The Wordtracker Academy

Welcome to the first in our seven day series on getting the most out of Wordtracker's Keywords tool.

Watch this video and you'll learn:

• How search engines work
  
• How to find relevant keywords quickly and easily
  
• How to prioritize those keywords and use them in your website copywriting
  
• How to make sure you're getting keywords in your inbound links (an SEO must)
  

A frequent question for the Wordtracker support team when using the Keywords tool is “What is the minimum amount of traffic for a keyword I want to target?” or similarly “What is the maximum amount of competition for a keyword to be worth targeting?”. To find out how to work this out read on ...

Running a site audit, the process of looking for, and correcting, SEO errors on your site, is something that every marketer should do. It keeps your site performing at its best, and it means that you can spot any issues (hopefully) before they start causing problems. But if you do site audits the old-fashioned way it’s a lot of work.

Optimizing your website properly is crucial to getting your site seen, searched and approved by the search engines and the public. This article shows just how you can do that using Wordtracker's updated Keywords tool.

In the new look Keywords tool we’ve included two ways of measuring competition.

For most keywords you’ll see a ‘Competition’ number listed next to the search volume. These work on a 1-100 scale - where 100 means you face lots of competition. If you’re new to keyword research, simply look for keywords with low competition scores.

And if you’re interested in more detail on how we calculate the numbers, Owen Powis explains ...

Having a good page title and description can benefit your rankings and increase the number of visitors to your site. Owen Powis explains how to get the most out your title and description by using the new Title and Description wizard.

This week sees the release of our SERPs ranking tool. If you're a Keywords tool subscriber you can now track up to 100 keywords in the SERPs (Search Engine Ranking Pages) in Google. Wordtracker's Mal Darwen explains all about it.

Wordtracker’s new Site Audit tool (available at no extra cost within the Keywords tool) crawls your site like a search engine and relays back information about the different elements of the site which could be changed to make it more search engine-friendly.