The Wordtracker Academy

If you're marketing online you need to know what keywords your target markets are searching with, making keywords and marketing essential partners.

Then you need to make sure your website comes top of search engine results pages (SERPs) when those keywords are searched with. This is the craft of search engine optimisation (SEO) and it all starts with keyword research.

Find out more about keywords and marketing with the articles below:

Latest articles

Why keywords matter (video)

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When you're writing copy for your web pages are you using words that doom you to failure right from the start?

Will your audience even be able to find them?

How to plan your site structure for maximum traffic (Video)

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In this 13-minute video, Mike Mindel shows you how to plan your site structure for maximum Google traffic.

When you organize your pages - using a structure of category and content pages - both readers and search engines are able to find what they want. As a result, your site looks authoritative, and the search engines will send you more traffic!

So sit back, press play - and find out how you can use keyword research to plan your own website.

 

The long tail of keyword research (and why single keywords are for losers)

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In one month, a small website about management and leadership received 95,036 visits from search engines via 44,655 thousand different keywords. That’s a lot of keywords for a little site; and it’s a glimpse into the long tail of keyword research. For most websites, how to make a profit from the long tail is the same as how to make a profit.

Park Seed: Sowing the seeds of success on the internet

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Park Seed is a multi-million dollar gardening business that had built its incredible success on print-based catalogs. So starting business on the internet seemed like a leap into the unknown. But there was a link between these different worlds...

MumsTheWord.com: Keyword strategy inspires niche business

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Finding a niche business is often the key to online success. Andrew Smith thought that most of the competitors for his new online baby store seemed to ignore the needs of mothers. In this case study Smith focuses his keyword strategy on the needs of mums, not just babies.

Using top search keywords in online public relations

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SEO-PR has been offering optimized press release services since March 2003. But, the first time my online public relations firm recommends using top search keywords in headlines and at least the first 100 words of optimized press releases, I can't tell you how frequently new clients are surprised.

Many people mistakenly believe that search engine optimization and online public relations firms can magically optimize a press release - without modifying any release content - by adding invisible meta keywords tags. So, they are shocked, shocked to find that their top search keywords actually need to appear high up in very visible locations.

The ultimate keyword primer

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Every aspect of crafting a website-for-profit revolves delicately around carefully chosen and strategically placed keywords. Behind the scenes of every top-ranking sales page lies a company's systematic campaign to win dominance in an escalating battle over specifically targeted keywords. The stakes can be high. Billions of $$ have already been earned and billions more are in the queue waiting to be tapped.