Articles by Category
Link Builder
Wordtracker's Link Builder cuts down on some of the work involved in planning, managing and monitoring your link building campaigns. This most important of jobs is crucial to get your site visited and moved up the rankings of Google, Bing and the like.
We've brought together links to pages that give lots of information on carrying out your campaigns and using the Link Builder tool itself. And below that you'll see a list of all related articles. Happy link building!
Link Builder Help
We have an ever-growing collection of articles to help you get the most from the Link Builder tool - all accessible from the Link Builder help page
- Learn about link building strategy types
- Find out where to read the latest and tips and keep up to date with the latest Link Builder upgrades
- Read the latest guides
And much more ....
Quick guide to Link Builder
This article gives an overview on how the Link Builder tool can help you to create and manage effective link building campaigns that will bring your site more traffic and help increase your search engine rankings. Go to our overview of Link Builder
Link Building Made Simple
How to get the links you need to get higher-placed in the search engine rankings. Link Building Made Simple tells you how.
Link building webinars
Link building expert and Wordtracker CMO Ken McGaffin holds regular live link building webinars. Find out when the next one's happening at his link building webinar page
Full list of Link Builder-related articles:
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Link building strategies: News media Posted by Ken McGaffin on 21 March 2012
Targeting news media should be part of everyone’s link building campaigns. You can do this on your own, or use Wordtracker’s Link Builder tool as the perfect starting point.
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Link building strategies: Blogs Posted by Ken McGaffin on 21 March 2012
No matter what industry you’re in there will be bloggers that write about it. They’ll usually have a well-established audience and a good presence on search engines.
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Link building strategies: Social media Posted by Ken McGaffin on 21 March 2012
There’s a lot of link building opportunity in the big name social media sites such as Twitter, Facebook, YouTube and so on. But there’s also a lot of link building opportunities on less well known niche social media sites.
Wordtracker’s Link Builder tool helps you easily find such sites and keeps them all in one place.
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Link Building Made Simple 3: What's the current situation? Posted by Ken McGaffin on 27 February 2012
Ken McGaffin in the third article in his Link Building Made Simple series describes how to survey the current situation in your particular market, by building campaigns in Link Builder
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Link Building Made Simple 2: Measuring your success Posted by Ken McGaffin on 27 February 2012
It is of course important to measure the success of your link building campaigns. In this second in a series of six articles in the Link Building Made Simple series, Ken McGaffin shows how you can measure not only your return on investment but also what works and what doesn’t work for your website in your particular market.
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Link Building Made Simple 1: Strategy Posted by Ken McGaffin on 07 February 2012
Ken McGaffin, in the first of his Link Building Made Simple series of articles, explains how to form a simple strategy that will get your link building campaigns off to a great start.
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Introduction to the Link Building Made Simple series Posted by Ken McGaffin on 04 February 2012
Links bring your business multiple benefits that will repay your investment many times over and Ken McGaffin has written series of articles on how to build links the best way, very simply. Read his introduction to these articles, and links to the rest in series are at the bottom page.
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Link Building Made Simple 6: Promotion Posted by Ken McGaffin on 04 February 2012
Creating great content gives you tremendous ammunition for attracting links.
But content without active promotion is likely to turn into a very damp squib. So you must have mechanisms in place that will allow you to easily and repeatably get your message out to as many relevant people as possible.
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Link Building Made Simple 5: Content creation Posted by Ken McGaffin on 04 February 2012
Planning your content is crucial but it is not just something that you can churn out: it requires time, thought and effort. This fifth in the Link Building Made Simple series presents some ideas on how to produce lots of good content.
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Link Building Made Simple 4: Networking and link prospecting Posted by Ken McGaffin on 03 February 2012
Link building has changed dramatically over the last dozen or so years that Ken McGaffin has been in the business. In this, his fourth in the Link Building Made Simple series, he advises how the linking landscape has changed in recent times and how to target new prospects.
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Does your link building use the secret of the 'magic middle'? [Video] Posted by Ken McGaffin on 29 September 2011
When you're link building, you want to find high quality link prospects.
