Search Engine Keywords
Search engine keywords are the words and phrases used on search engines like Google, Yahoo and MSN. You need to know which ones your target markets use. But how to find them?
There are numerous free tools that will show you how many times a keyword was used on various search engines. Although some of these are painfully slow, they are great for a glance at what's being searched for. Wordtracker probably offers the best free keyword tool and it's lightning fast.
But such free tools are just a peak through a window into the vast world of possibilities that become available with a subscription to the full Wordtracker. This includes keyword analysis, strategy and project management. Take a free trial and get to know your market in ways you didn't know were possible.
Find out more with the content listed below:
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Keyword Inspiration - Aaron Wall Of SEOBook.com Shares His Secrets by Aaron Wall, 31 August 2007
Keyword research often starts with a seed list - a quick brainstorm of keywords that might be important. The better your keyword seed list, the greater your opportunity to generate a comprehensive keyword portfolio. Aaron Wall, author of SEOBook.com shares his secrets for generating a fantastic seed list every time.
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Pushing Your Keyword Research Beyond The Norm by John Alexander, 22 July 2007
If your web pages are not focused on the right keyword phrases then you may find that other pages are much easier to find in the search results than yours.
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Keyword Basics Part 4: Using Keywords In Website Copywriting by Ken McGaffin, 4 April 2007
So you've done all your keyword research and you've found the best keywords for your website. How do you use these keywords to improve your website copywriting so that you rank well on the search engines and attract the type of customers that you are after?
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Using Top Search Keywords In Online Public Relations by Greg Jarboe, 4 April 2007
SEO-PR has been offering optimized press release services since March 2003. But, the first time my online public relations firm recommends using top search keywords in headlines and at least the first hundred words of optimized press releases, I can't tell you how frequently new clients are surprised. Many people mistakenly believe that search engine optimization and online public relations firms can magically optimize a press release - without modifying any release content - by adding invisible Meta keywords tags. So, they are shocked, shocked to find that their top search keywords actually need to appear high up in very visible locations.
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Stop The Slaughter Of Innocent Copy! by Karon Thackston, 7 February 2007
It's one of the worst things to ever happen in the search engine copywriting field: the discovery of keyword density. Without any regard to flow or customer experience, website owners around the world began shoving keyphrases into their copy like wild men.
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High Quality Writing And Keyword Research Create The Definitive Caribbean by Neil Davidson, 29 January 2007
James Henderson, an award-winning writer and an expert on the Caribbean is also the author of the Cadogan Guide to the Caribbean and The Bahamas, now in its sixth edition. He was in the perfect position to create a content rich site.
Read High Quality Writing And Keyword Research Create The Definitive Caribbean
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Three Good Reasons To Target Long-Tail Keywords! by Stephen Mahaney, 22 December 2006
Seasoned professionals in the arena of online marketing know it's clever to use keywords that target potential customers who are "late" in the buying cycle. So, how do you find out what these keywords are? ...and why are they so important?
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Keyword Basics Part 1: How Search Engines Work by Ken McGaffin, 24 November 2006
One of the most frequently asked questions from website owners is, "Why can't my site be found on Google?" They know it's important to appear in search engine results but they just don't know why it doesn't happen to them.
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Keyword Research Guide 24 November 2006
We created a fictional company, Virginia Veg, and asked experts to provide real answers to the problems facing its CEO, Susan Webster. The result is an e-book packed with insight, tips, and techniques on keyword research that you can apply easily to your own website.
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How To Build Genuine SEO Skills That Will Impact Your Online Sales by John Alexander, 24 November 2006
A beautiful website with no traffic or visibility can't survive in the business world. But a high ranking website that gets tons of traffic, but where no-one is compelled to make a purchase or take action, won't work for you either. Think "visibility PLUS a solid call to action."
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Exploring Beyond Keywords Into Behavioral Research by John Alexander, 22 November 2006
If you have ever studied search engine optimization, then you'll know that most educators place tremendous importance on performing good keyword research. But for many Web site owners, their source of traffic is an after-thought.
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Demystifying The Radically Different Keyword Results Provided By Overture And Wordtracker by Robin Nobles, 28 October 2006
The root of all success in search engine marketing begins with keywords. Period. Get them wrong and virtually everything about your online endeavor will fail. So do so many – professional and amateur alike – buy keywords based on highly skewed numbers?
Read Demystifying The Radically Different Keyword Results Provided By Overture And Wordtracker
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An Ingenious Way to Use Wordtracker… that’s actually easier too! by Robin Nobles, 25 October 2006
You'll find most of your 'revelations' or 'insights' by using the Comprehensive Search feature of Wordtracker. Try entering one part of a search phrase and let the tool figure out the best 'full use' of the phrase.
Read An Ingenious Way to Use Wordtracker… that’s actually easier too!
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Keyword Quality And The Wordtracker Database by Ken McGaffin, 6 October 2006
Search engines get bombarded with automated queries from ranking monitors, popularity analyzers, bid optimizers and other tools. This deluge of non-human activity distorts keywords counts and if it is not identified and eliminated will leave you with very poor keywords.