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Keywords marketing
If you're marketing online you need to know what keywords your target markets are searching with, making keywords and marketing essential partners.
Then you need to make sure your website comes top of search engine results pages (SERPs) when those keywords are searched with. This is the craft of search engine optimisation (SEO) and it all starts with keyword research.
Find out more about keywords and marketing with the articles below:
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Keyword Research Guide Posted by Ken McGaffin on 10 January 2012
Many website owners are either in awe of the ‘black arts’ of search engine optimization (SEO) or puzzled by the complexity of it all.
Yet, there's no big secret to SEO. It is all about understanding what is going on behind the scenes, followed by the hard work and attention to detail common to most business activities.
Good SEO starts with keyword research. Search engine optimizers (known as SEOs) want to know the words people use when they search - we call them keywords (‘the words people use when they search’). Use keywords in the text on your web pages (‘website copy’) and your site will prosper: ignore them and your online business will surely perish.
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How to plan your site structure for maximum traffic (Video) Posted by Mike Mindel on 13 October 2010
In this 13-minute video, Mike Mindel shows you how to plan your site structure for maximum Google traffic.
When you organize your pages - using a structure of category and content pages - both readers and search engines are able to find what they want. As a result, your site looks authoritative, and the search engines will send you more traffic!
So sit back, press play - and find out how you can use keyword research to plan your own website.
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The long tail of keyword research (and why single keywords are for losers) Posted by Mark Nunney on 04 March 2010
In one month, a small website about management and leadership received 95,036 visits from search engines via 44,655 thousand different keywords. That’s a lot of keywords for a little site; and it’s a glimpse into the long tail of keyword research. For most websites, how to make a profit from the long tail is the same as how to make a profit.
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Park Seed: Sowing the seeds of success on the internet Posted by Neil Davidson on 31 August 2007
Park Seed is a multi-million dollar gardening business that had built its incredible success on print-based catalogs. So starting business on the internet seemed like a leap into the unknown. But there was a link between these different worlds...
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TrustyGuides.com uses Wordtracker as a market research department Posted by Neil Davidson on 31 August 2007
In 2004, Christopher Cummings had a big idea for a new website. Then he realized that success depended on much more than a big idea. And it was something very new to him, the intelligent use of keyword research data.
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MumsTheWord.com: Keyword strategy inspires niche business Posted by Neil Davidson on 22 July 2007
Finding a niche business is often the key to online success. Andrew Smith thought that most of the competitors for his new online baby store seemed to ignore the needs of mothers. In this case study Smith focuses his keyword strategy on the needs of mums, not just babies.
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Using top search keywords in online public relations Posted by Greg Jarboe on 04 April 2007
SEO-PR has been offering optimized press release services since March 2003. But, the first time my online public relations firm recommends using top search keywords in headlines and at least the first 100 words of optimized press releases, I can't tell you how frequently new clients are surprised.
Many people mistakenly believe that search engine optimization and online public relations firms can magically optimize a press release - without modifying any release content - by adding invisible meta keywords tags. So, they are shocked, shocked to find that their top search keywords actually need to appear high up in very visible locations.
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Leading Las Vegas - how keyword insight drives a serial entrepreneur Posted by Neil Davidson on 04 April 2007
Keyword research insight is now being used by many entrepreneurs. Clarke Walton, the owner of several Internet-based businesses in Las Vegas, is one of these trailblazers, using it to help him in different ways every day.
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High quality writing and keyword research create The Definitive Caribbean Posted by Neil Davidson on 29 January 2007
James Henderson, an award-winning writer and an expert on the Caribbean is also the author of the Cadogan Guide to the Caribbean and The Bahamas, now in its sixth edition. He was in the perfect position to create a content rich.
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How to build genuine SEO skills that will impact your online sales Posted by John Alexander on 24 November 2006
A beautiful website with no traffic or visibility can't survive in the business world. But a high ranking website that gets tons of traffic where no-one is compelled to make a purchase or take action, won't work for you either. Think "visibility PLUS a solid call to action."
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When keywords don't deliver Posted by Nick Usborne on 25 November 2005
If you've been working with keyword optimization for a while, you know there are times when some great keywords drive tons of traffic to your site, but the resulting conversion rate is terrible.
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How to choose keywords before they skyrocket in popularity Posted by John Alexander on 25 November 2005
Long before the days of researching phrases with the helpful online resources of today, keyword selection was often left to guesswork. However, guesswork is just not good enough in highly competitive standards.
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The ultimate keyword primer Posted by Stephen Mahaney on 27 October 2005
Every aspect of crafting a website-for-profit revolves delicately around carefully chosen and strategically placed keywords. Behind the scenes of every top-ranking sales page lies a company's systematic campaign to win dominance in an escalating battle over specifically targeted keywords. The stakes can be high. Billions of $$ have already been earned and billions more are in the queue waiting to be tapped.
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