shows you how to use it.
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How to successfully optimize a page for over 10,000 keywords Posted by Mark Nunney on 24 September 2010
How many keywords do each of your website’s pages target? One? Two? With the help of our old friend, the long tail of keywords, Mark Nunney shows how you can optimize a single page for over 10,000 keywords if you ‘target the head and exploit the tail’.
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How Brent D Payne increased Tribune sites’ monthly visits by a cool 20 million Posted by Rachelle Money on 27 August 2009
Brent D Payne, as the Tribune Company’s in-house Director of Search Engine Optimization (and bald SEO legend), has managed a 20 million increase in monthly visits to its websites, including the Chicago Tribune and the LA Times. Payne tells Rachelle Money how these spectacular results have been achieved, including using keyword research to help give readers “the news we know they want”.
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How to beat Wikipedia to the top of Google...and CNN, the BBC, USA Today, ABC News... Posted by Mark Nunney on 26 August 2009
With permanent search engine optimization (SEO) you can secure and defend the keywords you are successful for and find new keyword niches to target. Mark Nunney explains why SEO never stops and how you can use this to beat the toughest of competition.
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The SEO pro's secret path Posted by Mark Nunney on 18 November 2008
Your Search Engine Optimization (SEO) should focus on achieving success for the keywords that will deliver the most profit. That seems obvious but how do you find and prioritize those keywords? SEO pro Mark Nunney introduces the process so you can apply it to your own site.
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Why SEO for profit must target groups of keywords Posted by Mark Nunney on 17 October 2008
You know targeting keywords is important, but targeting single keywords with your SEO is unlikely to be profitable – SEO for profit must target groups of keywords. Here we’ll tell you why and explain how.
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Carving up Mark Nunney Posted by Rachelle Money on 07 August 2008
Regular readers will know that in the past few newsletters we have published three different articles on our SEO expert Mark Nunney. Believe it or not, all of these articles came from one interview. In this article, I want to show you how you can get as much content for your site from one interview.
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Web content recipe: Observation Posted by Rachelle Money on 22 July 2008
Every day we make observations, basing important decisions and forming judgments as a result of them. The power of observation is another one of those off the page processes we go through which can determine the content we choose to put online. In the latest chapter of our Web Content Recipe Book we look at how active observational skills can enhance the direction and quality of your website's content. This is taken from Wordtracker's "Web Content Recipe Book"
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Web content recipe: Inspirational quotes Posted by Rachelle Money on 26 June 2008
Inspirational quotes can come from just about anywhere – a book, a song, something your grandma used to say. As long as it gets the cogs in your brain turning, it probably has the potential to inspire an article. This is taken from Wordtracker's "Web Content Recipe Book"
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How quality newspapers can be a rich source of keyword ideas Posted by Ken McGaffin on 25 June 2008
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Web content recipe: How to get ideas Posted by Rachelle Money on 11 June 2008
Wordtracker has been busy cooking up a new Web Content Recipe book for our readers to glean ideas for content for their website. The second in our series is an article about where ideas come from and how to act on them. This is an extract from Wordtracker's "Web Content Recipe Book"
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