Keywords Marketing
If you're marketing online you need to know what keywords your target markets are searching with, making keywords and marketing essential partners.
Then you need to make sure your website comes top of search engine results pages (SERPs) when those keywords are searched with. This is the craft of search engine optimisation (SEO) and it all starts with keyword research.
Find out more about keywords and marketing with the articles below:
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Park Seeds: Sowing The Seeds Of Success On The Internet by Neil Davidson, 31 August 2007
Park Seed is a multi-million dollar gardening business that had built its incredible success on print-based catalogs. So starting business on the internet seemed like a leap into the unknown. But there was a link between these different worlds...
Read Case Study: Park Seeds Sowing The Seeds Of Success On The Internet
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TrustyGuides.com Uses Wordtracker As A Market Research Department by Neil Davidson, 31 August 2007
In 2004, Christopher Cummings had a big idea for a new website. Then he realized that success depended on much more than a big idea. And it was something very new to him, the intelligent use of keyword research data.
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MumsTheWord.com - Keyword Strategy Inspires Niche Business by Neil Davidson, 22 July 2007
Finding a niche business is often the key to online success. Andrew Smith thought that most of the competitors for his new online baby store seemed to ignore the needs of mothers. In this case study Smith focuses his keyword strategy on the needs of mums, not just babies.
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Using Top Search Keywords In Online Public Relations by Greg Jarboe, 4 April 2007
SEO-PR has been offering optimized press release services since March 2003. But, the first time my online public relations firm recommends using top search keywords in headlines and at least the first hundred words of optimized press releases, I can't tell you how frequently new clients are surprised. Many people mistakenly believe that search engine optimization and online public relations firms can magically optimize a press release - without modifying any release content - by adding invisible Meta keywords tags. So, they are shocked, shocked to find that their top search keywords actually need to appear high up in very visible locations.
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Leading Las Vegas - How Keyword Insight Drives A Serial Entrepreneur by Neil Davidson, 4 April 2007
Keyword research insight is now being used by many entrepreneurs. Clarke Walton, the owner of several Internet-based businesses in Las Vegas, is one of these trailblazers, using it to help him in different ways every day.
Read Leading Las Vegas - How Keyword Insight Drives A Serial Entrepreneur
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High Quality Writing And Keyword Research Create The Definitive Caribbean by Neil Davidson, 29 January 2007
James Henderson, an award-winning writer and an expert on the Caribbean is also the author of the Cadogan Guide to the Caribbean and The Bahamas, now in its sixth edition. He was in the perfect position to create a content rich site.
Read High Quality Writing And Keyword Research Create The Definitive Caribbean
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Keyword Research Guide 24 November 2006
We created a fictional company, Virginia Veg, and asked experts to provide real answers to the problems facing its CEO, Susan Webster. The result is an e-book packed with insight, tips, and techniques on keyword research that you can apply easily to your own website.
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How To Build Genuine SEO Skills That Will Impact Your Online Sales by John Alexander, 24 November 2006
A beautiful website with no traffic or visibility can't survive in the business world. But a high ranking website that gets tons of traffic, but where no-one is compelled to make a purchase or take action, won't work for you either. Think "visibility PLUS a solid call to action."
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When Keywords Don't Deliver by Nick Usborne, 25 November 2005
If you've been working with keyword optimization for a while, you know there are times when some great keywords drive tons of traffic to your site, but the resulting conversion rate is terrible.
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How To Choose Keywords Before They Skyrocket In Popularity by John Alexander, 25 November 2005
Long before the days of researching phrases with the helpful online resources of today, keyword selection was often left to guesswork. However, guesswork is just not good enough in highly competitive standards.
Read How To Choose Keywords Before They Skyrocket In Popularity
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The Ultimate Keyword Primer by Stephen Mahaney, 27 October 2005
Every aspect of crafting a website-for-profit revolves delicately around carefully chosen and strategically placed keywords. Behind the scenes of every top-ranking sales page lies a company's systematic campaign to win dominance in an escalating battle over specifically targeted keywords. The stakes can be high. Billions of $$ have already been earned and billions more are in the queue waiting to be tapped.