Yet, you also want to find prospects where there's a good chance of actually getting a link.
Ken McGaffin shows how such prospects can be found in the 'magic middle' ... -
Getting started with Link Builder transcript 2: Start with URLs Posted by Ken McGaffin on 26 September 2011
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Getting started with Link Builder - Transcript 1: Start with a Keyword Posted by Ken McGaffin on 26 September 2011
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Getting started with Link Builder - Transcript 4: Contact view Posted by Ken McGaffin on 23 September 2011
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Getting started with Link Builder - Transcript 3: Analysis view Posted by Ken McGaffin on 23 September 2011
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62 steps to the definitive link building campaign Posted by Mark Nunney on 21 September 2011
Successful search engine optimization (SEO) requires inbound links from quality relevant websites. Using extracts from their book, Wordtracker Masterclass: Link Building - How to build links to your website for SEO, traffic and response, Ken McGaffin and Mark Nunney here outline the definitive steps in a successful, long term link building campaign.
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Getting started with Link Builder: Video 3 Posted by Ken McGaffin on 11 September 2011
Link Builder provides details of link prospects already sorted into strategy groups such as blogs, news media and trusted sites. Ken McGaffin explains in Video 3 in the series Getting Started with Link Builder how to take advantage of this to sort out your prospects into effective link building campaigns.
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Getting started with Link Builder: Video 1 Posted by Ken McGaffin on 11 September 2011
Video 1 in Ken McGaffin's series Getting Started with Link Builder videos shows how to begin to build great link building campaigns using just one keyword.
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Link building strategies: Business Posted by Ken McGaffin on 12 August 2011
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Link building strategies: Co-linking sites Posted by Ken McGaffin on 28 July 2011
Sites that link to more than one of your competitors are must-have links that should be easy to get. Ken McGaffin shows you to find them.
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Is this the best link building tool ever? Posted by Ken McGaffin on 21 July 2011
A good link building campaign needs to be planned, managed, monitored and reported on. It will use a wide range of strategies with many link prospects for each.
This is a lot of work and Wordtracker's Link Builder tool has been rebuilt to do all these jobs for you. Can all this really be in one tool? Ken McGaffin says it can and here he shows you how.
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Link building strategies Posted by Ken McGaffin on 20 June 2011
Professional SEOs will tell you that different types of sites require different approaches to link building. Tailor your link building - and you’ll increase your chances of getting a link.
In the Link Builder tool, we’ve already filtered your prospects and organized them into strategies so you can tailor your link building - and increase your chances of getting a link.
Here is a list of the articles we've featured, based on these strategies, that will help you on your way to create effective, traffic-attracting link building campaigns:
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Link building strategies: Already linking Posted by Ken McGaffin on 20 June 2011
Link building is about building relationships. And the daftest thing you can do is stop once you've got a link. So pay attention to people who already link to you and see what else you can do together.
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Link building tool help Posted by Ken McGaffin on 15 June 2011
You need help and advice in carrying out your link building campaigns or on using the Wordtracker Link Builder tool? Read on to find advice on link building strategies, guides and tips and any other link building tidbits we can think of on this page.
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Link building strategies: Jobs Posted by Ken McGaffin on 15 June 2011
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Link building strategies: Trusted sites Posted by Ken McGaffin on 30 May 2011
Trusted sites are usually defined as non-profit websites (.org), educational bodies (.edu) and government agencies (.gov). Contrary to popular belief, Google doesn’t treat links from trusted sites any differently from other links. However, just because Google doesn’t treat them any differently, that doesn’t mean that they’re not different.
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Link building strategies: Shopping Posted by Ken McGaffin on 30 May 2011
Shopping on the web is of course a major activity so the number of sites retailing goods and the number of sites writing, advising and commenting on products and the companies who produce them is huge.
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Link building strategies: Directories Posted by Ken McGaffin on 29 May 2011
Online directories offer a source of easy links and remain a good first step for many link building campaigns. Yet, many links from directories offer little value. Ken McGaffin outlines his approach to link building with directories.