Links bring your business multiple benefits that will repay your investment many times over and Ken McGaffin has written series of articles on how to build links the best way, very simply. Read his introduction to these articles, and links to the rest in series are at the bottom page.

The benefits of link building

Links bring your business multiple benefits that will repay your investment many times over.

Quality links boost your search engine rankings – so that you get more traffic and sales. The higher you appear in search engine results pages, the more traffic you’ll get and the bigger response you’ll get to all your marketing initiatives.

Quality links bring you direct visits to your site – because people click on links to arrive at your site, so again you get more traffic and sales. Even better, if they’ve just been reading about you on an external site, they’ll already have a positive impression of what you have to offer.

Quality links establish you as a leader – no matter what market you’re in, there’s an informal community of websites that your potential customers will use. When they regularly see links to your site, they’ll think of you as a leader in your market.

Quality links attract more quality links – once you’re seen as a leader other sites will want to talk about you, comment on your products and link to you - without you having to ask!

Quality links keep on working – unlike advertising, links usually stay in place and continue to bring you traffic and sales for years into the future.

Quality links connect you with people – if someone has taken the time to link to you, then they’re interested in what you do. That gives you tremendous opportunities for getting to know the people behind the sites that link to you, and building relationships for mutual benefit.

Getting quality links to your site is one of the most productive marketing strategies you can use.

Google and the power of links

It’s hard to believe it today, but Google was once a little known start-up arriving on an already crowded search engine scene.

But the impact Google made was immediate - because they consistently delivered better results than the established search engines.

And they delivered better results because they realized the quality and structure of links pointing to a page could give an objective view of its real worth. So pages that had good links would be inherently more valuable than pages that did not.

Google now dominates the search engine market and to be successful online, you simply must be successful on Google. And that means putting the power of links to work for your website.

Links and your site

No matter what size your business, no matter what sector you’re in, no matter whether you’re a start-up or a well established business, link building can play a central role in your success online.

Getting quality links does take time and effort. But everything that’s worthwhile in business takes time and effort – link building is no different.

This book will take the mystery out of link building and will guide your efforts so that you get benefits as early as possible.

We’ll show you how to find quality link prospects, how to approach sites asking for links, how to create content that is going to attract links, how to promote your website through links and how to engage with your online community.

The link building process

In the following series of articles, we’re going to give you the process you need. We’ll show you each of the seven essential steps:

Strategy – how to set realistic objectives and plan the work that you need to do

Measuring your success – how you need to organize yourself and measure your progress.

Current situation - assessing what your competitors are up to, deciding what's linkworthy about your own business and surveying your existing internal and external links.

Networking and prospect hunting – how to find link prospects, collect contact details and build relationships.

Content creation – it’s the content that you create that will bring you your most valuable links - here’s the content you must have.

Promotion – making link requests, using social media and online PR.

Monitoring – what and how to monitor and report on your progress.

Building on your success – link building never stops and here’s how to use your success as a launch pad for even more links.

And that is what is at the heart of this e-book – a process where you can research, manage and monitor your link building efforts. A process where your success is almost guaranteed, if you put in the work required.

If you have a process and stick at it:

• You have a clear path to follow and you know exactly what you should be doing.
• You can use the same process time and time again over multiple projects.
• You can educate others in your team to follow the same process.
• You can scale your efforts.
• You’ll get better and better at implementing the process as your confidence grows.
• You’ll add your own ideas and innovations to the process to make it uniquely yours.

Link Building Made Simple

Read the rest of the articles:

Link Building Made Simple Introduction
Link Building Made Simple 1: Strategy
Link Building Made Simple 2: Measuring your success
Link Building Made Simple 3: Current situation
Link Building Made Simple 4: Networking and link prospecting
Link Building Made Simple 5: Content creation
Link Building Made Simple 6: Promotion

About Ken McGaffin

Ken McGaffin is an experienced internet marketing consultant and has worked for major pharmaceutical companies, advertising agencies, government bodies and non-profit organizations.

Ken unveils the secrets of successful link building in his 384-page e-book, Successful Link Building

You can watch recordings of his extremely popular (and free) Link Building Webinars

And you can read Ken's articles about keyword research and link building throughout the Academy.