Search engine keywords

Search engine keywords are the words and phrases used on search engines like Google, Yahoo and MSN. You need to know which ones your target markets use. But how to find them?

There are numerous free tools that will show you how many times a keyword was used on various search engines. Although some of these are painfully slow, they are great for a glance at what's being searched for. Wordtracker probably offers the best free keyword tool and it's lightning fast.

But such free tools are just a peak through a window into the vast world of possibilities that become available with a subscription to the full Wordtracker. This includes keyword analysis, strategy and project management. Take a free trial and get to know your market in ways you didn't know were possible.

Find out more with the content listed below:

1. 

   Keyword Basics Part 1: How search engines work Posted by Ken McGaffin on 08 January 2012

   One of the most frequently asked questions from website owners is, "Why can't my site be found on Google?" They know it's important to appear in search engine results but they just don't know why it doesn't happen to them. Ken McGaffin gives this introduction to search engines in Part 1 of Wordtracker's Keyword Basics series

2. 

   How to plan your site structure for maximum traffic (Video) Posted by Mike Mindel on 13 October 2010

   In this 13-minute video, Mike Mindel shows you how to plan your site structure for maximum Google traffic.

   When you organize your pages - using a structure of category and content pages - both readers and search engines are able to find what they want. As a result, your site looks authoritative, and the search engines will send you more traffic!

   So sit back, press play - and find out how you can use keyword research to plan your own website.

3. 

   Keyword inspiration - Aaron Wall of SEOBook.com shares his secrets Posted by Aaron Wall on 31 August 2007

   Keyword research often starts with a seed list - a quick brainstorm of keywords that might be important. The better your keyword seed list, the greater your opportunity to generate a comprehensive keyword portfolio. Aaron Wall, author of SEOBook.com shares his secrets for generating a fantastic seed list every time.

4. 

   Pushing your keyword research beyond the norm Posted by John Alexander on 22 July 2007

   If your web pages are not focused on the right keyword phrases then you may find that other pages are much easier to find in the search results than yours.

5. 

   Using top search keywords in online public relations Posted by Greg Jarboe on 04 April 2007

   SEO-PR has been offering optimized press release services since March 2003. But, the first time my online public relations firm recommends using top search keywords in headlines and at least the first 100 words of optimized press releases, I can't tell you how frequently new clients are surprised.

   Many people mistakenly believe that search engine optimization and online public relations firms can magically optimize a press release - without modifying any release content - by adding invisible meta keywords tags. So, they are shocked, shocked to find that their top search keywords actually need to appear high up in very visible locations.

6. 

   Stop the slaughter of innocent copy! Posted by Karon Thackston on 07 February 2007

   Keyword density is one of the worst things to happen to search engine copywriting. Without any regard to flow or customer experience, website owners around the world began shoving keywords into their copy like wild men. Web copywriting training expert, Karon Thackston, explains the folly and how to avoid it.

7. 

   High quality writing and keyword research create The Definitive Caribbean Posted by Neil Davidson on 29 January 2007

   James Henderson, an award-winning writer and an expert on the Caribbean is also the author of the Cadogan Guide to the Caribbean and The Bahamas, now in its sixth edition. He was in the perfect position to create a content rich.

8. 

   Three good reasons to target long tail keywords! Posted by Stephen Mahaney on 22 December 2006

   Seasoned professionals in the arena of online marketing know it's clever to use keywords that target potential customers who are "late" in the buying cycle. So, how do you find out what these keywords are? ...and why are they so important?

9. 

   How to build genuine SEO skills that will impact your online sales Posted by John Alexander on 24 November 2006

   A beautiful website with no traffic or visibility can't survive in the business world. But a high ranking website that gets tons of traffic where no-one is compelled to make a purchase or take action, won't work for you either. Think "visibility PLUS a solid call to action."

10. 

    Exploring beyond keywords into behavioral research Posted by John Alexander on 22 November 2006

    If you have ever studied search engine optimization, then you'll know that most educators place tremendous importance on performing good keyword research. But for many website owners, their source of traffic is an after-thought.

11. 

    Demystifying the radically different keyword results provided by Overture and Wordtracker Posted by Robin Nobles on 28 October 2006

    The root of all success in search engine marketing begins with keywords. Period. Get them wrong and virtually everything about your online endeavor will fail. So do so many – professional and amateur alike – buy keywords based on highly skewed numbers?

12. 

    An ingenious way to use Wordtracker… that’s actually easier too! Posted by Robin Nobles on 25 October 2006

    You'll find most of your 'revelations' or 'insights' by using the Comprehensive Search feature of Wordtracker. Try entering one part of a search phrase and let the tool figure out the best 'full use' of the phrase.

13. 

    Keyword quality and the Wordtracker database Posted by Ken McGaffin on 06 October 2006

    Search engines get bombarded with automated queries from ranking monitors, popularity analyzers, bid optimizers and other tools. This deluge of non-human activity distorts keyword counts, and if it is not identified and eliminated will leave you with very poor keywords.